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Saima Naz
Feb 18, 2025
The Role of Cloud-Managed Services in Saudi Arabia – Empowering Vision 2030
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Why Cloud Mobile Apps are on the Rise
The smartphone age is here, mobile phone users have surpassed desktop users. Today Google Play Store and Apple App Store have more than 5 million apps available. With each passing day, this number will only increase exponentially. As a practice, mobile apps need to be highly scalable with much more flexibility, which can be accomplished by combining the cloud platform with the mobile platform. Therefore, mobile apps are a requirement for today’s business.
Cloud mobile apps nowadays are named as one of the primary business needs, particularly if we think about it in the years ahead. With every passing day, more and more companies are opting for cloud-based solutions or simply go for cloud-based applications. Although the integration rate of mobile cloud solutions is growing gradually and steadily there is still a large number of online and offline businesses that still have to experience the potential of cloud computing.
Cloud apps are like a mobile-specific UI web application and a cloud-hosted database. Like web applications, cloud apps can be accessed via mobile browsers, which means that updates are pushed in real time and the latest app is always available to users.
There isn’t just one reason to make this technology switch, but there are also many reasons to choose applications based on the cloud. Here’s what makes cloud-based apps so demanding.
It takes time to develop an app and not all applications are created equally. It therefore depends on how long it takes to build an application. It is important to arrive at practical timelines of development based on the type of app you are developing.
Native app development is a long and complicated process. If you build it with complicated features, it may take 6 to 12 months to complete the application anywhere. There are several applications that require more than a year to be completed.
As time is a crucial factor in the development of apps. In practice, the development of the native app is a tiresome and a lengthy process. However, it would take lesser time to create cloud mobile apps compared to native apps. This means that in a shorter time, you can get your new cloud app ready for launch.
Cloud apps work on both of these operating systems as compared to native apps that need to be developed specifically for iOS or Android devices. This makes your job much simpler because it exposes a wider audience to your app. You don’t have to decide what to build first whether Apple or Android.
Many companies end up launching in front of each other on one platform and it’s quite likely that the excitement has died by the time you launch on the second platform. Cloud applications exist on the web and can be accessed from any platform unlike their native counterparts. So, you can launch concurrently on both platforms and reach the entire audience together.
Cloud mobile apps have data stored and accessed safely using the cloud, unlike native apps that allow data to be saved on user devices Through reliable data security and accessibility cloud technology not only protects the privacy of your customers but also guarantees fast and seamless access to information.
Cloud-based applications are incredibly safe and secure, despite common misconceptions. A number of people believe that it must be very unsafe because their information is stored in the cloud and can be easy to access on any device from anywhere. Be certain, however, that using the highest protocols, data stored in the cloud is secured.
Typically, a cloud host manages network security as opposed to in-house IT departments that need to multitask and split their attention across a multitude of activities And, if we like to think so, unfortunately, internal leakage cannot be left out as a chief concern for data theft. Keeping data off-site also prevents theft of internal data and makes the application secure.
Cost-effectiveness is another important factor that primarily drives entrepreneurs to move forward with the idea of mobile cloud applications. When selecting cloud computing applications, you make absolutely sure that you don’t choose the most expensive one in the stack like the development of native applications. The cost of developing a mobile application is dependent on the functionality embedded in it.
Cloud mobile app’ development costs are lower than conventional native apps. In fact, as mentioned above, the cloud mobile app can be built once and integrated into both networks, i.e. Android & iOS. Cloud mobile apps are top draw for mobile app developers due to the lower development cost. Therefore, if you’re from a start-up company and have an MVP approach, cloud mobile app development is one of the best choices, as cost efficiency is one of MVP’s key benefits for cloud mobile apps.
Mobile apps have to be regularly updated, as with any information-based process, and all necessary advancements need to be made on a routine basis. Regular maintenance and updating is important, but it comes with a cost.
As with any information-based process, mobile apps need to be constantly updated and all possible improvements must be provided on a regular basis. Regular maintenance and updating are essential but they come with a cost. Cloud mobile apps offer great scalability with little or no disruption unlike native apps adding new functionality, fixing glitches, and providing updates prove expensive and time-consuming.
