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Arpatech Website

Jan 02, 2025

What is Cloud Infrastructure Management? Top 5 Strategies to Manage Efficiently

Cloud Infrastructure Management refers to the process of overseeing, controlling, and optimizing the cloud resources and services that power an organization’s IT ecosystem. It ensures that cloud environments are secure, cost-efficient, and aligned with business objectives.   Let’s dive into...

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What is Cloud Infrastructure Management? Top 5 Strategies to Manage Efficiently

What is Cloud Infrastructure Management? Top 5 Strategi...

Cloud Infrastructure Management refers to the process of overseeing, controlling, and optimizing the cloud resources and services that power an organization’s IT ecosystem. It ensures that cloud environments are secure, cost-efficient, and aligned with business objectives.

 

Let’s dive into what cloud infrastructure management entails and explore the top five strategies to manage it efficiently.

Understanding Cloud Infrastructure Management

Cloud infrastructure encompasses all the virtualized resources and services that are delivered via the Internet, such as virtual machines, storage, networking, and databases. Managing this infrastructure involves tasks like:

 

Top 5 Strategies to Manage Cloud Infrastructure Efficiently

1. Automate Repetitive Tasks

 

The cloud changes constantly, with workloads and setups shifting all the time. Automating repetitive tasks like creating backups or adjusting server capacity saves time and avoids errors. Tools such as AWS CloudFormation, Terraform, or Kubernetes make this easier and ensure everything runs consistently.

 

Automate Repetitive Tasks

 

2. Implement a Cloud Governance Framework

 

Setting up a cloud governance framework is essential to keep cloud costs and security under control. Without clear rules, spending can get out of hand, and systems may become vulnerable.

 

A governance framework provides simple guidelines, like managing how resources are used to avoid wasting money, controlling who can make changes to settings to keep things secure, and following industry rules to stay compliant.

 

By putting these rules in place, organizations can use cloud services wisely, save money, and reduce risks

 

3. Use Real-Time Monitoring Tools

 

Real-time monitoring tools help you spot issues early. For example, tools like AWS CloudWatch or Datadog track things like how much memory your systems use or how fast they respond. They can even send alerts so you can fix problems before users notice.

 

Use Real Time Monitoring Tools

 

4. Optimize Costs Regularly

 

Pay-as-you-go pricing can lead to surprises if you’re not careful. Regularly reviewing your usage and scaling back unnecessary resources keeps costs in check.

 

Tools like AWS Cost Explorer or Google Cloud’s Pricing Calculator can help pinpoint areas where you can save.

 

5. Adopt a Multi-Cloud or Hybrid Strategy

 

Relying on just one provider can create risks, like being stuck with their services or facing downtime. A multi-cloud or hybrid strategy spreads your resources across different platforms, adding flexibility and improving recovery options if something goes wrong.

 

Adopt a Multi Cloud or Hybrid Strategy

 

Conclusion

Cloud infrastructure management enables businesses to take advantage of the full potential of the cloud while minimizing risks. By automating processes, monitoring performance, implementing governance frameworks, and adopting multi-cloud strategies, companies are able to ensure their cloud environments are efficient and aligned with business goals.

 

Here at Arpatech, we recommend businesses invest in strong management practices to not only strengthen the reliability of their IT ecosystem but also to discover the full capacity of cloud computing for your organization.

 

Arpatech Website

Jan 2, 2025

FIFA 2034: Saudi Arabia’s Digital Technology In the Spotlight

FIFA 2034: Saudi Arabia’s Digital Technology In t...

It has been confirmed that the FIFA World Cup of the year 2034 will be hosted in Saudi Arabia.  With their Vision 2030, this World Cup arrives at a very opportune moment for the tech development of the kingdom.

 

As Saudi Arabia forges ahead with its transformative Vision 2030, the bid to host the FIFA World Cup 2034 stands as a beacon of progress and global engagement.

 

This ambitious vision promises not only a spectacular event but also unprecedented opportunities for the construction industry. Here’s a closer look at the fifteen stadium projects for the bid and the potential they hold for the construction industry.

 

How Does FIFA 2034 Align with Saudi Vision 2030?

Saudi Vision 2030 is a bold framework aimed at reducing the kingdom’s dependence on oil, diversifying its economy, and focusing on building Saudi Arabia into a global investment powerhouse and tourism hub. Hosting the FIFA World Cup 2034 perfectly complements this vision in several ways:

 

How Does FIFA 2034 Align with Saudi Vision 2030

 

  • Economic Diversification

The World Cup 2034 will attract global businesses, investors, and tourists, boosting the non-oil industries such as hospitality, real estate, and infrastructure. Massive investments in stadium construction, smart cities, and transportation align with Vision 2030’s goals to build sustainable and diversified economic sectors.

