You may be under the impression that your site is completely protected, away from the reach of hackers and cybercriminals. Wrong. The fact is, your website is always prone to being hacked. Hacking is the worst thing that can happen to a website, especially when your entire business depends on online orders or recent trends.

However, not every website is hacked with the purpose of stealing data or undermining it; many hackers do so with the object of setting up temporary and web files that are illegal in nature. Nevertheless, it is a terrible experience for your business and for the website itself.

Although there are a plethora of many antivirus software programs that help prevent hacking, hackers do sometimes manage to succeed in this malicious activity. So, here we have a few tips on how you can secure your website against hackers.

1.     Secure Password

This is the most common and most effective tip you can get.

This technique helps you prevent login attempts from hackers by securing it with a strong password. It is convenient to choose a password that is easy to remember, but an easy password doesn’t secure your login against hacking. Keep your password long with a combination of uppercase letters, special characters, and numbers.

You must ensure that everyone in your team with access to the website has a similarly strong password because one wrong password can ruin everything for your website.

2.    Data Backup

You must have a fully maintained backup of your website data. It will help keep your data secure if anything happens to your website. Backing up data regularly and storing the key files will protect your website from the threats of ransomware and corrupted files, enabling you to recover the lost data quickly.

3.    Admin Directories

Rename your Admin directories or find a way to make it harder for hackers to find them. To avoid hacks, you can also disable the directory or alter the site scripts to eliminate them from search engines.

4.    Use VPN

If you are always on the go, you must connect to public Wi-Fi networks all the time. But, do you know that public Wi-Fi is your enemy?

These Wi-Fi networks do not offer any security and logging in to them is an open invitation to hackers. To avoid this, you must always use a VPN. A good VPN provides extra security and benefit to your website so that you can chill and work at any coffee shop with no fear of having your website compromised.

5.    Error Messages

Be careful not to use your information in error messages. Providing minimum errors to your users will ensure that your secret information is not leaked on your servers. Keep them simple and avoid ambiguity. Detailed error messages facilitate criminals in hacking your website.

The Bottom Line

There are many tips to protect your website against hacking. Securing your website has become the biggest part of keeping your site safe and secure in the long run. These are the necessary safety measures that must always be used. Remember, hacking is avoidable only if you strictly follow the required guidelines.

Facebook is the best platform to promote your brand and reach the masses. Being the pioneer of social networking sites, Facebook has established an identity of adding value to any small venture. For marketing of any brand, this is the most important ingredient. While some techniques can be costly for a business, Facebook promotes brands and earn big profits without having to spend too much.

To help achieve this, a Facebook business page has to be perfectly optimized and it takes great SEO power to accomplish the correct optimization. Here, you will learn how you can optimize Facebook business page for your profit.

1.    About Us Section

The About Us section on your business Facebook page is your introduction to the audience. It tells them where your office is, what services you offer, when your services are available, and more. It is a good place to explain your values, your business’s vision, and how you can benefit your audience with your services and products. With a strong story of your brand, using accurate wordings, including keywords in the About Us section, you can attract many potential customers and optimize your page the right way.

2.    Right Keywords

For optimization of your business page, there has to be appropriate integration of keywords even when it comes to social media. Place your targeted keywords in the most strategic parts of your page; it is crucial but very important.

Place your keywords in the URL, About Us section, page titles, on the home page, and in positions where they appear in top search results.

3.    Up-to-date Profile

You must have a complete set of required information updated on your profile. Your cover photo, bio, profile picture must contain complete information. When your profile is up-to-date according to the latest trends in the industry, it shows your professional attitude. Additionally, consistency matters through all platforms, especially the main visual match. Make sure the cover photo is optimized in a size that fits the requirement.

4.    New Features

Facebook introduces new features from time to time to help business pages. It also allows page optimization for businesses to run easily. There are a few features you can add to your Facebook business page such as Call to Action (CTA) which are meant for driving action on the page and enabling users to reach their desired destination. Some of CTAs include Sign Up, Click Save, Download, Contact Us, Shop Now, Book Now, and more.

You may also incorporate a payment feature via the Messenger app for mobile and desktop where payments can be made using a debit card without paying for service charges.

5.    Pin Important Posts

To highlight important posts on your page, you can pin them so that they stay at the top of your timeline. This means that even when your posts get older, they won’t move down. This feature helps promote the content that needs to have a long lifespan. You can pin different posts such as lead magnets, live video, necessary information, welcome video, testimonials, and more. All you have to do is manually select the post you want to pin and that’s it.

The Bottom Line

Business pages need extra attention especially as they can help you generate revenue. You may also research your competitors to identify the latest trends and formulate strategies that suit your business. Remember, your purpose is to stimulate engagement and receive desired results using correct Facebook strategies.

Software testing is an integral part of software development that ensures the efficiency of a test strategy. To guarantee perfect results, Artificial Intelligence (AI) and Machine Learning (ML) are essentially made important parts of the process. AI and ML assist in minimizing redundancies, detect possible defects, examine user experiences, and much more.