The developer updates and keeps making changes to the application with absolute ease with cloud applications. It is done by pushing users’ updates as users are not actually downloading and installing the app on their devices.
The data is primarily stored on a local server for a native application. So, if the server goes down and cannot be retrieved, all the data will be lost forever.
Any loss of data is not good either for the business or its users. Unless you have some data backed up already you can see the whole database permanently losing. Data is stored on not one, but several servers when the mobile application is hosted on cloud technology. It means that if any data loss happens, you will easily recover data.
Therefore, several others function while one server is down. Your data will always be secure, and you will always be able to recover it.
Cloud mobile applications provide convenience in the process of developing mobile apps. The opportunity to customize mobile cloud applications for any device or operating system allows most businesses to create cloud apps to meet their users’ needs.
Mobile devices have become ubiquitous; the cloud has become the major resource and the choice of modern-day IT landscape. Massive numbers of business organizations shift their databases to the cloud and are naturally inclined to develop, deploy and manage their mobile applications using the infrastructure and resources available in cloud technology in line with the current trend of cloud computing.
Saima Naz
Dec 26, 2019
How to Make the Most of Social Proof for Your Ecommerce...
Of all the e-commerce marketing and conversion strategies, building social proof has been undoubtedly among the most successful one. It is one of the most effective levers for building trust in an ecommerce company, and it has the ability to become even more efficient as you evolve.
Persuasive content is the secret to selling more in e-commerce, but to get that, you need to know how people think. One of the most important factors in influencing our choices is social proof It is an important part of the choices made by consumers. This is why ‘Social Proof’ is such an effective e-commerce marketing tool.
Socially strengthened trust metrics would help you as an e-commerce site:
Here, we are going to discuss some most effective ways to use social proof.
Star ratings, like/dislikes, text description, comments — each determinant is an indication that already in the mind of the customer attempts to answer a fundamental question: What do other people think of the purchase a person is thinking to make?
Customer ratings are seen on ecommerce platforms as one of the most powerful types of social evidence to be used. About 95% of shoppers read online reviews before making a purchase, and the probability of buying a product with five ratings is 270% higher than the probability of buying a product without them. Which sums up that if your website does not include feedback from customers anywhere on the product page, you may lose a significant amount of business. So, put product reviews and ratings in order to make customers sure of their purchase.
One of the drawbacks with most review systems is that if you don’t have a high volume of feedback or reviews, the customers may think you don’t have a lot of customers, your customers don’t like specific product lines, and/or your products aren’t nice.
Recommendations are a good combo or substitution for reviews as they give potential consumers a clear look into whether the products are valued by existing customers. Such recommendations can be aggregated to provide you with a number of recommended customers, equivalent to a product level NPS (net promoter score).
Social proof is all about indicating a buyer’s interest. When showing a brand in high demand, you hit all the factors that encourage people to buy on the basis of the fact that others are doing the same thing.
Below are four ways you can indicate buyer interest on your product pages:
Organize your customer service ticketing process questions to define and answer the product’s top-asked questions.
Social proof is not only about showing your product’s raving reviews – it’s also about exhibiting that your product or brand advocates are responsive to the needs of your customers for any questions that arise.
We cannot neglect the importance of influencers and celebrities while talking about social proof. If you haven’t already reached celebrities or influencers in your marketing strategies, you should find ways to incorporate them into your website.
On your front door, you can show that the product is approved by the influencers/celebrities. Explore ways to work on content for influencers that support both parties. They offer workable tips to promote your e-store.
89% of marketers claim the influencer marketing ROI is equal or higher than other forms of marketing Certainly, endorsing celebrities and influencers can be a very powerful form of social proof but it depends on the types of products you sell and the influencers you pick.
You must acknowledge that it doesn’t matter how popular or famous the influencer is as long as you find someone who is popular among people who use your product or services.
Requesting your previous customers’ testimonials can be a good way to build trust and confidence in your audience. They vary in the way they are presented from the product reviews. Testimonials are succinct recommendations put in the call-out format. Testimonials are the face of reviews and are the foundation of social proof. It is an especially powerful technique to mix video testimonials with your written testimonials.
UGC is one of the growing drivers of ecommerce sites social proof. Reviews, testimonials and images of your customers using your products on-site and offsite are marketing gold for business expansion.
