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Afnan Ali
Apr 01, 2025
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Some Popular Mobile App Development Trends For 2020
The mobile app industry has changed the way business used to be conducted a few years ago. Regardless of the business type, each organization needs to integrate the latest mobile application technology to achieve maximum growth and expand the means for reaching the target audience.
Since mobile app has the potential to ramp up a brand’s visibility, every business owner wants to reap the benefits.
The future of mobile applications also looks brighter than ever. Let us figure out which trends in the development of mobile apps will dominate 2020!
Blockchain is a great technology beyond IT buzzwords and cryptocurrencies. And it has also made its way into the mobile app development field. Numerous smart ledgers and online wallets rely on blockchain technology.
Expected trends are:
Integrating machine learning and artificial intelligence is very effective in critical activities such as mobile app development.
Expected trends are:
IoT items such as August smart lock, August doorbell cam Philips lighting system and Amazon dash button have won millions of hearts already.
Expected trends are:
The 5G network’s speed will no doubt be 100 times faster than the 4G network. The industry professionals foresee a transition from the 4G networks currently in use to the 5G wireless network by the end of 2020.
Expected trends are:
Enterprise Mobile Management (EMM) and Application Performance Management (APM) are two fundamental components of the company’s mobile app development process.
EMM incorporates the following components:
Beacons use the BLE (Low Energy Bluetooth) signals. Once the device reaches the region of a beacon, the particular app detects this signal immediately and gives users relevant notifications and instructions.
A few of beacon-enabled applications expected in 2020:
A wearable has to have a working platform. For instance, Android smartwatches need WatchOS to work with WearOS and Apple Watch. Therefore, developers need to combine their apps with wearables.
Expected trends are:
The Google Play Store and the App Store are full of VR and AR apps. Augmented reality has been included in apps by brands like Sephora and IKEA to improve and enhance user experience and increase conversion rates.
Expected trends are:
Relatively smaller instant mobile apps offer basic functionalities without requiring you to download them to your phone. These apps have developed better ways to reach target audiences who may not have installed them, and convinced them for installation.
In 2020, markets are expected to witness many instant apps.
Chatbots have already taken over different aspects of communication in the mobile app world. Part of this is affiliated with the requirement that customers and service providers have real-time interactions. The use of chatbots is set to rise by 2020.
It helps develop heavy websites across all mobile devices, with high performance, fast loading time and lower bounce rates. Google’s announcement says it will shortly be providing a mobile search box to help users discover mobile-friendly websites. In the future, AMP is holding a significant transition in the mobile app market.
Google Play, Apple App Store, Windows Store and Amazon App Store already offer scores of mobile apps. With all these trends in the development of mobile applications, the mobile app industry will continue to expand rapidly.
Therefore, to stand out in the crowd, it is important for business executives to keep up with the latest trends and technologies.
Saima Naz
Feb 18, 2020
9 Tips for Promoting a Product Through Social Media
Social media helps businesses to be in direct contact with target customers. Social media marketing is relatively inexpensive and allows the brands to reach billions of active users immediately.
Launching a product using social media offers multimedia-rich global platforms that make it possible for each community on social networks to spread the message and let others know about your brand.
Social media has proven to be one of the best channels for promoting products online for these reasons.
Customer rating and testimonials serve as an influencer, presenting the product in a good light to the user. It is always beneficial for the consumer to make an informed choice by understanding the experiences of other users, rather than having been swayed by social media advertising. That’s why it is important to make customer testimonials or user-generated content the identity of your brand on social media.
Recently, Instagram added the functionality to link other accounts and hashtags to your bio. People originally had to make do with memorizing the hashtags or using an emoji creatively. Now you can use the space to support and add hashtags to other location-specific accounts. These hashtags can be your brand’s hashtags or any other hashtags you want.
There’s a lot of ways to target someone on Facebook with ads. You may begin by adding the Facebook pixel to your page.