 

  • Infrastructure Development 

Under Vision 2030, Saudi Arabia is committed to building futuristic urban spaces. The World Cup provides a platform to accelerate projects like NEOM, a futuristic mega-city powered by clean energy, and the development of 15 ultra-modern stadiums with state-of-the-art facilities.

 

  • Job Creation and Workforce Development

The tournament will open avenues for employment, from construction to event management, technology, and tourism. Additionally, Vision 2030 focuses on equipping the local workforce with skills to thrive in these industries, supporting long-term growth.

 

  • Global Image and Soft Power

By hosting a major international event, Saudi Arabia positions itself as a progressive, innovative, and inclusive nation, appealing to global audiences and investors while redefining its global image.

 

  • Sustainability

Vision 2030 emphasizes environmental sustainability. FIFA 2034 will showcase eco-friendly stadiums and green technologies, proving the kingdom’s commitment to reducing its carbon footprint.

 

Technologies and Trends We Can Expect From the Event

The FIFA World Cup 2034 will not only be a sporting spectacle but also a showcase of latest technologies and trends. Saudi Arabia’s investment in digital transformation will put its technological advancements in the global spotlight. Here are some technologies and trends to watch for:

 

Technologies-and-Trends-We-Can-Expect-From-the-Event

 

  • Smart Stadiums

Saudi Arabia is working on building 15 stadiums in 5 major cities for FIFA 2034, which will feature advanced smart technologies. These include IoT-enabled systems for crowd management, climate control, and energy efficiency. Fans can expect immersive experiences powered by augmented reality (AR) and virtual reality (VR).

 

  • 5G and Connectivity

High-speed 5G networks will be implemented to ensure seamless connectivity for fans, players, and broadcasters. From live streaming matches in ultra-HD to offering real-time updates and personalized experiences through mobile apps, connectivity will be unparalleled.

 

  • Artificial Intelligence (AI)

AI will play a key role in event management, from traffic and security monitoring to optimizing experiences. Smart analytics will improve logistics, ticketing, and crowd safety.

 

  • Digital Twins

Saudi Arabia is also expected to use digital twin technology to create virtual replicas of stadiums and infrastructure. This will ensure efficient operations, predictive maintenance, and optimized visitor flows during the tournament.

 

  • Autonomous Transport

The kingdom’s investment in autonomous vehicles and smart public transport systems will redefine mobility for FIFA 2034. Self-driving electric buses, metro systems, and ride-sharing platforms will ensure seamless transportation for visitors.

 

  • Cybersecurity Infrastructure

Given the scale of the event, robust cybersecurity systems will be deployed to protect critical infrastructure, digital transactions, and fan data. As they are already adept at securing people by hosting more than 2 million pilgrims every year for the Hajj, we can bet that for FIFA 2034, Saudi Arabia will showcase its advanced cybersecurity frameworks to safeguard all operations.

 

  • Advent of Smart Cities 

The tournament is also expected to be hosted in Neom, Saudi Arabia’s smart city initiative, featuring AI-powered services, sustainable housing, and digital-first urban planning that will set a global benchmark.

 

Digital Twin Technology Keeps Everything in Line

If we look back at the success of the FIFA World Cup Qatar 2022, much of its achievement can be attributed to the advanced technological innovations implemented across the stadiums. For this Qatar event, we worked as subcontractors for Cloud Services. Our job at Arpatech was to build a cloud system that was reliable, scalable, and cost-effective to handle heavy demand. We used technologies like Microsoft Azure, Terraform, and Kubernetes, along with JCI’s advanced digital twin system. This system allowed real-time monitoring and control of the stadium environment, making sure everything ran smoothly during the tournament.

In case you missed it:

 

Let the Games Begin!

The FIFA World Cup 2034 is more than just a tournament for Saudi Arabia; it is a launchpad for technological innovation, infrastructure development, and economic transformation.

 

By aligning the event with Vision 2030, Saudi Arabia is ready to redefine the future of mega-events through smart technologies, sustainability, and digital-first solutions. As the world turns its eyes toward the kingdom, FIFA 2034 will undoubtedly mark a new chapter in global sports and technological evolution.

 

Umair Ahmed

Dec 19, 2024

Co-Managed IT Services: Bridging the Gap Between In-House IT Teams and External Expertise

Co-Managed IT Services: Bridging the Gap Between In-Hou...