User-generated content (UGC) is a term used to describe any content created about you by your customers. This content can take various forms including social media posts, in-depth video reviews, blog reviews, or maybe even a brand/product podcast.
Social proof is a psychological and social theory that explains that people seek advice and recommendations from other individuals before they decide to buy. Since potential customers know that others have bought a product before, they may gain confidence while buying from a new store or unfamiliar products.
Whether you’re selling to a B2B or B2C audience social proof is one of the most effective ways of improving conversion rates as well as boosting sales.
Website design for e-commerce is a kind of sales pitch. Muddle your words and lose interest in your audience. Get the pitch right and become valued customers for your audience. When selling the products, social proof is one of the most reliable and effective strategies to use.
Saima Naz
Dec 16, 2019
SEO Guide: Selecting the Best Keywords
When learning about inbound marketing for the first time, it’s easy to feel flooded by all the various tactics that experts often talk about. Keyword research is a prime example of doing something you probably already know you’re going to do, but don’t know how to go about it. Right?
Keywords are words entered into search engines by users. These can be single word or multi-word sentences. Irrespective of their length one of the basic elements of SEO is to use keywords in your content and it is a simple way to track the success of your SEO effort.
Unarguably, keyword research is the most significant component of SEO strategy. Here is a step-by-step guide at how to pick the best target keyword phrase for an article.
Ask yourself what you’d be searching for if you wish to find an article on this topic before you go anywhere near a keyword research tool. Start with some brainstorming. Scribble down a few phrases of different lengths, but there is nothing short of two words.
Think of eight to ten keywords that are related to the topic and note them down. The phrases you have written will work as a topic for a group of additional keywords.
When you have multiple topics to deal with, you need to find specific phrases relevant to those keywords. Enter the keyword in Google and look at the suggested search queries are a simple way to do this. Write down the results and delete those that do not match. After you have completed the search, scroll down to the bottom of Google page, which will suggest you related searches, providing you with some extra keywords.
You don’t have to fit your heading in your keyword phrase; rather, adjust your keyword in your headings. To rank high on any given keyword, it should be present in your headline. Simultaneously, readability shouldn’t be disturbed. Try to write a few model headlines for your preferred target phrase keeping this in mind. Think of two or more samples till you come up with the one you really like. So, have a target to create a headline that will use your keyword, but will be tailored for the reader first and foremost.
If you find it difficult to look for something that doesn’t sound awkward, then you really may have to rethink your strategy. Bear in mind that stop words can be included in awkward keyword phrases to help them flow more naturally. This approach is much better than simply incorporating grammatically incorrect keyword phrases into text and can help make the material easily readable to your audience.
This is your most major step in picking the best keywords. It is also important to take into account long- tail keywords when choosing keywords to target.
Besides being much more targeted than short-tail keywords, long-tail keywords are a useful way to detect highly qualified leads that are willing to buy your product, good, or service.
Although long tail keywords tend to have lower search frequencies, they usually attract more specific traffic, and are generally far less able to compete, and rank higher.
How much importance does the website earn from a keyword? These tools will help you understand this question and they would make great contributions to your array of keyword research:
Draw up a list of your major competitors and then go to their websites to see their target keywords. To help identify the keywords they are targeting, read their content and view their meta-tags. Checking the keywords of your competitor will not only let you see what you might miss, but will also help you expand your list of ideas.
There are at least three additional reasons why the target keyword phrase is so important beyond just being placed on page-one ranking.
There are several advantages of using meta description tag in SEO. Typically, a prospective user will see the first section of your post. It’s when you’re most likely to attract or miss a possible reader in those fractions of a second.
Anything you don’t use for the main phrase can turn into secondary keyword phrases that subvert the deck, intro, subheads, etc. of the article, further improving the prominence of the article in the indexes of search engines.
To put it simply, the research gives you insight into how you think about and seek information from your potential audience.
Saima Naz
Dec 10, 2019
AI Trends to Look for in 2019 And Beyond
Artificial intelligence has affected our everyday lives, and we realize it isn’t a scary concept as people once thought of it. Every year, we see AI introducing new ways to engage users, drives sales and make the processes convenient. In the past years, we witnessed the popularity and effectiveness of AI bots and how they made our lives and jobs easier.