Take advantage of audience data provided by Facebook to target interest groups. If you’ve shopped online for shoes lately, you might find that you’re getting more shoe ads than ever before. That’s because Facebook has taken note of your shopping habits and added you to that list of interest.
Giveaways are a great way to get people’s interest in your product and broaden the scope of your brand. The great thing about a giveaway is that it helps you sell your product without ‘actually’ promoting it.
The best giveaways are those in which the fans have little to do to participate. Those, too, are the highest in engagement. We’d suggest this way if you’re just starting out on giveaways.
So, keep your giveaway a simple and exciting. Keep it open to all participants and ensure that the reward is worthwhile.
Instagram feeds are now categorized by popularity instead of just chronological order, making it harder to get followers to see the posts.
Stories are a perfect way of combating this and bringing your brand in front of the target audience. Stories help you to include links and mentions, making it easier for audiences to see and buy your products.
Employee support is increasingly becoming a significant source of brand promotion. With the support of your dedicated employees, you can encourage them to promote unique and personalized posts directly on their social channels for further outreach.
If you know that your campaign has a likely target demographic that suits your employees, involve them in easily shareable content.
Collaborating with influential bloggers and influencers is one of the best suggestions to increase brand awareness. So, reach out to influencers and work out plans to promote the products to different customers to keep them hooked with your brand or product.
If you are marketing to your target audience in other communities, then monitor the responses to these posts.
Joining niche-relevant social media communities/groups can also serve as a good way to raise awareness about your product. The participation in social media groups to support your product will potentially bring better outcomes, because members are already interested or looking for the product as yours.
Shoppable tags are a must for retail brands, a feature which is available on Instagram and Facebook. They identify your products to your customers and through the tag shoppers can easily buy them from your website.
Whether you would like to market your brand on social networks through promotional items or business products, this is one of the powerful and engaging mediums for making your product stand out amongst competitors as well as for attracting more customers.
Saima Naz
Feb 17, 2020
5 Tools Every E-Commerce Business Should Consider
The world of e-commerce is evolving. Online stores have become a heaven for buyers since they can buy anything, they want in just a tap! As with this rapid growth, ecommerce executives are looking for new, advanced technologies and strategies to implement in their ecommerce stores in order to expand the scope of their existing market and to bring convenience to the customers.
Though chatbots have been around since 1966 but now they have more developed and much better in terms of processing speeds and response to contextual awareness.
Chatbots have already entered many operations in ecommerce. This year might witness many chatbot integration into messenger applications like WhatsApp, Facebook Messenger which makes the whole experience hassle-free. AI is now working to create chatbots or RPA activated smart searches that can complete any task more quickly rather than presenting data on all stages. A chatbot can also act as a personal assistant which can centralize information. With the automation of back-end processes, retailers are freeing the staff which is related to customer dealing. Chatbots are already integrated into ecommerce business and functionalities are expected to expand in the coming years.
Mobile apps have become a basic medium for any ecommerce store. Apps bring convenience, and can provide you with the details of everything you can get in the store. Additionally, personalized mobile apps are designed to showcase how a product or a thing might look and give result along with the product’s information. For example, a cosmetic store can offer an application which can integrate with your mobile’s camera and demonstrate the look of the makeup product on your face, you are willing to purchase. Also, it will give your business a presence on the smart phone.
Augmented reality assimilates real objects and projected images. It allows customers to use their own faces, bodies and real-life objects and try out the products virtually. This helps facilitate and help them decide what looks better on their sofas, shelf or even on their own selves so that they can be completely sure about making an online purchase. Hence, they will shop wisely and accordingly. The same thing will go with other purchases online. You can have a virtual experience so that you can be completely sure of buying a thing and not having to return it. Augmented reality has brought a huge shift in the retail sector in recent times.
Voice assistants are the voice activated efficient technology. They are on the rise. As the time is moving and new technologies are coming forward every day, people are becoming lazy, so much so that they don’t even want to type now but give a voice command instead. And as soon as people are becoming familiar with this technology, the feedback received is very positive. These voice assistants are capable of performing various commanded tasks such as searches and help making purchases. etc. They can also do multi-tasking at a time. So, voice assistant technology is definitely a core of the ecommerce in future. The prime examples are Siri and Amazon’s Echo Alexa.
