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Application Modernization

Arpatech Website

Jan 10, 2025

Artificial Intelligence in Application Modernization: Key Benefits and Real-World Applications

In this digital transformation era, businesses face the constant challenge of keeping their applications relevant, efficient, and scalable. Legacy systems, while critical to operations, often become congested and hinder innovation and agility.   Application modernization is the solution, enabling organizations...

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7 Common Bloopers That Could Ruin Your PPC Campaign

7 Common Bloopers That Could Ruin Your PPC Campaign

There are a few common mistakes we often overlook within the realm of PPC, which can result in failed campaigns.

The telltale signs of PPC mismanagement can be recognized by the most experienced PPC experts.

But if you’re not a PPC specialist, you might overlook those indicators. Thankfully, these indicators and best practices are easy to resolve to make the most of your paid social media marketing campaign.

 

7-common-bloopers-of-ppc-infographics

1.      Account Structure Isn’t Appropriate

Poor account structure on Google Ads is the culprit when a PPC ad struggles to yield results. When defining your ad groups, make the keywords as specific as possible. Make use of accurate matches, negative keywords, and avoid broad matches that could lead to wasted clicks.

 

2.      Not Paying Much Attention to Ad Copy

Words are incredibly important. If you don’t pay enough attention to things like bold headings, clear value propositions and strong, persuasive calls to action, then you’re probably missing out on business.

 

3.      Having Numerous Ad Groups & Duplicate Keywords

Throughout, managers should have only about 7 to 10 ad groups per campaign and just about 20 keywords per target group.

 

4.      Overlooking Negative Keywords

Negative keywords are the reverse of the keywords you target. They help you to ensure that only relevant search terms display your ads.

 

5.      Relevance & Quality Score Matter

Your quality score and your CPC are used to determine the position of your search auction and ultimately decide your overall ad spending. The lower your quality score, the costlier your campaign will be.

 

6.      Ignoring Retargeting

It’s important to reach out to new audiences, but you shouldn’t overlook those people who have already interacted with your brand. People who already know you are more likely to trust you and pay more attention to your paid ads.

 

7.      Absence of Landing Page

To accelerate conversions, a landing page is crucial. If your PPC advert drives people to your business’s home page, they’re likely to move on to a competitor.

Arpatech Website

Apr 14, 2020

What is AIaaS? Is it the ‘next big thing’?

What is AIaaS? Is it the ‘next big thing’?

Many big IT companies such as Amazon (Web Services), Google (Cloud Platform), Microsoft (Azure) and IBM (Developer Cloud) have started providing Artificial Intelligence as a Service (AIaaS) in the last few years. These programs are intended to reduce the entrance costs of using Artificial Intelligence to other companies.

 

So, what is AIaaS?

Artificial Intelligence as a Service (AIaaS) helps businesses to leverage AI for different use cases while simultaneously reducing risk and expense. This can involve a sampling of several public cloud platforms to test various algorithms in machine learning. The applicability of AIaaS reaches through all sectors and as the features associated with each service provider are different, users can choose from a number of choices, including enterprises.

 

In this article, we will look at some of the advantages that businesses can gain by using AIaaS.

 

Why leverage AIaaS for the business solution?


Cost and Time Effective

One of the major advantages associated with AIaaS is the reduced expense and time taken to implement the solution. It saves businesses from setting up their own applications by having a ready infrastructure and pretrained algorithms. While earlier business solutions had to create their own application, now all that businesses need to do in this case is to call a service provider.

AIaaS is based on existing cloud framework by training the machine learning models and then deploying them for inference to VMs and containers. Service providers use the existing infrastructure that would otherwise have built on IaaS (Infrastructure as a Service) and SaaS (Software as a Service) without building custom machine learning models. That is another significant benefit as it decreases financial risk and increases strategic versatility.

 

Usability

With AWS, Microsoft and Google leading the market, businesses are now competing with each other to build tools for data scientists and developers in an effort to be more than just service providers. Adding to this is the move to open-source their platforms such as TensorFlow, Caffe and AutoML enabling developers to create a custom AI model.

 

Transparency

With lower costs, there’s a lot of transparency within AIaaS: pay for what you’re using. Even though machine learning takes a lot of power to hewn it’s working, you may only need the power in a short period of time – you don’t have to run AI non-stop.

 

Scalability

AIaaS lets you begin with smaller projects to learn if this is the best match for those projects. You can customize your service and scale up or down as project demands change, as you gain expertise with your own data.