When you’re managing a business, one of the major roles is fulfilled by technology. It promotes operational efficiency, and productivity and keeps you ahead of your competition. However, it can be a daunting task to stay above all your technological needs, especially if you are a growing business new in the market. Here, co-managed IT services save you from a disaster.

We know that starting a business brings limited resources, tight budgets, and gaps in skills and experiences. So, lets talk about how you can employ co-managed IT services and lead the pack in IT advancements.

 

Defining Co-Managed IT Services

When you strategically partner with an outside managed Service provider aka MSP, to handle some of the IT infrastructure of your organization, it is termed as a co-managed IT service. This is a hybrid module, where you have the main controls of your fundamental IT functions, but for additional resources, advanced technologies, and specialized skills, you employ the help of your MSP and take your business forward.

 

Define Co-Managed IT

Benefits of Managed IT Services Partnership

When you’re open to leveraging the power of experienced personnel outside your company, you tend to grow and develop beyond your imagination. Here are some benefits that you’ll see grow after the signature of your collaboration:

 

Your IT Horizons Diversify

Co-managed IT services enable you access to advanced technologies and methodologies that you haven’t heard of yet. As your internal IT teams are still growing and discovering, these experts have been in the industry for years and they are still learning. So, partnering with a credible Managed Service provider will endeavor to fill in the gaps in your IT infrastructure and bring your organization to the same level as the latest tech giants.

 

Benefits of Managed IT

 

Access to Qualified Experts

As technology is continuously evolving, it is necessary to stay on top of the curve, professionals at an expert MSP will bring you a seasoned team with skills in areas like cloud computing, networking, and cybersecurity, they address all the shortcomings in your IT team’s knowledge base.

 

Enhanced Security

Cyber threats are growing increasingly sophisticated, making constant vigilance essential to protect your business. Most MPS use advanced security protocols and real-time monitoring to protect your data and systems. Their teams guide you through compliance requirements and implement best practices to reduce risk effectively.

 

Thrive in Core Business Areas 

When you delegate the IT work to a Managed IT service, it enables you to shift your focus toward projects and strategies that drive your business growth. This boosts productivity and increases employee satisfaction by allowing them to focus on projects that align with their strengths and interests.

 

Collaborate with the Managed IT Support at Arpatech

At Arpatech, we prioritize creating partnerships that drive shared growth and success. Our co-managed IT services are collaborative and tailored to meet your specific requirements.

 

  • Proactive Support 

With 24/7 monitoring and maintenance, we address issues before they become major problems, minimizing downtime and disruptions.

 

  • Customized Solutions

We thoroughly evaluate your IT setup and develop a strategy that aligns with your team’s strengths.

 

IT Managed

 

  • Dedication to Excellence

Our team is committed to outstanding service and continually explores ways to enhance your IT operations.

 

  • Clear Communication

We keep you informed with regular updates and reports to ensure alignment with your business goals.

 

In the End

Embrace co-managed IT services with Arpatech and bridge the gap between your in-house resources and the rapidly evolving technological demands of your industry. This strategic choice strengthens your business, boosts security, and promotes innovation.

Ramsha Khan

Dec 12, 2024

The Future is Cloud: What Should We Expect in 2025?

The Future is Cloud: What Should We Expect in 2025?

Just like the weather, when it comes to clouds, they keep changing, evolving and forming based on different conditions. Similarly, the business cloud also takes shape according to the changing environment, business requirements, and the technology sector.

What is enabling organizations to reconsider their structure?

The rise of AI, growing concerns around cybersecurity, widespread adoption of software as a service (SaaS), massive data growth, the surge in connected devices, and the normalization of mobile and hybrid work are all reshaping the cloud, prompting industries to restructure their system.

To better understand how the operational landscape impacts the business cloud and to explore how organizations can best leverage it, here are some insights by cloud experts in the industry.

Shifting Towards SaaS

As we approach 2025, the focus of cloud computing is shifting from infrastructure and platform-as-a-service models to a stronger emphasis on software-as-a-service (SaaS). Major players like Salesforce, Microsoft, Adobe, and Atlassian are already leading the market, but new contenders are likely to emerge as the decade progresses.

We all recognize that the cloud varies for each organization, shaped by their specific operations and workloads. It is predicted that more than 750 million cloud-native applications will be developed globally by 2025, as businesses strive to build sustainable digital value engines.