All the companies are shifting to the cloud because it helps them enrich their customers’ shopping experience, make transactions easy as well as help make your brand evident. Apart from this, brands can keep their operating cost low and innovate rapidly. With the help of cloud, businesses are able to enter consumer data like their wants, behaviors, needs, expectations and concerns. Moreover, ecommerce companies are using modern analytic tools which are built on their respective cloud e-commerce platforms. Out of these, some data mapping tools allow businesses to assimilate technologies and access consumer and product data between the applications. With the help of the cloud integration, businesses are able to examine and estimate consumer behavior on various mobile and non-mobile channels.
Checkouts have been the most annoying part of the online shopping procedure for the customers. So, some really cool innovations have started taking place since 2017. For instance, Shopify’s speedy checkout options in which you can check out from any participating Shopify store simply by logging in. The innovations made in this area till now are just the tip of the iceberg. Some drastic innovations are still awaited in the years to come. In this techno-running era, old payment methods would be soon overlooked with the innovations that are going to take place in this area.
Businesses need to step up and look for the new ways to apply their whole potential into their e-businesses. All these tools are the future of ecommerce businesses. And in order to be a part of the race, one needs to embed these tools and opt for new technologies.
Saima Naz
Feb 12, 2020
Top Reasons Why Apps Fail & How to Shun Them
A customer typically just needs a few seconds to decide installing a specific app. This means that you only have a few seconds to win over the customers and gain attention with the app. At the same time, the overwhelming number of applications available increases competition for user attention.
To be competitive in the app market isn’t as easy as it sounds. If you want to maximize success with your mobile app, you ought to be extensive with your pre-launch and post-launch activities.
As the competitiveness is high; it gets harder and harder to stand out from completion. It is not just about launching an app efficiently but to pursue research and find out the factors that are the causes for the failure of the apps.
This article outlines six common reasons why mobile app development fail and addresses areas for improvement so you can refine your strategy to meet market and product objectives effectively.
Did you know 42% of startups are struggling due to the absence of market needs? A great thought in theory usually doesn’t work in practice. A proper research should drive the choice to launch a project. Does the type of app you want to develop provide a business opportunity? Are you solving a problem? who are the competitors? Do people reasonably want to use your app? Are you making life easier for someone? Offering a unique experience? Is the idea well enough defined for execution?
You need to be able to justify that your audience would love your app, collect data to support that creating it is not going to be an absolute waste of time and test your idea with your target audience. To find out if your app is unique and solves a particular pain point, it is important to do thorough market research and check up on your competitors. A great way to do this is to build a minimum viable product (MVP) and then update it with more features when you start receiving user feedback from your targeted market. The application must surpass customer expectations and demonstrate that it is vastly superior to your competitors.
Another factor why apps fail is that the platform you choose isn’t right according to your researched data. So, choose your app’s platform not according to your preference but according to your researched demographic and market so that it can be beneficial to the people you’re targeting.
These platform-specific touches are very necessary if you want to exude an impressive end user experience. The hardware-based back button, for example, is an integral part of Android app solutions but may not be part of iOS implementations. So, you need to account for all of these considerations before launching an app.
The first step must be to identify the platform you want to go with, and then move on to know the platform-specific guidelines you need to integrate for a successful launch of your mobile app.
The truth is that app stores are already over-saturated with apps similar to each other. The most successful apps available today have a unique value proposition.
In order to cope up with such a situation, as a brand, you need to perform competitive analysis, help you figure out the app’s strengths and weaknesses and define your own competitive edge. Setting up a product that has the same characteristics as your competitor’s can never help you win customers.
A Unique Value Proposition (UVP) is the first step you need to consider for business success overall.