 

Types of AIaaS


Bots and digital assistance

This will include, for example, chat bots that use natural language processing (NLP) algorithms that learn from human speech and mimic the patterns of language while providing responses. It frees customer service staff and lets them concentrate on more complicated activities. These are the forms of AIaaS most commonly used currently.

 

Cognitive computing APIs

Short for application programming interface, APIs are a means for developers to add a new feature or service without writing the code from scratch to the application they are building up. Popular API solutions include NLP, speech and computer vision, translation, knowledge mapping, search, and detection of emotions.

 

Machine learning frameworks 

These are methods that developers can use to build their own model, that learns from current organization data over time. Machine learning is often linked with big data but can also have other uses – and these frameworks offer a way to build in machine learning activities without the big data environment being needed.

 

Fully-managed machine learning services 

If machine learning frameworks are the first step towards machine learning, this alternative is a way to incorporate templates, pre-built models, and drag-and-drop tools to create a more customized machine learning system for developers.


AIaaS Vendors

The four major AIaaS providers, namely Amazon Web Services (AWS), Microsoft Azure, Google Cloud and IBM Cloud, are quite well-known. Each vendor provides different types of bots, APIs, and machine learning frameworks, as well as full-managed machine learning options for all but IBM.

Many well-known technology firms, including Oracle, BMC and SalesForce, are starting to enter the competition.

There are numerous start-ups already working on different parts of AIaaS. This is the case in all industries; purchasing the smaller companies is not unusual for the bigger corporations to add the developed services to their portfolios.

 

The Position for AIaaS

AIaaS models will be vital for the implementation of AI. AIaaS greatly enhances business processes by providing analytical behaviors that are persistently learned and perfected by a machine. Knowledge obtained from specially-built algorithms allows organizations operate in ever more effective ways based on real-time, highly granular insights.

AIaaS is how the promise of AI can be understood, and how businesses will be changed for the better. Everything that once was a distant dream has come to life. It’s high time to embrace it.

Arpatech Website

Apr 10, 2020

How to Safeguard Your Cloud Security From Next Cyber-attack

How to Safeguard Your Cloud Security From Next Cyber-at...

This year has been very exciting year for cloud computing and it is only going to get bigger in the years ahead. It’s quite clear why businesses are preferring cloud computing; they are easier, affordable and it is easy to use cloud services of third-party rather than maintaining your own data centers on your own premises.

 

Due to the shift in cloud computing, businesses, irrespective of the size, have been allowed to access scalable resources, lower their IT costs, and cut down the on-site load of their IT infrastructure.

 

No matter what size, your business is the looming threat of hackers to steal information. So, in a situation like this, businesses should act responsibly and ought to be prepared when it comes to securing their data from hackers.

 

It is indeed possible to keep your data secured on a cloud, but there is no doubt that cyber-threats are evolving and cloud severs are their key target.

 

Here are a few tips on how you can safeguard your cloud security from cyber-attack!

 

Identify the risks first

The first and most important thing to do to prevent your business from a cyber-attack is by carefully scrutinizing the internal and external vulnerabilities your business encounters when it comes to hackers. What you need to do is prohibiting the way from where you think a hacker can gain entry into your system and that can be done by identifying your weaknesses. The most apt way to do it is to be informed about the several cyber fraud schemes and threats, such as malware, system hacking, phishing and various others that a business faces. Once you know your own vulnerabilities, you can handle them in the following ways.

 

Data Encryption

To date, encryption is the best way to protect the confidentiality and privacy of your data. Keep in mind that hackers are always looking for standard company-held information, whether they are bank-routing digits or employee social security numbers. So, remember to take measures to get this information encrypted. You can guard your information by switching to full-disk encryption tools which come by default with most of the operating systems. It should not take more than a minute to switch encryption of these devices on and all files on your drive will be encrypted without slowing down.

Moreover, end-to-end encryption ensures the best level of protection for secretive information and documents. As a result of end-to-end encryption, encryption is carried out on the client side so that files are encrypted before they leave your device and continue to be encrypted till they reach the supposed recipient.

 

Stronger Passwords and Authentication

This is the most common warning you must have heard a hundred times. But people give it a deaf ear and create easy-to-remember passwords, which is why their accounts get hacked. The most familiar source of cyber-attack is password prediction, yet it is the most preventable one. The tip is to think strategically when you create them. Moreover, keep changing the password often. Never try to reuse an old password or use the same password for various accounts. Do not keep any password in the cloud, or text file. Furthermore, complement your password with two-factor authentication requirement for accessing sensitive company information services.