The maturity and user-friendliness of these SaaS solutions mean they can be quickly acquired and configured to run essential business processes within hours, providing the flexibility and agility needed for operational efficiency in the cloud.

Industry Cloud Platforms are Way Better

Every industry operates under distinct conditions, which are driving the rise of Industry Cloud Platforms (ICPs)—customized cloud solutions tailored to the unique requirements of specific sectors. These platforms transform cloud infrastructure into both a business enabler and an innovation tool.

As discussed earlier, the cloud promotes agility. Integrating industry-specific SaaS with these platforms allows organizations to rapidly adopt cloud solutions that align with their industry’s particular characteristics.

Gartner predicts that by 2027, over 70% of enterprises will be using industry cloud platforms (ICPs) to accelerate their business initiatives, a significant increase from less than 15% in 2023.

The growing adoption of these platforms will largely stem from the shared needs within industry sectors and the cost efficiencies of leveraging established industry-standard solutions.

However, organizations should be cautious: relying too heavily on ICPs could erode their competitive edge. By adopting the same platforms as their competitors, they may trade unique advantages for cost savings and ease of implementation.

AI’s Growing Influence Leading the Shift Back to Private Cloud Solutions

We are already experiencing the advantages of cloud computing powered by AI. Instead of merely using the cloud for basic IT functions like data storage or application hosting, businesses are increasingly leveraging cloud services in combination with artificial intelligence to achieve more ambitious goals, such as enhancing customer experiences and developing new products. In this landscape, AI is becoming the driving force behind transformation in SaaS applications and platforms.

To support these innovations, we anticipate a continued mass migration of data to the cloud, enabling organizations to capitalize on innovation, insights, and cost savings.

cloud platforms

As a result, more organizations are expected to move certain workloads and applications off public cloud environments and into private clouds.

This way, storing data in the cloud will offer universal access to information from anywhere with an internet connection. It will improve collaboration among employees, partners, and customers, and enable real-time sharing and co-working on documents, regardless of location.

In the End

However, with the evolving complexity of workloads and rising cybersecurity threats, organizations are increasingly recognizing that “not everything needs to be hosted in public cloud environments.” There are clear advantages to shifting data and workloads to private, hybrid, or on-premises environments.

future of cloud

Since 2023, more organizations have been moving their data from the cloud back to their own systems, a trend that is expected to continue. This may seem surprising given the global rise in cloud use, but it’s a strategy driven by increasing cloud costs and the need for AI-driven workloads.

Still unsure on how to take maximum use out of the cloud? Contact industry experts at Arpatech and let’s shift your business to the cloud!

Ramsha Khan

Dec 11, 2024

Unlocking the Cloud: Learning Data Migration

Unlocking the Cloud: Learning Data Migration

In today’s rapidly evolving digital landscape, cloud migration has become an essential strategy for organizations looking to enhance resource efficiency, reduce operational expenses, adapt quickly to shifting market demands, and effectively protect their data.

By thoroughly grasping these factors, organizations can develop customized and flexible solutions that meet their specific requirements, helping them stay competitive and agile in an increasingly digital marketplace. But the question remains: what is cloud migration?

 

 

benefits-of-cloud-migration

 

What is Cloud Migration?

Cloud migration is the process of moving an organization’s digital assets, services, databases, IT resources, and applications from on-premise data centers to a cloud infrastructure. It can also involve shifting from one cloud environment to another (known as cloud-to-cloud migration).

 

The migration typically includes moving data, applications, and workloads to cloud services like Amazon Web Services (AWS), Microsoft Azure, or Google Cloud. Cloud migration offers numerous benefits, such as scalability, cost-efficiency, enhanced performance, flexibility, and increased security. The process can be complex, often requiring careful planning to ensure business continuity and minimal downtime during the transition.

 

Types of Cloud Migration

There are various types of cloud migrations depending on what you are migrating and where. So, here are the primary types of cloud migration:

 

  • Workload-Specific Migration

This approach focuses on migrating specific workloads to the cloud. For example, some companies may move specific databases or mainframes to the cloud to take advantage of reduced costs, better performance, stronger security, and additional benefits.

 

  • Cloud-to-Cloud Migration

Some organizations transfer their resources from one public cloud to another for several reasons, including due to different pricing models, improved security features, or access to specialized products like machine learning tools or AI. This shift can also be prompted by changes in the company’s structure or updates to service-level agreements.

 

  • Complete Data Center Migration

This type of migration entails transferring all data, applications, and services from on-premises data centers to a cloud provider’s servers. Due to its complexity, it demands careful planning and rigorous testing to guarantee a seamless and efficient implementation.

