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Arpatech Website
Jan 10, 2025
Artificial Intelligence in Application Modernization: Key Benefits and Real-World Applications
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Strategies to Skyrocket Your PPC Campaign Today
Unarguably, the most successful form of online marketing is PPC ads. As the name suggests, it works on a pay-per-click basis – that is, the advertiser pays a fee to Google when advertisements are clicked on by a user. Google deliberately makes getting started on AdWords incredibly easy. In certain cases, it’s as easy as picking a handful keywords, drafting an ad, and adding credit card information, of course.
To give you a good idea, Google earns almost 80% of US search ad revenue. With this number and the simplicity factor, one of the best steps you can make in your marketing strategy is to set up a good AdWords plan. There are virtually unlimited ways to continue gaining more exposure and boosting revenue out there.
So, here I’ll show you all the tips and tricks to optimize your PPC campaigns.
You cannot optimize the PPC strategies without a definite and achievable goal. The cornerstone of your optimization process is your campaign objectives. That’s why you have to make sure you have a plan to pursue before you start advertising for PPC.
You’ll then be able to compare your campaigns after determining your goals and see whether you’ve reached the desired level or not.
You need to evaluate the efficiency of your keywords to optimize your PPC campaigns. As they are the building blocks of all PPC campaigns keeping a check on them is very crucial.
You will also see which keywords are the best performers by reviewing the performance report of your keyword and are actually paying you back.
Another thing to bear in mind here is that just because certain keywords do the well is not to let them run as they are. Continue to make modifications to these keywords’ bidding strategy. You will track the best bid for each of the keywords by doing so.
Pause keywords that do not perform well after analyzing the performance of your keywords, i.e. not generating impressions, clicks or conversions.
Such keywords play a key role in wasting the spending of your ad. If a keyword cannot generate impressions, it means users are not searching for it.
Negative keywords are vital keywords that save the ad budget by deterring irrelevant search queries from triggering your ads. They encourage you to make sure your ads just come before those who are actually looking for your offer.
Negative keywords give you the opportunity to filter out any unnecessary traffic and save some dollars that the irrelevant clicks would otherwise have wasted.
The next step is to adjust your keyword bids so that you stay in the competition after choosing your top-performing keywords, creating your negative keyword list and culling your non-performing keywords.
An ad copy is your first contact point with your potential customers. The first impression is the most valuable impression, as the saying goes, so make sure the ads are convincing and engaging.
To attract more and more potential customers, create distinctive ad copies. This includes the creation of headlines that capture attention. Many web users just scan the page and focus on the headline, so make sure the product/service is presented in an enticing manner. A successful CTA measures the PPC campaigns’ efficacy and also improves the CTR.
Ad extensions are the formats of ads showing additional product details. You help your customers get to know you and your products in an efficient and effective way when you show additional information about your products.
Ad extensions also boost your visibility, increasing your CTR and improving your overall ROI.
Make absolutely sure that your ad copy and landing page are complementary to each other. Only if the ad copy is matched with its relevant landing page, your PPC campaign would work at its optimum level. So, it’s important to write the ads while keeping in mind what’s on the landing page.
A/B Testing is a process that is omnipresent at all stages of PPC campaigns, be it in the keywords, ad copy or landing page.
A / B Testing is a critical part of PPC campaigns as it is more relevant to your ads. Since the PPC space is constantly changing and evolving, you should regularly use A / B testing to test your bids, keywords and ad groups to determine which keywords perform best and which bit of ad copy boosts your conversions.
Never forget to track and record the data and results from your PPC. PPC requires constant analysis to deliver the best possible result, and the advantage of this digital marketing approach is that if you take the time to look, you can see every aspect of where your spending is heading.
Arpatech Website
Jan 2, 2020
Why Push Notification Are Important
People have different expectations when their phones rings to alert them of a push notification, relative to an email or text. If the message like a social media post, is vague and untargeted, it will appear spammy. Simultaneously, notifications are much shorter than emails, and thus the one-liners should have something meaningful.