 

Prefer Private Clouds

It would be extremely foolish to save a little amount of money and go for an inexpensive cloud. The reduced cost public clouds might look tempting, but they are frequently riddled with security threats and vulnerabilities. Although private clouds are expensive, they have minimal entry points and more stringent safety measures in place. Moreover, these private clouds are in a fairly good position to monitor your account while allowing them to preemptively deflect attacks and minimize their impact.

 

Protect Data Transfer Channels

The transference of data back and forth to the cloud travels through the internet which is where your data becomes the most vulnerable. Note that data must be encrypted in the cloud environment at all stages of transfer and storage.
So, be sure about the channels you pick for data transfer and make sure the data is encrypted before it is sent out anywhere. Protecting data transfer channels is a convenient way to prevent any sophisticated cyber-attacks which most of the people usually overlook.

 

Recognize Your Software Interfaces

ERP software applications are accessed through Application Programming Interfaces (APIs) on the cloud. Any cloud developers should assure that the clients access the application through secure APIs which requires restricting the range of IP addresses or giving access only through corporate networks or VPNs. However, it is quite difficult to implement.

So, just to be sure yourself, perform the evaluation of the existing API to examine if there are any vulnerabilities. Analyze ways to boost it or you can simply switch to an API which is more secure.

 

Bottom Line

With cloud technology, where there are conveniences, there are certain types of risks as well.
By understanding and implementing these necessary steps, one can smartly safeguard one’s cloud security, and cyber-threats can be easily thwarted. If the cloud technology is dealt rightly, it can be the most cost-effective and securest place.

Arpatech Website

Apr 8, 2020

Types of Virtualization in Cloud Computing

Types of Virtualization in Cloud Computing

Companies of all sizes endorse virtualization as a means of cutting IT expenses, improving security and increasing operational efficiency. Even while people are already informed of the benefits, when it comes to the various types of virtualization, others are still in the dark.

 

While virtualization has its origins since the early 1960s, it gained enormous popularity between 2003-2010. It contributes to the evolution of the latest technologies trend, such as the cloud computing  data centers. Moreover, virtualization technology has been responsible to a certain extent for planting the seeds for cloud technology.

 

Here are some prominent benefits of virtualization:

  • Flexible and efficient resource allocation.
  • Pay per IT infrastructure use on demand.
  • Improve development productivity.
  • Reduce IT infrastructure costs.
  • Allow multiple operating system processes.
  • Fast scalability and remote access.
  • Disaster recovery management

 

Now, we’ll show you some of the most popular types of virtualization and how they can be a game-changer for your business.

 

Application virtualization

This is a process where applications such as laptops, smartphones, and tablets are virtualized and delivered from a server to the end user’s device. So instead of logging into their workplace computers, users will be able to access the application directly from their device, provided there is an Internet connection. This is especially popular with businesses that need on-the-go use of their applications.

 

A remote application must run on a server, and some type of remote display protocol is used by the client to connect back to the client machine. Knowing that a vast number of system administrators and users have remote running experience, setting up remote displays for applications can be reasonably straightforward.

 

You may run one copy of the application on the server with a streaming application, and then have access to other client desktops, and run the streaming application locally. The update process becomes simpler while streaming the application, as you only set up another streaming application with the latest edition and have the end users refer to the application’s new version.

 

Server Virtualization

Virtualization of the server allows multiple virtual machines to function on one physical server. The virtual servers share the physical server resources, which contributes to optimal utilization of the resources of the physical servers. The resources the virtual machines share are CPU, storage, memory, and networking. All these tools are made available to the virtual machines via the physical hypervisor server.

 

The hypervisor is the physical box operating system and software. The virtual machine runs on the same box, independent of other virtual machines. Virtual machines can have differing modes of operation and are separated from one another.

 

The server virtualization is a means to combine applications that used to operate on separate physical servers, and now functions on the same physical server defined by virtual machines with the hypervisor software.

 

Desktop Virtualization

Desktop virtualization helps the operating environment of the users to be stored centrally in the data center on a server. It allows the user to access their desktop directly from different machines from any location. Those who use specific operating systems apart from Windows Server require a virtual desktop. Key benefits of desktop virtualization are device mobility, functionality, updates and patches and simple software installation management.

 

Storage Virtualization

The process of grouping physical storage using software to represent what appears to be a single storage unit in a virtual environment is Storage Virtualization. Variables can be generated between storage virtualization and standard virtual machines, as both take and abstract access to physical hardware and resources.

 

A traditional virtual machine and a virtual storage are different from each other. The virtual machine is a series of files, while on the storage controller, which is created using software, virtual storage usually runs in memory.