AI identifies redundant test cases in portfolios that are logically the same and minimizes the duplicity. The duplicates that do not profit business and add no value are taken down. On the other hand, we all know machine learning is the basic element of any software system which have trained models that allow them to make human decisions.

Salient Benefits of Artificial Intelligence in SQA

1.  Tracks Bugs

The bugs and errors are the culprits that can destroy any software program. In traditional testing, these bugs and errors go unnoticed and unfixed which later on creates problems in the development. Artificial Intelligence helps in the immediate detection of bugs. It takes seconds for AI software to catch the errors your software may have.

Artificial intelligence automates processes in a way that corrects the flaws automatically which allows software teams to perform bug tracking. It also uses fingerprints to detect similar bugs.

2.  Script Automation

Artificial Intelligence minimizes the need for script automation because it is executed automatically by an AI algorithm. AI sorts the log files that help make test cases stable so they do not crack when the locators change.

Artificial Intelligence has scripts that contain self-learning skills. It is efficient at learning page load behavior to create mock responses that a server has.

3.   Testing Time

Manual testing is a gradual process that eats away at your resources and costs. The alteration of codes needs new tests and AI automates test processes that allow the testing to be concise and continuous with a quick speed. The tools of AI give the actual precision for the number of tests needed to change the code.

4.  Visual Tests

Artificial Intelligence can detect visual bugs by using image and pattern recognition of visual testing. The web pages are validated and AI tests a variety of contents on a different interface. AI tools take screenshots and evaluate the load time. It eliminates the human effort and updates Document Object Model (DOM).

5.  Improved Accuracy

Normally, manual testing is correct but it still has errors. At times, the errors are overlooked by QA engineers and that’s when Artificial Intelligence comes in handy. AI does not miss any details in performing a series of similar actions because automated software programs are used to execute the ongoing tests.

6. Failure Cause

Failure is part of the testing process. More often, when a failure occurs during software testing, the cause of failure is unknown. Team of developers and testers then have to spend time in finding out the reason for failure for which every line code has to be examined to spot the errors.

To avoid the manual search of thousands of lines of codes, Artificial Intelligence helps in sorting the log files, detection of errors, scanning of codes in a matter of few seconds. In this way, AI helps in saving hours. Through this, a developer gets enough time to indulge in fixing problematic parts of the code.

7.  Increases Over All Coverage

Artificial Intelligence’s test automation strengthens software test procedures. AI allows QA engineers to store files and content, monitors the memory, and data tables. AI discovers patterns and studies the behavior of a database with respect to the results. AI software testing performs test cases in testing that offers extensive coverage.

8. Development in Bots

The bots in artificial intelligence have progressed with time and practice application features. The power of AI is that it identifies every change made in codes and recognizes if there are new functionalities. When the tests run, AI algorithms start to update continuously. Hence, AI bots evolve and efficiently enhances product quality.

How AI and ML in Software Testing helps

The manual work exists and is quite functional but when you incorporate AI/ML in software testing, it enhances the QA testing of a company. Therefore, it is necessary to understand the purpose of AI and ML in QA testing before you start to use them. Application of human logic in a particular scenario testing doesn’t work well in AI and ML parts. However, if you wish to understand user behavior, the collection of analytics will create appropriate cases.

Artificial Intelligence and Machine Learning define patterns, settles the test scripts, and constructs test environments. With all these features, AI and ML help a company to use time wisely on developing new products instead of wasting it on testing.

Bottom Line

AI and ML in Quality Assurance have created a buzz as it helps bridge the gap between technology and reality. You may think that it will not have a great impact on testing but AI-based testing will give a successful future in the long run.

Every action that is virtually performed on a website or mobile app produces data. And, do you know that this data can be used for making strategies and increasing conversion rates? Both of them are required for storing and using the source of data, which is why we need a Data Management Platform (DMP).

What is a Data Management Platform?

Data Management Platforms collect essential digital data such as a cookie, mobile identifiers, IDs, and campaign data. These are the tools that enable marketers and advertisers in creating customer segments for the enhancement of their performances. Moreover, these segments are based on location, demographic data, device, past browsing history, and so on.

Data management platforms are also known as Unified Data Management Platforms (UDMPs) and are aimed at developing a centralized system for gathering and analyzing a big number of digital data sets that are originated from disparate sources. DMPs also help organize the data to allow access to the insights for data-driven parts of the business: advertising and marketing campaigns.

What are the Benefits of Data Management Platforms?

The importance of DMPs is not known to many people; however, it has a wide list of advantages including:

1.  Consistent Result

The result of DMPs is consistent, as they are not just one-off solutions. In fact, they are the platforms that give long-term strategies for continuous reporting.

3.  Data Unification

Data management platforms gather all data on one platform and allow you and your team to get a cohesive view of your customers.

4.  Audience Identification

DMPs offer great features such as audience extension and modeling techniques. DMPs allow you to discover new targets and customer groups.