 

  • Hybrid Cloud Migration

In this migration, companies shift some resources to the public cloud while retaining others on-premises, allowing organizations to maximize existing infrastructure and benefit from cloud flexibility. It also serves as a backup strategy, enabling data recovery from the cloud in case of on-premises system failures.

 

Cloud-migration

 

Benefits of Cloud Migration

Many organizations are now moving towards cloud migration. Why? Here are some key benefits:

 

  • Elastic Scalability

Cloud-based infrastructure removes many physical and financial obstacles to scalability. Unlike on-premises setups, which demand large investments in server maintenance and data centers, cloud solutions enable businesses to easily scale IT resources up or down as needed.

 

  • Improved Security

Although no system is entirely foolproof, cloud service providers enforce strict security protocols to protect sensitive data, adhering to industry standards and regulations. Automated updates and advanced security tools help minimize risks.

 

 

In the End

Cloud migration provides organizations with key benefits, helping them stay competitive in today’s fast-evolving digital landscape. It offers flexible scalability, cost-efficiency, improved security, and faster technology adoption, addressing many challenges of traditional IT infrastructure.

So, book your free cloud consultation today and get in touch with Arpatech’s Cloud Migration specialists!

Arpatech Website

Dec 9, 2024

How Content Marketing Helps Generate B2B Leads

How Content Marketing Helps Generate B2B Leads

No one is free from the influx of content marketing in our digital-obsessed world — even in the B2B realm. Which is why it is, as a B2B company, one of the simplest ways to generate leads. Although website traffic is a popular performance metric for B2B marketers, their content efforts are primarily responsible for reporting on marketing-qualified leads and marketing-assisted sales.

 

B2B customers are smarter than ever before and are more resourceful. They have everything they need to make an informed decision at their fingertips. But how exactly do you use marketing content to generate leads? It’s not as easy as writing a few short blog posts and waiting to get the phone calls in.

 

Content marketing is not just a play on brand awareness. It has the power to grow businesses. This blog explains how to make your content a lead-generating tool and see more successful results.

 

Work on Email Campaign

Your emails must speak their recipient’s language, whether that means stuffing your content with academic prose or writing in an informal style featuring slang, emojis, and GIFs. Your email’s central content needn’t change; it’s the delivery mechanism— based on the preferences of the readers— that makes all the difference.

If you are creating heavier pieces of content, such as e-books, case studies and whitepapers, so your automatic emails are a great way to promote more engagement with your content. Through tracking the interaction between your audience and those emails, you have an efficient way of both sharing material and qualifying leads.

You always include CTAs in your emails, of course. Nonetheless, we’re talking about taking it a step further and placing a CTA button right under your signature at the end of your regular work emails. It can link up to your new content piece or to your main landing page.

 

Quora Engagement

This platform for questions and answers is gaining rapid popularity Quora has in fact more than 100 million active users today.

You can search for questions relevant to your specific niche or interest via the full-text search feature. You can get heard by your target audiences who use the website by regularly providing helpful and informative insights. This strategy is great for building awareness about the brand.

If you have created content that specifically addresses a Quora query, then you can include a link to it in your response If the content is sufficiently relevant, and the issue gets a considerable amount of traffic, you can expect to see a few new visitors seep in.

 

Produce Interactive Content

Visual content these days is a huge trend and what better means of keeping up with the fad than doing something even more innovative? Interactive infographics are seldom, mainly because they’re difficult to create and expensive.

Rejoicing prospects and customers is a key component for any marketing strategy’s success Your brand stands out with an exciting and engaging digital infographic. So, when brand recall is high, brand awareness goes through the roof. Henceforth, you are able to generate leads.

You can also create gated videos. These videos can retain users’ which has become increasingly harder. Not everyone has enough attention spans to read through long articles. Short videos are considerably easier for users to consume. Create an entertaining video that can help deal with the problems and challenges of your target audience. This technique will build an impression and thus results in generating leads.

 

Offer Free Webinars

Webinars are a low-cost opportunity to showcase your experience and know-how and educate your prospects. Choose a topic of discussion that your prospective customers are actually interested in — it could include developments in news, your industry in general, your business and more. If you have problems coming up with a proper topic for your webinar, consider the common questions you hear during the webinar and answer one of them in-depth.

 

Landing Pages Content

Your entire website is one giant piece of content when you think about it, serving to engage and inform your audience through images video and text.