 

For several years, a form of virtualization of storage has been implemented into the storage features. Features including Snapshots and RAID take and display physical disks in a virtual format. Such features may include a format to help with the performance or add resilience to the storage that is provided as a volume to the host.

 

Vendors of the storage array also implemented storage virtualization of their respective arrays within the operating system. This kind of virtualization of storage is called virtualization of the internal storage. Additionally, Veritas and several other storage vendors implement the external storage virtualization.

 

Hardware Virtualization

It is probably the most common type of virtualization nowadays; a virtual machine manager (VM) called the “hypervisor” makes hardware virtualization viable. The hypervisor produces virtual versions of computers and operating systems and consolidates them into one massive physical server, allowing for more efficient utilization of all hardware resources. Also, it helps users to run multiple operating systems concurrently on the same machine.

 

Arpatech Website

Apr 3, 2020

AI Can Help Us Fight With The Pandemic

AI Can Help Us Fight With The Pandemic

Human beings have fought against infectious diseases throughout history. Although we have developed several effective medicines, new viruses continue to threaten us. The COVID-19 pandemic has created a sense of urgency to improve existing approaches to infectious diseases’ prevention and treatment. Fortunately, the AI and data science approaches available today can help us fight infectious diseases in a better way.

 

The novel coronavirus has spread from its epicenter in China to infect 414,179 people and has caused no less than 18,440 deaths in at least 160 countries over a three-month period from January 2020 to date. According to the Report on the Situation of the World Health Organization (WHO), these estimates are as of 25 March. Accompanying the horrific loss of life caused by the outbreak is the impact on the world economy which has reeled from the pandemic’s consequences.

 

As research specifics unfold, the data set is rising exponentially, beyond the capacity of human intelligence to handle the pandemic. Artificial Intelligence (AI) is specialized in detecting patterns from big data, and this article will help us understand how it has become one of the ace players of humanity in coping with this crisis. Using China as a particular example-study, the success of China with AI as a crisis management tool shows its effectiveness, and justifies the financial commitment that technology has had to develop in the past few years.

 

HOW CAN AI COMBAT PANDEMIC?

Developments in AI applications like natural language processing, speech recognition, data analytics, machine learning, deep learning and others like chatbots and facial recognition have been used not only for diagnosis, but also for contact tracing and development of vaccines. AI has certainly helped control the COVID-19 pandemic and succeeded mitigate the worst effects.

 

AI has been implemented so far in a variety of ways and the following are only some of the cases in which the technology has been used as a tool to solve the pandemic:

 

Predicting an Epidemic

AI algorithms will help with the search through news reports and online content from around the globe, even before it reaches epidemic proportions, helping experts identify anomalies. The corona outbreak itself is a perfect example of AI being applied by researchers to analyze flight traveler data to determine where the novel coronavirus would occur next.

 

Successful implementation of predictive models will be a major step forward in the struggle to eradicate some of the most infectious diseases from the world. Big data analytics can help decentralize the process and allow timely analysis of widespread data sets produced in real-time by the Internet of Things (IoT) and mobile devices.

 

Immediate Diagnosis AI 

Instant diagnosis ensures that response measures like quarantine can be easily implemented to prevent further spread of the infection. An obstacle to rapid diagnosis is the relative lack of clinical expertise due to the sheer number of cases required to interpret the diagnostic results.

In the COVID-19 crisis, AI has improved its diagnostic time through technologies such as that built by LinkingMed, a Beijing-based oncology data platform and medical data analysis company. Pneumonia, a common complication of COVID-19 infection, can now be diagnosed with accuracy as high as 92 percent and a recall rate of 97 percent on test data sets from an analysis of a CT scan in less than sixty seconds.

An open-source AI model made this possible by analyzing CT images and not only did it identify lesions but also measured in terms of quantity, volume and proportion. This platform, novel in China, was driven by Paddle Paddle, an open-source deep learning platform to Baidu.

 

Virtual Healthcare Bots

The number of COVID-19 cases has demonstrated that they will overwhelm healthcare systems and response measures. AI has leveraged its natural language processing capability to develop a multi-lingual virtual healthcare agent that can address COVID-19-related questions, offer accurate information and specific guidelines, prescribe safety strategies, track and control symptoms, and advise individuals about whether they require medical testing or self-isolation.

 

AI Face Recognition and Fever Detection

Thermal cameras have been used for detection of people with fever for some time now. The technical downside is the need for a human operator. Cameras with multi-sensory AI-based technology have already been used in airports, hospitals, nursing homes, etc.

