Business Intelligence (BI) software is software that collects, evaluates, and presents business information and big data.
The information acquired from BI can help your organization cut costs and enforce more effective processes, leading to higher sales.
Research suggests that decisions made by using data, rather than instinct, make the chances of success 80% greater.
Business intelligence reveals what marketing campaigns and advertisements worked the best, letting you focus time and resources on marketing campaigns that increase sales.
According to verifiable research evidence, a new customer is six to seven times costlier than retaining an existing customer. Business intelligence software can tell you why some of your customers are ditching you and others continue to buy from your company.