With the explosion of apps vying for the attention of smartphone users, marketers have discovered that just half the struggle is getting users to install the app on their phone. The real fight is to stop users from uninstalling applications.
The advent of progressive web apps has allowed a new possibility to show up: to send push notifications. The most successful companies are developing a new approach for pushing notifications that is unique. A successful notification strategy must take into consideration the location, time, and user demographics.
Push notifications are clickable pop-up messages that show on the screens of your users regardless of the device they are using or the browser they are on. Subscribers can be on the browser anywhere and continue receiving these notifications as long as they are online or their apps are running on their devices. Browser push notifications vary from in-app notifications, as in-app notifications only appear when triggered on your mobile device by an existing application, while browser push notifications can be prompted on any device through browsers as long as the user subscribes to receive your notifications. It is an automated, transparent mode of communication between a website and its end users.
Push notifications are a quick and effective means of communicating with your audience. Why are push notifications of mobile apps so powerful? Let’s consider the potential you can bring to your business from mobile push notifications.
Whether you’re developing a business educational app, a travel app, or even a work portal app, insightful updates are key to the effectiveness of your app. These types of push notifications can do a multitude of things, from letting people know that someone sent them a message, providing reminders to leave the house on time for this important interview, and telling users to update their app for the latest features.
By driving your customers back into your app, mobile push notifications can have a huge impact on engagement if applied rightly to your messaging strategy.
Users are able to control notifications from their device. They may opt in or opt out from them anytime they want. Apps and their notifications keep customers engaged when used accurately – not annoyed. Users can customize how or what they want to see from your app in a device’s mobile settings.
Several companies experience low lead count as well as poor lead quality as visitors are most often hesitant to provide personal information or one or more of the form fields make them think twice before filling out the lead generation questionnaire. You don’t need to depend on capturing lead information for push notifications as you can add and engage subscribers with one-click approval without requiring any personal data. In addition, push notifications require opt-in permission, which means reaching the active browser of a real subscriber whenever a message is delivered is assured. And because browsers like Chrome, Safari, and Firefox are used by most internet users, be sure that you will also hit a wide audience base.
If you are a marketer, you know that it takes time and effort to build a newsletter or an email. The ability to write compelling copies, articles, offers, and illustrations on the go is not easy, but this is not the case with push messages as they are concise and less time-consuming.
Push notifications help improve user retention. They not only help to increase the interaction on the message topic but also help to increase the returns you see from your application. Notifications can also be geographically dependent to notify users when they are in a specific location to discounts or promotions.
In your marketing funnel notifying customers to last-minute deals, discounts, and special offers is a powerful way to get an extra touch point. Push notifications are an additional marketing tool where you can provide additional value-added information about your brand. However, mobile app push notifications offer good visibility by allowing you to use logos in messages. Timely push notifications are more expected to be noticed by users increasing the crucial value to your brand.
For re-engagement purposes, catch-up notifications are being used. They can motivate individuals to perform certain tasks, reward individuals when a task is complete, or remind individuals when a goal or achievement has been attained. If a person receives a push notification saying, “Great work today! You’ve successfully reached [ insert goal]!” This intensifies the individual’s involvement of your app. Common apps such as eCommerce, fitness and music applications make use of this feature.
Mobile push notifications provide you with a great opportunity to be connected to your customers than any other platform. They are useful to announce major product updates and discounts as you can link directly to that feature or landing page. It’s also nice to re-engage inactive customers and pull them back to your mobile app.
Arpatech Website
Jan 1, 2020
Why Cloud Mobile Apps are on the Rise
The smartphone age is here, mobile phone users have surpassed desktop users. Today Google Play Store and Apple App Store have more than 5 million apps available. With each passing day, this number will only increase exponentially. As a practice, mobile apps need to be highly scalable with much more flexibility, which can be accomplished by combining the cloud platform with the mobile platform. Therefore, mobile apps are a requirement for today’s business.