The technology recognizes people with fever automatically and records their movements, identifies their faces and detects whether the person wears a face mask.

 

As AI rapidly becomes the staple, health care is certainly a field where it can play a significant role in keeping us healthy and safe. And AI Healthcare will continue to provide solutions to any of the arising epidemic.

Arpatech Website

Apr 1, 2020

Microsoft Edge or Chrome in Disguise?

Microsoft Edge or Chrome in Disguise?

Statcounter research states that, ‘As of December 2019, Chrome had 69% of the world’s web browser market, compared to 4.6 for Edge and 3.6% for Internet Explorer.’

 

Microsoft has released an updated ‘Edge’ browser, released on January 15, which is actually the tech giant’s third attempt at building a browser that offers a better browsing experience while opting the strategy, ‘if you can’t beat them, join them.’

 

The first attempt, Internet Explorer, was launched in 1995 and ultimately became the most successful browser in the world. The company’s second browser, Edge, launched in July 2015, was Microsoft’s attempt to replace Internet Explorer and regain browser supremacy. That version of Edge did not work. It was only available for Windows 10, was unreliable, overloaded with functionality that few users desired, and severely lacked items which users actually wanted.

 

The third and the most recent attempt is, ‘Microsoft New Edge’ in which, instead of creating the proprietary code browser, Microsoft opted to use open-source Chromium source code to build the new Edge, which was originally developed by Google and is now underpinning Google Chrome and other browsers. Seasoned Chrome users will quickly feel comfortable with it — and it also allows extensions to be installed straight from Chrome’s own web store. Unlike the initial Edge browser, the Chromium-based Edge works with Windows 7, Windows 8.1 and macOS.

 

We have handpicked the minute differences between the two, to help you understand them better.

 

User Interface

In the new Edge, the user interface is quite similar to what you’d expect while using Chrome. They both have rounded corners and the effects of shadow falling. As for the bookmarks bar, both Chrome and Edge just display the bars on new tabs.

Edge offers three options for you to choose from for your new tab. The Centered theme displays your most often visited pages, Inspirational presents a different picture daily, and Informational presents you with a personalized news feed. Chrome has only one focused theme option.

 

Speed

Edge appears to be faster in several tests, by just using 70-80% of the RAM which Chrome makes use of. So, in case your system doesn’t have a huge amount of RAM, Edge can offer you smoother and faster browsing. Edge also taxes less on the computer, making freeze-ups less regular.

 

Extensions

Both Edge and Chrome provide access to more-functional extensions. Since both are designed on Chromium, most of the Google Chrome Store extensions function on Edge too. You must click on the three dots to use them, and choose Extensions. Then move the slider to On, next to “allow extensions from other stores.”

In the Microsoft Store, there are plugins specifically designed to work with Edge, but going out of the browser seems like an unnecessary step to add this, while you can do it all in one place with Google’s extensions.

 

Syncing

While Google Chrome lets you sync your browser history and extensions between device-to-device, Microsoft Edge doesn’t. And if you think it’s important that your browsers work the same on various devices, Chrome’s a better choice.

 

Apps

Using Microsoft Edge’s Progressive Web App (PWA) support, you can convert almost any website into a standalone app. Creating a PWA provides you a desktop shortcut that connects to the site which you can see in a browser without the address bar and other features. This feature is not available on Chrome.

 

Collections

Collections is something which sets Edge ahead of Chrome for many of us. Collections allow the user to accumulate information from a number of sources and to bring it in one place to refer to again. It is useful in situations like planning trips, writing research papers, or comparison shopping. Collections are not live on the new version at the time of this writing, but you can use it by installing the Canary version.

 

Immersive Reading

One amazing feature of Microsoft Edge is that it reads to you on your mobile as well as your desktop screens. The new Microsoft Edge reads on both your desktop and your mobile phone. To do so, Chrome needs an extension to the desktop and mobile versions. More languages and voices can also be downloaded in your Windows Settings.

Edge has an immersive reading experience which eliminates all unnecessary distractions from the page, leaving only the text and other relevant content. You can also adjust background color. Chrome once had a reader feature, but now you have to install a plugin in order to enjoy both read aloud and reader view.

 

Privacy

Edge provides you three different degrees of tracking security: Basic, Balanced and Strict. Balanced is the standard, allowing you to have some customization that you won’t get in Strict mode. In Basic, you will get a lot of customization but less privacy. For Strict mode, certain websites may not be working properly.