List of Data Management Platforms

Here, we have a list of top data management platforms.

1. Lotame

Lotame is one of the leading data management platforms where users get information from sources such as CRM tools, blogs, email, mobile, campaign data, social websites, and more. Moreover, users have access to some of the manual and fully automated suite of optimization tools.

This platform comes in handy for marketers, digital agencies, and publishers as it boosts engagement on the relevant site and unifies data.

2. OnAudience.com

OnAudience.com is a well-known DMP in the advertisement industry. It helps users construct audience-based attributes such as age, interest, online behavior, and more which hold supreme importance to online advertising activities. With the growing demand for this DMP, it has expanded support implementation and provides help to 12 billion profiles.

3.  Salesforce DMP

Salesforce is the most commonly used CRM software and is considered as a gem. However, many people are not aware that it is also a data management platform. Salesforce DMP suits those marketers’ needs who are always on the lookout for capturing, unifying, and collecting data across multiple touchpoints. This DMP utilizes artificial intelligence, machine learning in the best way to complete customers’ data profiles and enhance their channel engagement.

The Bottom Line

The efficient use of a data platform can help you gain some profitable results. With new technologies and evolving landscape of data management platforms, businesses have seen immense development especially in data analysis of large volumes. While this system has to be well-planned for use, its growth surely signifies a brighter future for data management platforms.

Branding has always been a business-oriented concept for us.

We have heard people talking about branding as a medium to establish their name in the world. That’s true. But this idea is not limited to businesses only.

In today’s world, anything can be a brand. You, as a person, can become a brand if you know the right way of doing it. A brand can be a place like Disneyland or a person like Elon Musk or Imran Khan. Do you know what has worked in their favor? They know the art of personal branding.

What Is Personal Branding?

Personal branding is the practice of marketing yourself in a way that gains you recognition. With the help of personal branding, you become a household name if you stick to the reputation and impression you have created.

KFC was originated in 1952 and, to date, it is the name everyone in the world is familiar with. Yes, it is due to the quality of the food they have worked on but also the how they have branded themselves all these years.

Have you ever thought what is that one thing you want to be remembered for?

Even if there is one thing that comes to your head, you may work on it for your personal branding. Personal branding is a combination of your skills, experience, and how you promote yourself. All of these properties combined can bring you or your brand into the limelight.

You do not necessarily have to own a business to initiate your personal brand. You can use your personal story or what inspired you into going big. It is the online world and all you need are smart strategies and a sense of creativity to brand yourself in a huge way. It is a slow process but it is worthwhile.

Why Is Personal Branding Necessary?

1.    Builds your audience

With the help of personal branding, you gain a larger audience that you or your brand requires. How can you do it?

You may start by making Facebook ads, create videos that promote you or the services your brand provides, and so on. Make the best use of content marketing to win in the digital world; this alone can help you earn a larger audience.

2.   Helps you gain recognition

The purpose of personal branding is to gain recognition. Marvel Cinematic Universe, Justin Trudeau, Titanic, Game of Thrones, Roger Federer. These are some of the countless names everyone knows of. Although they are different in every way, their agenda, their profession, their idea, their genre, all have probably nothing in common. But everyone knows them.

They have created awareness about themselves. They have worked hard on personal branding for people to know that they are the big shots. Your objective, your stance, and your agenda are some of the few things that will set you apart and give you the recognition you truly deserve.

3.   Makes you easy to find

Personal branding increases your reach and allows you to be found by the audience.

It helps your audience reach out to you and avail your services or understand what it is for them to learn from. Even if the world knows who you are, and the people do not know how to find you, indicates that you have not touched the finish line.

Take personal branding as a tool to let people connect with you, understand your objective, pay attention to you, and get inspired.

As much as personal branding is imperative, there are myths are surrounding the idea of personal branding that prevents people from practicing it. Let’s discuss a few myths about personal branding and bust them to empower you to go for it.

Myths about Personal Branding

1.    Personal branding being famous

There is a misconception that everyone’s objective is to get famous via personal branding. It is not like that; you do not become a celebrity by personal branding. It just helps you achieve your respective goal. You can influence people and keep your privacy intact.

2.   It is unnecessary

Some people believe that skills alone are enough and you do not have to promote yourself. Well, this is not how the world works now.

Skills alone are the half-won battle. People must be aware of your skills or what you have to offer and personal branding enables you to achieve that. When people talk about you or your brand behind your back, that’s when you know how important it is to educate people about you or your brand.

3.   It’s a hype

If you believe that personal branding is a new trend in the market that will die down with time, you need to recall a few names such as Charlie Chaplin, Elvis Presley, or a historic event such as World War. These names are even older than you and I are but people know about them. Why? Because they have been planned and branded this way.

In a nutshell

Like every other job, building a personal brand is not a piece of a cake. But if you do it right with the right intention and planning, you can achieve your desired goal through it. Stay focused as to what you want out of your personal brand and work on it; you will certainly get there.