Companies in 2019 have been able to access and implement this life-changing technology.
Look around yourself if you don’t trust me and note all kinds of interesting AI uses. But what’s next now? What’s new in the world of AI in 2019 and ahead? What artificial intelligence trends will be looked upon beyond 2019?
Let’s quickly find out more AI trends that are expected to make a mark in 2019 and beyond.
Technology has come down to the level that computers not only understand your speech but they are also able to ‘see’ and ‘recognize’ with the help of ‘image recognition’. It is the ability of computers to acquire, process and analyze data from visual sources. Thanks to artificial intelligence, that has become possible.
Image recognition has various uses including the ability to detect license plates, allow photo analysis for payment completion or other verification. It can help businesses improve their marketing to a great level. We see it as a rising trend in 2019 and ahead.
We have been facilitated by voice assistants like Apple’s Siri, Amazon’s Alexa and other devices, for a long time now. Till now, these voice assistants have been performing basic tasks like searching and playing the requested song, and making a call, etc. But we expect to witness big changes in the things AI assistants will perform in 2019. AI assistants will be able to perform more individualized experiences as soon as they get better at identifying different users’ voices. So rather than just speaking to our mobile or AI home device, we predict we will be able to speak to our cars, TV, even refrigerators.
Since the advent of voice search, the way in which users search online has transformed for the past few years. Users now speak a query instead of typing. Voice search is an emerging trend and as soon as people start using AI-powered assistants more often and in new ways, conversational AI-powered search will hold the grip. By new ways, we mean customers will speak of their queries in a more conversational way. As a result, AI-powered search engine will not only provide the number of listings, but it will also facilitate us with more conversational answers. In simpler words, the way users will be provided with the search results will become more advanced.
We are all familiar with the usability of chatbots contributing to customer services. A mainstream example is easily ordering a burger or a pizza through Facebook chatbots. Gartner predicts ‘By 2020, 85% of customer interactions will be handled without a human.’
So, 2019 will be the year where we will see initiation of some major advancements in chatbots. We expect to see customers speak to chatbots just like they would to a live chat agent.
Chatbots will be strengthened with more functionalities, as customers will be able to speak to chatbots just like they would to any chat agent. Therefore, companies along with simple chatbots will be focusing on implementing human-like virtual agents too. More business proprietors will be using conversational chatbots and virtual agents for customer services so that users do not have to pass to a real-life staffer.
When you shop online, various websites give you recommendations, based on the history of purchases that you have made or browsed. We now expect to see these recommendations become even smarter. AI will be able to provide better recommendation than before based on the tone and sentiment of the customers which will be received as a result of advanced voice search along with their browsing history. Companies will then be providing guided and more personalized shopping experience.
It is a real menace for business owners to prevent cloud infrastructure, the internet of things devices and software-as-a-service (SaaS) platforms from cybercriminals. Nevertheless, artificial intelligence will make it easier for you and ward off cyber threats and hackers. AI cyber defense catches the subtle indicators of any unusual activity that takes place and protects your system early or before the threat becomes uncontrollable. Various companies have started using AI and machine learning to uncover cybercriminals and identify threats before they cause any damage.
These are some of the most useful and exciting AI trends that are expected to score a mark in 2019 and beyond. We expect to see multiple others down the road. People have begun embracing AI rather than being skittish because of the efficiency and convenience it has brought to the world. It possesses the potential to transform the way things are done. We’ve seen AI revamping domains like digital marketing, CRM and others. We will witness more companies implementing this life-changing technology in the years to come.
Saima Naz
Nov 25, 2019
Finest App UI Designs to Take Inspiration From
There’s a lot of work going in the world of application UI design. Any choice made will play a significant role in the success of an app. Your mobile applications need a functional design that enhances user experience and encourages your audience to get engaged.
An impressive mobile UI design must have effective user-friendly functionality from the user’s point of view and the app must be easy to use.
There are only a few mobile application development companies who are providing exceptional UI design interfaces. Here we have gathered some of the best mobile app UI designs. These designs are highly impressive and I am sure they will spark some inspiration. Whether or not you are designing a mobile app or not; these mobile app UIs are bound to inspire you to create something incredible. Let’s take a look.