Although it may seem a bit unnecessary, there are a few ways in which a landing page can serve as a tool for lead generation. The most effective way is to build a landing page that will host forms of your gated content.  Make your gated content landing pages readable and easy to navigate, and make it easy to find calls to action.

 

A pricing page or a “Contact Us” page is another way to use the landing pages as a lead generation tool. Such pages also need to be very well designed, easy to use and understand, with clear and concise CTAs included.

Ali Hammad

Nov 25, 2024

Upgrading Magento 1 to Magento 2, Should you move on?

Upgrading Magento 1 to Magento 2, Should you move on?

More than 200,000 companies are using Magento e-Commerce platform for their businesses. Magento is one of the most powerful and cost efficient platform which empowers brands and businesses from B2C to B2B. Magento recently upgraded from version 1 to 2. As a hot topic of discussion there are few questions in the mind of users.

1) What should I know before the move?

2) When should I go for its upgrade?

3) Is it going to be trouble-free or troublesome?

1)What should I know before the move?

If you want to stay updated with the latest e-Commerce trends, you don’t want your challengers and competitors to have an upper hand on you, so upgrading will be the right thing to do.

Flexibility of Magento 2

Magento 2.x is enclosed with a new structure that takes flexibility and scalability to a whole new level. It offers a range of flexible tools that are well equipped to support your SEO, Catalogue management and advanced marketing tactics. With a perfect combination of high code coupling, developers can conveniently create features including checkout, CRM, CMS, sales and much more. You can enable or disable any component while keeping the code-base tidy.

Scalability of Magento 2

The pages of Magento 2.x load even faster than before (<1.5 seconds per page) on first view and (<0.75 seconds per page) once it’s cached in the memory. The 2 page checkout process is relatively faster and easier to manage. Magento 2.x also has a scale to help you handle your busiest days. Magento 2.x supports incredibly high rate of 3.5 million page views and more than 250,000 orders per hour. You can handle relatively large amount of data for Customers, Order Management System and catalogue, without any hassle.

Magento 2 Enhanced user experience

The unique design and engaging experience gives it a competitive over its rest of the e-Commerce competitors. The default theme is responsive on every element and gives user a pleasure of experience. Magento 2.x enables personalization experiences, on site behavior or other data influence content, promotion and product recommendation, also with the enhanced search feature, the user can easily find the related products in no time.

Fast Checkout

The two step checkout process is fast.  It allows user to speed up the checkout process thus performing their tasks efficiently. It also includes one click user profile creation without interrupting the current transaction.

2)When should I go for an upgrade?

It is cost efficient and easier to upgrade core Magento Software and extensions with Magento 2.x. You will be provided all the necessary information about compatibility of upgrades. With the support of new standalone installer, installing Magento 2.x platform will be much faster. This tool will check for all the prerequisites before starting the installation. The upgrading process depends on your E-store condition and flexibility. If you are using any e-Commerce platform or older version of Magento that is now a stack of bugs, errors and bubbled with few modifications, scalability and flexibility, then the time has come for you to grab the latest update of Magento 2.

3)Is it going to be trouble-free or troublesome?

Migrating from one platform to another always requires a team commitment. The tool is complete but it may require some work and expertise to make your store better than before. For now, Most of the themes and Plugins cannot be transferred so you will have to make your own customizations which might be hectic but eventually everyone has to move on.

Arpatech Website

Nov 19, 2024

How AI is Effectively Revamping the Digital Marketing Landscape

How AI is Effectively Revamping the Digital Marketing L...

We are living in the digital age where the technology is touching the skies. We all are surrounded by technologies. And if we talk about Artificial Intelligence, it has a huge impact on most of the portions of our life in the form of chat-bots, smart devices and of course self-driving cars!

AI is a buzzword for quite a while now and is used in multiple fields, and Digital Marketing is no exception. Earlier, Using AI was considered a luxury and hence not everyone was integrating the technology. But now, we are witnessing an eminent shift in how marketers are approaching it to supercharge their marketing efforts.  Since it does not only help in shaping consumer’s buying behavior but also assist them in making better purchase decisions.

 

Artificial Intelligence is thought to be the future of computing.

Keeping that in view, let’s take a look at the top AI trends taking place in the world of digital marketing.

 

AI is your new Content Writer

Artificial Intelligence is making marketer’s life easier to the extent that it can produce  content itself. Hard to believe right? But a machine can actually write and can produce content from scratch with human assistance. Not only does it help save a lot of time but also the money spent on the resources. Platforms like Articoolo and Quill are already providing this facility and making it easier to create content on the fly using AI.