It is quite simple to find out which trackers are blocked on the websites you visit on your Microsoft Edge browser.  You can:

  • Click on the lock icon (present on the URL)
  • Click Trackers on the bottom of the menu. Here, you will see the list! Chrome doesn’t offer this.

In Microsoft Edge, you can configure which site-by-site permissions you wish to offer. In Chrome, however, you can either block or allow for all the sites.

Like any other browser, Edge and Chrome both have private browsing tabs. You’ll see it listed as InPrivate on the Edge browser while Chrome refers to it as an Incognito tab. Such browser windows do not save any activity when it is used for internet browsing.

 

Takeaway

Overall, Edge enjoys an edge over Chrome in that running it requires fewer resources. Also, if you’ve previously sworn off Microsoft browsers, it may be worth a try.

Arpatech Website

Mar 30, 2020

Pros of Using Xamarin with Cross-Platform App Development

Pros of Using Xamarin with Cross-Platform App Developme...

What Is Xamarin?

Xamarin is a development platform that lets you write cross-platform, but native, iOS, Android, and Windows Phone apps in C #and.NET.

 

Xamarin includes the Native Android and iOS APIs with C #bindings. This provides you the ability to use any of the native user interface, notifications, images, animations, and other features of the Android and iOS phone— everything using C#.

 

Each new release of Android and iOS can be paired with Xamarin, with a new release that includes bindings for their new APIs.

 

Xamarin’s.NET port provides functionality such as data types, generics, delegates, language-integrated query (LINQ), sequential programming patterns, garbage collection with a subset of Windows Communication Foundation (WCF). Libraries are operated with a linger to have only those components that are referenced.

 

Pros of Xamarin


To understand what makes Xamarin so prominent, and why a business should opt for it rather than separately developing native mobile applications, let’s take a closer look at the notable features and key business benefits of Xamarin.

 

Compatible Code

Xamarin is a development platform that helps you create 60-95% of reusable code. That is why it is often referred to as “write once, use everywhere”. A single codebase can run on a number of native performance platforms, which may require minimal changes only.

 

Comes without limits

One of Xamarin’s smartest features is that it isn’t attempting to impose commonality where there’s none. Android and iOS each have UI and SDK features that are distinct from the look and feel of each platform. Such features are central to iOS apps that feel like iOS and Android apps feeling like Android.

 

Some cross-platform application development tools attempt to conceal the uniqueness of the platform which results in apps feeling unfamiliar to the platform they are running on. Xamarin is doing exactly the same. Xamarin focuses on the unique features of each platform.

 

Besides the standard.NET classes, Xamarin offersiOS-specific.NET classes and Android-specific.NET classes, each of which exposes their respective platform’s specific functionality. Incorporating the core. .NET classes with the platform-specific classes allows applications to share core logic in both iOS and Android, thus taking advantage of the unique features of each platform.

 

Native Look-and-Feel

When developing a cross-platform solution, you don’t have to compromise user experience, since Xamarin offers the look-and-feel equivalent to native applications.

 

The use of platform-specific elements and technologies accessible in C #and Visual Studio makes the nativity possible:

  • Android and Xamarin.iOS have the full access to Android and iOS SDKs for.NET developers
  • Essentials library gives access to central overlapping native APIs
  • Forms presents a user interface (UI) toolkit for all mobile platforms, allowing you to reap the benefits of all the unique components in one place and create a single platform-specific interface solution.

Saves Time and Expenses

Because everything is written in C# and within the.NET framework, different teams are not required for working on the app. Development expenses and maintenance costs are minimized with a single team. It is especially useful for companies with limited human and hardware resources.

In addition, the development, testing and deployment processes are substantially simplified when performed by a single team and using a single technological stack which also provides minimal market time.

 

Microsoft’s Technical Support

Xamarin assures reliability, continuous technological assistance and fast problem solving as it is supported by Microsoft— one of the leading global tech software companies.

Moreover, on the official Microsoft Learn platform, Microsoft offers access to robust educational opportunities, including self-paced Xamarin courses and extensive tech documents. Developers are therefore not working in a vacuum and can get support while developing their skills.

 

Fewer Bugs

The primary reason Xamarin tends to cause fewer bugs is the same reason that it offers quicker time-to-market: less code is written. The less code we write, the fewer bugs are expected.

 

Xamarin also eliminates errors by giving the possibility of wider test coverage. Any provided project has a finite amount of test time. We will write a single, more detailed series of tests that verify the code on all systems rather than wasting more time writing two sets of essentially redundant tests.

