Mobile users today have already outweighed desktop users. Perhaps you are already reading this on a mobile device. 4 out of 5 customers use smartphones to shop. Moreover, about 70% of mobile searches lead to online action within an hour. Yet we notice a disconnect when it comes to mobile marketing.
Are marketers unable to comprehend the statistics? Or is it the execution of strategies that needs better planning? But we can say this for sure that there is still a plethora of unexplored avenues for mobile marketers.
Going mobile is not an option anymore. It has become the new staple now. in some ways mobile marketing is similar to traditional modes but there are also some innovative modes that truly set it apart. For instance QR codes, app-based marketing, text messages and automated calls are some of the top ways to leverage mobile marketing. It allows brands to directly connect with consumers through their devices at a specific location and in a time-sensitive manner.
Mobile has changed the whole landscape of marketing and influenced the psychographics and consumer purchase behavior in less than a decade. But marketers can’t stay spontaneous, they have to keep up with the latest developments and research to ensure mobile marketing success. In order to stay ahead of their competitors, they have to understand the subtle differences between today’s ecommerce consumer and comprehend the dynamic world of mobile.
For retailers and business owners, mobile marketing can be a deal breaker. The statistics prove that mobile usage is integrated into every system and its hard to imagine marketing without mobile. Yet we tend to miss some of the essential statistics. let’s take a look to comprehend the unexplored avenues of marketing.