Cloud mobile apps nowadays are named as one of the primary business needs, particularly if we think about it in the years ahead. With every passing day, more and more companies are opting for cloud-based solutions or simply go for cloud-based applications. Although the integration rate of mobile cloud solutions is growing gradually and steadily there is still a large number of online and offline businesses that still have to experience the potential of cloud computing.
Cloud apps are like a mobile-specific UI web application and a cloud-hosted database. Like web applications, cloud apps can be accessed via mobile browsers, which means that updates are pushed in real time and the latest app is always available to users.
There isn’t just one reason to make this technology switch, but there are also many reasons to choose applications based on the cloud. Here’s what makes cloud-based apps so demanding.
It takes time to develop an app and not all applications are created equally. It therefore depends on how long it takes to build an application. It is important to arrive at practical timelines of development based on the type of app you are developing.
Native app development is a long and complicated process. If you build it with complicated features, it may take 6 to 12 months to complete the application anywhere. There are several applications that require more than a year to be completed.
As time is a crucial factor in the development of apps. In practice, the development of the native app is a tiresome and a lengthy process. However, it would take lesser time to create cloud mobile apps compared to native apps. This means that in a shorter time, you can get your new cloud app ready for launch.
Cloud apps work on both of these operating systems as compared to native apps that need to be developed specifically for iOS or Android devices. This makes your job much simpler because it exposes a wider audience to your app. You don’t have to decide what to build first whether Apple or Android.
Many companies end up launching in front of each other on one platform and it’s quite likely that the excitement has died by the time you launch on the second platform. Cloud applications exist on the web and can be accessed from any platform unlike their native counterparts. So, you can launch concurrently on both platforms and reach the entire audience together.
Cloud mobile apps have data stored and accessed safely using the cloud, unlike native apps that allow data to be saved on user devices Through reliable data security and accessibility cloud technology not only protects the privacy of your customers but also guarantees fast and seamless access to information.
Cloud-based applications are incredibly safe and secure, despite common misconceptions. A number of people believe that it must be very unsafe because their information is stored in the cloud and can be easy to access on any device from anywhere. Be certain, however, that using the highest protocols, data stored in the cloud is secured.
Typically, a cloud host manages network security as opposed to in-house IT departments that need to multitask and split their attention across a multitude of activities And, if we like to think so, unfortunately, internal leakage cannot be left out as a chief concern for data theft. Keeping data off-site also prevents theft of internal data and makes the application secure.
Cost-effectiveness is another important factor that primarily drives entrepreneurs to move forward with the idea of mobile cloud applications. When selecting cloud computing applications, you make absolutely sure that you don’t choose the most expensive one in the stack like the development of native applications. The cost of developing a mobile application is dependent on the functionality embedded in it.
Cloud mobile app’ development costs are lower than conventional native apps. In fact, as mentioned above, the cloud mobile app can be built once and integrated into both networks, i.e. Android & iOS. Cloud mobile apps are top draw for mobile app developers due to the lower development cost. Therefore, if you’re from a start-up company and have an MVP approach, cloud mobile app development is one of the best choices, as cost efficiency is one of MVP’s key benefits for cloud mobile apps.
Mobile apps have to be regularly updated, as with any information-based process, and all necessary advancements need to be made on a routine basis. Regular maintenance and updating is important, but it comes with a cost.
As with any information-based process, mobile apps need to be constantly updated and all possible improvements must be provided on a regular basis. Regular maintenance and updating are essential but they come with a cost. Cloud mobile apps offer great scalability with little or no disruption unlike native apps adding new functionality, fixing glitches, and providing updates prove expensive and time-consuming.
The developer updates and keeps making changes to the application with absolute ease with cloud applications. It is done by pushing users’ updates as users are not actually downloading and installing the app on their devices.
The data is primarily stored on a local server for a native application. So, if the server goes down and cannot be retrieved, all the data will be lost forever.