For a successful user interface, the very basic requirement is usability. For example, if your app has a wide learning curve, you may not be able to offer a good user interface, because users are more likely to get irritated trying to figure out how to use it.
The ideal way to impress the user with an experiential app is to keep the loading times minimum, have a simple registration process, and to take care of all the performance issues of the app before it is released.
While it’s unusual to launch an app without slight bugs, make sure that you invest in QA. It can help make sure that there are no major bugs. If an app isn’t properly tested, it’s likely to be rife with glitches that affect user experience and are prone to crashing. A single crash is more than sufficient to stop users from ever using it again.
Some of the most common negative reviews on app stores are actually about apps crashing. It doesn’t take long for users of contemporary mobile app market to make judgement on the apps they use. Users have extraordinarily high demands regarding quality functionality and performance of mobile apps. You have to make sure the user friendliness is there so people don’t get annoyed.
Many businesses tend to ignore feedback from consumers about the app after it’s released. That mistake can put company in real trouble.
A business can only thrive if it values the input of customers and pays attention to what they are saying It was however seen that only a few developers of applications are paying attention to this section and thus losing opportunities to meet user demand.
Adding reviews and comments section to your app is always recommended. Once you have this feature, it’s very important that you go through feedback that consumers provide.
Some of the comments can be critical while others can be supportive. This is the place from where you can collect hints to help you improve the app. It can be anything like a comment on the services you are providing, slow response time or the interface you are using.
Saima Naz
Jan 30, 2020
Influencer Marketing Tips to Make Your Startup Win
Influencer Marketing has developed into a $25 billion industry yet many marketing executives are completely baffled by this, because it does not actually deliver the results to justify the hype for them.
A major challenge facing entrepreneurs is competition, with new startups popping up every other day. We are having trouble standing out from their competitors including other startups as well as the major brands.
In fact, due to limited resources, skills, and resources, a majority of startups fall flat during their initial years. You must focus on smart avoid being a part of this large majority.
You need to attract people, engage them and turn them into loyal customers to make the business grow. And for leveraging your business influencer marketing is the smartest way to acquire new customers.
Influencers have bigger audiences who confide them and thus can get people to trust your business. By collaborating with micro-influencers, you can get the best possible results with cost-effective startup influencer marketing campaigns.
Start-up influencer marketing may help boost the exposure, scope, engagement and overall growth of your brand. The first step to that is to identify influencers that are suitable for your business category. A number of tools available online can be of great help here. They let you filter influencers depending on category, social platform, rates of engagement, and location. You even get their specific contact information so you can easily reach them.
When looking for influencers, relevance should be your first priority. Without focusing on just the ‘following’ size. You should try to reach a small but active and relevant audience, instead of targeting a large audience that may or may not be interested in your message.
It’s better for a startup to partner with micro-influencers who pursue a niche and passionate follower, rather than heading towards big celebrities.
A micro-influencer has very committed followers ranging from 1K to 100K. Because micro-influencers have a more targeted audience, they encourage you to target specific audiences for your startup influencer marketing campaigns. This may be depending on divisions of age, location, interests, etc.
Another smart and budget-friendly way to get more visibility is via the guest posting. This may help entrepreneurs establish relationships with influencers. In fact, guest blogging will improve the content of the brand and ultimately it can help startups develop themselves as a figure of authority within their niche.
Most of the influencers who blog also offer opportunities for guest blogging to keep content fresh so that readers stay involved.
Choosing the right platform is key to creating brand awareness. Select the right platform, read the posting guidelines for guests and produce a pitch they can’t reject.
There are two very different marketing strategies including affiliate marketing and influencer marketing. The former works on the concept of direct revenue, which means that companies pay for each generated sale or lead.
On the other hand, influencer marketing is about getting to wider audiences. Brands will generate greater returns at their investment when combined to attract even larger audiences. Approach influencers to start this strategy and give them a share of affiliate revenue.
Everybody likes to receive gifts and influencers are no exception. In fact, influencers also expect businesses who contact them to offer gifts and discounts.
