It barely needs highlighting that our reliance on technology is growing with each passing day. There was a time when mobile phones were…
According to mobile app user retention rates from Statista, 55% of mobile app users will abandon an app one month after downloading it. That…
Mobile users today have already outweighed desktop users. Perhaps you are already reading this on a mobile device. 4 out of 5 customers…
While most brands focus on effective and proven strategies for mobile marketing, they often evade the possibility of what not to do. Usually…
Despite being user engaging, not every mobile application has the tendency to get viral. It’s no longer a matter of luck. These days,…
Emerging and established brands have a special advantage to influence consumers via mobile. Yet mobile advertising appears to be in its infancy. While…