Any loss of data is not good either for the business or its users. Unless you have some data backed up already you can see the whole database permanently losing. Data is stored on not one, but several servers when the mobile application is hosted on cloud technology. It means that if any data loss happens, you will easily recover data.
Therefore, several others function while one server is down. Your data will always be secure, and you will always be able to recover it.
Cloud mobile applications provide convenience in the process of developing mobile apps. The opportunity to customize mobile cloud applications for any device or operating system allows most businesses to create cloud apps to meet their users’ needs.
Mobile devices have become ubiquitous; the cloud has become the major resource and the choice of modern-day IT landscape. Massive numbers of business organizations shift their databases to the cloud and are naturally inclined to develop, deploy and manage their mobile applications using the infrastructure and resources available in cloud technology in line with the current trend of cloud computing.
Arpatech Website
Dec 26, 2019
How to Make the Most of Social Proof for Your Ecommerce...
Of all the e-commerce marketing and conversion strategies, building social proof has been undoubtedly among the most successful one. It is one of the most effective levers for building trust in an ecommerce company, and it has the ability to become even more efficient as you evolve.
Persuasive content is the secret to selling more in e-commerce, but to get that, you need to know how people think. One of the most important factors in influencing our choices is social proof It is an important part of the choices made by consumers. This is why ‘Social Proof’ is such an effective e-commerce marketing tool.
Socially strengthened trust metrics would help you as an e-commerce site:
Here, we are going to discuss some most effective ways to use social proof.
Star ratings, like/dislikes, text description, comments — each determinant is an indication that already in the mind of the customer attempts to answer a fundamental question: What do other people think of the purchase a person is thinking to make?
Customer ratings are seen on ecommerce platforms as one of the most powerful types of social evidence to be used. About 95% of shoppers read online reviews before making a purchase, and the probability of buying a product with five ratings is 270% higher than the probability of buying a product without them. Which sums up that if your website does not include feedback from customers anywhere on the product page, you may lose a significant amount of business. So, put product reviews and ratings in order to make customers sure of their purchase.
One of the drawbacks with most review systems is that if you don’t have a high volume of feedback or reviews, the customers may think you don’t have a lot of customers, your customers don’t like specific product lines, and/or your products aren’t nice.
Recommendations are a good combo or substitution for reviews as they give potential consumers a clear look into whether the products are valued by existing customers. Such recommendations can be aggregated to provide you with a number of recommended customers, equivalent to a product level NPS (net promoter score).
Social proof is all about indicating a buyer’s interest. When showing a brand in high demand, you hit all the factors that encourage people to buy on the basis of the fact that others are doing the same thing.
Below are four ways you can indicate buyer interest on your product pages:
Organize your customer service ticketing process questions to define and answer the product’s top-asked questions.
Social proof is not only about showing your product’s raving reviews – it’s also about exhibiting that your product or brand advocates are responsive to the needs of your customers for any questions that arise.
We cannot neglect the importance of influencers and celebrities while talking about social proof. If you haven’t already reached celebrities or influencers in your marketing strategies, you should find ways to incorporate them into your website.
On your front door, you can show that the product is approved by the influencers/celebrities. Explore ways to work on content for influencers that support both parties. They offer workable tips to promote your e-store.
89% of marketers claim the influencer marketing ROI is equal or higher than other forms of marketing Certainly, endorsing celebrities and influencers can be a very powerful form of social proof but it depends on the types of products you sell and the influencers you pick.
You must acknowledge that it doesn’t matter how popular or famous the influencer is as long as you find someone who is popular among people who use your product or services.
Requesting your previous customers’ testimonials can be a good way to build trust and confidence in your audience. They vary in the way they are presented from the product reviews. Testimonials are succinct recommendations put in the call-out format. Testimonials are the face of reviews and are the foundation of social proof. It is an especially powerful technique to mix video testimonials with your written testimonials.
UGC is one of the growing drivers of ecommerce sites social proof. Reviews, testimonials and images of your customers using your products on-site and offsite are marketing gold for business expansion.