Snapseed is Google’s comprehensive app for photo editing. My favorite photo editing is the option to go back and re-edit based on the saves you’ve made before. Snapseed’s sleek design and easy navigation catches attention of the users immediately.
Thanks to cutting edge technology, everyone immediately becomes a photographer with a smartphone Halide’s incredibly smooth design lets you to easily take amazing photos with gesture-based UI, Augmented Reality image viewing (with dual cameras), smart focus peaking, among many other cool features.
Amazing Note 2 incorporates great scheduling with notes, including pictures, voice recording, and even sketches. With folders to arrange your notes and to-do lists, the design of Awesome Note 2 becomes as granular as you would like. Keeping everything in the right place and still visually appealing is a heavy image and card.
This is a fitness tracking app’s redesign. The app offers different background for every category or topic. For example, the background on the right side is darker as it highlights your sleep patterns. While this background is lighter than the one on the left, all of them still look subtle.
It’s an interesting choice of design but there’s certainly nothing wrong with it because it fits well for the UI as a whole. The background reaching to the top of the screen and showing information such as time and battery life under the phone was also a smart idea; this makes the Interface much more unified.
It is rated among the smoothest, simplest, finest productivity app out there. In your to-do list, you can create a board for anything and drag /drop every task to monitor your progress. The iOS app’s layout is super user-friendly, allowing users to handle their activities on the go and not relying wholly on the website or the desktop app version. This app has a number of really interesting board backgrounds that you can either choose, or let Trello choose for you spontaneously. It is surely the best app design in our book on productivity.
This to-do app exclusively made for iOS and macOS. The app features a stunning interface with great attention to detail and interactions that make it fun to manage activities. The 3rd version is created with an out-of-the-box approach, developing a very unique user interface that does not blindly follow the majority of the applications out there.
One of the best calendar applications for Apple devices out there, created by Flexibits. This provides a much more elegant UI than the Calendar app owned by Apple. You can view your appointments as a calendar, take a look at the week or a whole month, or rotate the phone to display a schedule similar to your desktop.
Lonely Planet has just released an app that allows you to track the journeys shared by fellow travel lovers and to chronicle your own. The mobile app UI is centered around travelers wanting to share wonderful images with the world. In addition, the bold color palette that they incorporated into the app is a bonus.
With animated maps that let us choose the best route, Waze revolutionized how efficiently we get around. Moreover, the app was pulled together by their designers in an interactive and enjoyable UI design for the mobile app.
It is a weather forecast app which even allows you to see the changes of tides and the moon. The look and the feel of the app fits right. Its layout is clean, and you get to see what you want on every screen, offering all the necessary information that you need.
Thanks to its brilliant design, Marline has been acknowledged many times and has become an aesthetically pleasing alternative to the traditional weather app, putting it in the process on our list.
Saima Naz
Nov 21, 2019
Voice Technology Continues to Create an Uproar in Ecomm...
It is estimated that by 2020, more than 50% of the searches will be done without keyboards or screens. Voice assistant technology is transforming the face of e-commerce. Through voice tech, businesses have made it conceivable for clients to accumulate information, make purchases at any time by talking to devices in a natural, human-like way. It has made life easier for customers as well as enterprises. It helps improve customer service and provides a more personalized, hassle-free shopping experience to consumers. Many of the world’s largest technology companies, such as Microsoft, Alibaba, Apple, Amazon, and Google, are investing heavily in this field.
The development of Popular Voice Search Assistants like Siri, Alexa, and others is a great move towards e-commerce. Apple’s Siri is one of the pioneers which performed basic useful commands like voice commerce transactions, buying tickets for a movie, or making reservations for dinner. Smart devices owners are utilizing their Alexas, Siris, or Cortanas in our rising voice-first world.
Using voice assistant liberates and increases productivity to a degree not conceivable with mechanical interfacing alone. It is so comforting to sit at home and command “Alexa, order a burger for me from KFC”. This six-word command replaces the troublesome mechanical and cognitive steps of requesting through the internet or phone.