 

By using templates and fill-in-the-blanks to enter data and keywords, a well-drafted content is obtained giving the effect that a human wrote it. In fact, you might already have read the content which AI generated since BBC, New York Times and Forbes are already making use of this technology.

 

Email Marketing with AI Makeover

AI isn’t limited to content creation but the technology has reached the level that it can also assist marketers in grading their email marketing efforts. AI can help marketers in optimizing their campaigns which results in leveraging revenue potential. Where A/B testing takes time and contains a margin of error, AI generates a fully optimized experience for each customer based on preferences and user behaviors.

 

Tools like Boomtrain, Phrasee, and Persado make use of AI for the purpose of personalized email marketing. It optimizes every piece of email marketing process from the optimal time of the day to send each lead in databases.

 

With the innovation of email marketing solutions, week-long A/B testing is all set to say farewell.

 

AI-Powered Content Curation

Along with generating content, AI can also curate it. Curation allows you to engage visitors better on certain websites by recommending them the content relevant for them. AI-powered tools like Curata, Scoop.it, Quuu are there for this purpose.

 

This technology makes personalized content recommendations that the user may find intriguing. Think of the last time you made a purchase on Amazon, you constantly see a recommendation like ‘you may also buy’ or remember the last time you watched Netflix and it recommended you the shows of your interest? The same method is used in blog content & personalizing site messaging more widely.

 

It is also quite beneficial for subscription businesses where the more people use the service, the better algorithm is obtained. Therefore, resulting in better recommendations.

 

Voice Enabled Search Assistants

Voice search is another rising trend due to which it has become necessary for the marketers to optimize searches for natural long-tailed queries. Google revealed in its blog that 70% of the searches are received in natural and conversational language and do not include those typical keywords.

 

For this purpose, Google’s Algorithm, RankBrain was created to get the most relevant results. This Machine Learning Algorithm interprets requested voice searches and with the help of AI presents the user with the best possible results.

 

Amazon’s Echo, Apple’s Siri & Microsoft’s Cortana are the prime examples that are making use of this innovation. Any marketer who knows how to take benefit from voice searches will be able to boom their organic traffic considerably.

 

Simulated ChatBots/Assistant Bots

Chatbots are assistant bots that make automating responses to frequently asked questions by potential buyers easier by providing them with a way to find the product or service they are looking for. Let’s face it, every one of us hates to wait too long for a response from any brand or website we are on. Thence Chat-bots are there to rescue. AI integrated chat-bots have the ability to answer open questions. Through algorithms like Natural Language Processing (NLP), the most apt response to any query is provided. Other than that, they can serve 24/7 and respond to multiple queries from different customers simultaneously. A cherry on the top, they do not require a huge budget. In fact, through Facebook Bots, Wit.ai bot and QnA Maker Bots; you can train a bot and make them learn from continuous user interactions.

 

Another great stuff that can be done with Chat-bots is determining the intentions of the user by building the knowledge-base or putting up the variety of phrases that a user might have the best chance of asking, therefore, making the bot proactive.

 

Predictive Analysis shines brighter with AI

 

As the name suggests, it predicts the probability of future prospects which are gained through statistical algorithms, data, and machine learning techniques.

 

It allows marketers to extract information & predict purchase trends and user behavior patterns. With the help of these models, the probability of a specific prospect becoming a client can be predicted.

 

Apart from this, some other aspects can also be predicted for instance which clients will make more than one purchase or the quoted price necessary to make a conversion. Apart from leveraging sales it also saves time and resources.

 

Using Predictive analytics can also help in creating impactful marketing campaigns based on the buying behavior of customers.

 

Wrap Up

Artificial Intelligence is all set to save both time and money of the marketers. It helps facilitate better customer experience. We are all a part of this digital world where Marketing is a rapidly growing field. Hence, a marketer necessarily needs to power their marketing efforts with AI in order to be successful in his respective field.

It is only a matter of a few months that Marketing space will be considered inoperative without the implementation of Artificial Intelligence into it.

Arpatech Website

Nov 19, 2024

An Overview of Web Development in 2018 & Beyond

An Overview of Web Development in 2018 & Beyond

Web development trends have already changed this year and are admirably changing every single minute. For any specific needs, the users’ expectations are increasing and it is significant than ever to generate digital experiences that are fascinating and fun. Every year brings advancements in web development. Moreover, multiple platforms, languages and other elements that make up the web are constantly evolving. The changes in the world of web development are so frequent that we can’t assume when and what is coming next. Yet, staying on top of developments proves to be a potential time sink in web development.

