Video Marketing Trends to Follow in 2020

We’ve seen developments in video marketing evolve over the years, from 30-second ads to viral videos to vlogs and live streams. In fact, new technologies have paved the way for more immersive video formats, such as experiences in 360 degrees, ephemeral videos and shoppable videos. According to HubSpot, ‘78% of people watch online videos every week, and 55% view online videos every day.’

Video marketing trends have advanced greatly from 30-second ads to viral videos to vlogs and live streams. Now the path is paved for more captivating video formats such as 360 degrees, shoppable and ephemeral videos due to the new technologies.

New trends are coming up this year, and some are fading away. Video marketing is one of the top social media marketing tips to revamp your marketing strategy

Here are some of the trends you should consider.

Live Videos

Live media is one of the most engaging concepts out there. This is due to living interactions with real people.

If you are a Snapchat or Instagram user, you might have noticed that a lot of people whom you follow go live numerous times a day. These lives consist of people answering questions sent by other people in real-time. Some might also take dares from other users to do. This content is meant to be interactive.

You can save your life using Instagram’s feature; however, people will not revisit a Livestream, which is why video style is so effective.

Remember, when live radio and television used to be famous among people around the world, live videos recreate the same type of experience by giving people the same phenomenon all around the world at the same time. Live videos are a trend that is here to stay, so it is best to experience with the type.

Shoppable Videos

One of the biggest trends evolved in the past few years is selling on social media. This has made the interactions between vendors and customers easier and simpler, which makes it up to date to the on-demand industry. A lot of businesses benefit through social media content.

There are plenty of videos that allow users to shop on the spot without having to search up anything. They may not have to search for the product manually. They must click on the product, and they will be redirected to the respective site.

This trend should not be ignored as recently in 2020, we have seen an increase in the likeliness of customers wanting to purchase a product after watching a video about it.

Interactive 360 Videos

Another major trend is the interactive 360 videos. We can experience wide-ranging musicals, sports games, and iconic locations using it.

Interactive videos might not work every time, but there are different ways of using virtual reality to make it engaging and fun. An example of this could be of an interior design company that would make their audience experience a virtual tour of their projects using virtual reality.

As AR and VR continue to grow, we expect to see a more immersive and futuristic style of videos like these. If you are ambitious, you can do something like this yourself.

To captivate the customer base, making a video on the product can be quite challenging but very helpful for your business.

Soundless Videos

Sometimes you are in public and would watch a soundless video. This is a trend evolving which prefers to show rather than explaining through sound.

Social media users would like to watch with no sound, or sound can be accommodated using subtitled videos. Creating videos that do not need sounds to be understood or using captions would be a wise idea.

These videos can help us understand different scenarios, such as appearance, mechanism, composition, and involvement in daily life. Specifically, rearranging Ikea furniture, silent video trends, and immersive ads trend.

Vlogging

After seeing the growth of vlogging channels on sites like YouTube, vlogging continues to develop. People document their everyday life, share their experiences, talents, or to express their feelings and personality to the public using vlogging. Actors and influencers use vlogging to communicate with their fan base. We have also seen a lot of brands branch into vlogging.

Celebrities and influencers reach out to their followers using vlogging. Companies can interact with their customers with the help of vlogging. Vlogs are a more authentic and unfiltered version of your brand as compared to a company produced project. This gains the trust of the consumer and helps personify your brand.

Social Media Stories

Publishing ephemeral content in effective ways is one of the advantages of social media stories. After 24 hours of posting stories, they are automatically removed from the site as they comprise of texts and pictures.

These have become a new form of vlogging, which is low-fi and does not need the extra effort of editing. Stories will continue to gain fame as they are being implemented by sites like YouTube, Twitter, and Instagram.