 

It also has the capability to minimize bugs by providing the opportunity for greater test coverage. Any given project has a defined or limited amount of time given for testing. Instead of spending that time writing two sets of largely duplicated tests, we can write a single, more detailed set of tests validating the code on both platforms.

 

With Xamarin the whole team will focus solely on working with. NET / C#. This enables the skills of each team member to develop more thoroughly and allows the team as a whole to properly support and inspect one another.

 

Future Readiness

By using Xamarin to build our iOS / Android applications, we’re able to get our apps ready to support Windows Phone without spending a single second in Windows Phone development. All the shared logic that we create for our iOS / Android app will be completely embraced by Windows Phone as long as we show that we want that to be the case when we first create the project.

 

It allows us to build our app without pouring any effort into Windows Phone development. Nevertheless, should a Windows Phone opportunity arise, all we have to do is build the Windows Phone UI, and instead of just two, our app now supports three smartphone platforms.

Arpatech Website

Mar 26, 2020

Basic SEO Tips to Rank Your Content on Top

Basic SEO Tips to Rank Your Content on Top

If you’re relatively new to the search marketing world, you might have heard in marketing meetings the word “SEO content” being tossed around.

Thousands of people search for content like yours every day. You can help them find you by becoming an SEO content expert. 80% of traffic on a website begins with a search query, according to HubSpot. This is why optimization of the search engine (SEO) for your content has become so essential.
Because when you write content for the right people in the correct way, your content will climb higher on search engines.

 

So, what is Content SEO?

Content SEO refers to producing content that makes search engines rank the web pages higher. Content SEO is essential as your website is viewed by search engines such as Google, and the words you use on your blog decide whether or not your content can appear on their results pages.

Therefore, let us guide you with content SEO basics. Let’s get started!

 

1. Do Keyword Research First

Find out which keywords and phrases people are searching for (and also what you can be good at), and make a chart for yourself. Keep record of how many times you use the keywords in your content, and use the appropriate tools to determine where you rank with your target keywords. Without any second thoughts, our favorite is SEMrush.

 

2. Properly Place Keywords

Although it is always a smart idea to use your target keyword in the blog, peppering the copy with forced keywords won’t help push the dial much. Use your keyword in the title, in the first 300 words, and then in the first H1 or H2.

Also, having the keyword in your copy will never be difficult. Ideally, the keyword in your writing should feel natural.

 

3. Emphasize on Readability

SEO content shooting to the top of SERPs has a few things to do with it, including this major feature: it’s amazingly readable. Once your audience clicks on your link, they want to linger and read every single element on the page. And that makes the website look amazing for Google as the audience stay and read it. Readability leads to longer stay times with a variety of attributes added in:

• Clarity
• Organization
• Logic
• Simplicity

Your content has to express all types of information in a comprehensible manner to be readable. And, as more people understand your content, more people will stay longer which will boost your rankings in Google.

 

4. Consider Your Audience

Google is not a marketing agency. You have to focus on what the target customers want. When you realize what they want, then you will create content that pulls them in.
Listening to your target customer’s input, it informs the content you create to draw more of them. If you’re writing, you can always strive to give your readers some sort of interest.

 

5. Invest in Visuals

According to research, blogs featuring relevant images gain 94 per cent more views than articles without images. That’s because, simply, we’re designed to note and respond to images more than content.

Nevertheless, the impact of integrating well-designed, high-quality images into the content, is much greater than putting in a few irrelevant, overused stock images. The content with the right images will look more organized, professional and trustworthy, and it’s a great idea to invest in them for better SEO.

 

6. Don’t Miss Out Linking

As a writer, you are not expected to be able to migrate a site or enable HTTPS across a whole domain. Yet understanding a basic SEO linking will make you a better SEO writer.

So first of all, it will help you build a strategy by understanding how Google crawls pages and hands out the link authority. After all, content writing is not just about writing a single blog post — it’s about writing a lot of them (and linking them up).

Also, if you have a fair idea of how your content is structured, you will help make it a little more effective— which ensures that a backlink to one of your posts will give the maximum benefit to your site.

Let your Content be on Top

Today, content or blog is undoubtedly the most effective digital marketing tool. Content SEO is the most competitive and by far the most successful way to drive sustainable traffic to your website. These steps can help you create credible and competitive SEO content over time and you will be able to rank higher on google or any other search engines.

Arpatech Website

Mar 25, 2020

Best Python Libraries for Machine Learning

Best Python Libraries for Machine Learning

Machines are getting smarter day by day. They can automatically find repeated patterns with basic data observations, and make informed decisions without any human interference.