Here, we will dive into the web development trends that took place in 2018 and still working miraculously and look forward to what we expect to see in 2019  and beyond.

 

Single Page Applications (SPA)

 

SPAs work inside a browser and due to that purpose, it doesn’t need the page to reload when in use. Some of the finest examples of SPAs are Facebook, Google Maps, Gmail, etc.

They are the web pages that load all other content through JavaScript. They show natural behavior in the browser with no page reloads and extra waiting times. SPAs have the quality of separately calling the data and markup and directly render the pages in the browser.

Accelerated Mobile Pages (AMP)

The responsive web design approach has been in fashion since 2015. In fact, Google has initiated prioritizing sites that are mobile-friendly. AMPs are designed to strengthen the performance of web content and ads, as well as it improves website speed and user experience. AMP supported sites work seamlessly and are a yes for this year and next!
According to a research which was conducted back in February 2017, AMPs accounted for 7% of all web traffic for USA’s top publishers.

 

Push Notifications

 

Push notifications can help you gain a huge audience meanwhile leveraging the benefits of online marketing. Push notifications prove to be the best solution for customers and visitors engagement. But you need to be careful that you do not overuse them. Let your customers know about special discounts, and company’s trending activities through push notifications.

 

Static websites do not go anywhere

It is true that dynamic websites are surpassing their static counterparts, but that doesn’t make static websites useless. There is an exponential growth in the number of websites in the web world, where only simple, secure and straightforward websites with fast load times are succeeding. Static websites fill the mentioned objectives and are cost-effective. However, we should not forget the fact that web design should be engaging and interesting for the customers.

 

Progressive Web Apps (PWA)

For leveraging the technological advancements, Progressive Web Apps (PWA) appear as a great concept that brings the best of mobile sites. They are based on Internet evolution and HTML5 adoption which grant the same functionality with seamless user experience to native apps as well. E-commerce tycoons ‘Flipkart’ introduced PWA and received 70% increased in conversion which is evident enough to show it’s worth.

 

Chatbots

Chatbots can handle customer support requirements more effectively. Apart from that, you can count on bots for assistance 24/7. There are various types of automated chat solutions available. You just need to pick and place the one that fulfills your requirements. The AI version chatbots can answer your question, navigate you to your desired destination and give worthy solutions. Also, they allow you to enable automated messages such as pre-defined answers, welcome messages and support URLs to make your support system automated.

 

Response Animation Idle Load (RAIL)

RAIL concept is thriving and expected to thrive more in 2019. It is associated with the fast load time and uninterrupted performance of the website. It breaks down UX into tap, scroll, drag actions which help in providing performance goals along with a structure necessary for better performance. Precisely, the main focus of RAIL is to provide a pleasant user experience. It is used to help web designers who follow the user-centric approach to ensure good user experience.

 

Motion UI

Marketers are always looking for something that persuades users to stay more on a page and be engaged. They are attracted to the GIFs, flashes and are impatient about the loading times. Motion UI includes animated charts, background animations, hovers and beautiful headers which can easily capture the attention of the users. It just require thorough research and proper implementation and your website will stand out of crowd. It can even differentiate the design of the minimalistic websites with an elegant and useful interface. It is a go-to in the year 2019.

 

AR & VR

Doubtlessly, AR & VR are futuristic technologies that can change the way we interact with a website. Some business giants like Samsung, Microsoft are already investing a huge amount in these technologies. With the help of VR, immersive experience of the virtual world can be offered to the users. Meanwhile, AR gives us the glance of the virtual world in the real world by enhancing the user experience. Both the technologies are expected to grow and go beyond 2019.

 

IOT

Statista survey reveals that there will be almost 31 billion connected devices in 2020. Due to this massive growth in the number of IOT devices, the web development process will eventually be impacted as enterprises tend to control these devices through a desktop or laptop. Moreover, to provide better services to the customers, integration of devices with the website is extremely important. Although there are only a hand full of websites that have IOT integration, but the concept will be a pivot in the future since the number of connected devices will increase gradually.

 

Final Words

Web development has experienced a massive modification over the years and expected to do more in the years to come. New trends have already arrived and there are more to follow with the evolution of technologies. Such modern trends/features can effortlessly be employed to engage as well as maintain customers when they get used to them. Thus, it is significant to search out for these trends and introduce them in routine web development methodology. They should be looked upon for modern innovations and creativity so as to stay ahead of the contest.

Arpatech Website

Nov 19, 2024

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