Not every marketing campaign is cringe worthy. Some of them just fail to create any impact, neither positive nor negative.…
Gamification belongs to the larger thought process of game thinking that involves a methodology that elaborates the means to engage…
Often touted as the loyalty program on steroids, gamification is the use of game techniques to engage the customers. It…
Gamification is the use of game elements and game thinking in non-game environments to increase engagement and improve better targeting.…
The gamification industry is expected to grow from 2015 to over 11 billion in 2020 which explains the keen interest of…
As we all know the digital era began with millennials, but its never going to end with them. In fact,…
We have officially entered the phase of m-commerce in which consumers not only use it as a shopping tool but…
Mobile users today have already outweighed desktop users. Perhaps you are already reading this on a mobile device. 4 out…
While most brands focus on effective and proven strategies for mobile marketing, they often evade the possibility of what not…
Despite being user engaging, not every mobile application has the tendency to get viral. It’s no longer a matter of…