 

Machine learning’s exponential growth is largely driven by various open-source tools which make it much easier for Python developers to familiarize themselves with this language and adapt accordingly.  For a long while now, Python has become a charmer to data scientists.

 

In the early years, people used to execute Machine Learning activities by coding all the algorithms and mathematical and statistical method manually. This made the process slow, frustrating and time consuming. But in the modern days, different python libraries, frameworks, and modules have made it very simple and efficient compared to the older days. Today, Python is one of the most successful programming languages for this role and it has surpassed much of the industry’s languages, one explanation is its extensive collection of libraries.

 

Numpy

numpy

Python owns a wide collection of data types and data structures. But nevertheless, it wasn’t designed for Machine Learning per say. Numpy is a library that handles data, particularly one that helps us to manage large multidimensional arrays along with a huge collection of mathematical operations.

 

Numpy is not only a library known for its multidimensional data processing capabilities. It is also recognized for its execution speed and ability to vectorise. It offers the functionality of MATLAB style and thus needs some preparation before you can get confident. It is also a core dependence for other commonly used libraries, such as pandas, matplotlib, etc.

 

Tensor Flow Python

tensorflow

TensorFlow is an end-to-end python machine learning library to run numerical high-end computations. TensorFlow can accommodate deep image recognition neural networks, handwritten digit identification, recurrent neural networks, NLP (Natural Language Processing), term embedding and PDE (Partial Differential Equation).

TensorFlow Python offers excellent architecture support to allow fast computation deployments over a wide range of platforms, such as desktops, servers and mobile devices.

Abstraction is TensorFlow Python’s main appeal towards machine learning and AI projects. This feature allows developers to focus on the application’s comprehensive rationale rather than dealing with the tedious details of implementation algorithms. With such a library, python developers can now leverage AI and ML efficiently to create unique, responsive applications that respond to user inputs including facial or voice speech.

 

Theano

theano

Theano is another fantastic computational framework for computing multidimensional arrays that comes in handy. Theano integrates closely with Numpy, which can handle data-intensive computations relative to a typical CPU.

While the library has similarities with Tensorflow, in terms of fitting into production environments, leaves much to be desired.

Theano is a popular python library used to efficiently describe, evaluate and optimize mathematical expressions concerning multi-dimensional arrays. It is done by optimizing CPU and GPU utilization. It is widely used to identify and detect different types of errors for unit-testing and self-verification. Theano is a very multifunctional library that has long been used in large-scale computationally intensive scientific projects but is easy and open enough for people to use it for their own projects.

 

Keras Python

keras

Keras is a leading open-source Python library written to build neural networks and projects of machine learning. It can run on Deeplearning4j, MXNet, Microsoft Cognitive Toolkit (CNTK), TensorFlow or Theano. It provides nearly all standalone modules including optimizers, neural layers, functions for activation, schemes for initialization, cost functions, and regularization schemes. It makes adding new modules quick much like adding new functions and classes. Seeing that the model is already specified in the code, you do not need to provide separate config files for the model.

 

Keras makes designing and developing a neural network easy for beginners in machine learning. Keras Python also addresses convolution neural networks. It requires normalization algorithms, optimizer layers, and activation layers. Rather than being an end-to-end Python machine learning library, Keras works as a user-friendly, extensible interface that improves modularity and total expressiveness.

 

Pandas

pandas

Pandas is an open-source Python package offering high-performance, easy-to-use data models and data analysis tools for the Python programming for the labeled data. Pandas stands for Python Data Analysis Library.

 

Pandas is a handy tool for munging or wrangling data. This is programmed to manipulate, read, compile, and visualize data quickly and efficiently.

Pandas take data into a CSV or TSV file or SQL database and create a Python object called a data frame with rows and columns. The data framework, say Excel or SPSS, is very similar to a table in statistical software.

 

SciPy

scipy

Developed on top of NumPy, the SciPy library is a set of subpackages that help to solve the simplest statistical analysis-related problems. The SciPy library is used to process the array elements defined using the NumPy library, thus it is often used to compute mathematical equations that cannot be achieved using NumPy.

Scipy works alongside NumPy arrays to offer a framework that delivers numerous mathematical approaches such as numerical integration and optimization. It has a sub-package collection which can be used for vector quantization, Fourier transformation, integration, interpolation, etc.

Scipy presents a complete stack of Linear Algebra functions used for more complex computations such as clustering using the k-means algorithm, and so on. Moreover, it supports signal processing, data structures and numerical algorithms, creating sparse matrices, etc.

Arpatech Website

Mar 20, 2020

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