There are various benefits of voice technology. From browsing products, making purchases to communicating with the customer services team, voice tech offers these and more to customers. Because of the already existing home-based voice assistants, people have become more confident with regard to voice-activated search. Moreover, voice search brings convenience to customers and also gives retailers the opportunity to sell more and know more about purchases.
Check-out free shopping is already taking place on many platforms. Voice is now used as a verification tool for online payments, putting e-commerce a step ahead and making theft almost impossible. Therefore, using voice biometrics for customer identity is more secure than any other method. It is beneficial for both retailers and for customers since they become least receptive to any type of frauds and help retailers in the compliance of regulations.
While we cannot neglect the worth of human communication, there are good reasons to use voice tech in customer services and help centers. Voice technology helps strengthen the efficiency of your e-commerce store by helping you automate multiple processes which save money as well as makes the procedure frictionless for the customers. Personal identification gets much quicker without the requirement of passwords or security questions, which implies that calls won’t take much longer and call waiting times will become. It not only brings ease to the consumers to get through in the first place, but it is also faster, which ultimately contributes to improved customer service.
With the use of substantial accuracy, natural language-driven algorithms, automated voice recognition tools; retailers make learned judgments about the age, gender, location and even the mood of the speaker. All the data collected from the voice tech tools is highly valuable since you get to identify the customer without barely knowing any previous purchase histories or getting access to digital footprint data. Through this, a shopping journey is immediately tailored for each customer, even if they are new ones.
Besides, businesses leading to better conversion and retention rates. It also helps in delivering the most relevant and enhanced user experiences.
Voice technology has presented a unique opportunity for retail and e-commerce and it is a great chance of improved reputation and revenue. It will put the businesses at the forefront and will set to take the most benefit as they start to embed voice technology into their e-commerce stores.
With all this, businesses get to know their customers better through the data collected by the smart voice recognition tools and therefore they are able to create an immensely convenient and personalized shopping experience for every customer.
To improve customer experience, some well-known brands are already using voice technology.
Hilton joined with IBM have assigned a digital concierge. ‘Connie”, who answers client questions like “Where is the Elm conference room?” or “What time does the buffet start?” At the Henna na Lodging in Nagasaki, Japan, you’ll see a front desk where you’ll find robots instead of humans. These robots use facial expressions and voice recognizing software to help you with check-in. They can translate languages and have wide information on the area. The travel portal, Kayak, also employs voice-enabled, natural language technology to assist travelers in finding their next trip. Leisure businesses are built on pampering the clients with round-the-clock facilities. You won’t even have to move a little, not even swiping for obtaining data on your phone. Tourists build a very personalized experience, all the way down to obtaining data in your neighborhood language, to finding the closest family-friendly eatery in your budget.
Whirlpool has collaborated with Alexa for voice-activated machines. The tech smartness has reached to the extent where you can ask your oven how long it will take and it is going to remind you that your cake is ready. Amazon is in a race with Google Assistant and Apple Siri-powered Homepod to supply the finest voice-controlled smartphone. At this point, there are more particular players — like Canada’s Ecobee vs Settle. The Japanese company Gatebox has made a holographic anime character who can identify voice commands and can do almost everything like she will tell you that your bedtime is over, remind you to bring an umbrella because it is raining outside, as well as set your home temperature and lighting levels. Till now, voice technology and IoT have guaranteed a unique level of comfort and customization.
Let’s ditch the method of providing PINS and being pushed from one department to another. The Spanish bank Santanders app offers you the access to log in and give a quick voice command: “Pay Paulo $100 tomorrow.” This app can execute your command. You’ll be able to inquire for your most recent transactions and also report a misplaced card. Moreover, “Nina” who is a smart virtual assistant of the Swedish retail bank Swedbank, can answer site questions/queries in a conversational way. Apart from these examples, many banks are also utilizing voice biometrics to approve your identity once you call. Where your voice becomes your password, which eliminates the hassle clients encounter when they have to verify their information and explain their concerns to customer representatives.
You don’t need to type or scroll through the sites. Just call out to your digital assistants and ask for what you want.
It is not surprising that brands are now using and investing in voice technology. According to a study, 30% of business executives are already using this technology. All the smart IoT devices will function through voice technology instead of screens. Therefore, voice technology is bound to be the next big thing in the realm of technology.
Saima Naz
Nov 20, 2019
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