User-generated content (UGC) is a term used to describe any content created about you by your customers. This content can take various forms including social media posts, in-depth video reviews, blog reviews, or maybe even a brand/product podcast.
Social proof is a psychological and social theory that explains that people seek advice and recommendations from other individuals before they decide to buy. Since potential customers know that others have bought a product before, they may gain confidence while buying from a new store or unfamiliar products.
Whether you’re selling to a B2B or B2C audience social proof is one of the most effective ways of improving conversion rates as well as boosting sales.
Website design for e-commerce is a kind of sales pitch. Muddle your words and lose interest in your audience. Get the pitch right and become valued customers for your audience. When selling the products, social proof is one of the most reliable and effective strategies to use.
Arpatech Website
Dec 16, 2019
SEO Guide: Selecting the Best Keywords
When learning about inbound marketing for the first time, it’s easy to feel flooded by all the various tactics that experts often talk about. Keyword research is a prime example of doing something you probably already know you’re going to do, but don’t know how to go about it. Right?
Keywords are words entered into search engines by users. These can be single word or multi-word sentences. Irrespective of their length one of the basic elements of SEO is to use keywords in your content and it is a simple way to track the success of your SEO effort.
Unarguably, keyword research is the most significant component of SEO strategy. Here is a step-by-step guide at how to pick the best target keyword phrase for an article.
Ask yourself what you’d be searching for if you wish to find an article on this topic before you go anywhere near a keyword research tool. Start with some brainstorming. Scribble down a few phrases of different lengths, but there is nothing short of two words.
Think of eight to ten keywords that are related to the topic and note them down. The phrases you have written will work as a topic for a group of additional keywords.
When you have multiple topics to deal with, you need to find specific phrases relevant to those keywords. Enter the keyword in Google and look at the suggested search queries are a simple way to do this. Write down the results and delete those that do not match. After you have completed the search, scroll down to the bottom of Google page, which will suggest you related searches, providing you with some extra keywords.
You don’t have to fit your heading in your keyword phrase; rather, adjust your keyword in your headings. To rank high on any given keyword, it should be present in your headline. Simultaneously, readability shouldn’t be disturbed. Try to write a few model headlines for your preferred target phrase keeping this in mind. Think of two or more samples till you come up with the one you really like. So, have a target to create a headline that will use your keyword, but will be tailored for the reader first and foremost.
If you find it difficult to look for something that doesn’t sound awkward, then you really may have to rethink your strategy. Bear in mind that stop words can be included in awkward keyword phrases to help them flow more naturally. This approach is much better than simply incorporating grammatically incorrect keyword phrases into text and can help make the material easily readable to your audience.
This is your most major step in picking the best keywords. It is also important to take into account long- tail keywords when choosing keywords to target.
Besides being much more targeted than short-tail keywords, long-tail keywords are a useful way to detect highly qualified leads that are willing to buy your product, good, or service.
Although long tail keywords tend to have lower search frequencies, they usually attract more specific traffic, and are generally far less able to compete, and rank higher.
How much importance does the website earn from a keyword? These tools will help you understand this question and they would make great contributions to your array of keyword research:
Draw up a list of your major competitors and then go to their websites to see their target keywords. To help identify the keywords they are targeting, read their content and view their meta-tags. Checking the keywords of your competitor will not only let you see what you might miss, but will also help you expand your list of ideas.
There are at least three additional reasons why the target keyword phrase is so important beyond just being placed on page-one ranking.
There are several advantages of using meta description tag in SEO. Typically, a prospective user will see the first section of your post. It’s when you’re most likely to attract or miss a possible reader in those fractions of a second.
Anything you don’t use for the main phrase can turn into secondary keyword phrases that subvert the deck, intro, subheads, etc. of the article, further improving the prominence of the article in the indexes of search engines.
To put it simply, the research gives you insight into how you think about and seek information from your potential audience.
Arpatech Website
Dec 10, 2019
AI Trends to Look for in 2019 And Beyond
Artificial intelligence has affected our everyday lives, and we realize it isn’t a scary concept as people once thought of it. Every year, we see AI introducing new ways to engage users, drives sales and make the processes convenient. In the past years, we witnessed the popularity and effectiveness of AI bots and how they made our lives and jobs easier.
Companies in 2019 have been able to access and implement this life-changing technology.
Look around yourself if you don’t trust me and note all kinds of interesting AI uses. But what’s next now? What’s new in the world of AI in 2019 and ahead? What artificial intelligence trends will be looked upon beyond 2019?
Let’s quickly find out more AI trends that are expected to make a mark in 2019 and beyond.
Technology has come down to the level that computers not only understand your speech but they are also able to ‘see’ and ‘recognize’ with the help of ‘image recognition’. It is the ability of computers to acquire, process and analyze data from visual sources. Thanks to artificial intelligence, that has become possible.
Image recognition has various uses including the ability to detect license plates, allow photo analysis for payment completion or other verification. It can help businesses improve their marketing to a great level. We see it as a rising trend in 2019 and ahead.
We have been facilitated by voice assistants like Apple’s Siri, Amazon’s Alexa and other devices, for a long time now. Till now, these voice assistants have been performing basic tasks like searching and playing the requested song, and making a call, etc. But we expect to witness big changes in the things AI assistants will perform in 2019. AI assistants will be able to perform more individualized experiences as soon as they get better at identifying different users’ voices. So rather than just speaking to our mobile or AI home device, we predict we will be able to speak to our cars, TV, even refrigerators.
Since the advent of voice search, the way in which users search online has transformed for the past few years. Users now speak a query instead of typing. Voice search is an emerging trend and as soon as people start using AI-powered assistants more often and in new ways, conversational AI-powered search will hold the grip. By new ways, we mean customers will speak of their queries in a more conversational way. As a result, AI-powered search engine will not only provide the number of listings, but it will also facilitate us with more conversational answers. In simpler words, the way users will be provided with the search results will become more advanced.
We are all familiar with the usability of chatbots contributing to customer services. A mainstream example is easily ordering a burger or a pizza through Facebook chatbots. Gartner predicts ‘By 2020, 85% of customer interactions will be handled without a human.’
So, 2019 will be the year where we will see initiation of some major advancements in chatbots. We expect to see customers speak to chatbots just like they would to a live chat agent.
Chatbots will be strengthened with more functionalities, as customers will be able to speak to chatbots just like they would to any chat agent. Therefore, companies along with simple chatbots will be focusing on implementing human-like virtual agents too. More business proprietors will be using conversational chatbots and virtual agents for customer services so that users do not have to pass to a real-life staffer.
When you shop online, various websites give you recommendations, based on the history of purchases that you have made or browsed. We now expect to see these recommendations become even smarter. AI will be able to provide better recommendation than before based on the tone and sentiment of the customers which will be received as a result of advanced voice search along with their browsing history. Companies will then be providing guided and more personalized shopping experience.
It is a real menace for business owners to prevent cloud infrastructure, the internet of things devices and software-as-a-service (SaaS) platforms from cybercriminals. Nevertheless, artificial intelligence will make it easier for you and ward off cyber threats and hackers. AI cyber defense catches the subtle indicators of any unusual activity that takes place and protects your system early or before the threat becomes uncontrollable. Various companies have started using AI and machine learning to uncover cybercriminals and identify threats before they cause any damage.
These are some of the most useful and exciting AI trends that are expected to score a mark in 2019 and beyond. We expect to see multiple others down the road. People have begun embracing AI rather than being skittish because of the efficiency and convenience it has brought to the world. It possesses the potential to transform the way things are done. We’ve seen AI revamping domains like digital marketing, CRM and others. We will witness more companies implementing this life-changing technology in the years to come.
Arpatech Website
Nov 25, 2019
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