Give them a sample of your product or offer them a free trial of your service. Analyze what the influencer likes and give them a treat. You can get a pretty good idea of what they like to eat and wear, and what interests they have by looking at their social profiles and their personal blogs.
Both methods are successful and can help you get in touch with the influencer. Remember to be polite though, and don’t force them to promote your brand just because you’ve sent them a present.
When you want to have a stable relationship with an influencer then you will need to give them some valuable feedback free of charge.
Posting a comment on their posts like, ‘great post’ or ‘rightly depicted, 100% agree’ or ‘excellent job’ won’t help. That is what most people are doing, and it is a total waste of time.
Nevertheless, if you provide valuable and honest feedback, then you are giving the influencer something of worth. Sure, it will take you longer but in the long run it will be worthwhile. You may look for a typo in their content, test if your website is too slow or find a broken link on their website.
Be sure that the email’s tone is friendly and not harsh. You’re trying to help them out and get their attention, not annoy them or make them think they are worse.
Using these strategies will create awareness of your brand, your products or your services. You can better align with your target audience and reach them with the right influencers and a strong approach. This will help build trust and inspire people to buy from you!
Saima Naz
Jan 28, 2020
Online Gaming Trends to Follow in 2020 and Beyond
2019 was the year marking the launch of the transition to global 5G adoption. The latest developments in the gaming world will continue to be driven by 5G.
As per Statista, by the end of 2020 the total revenue from virtual reality video games is expected to grow by $22.9 billion. Virtual reality headsets have enabled the development of games facilitating players with a realistic experience.
After the popularity of Pokemon Go, game developers will strive to incorporate AR features into their video games. In particular, the development of mobile games will be greatly impacted by AR.
Game development will expand from basic gaming applications to high-tech console-level gaming. Handheld consoles make a splash in the form of secondary devices along with smartphones and tablets.
More focus will be put on improving the gamer’s overall experience. A ‘Feeling First’ engineering strategy would be implemented. Photo realistic graphics will be in the spotlight.
Recently, the gaming industry is experiencing 3D renaissance. The 3D console market is likely to grow by 15.15 per cent at CAGR between 2019-2024, according to Mordor Intelligence.
Game developers have been working in the field of AI, with the latest technology and advanced game engines. Thus, adoption of AI in the development of games is likely to increase.
Game developers are trying not to limit such games to sole platforms alone. And it doesn’t have to be for consoles like PlayStation, Xbox, or Android either. Instead, it can be played across all devices, as per the gamer’s feasibility.
Saima Naz
Jan 20, 2020
Strategies to Skyrocket Your PPC Campaign Today
Unarguably, the most successful form of online marketing is PPC ads. As the name suggests, it works on a pay-per-click basis – that is, the advertiser pays a fee to Google when advertisements are clicked on by a user. Google deliberately makes getting started on AdWords incredibly easy. In certain cases, it’s as easy as picking a handful keywords, drafting an ad, and adding credit card information, of course.
To give you a good idea, Google earns almost 80% of US search ad revenue. With this number and the simplicity factor, one of the best steps you can make in your marketing strategy is to set up a good AdWords plan. There are virtually unlimited ways to continue gaining more exposure and boosting revenue out there.
So, here I’ll show you all the tips and tricks to optimize your PPC campaigns.
You cannot optimize the PPC strategies without a definite and achievable goal. The cornerstone of your optimization process is your campaign objectives. That’s why you have to make sure you have a plan to pursue before you start advertising for PPC.
You’ll then be able to compare your campaigns after determining your goals and see whether you’ve reached the desired level or not.
You need to evaluate the efficiency of your keywords to optimize your PPC campaigns. As they are the building blocks of all PPC campaigns keeping a check on them is very crucial.
You will also see which keywords are the best performers by reviewing the performance report of your keyword and are actually paying you back.
Another thing to bear in mind here is that just because certain keywords do the well is not to let them run as they are. Continue to make modifications to these keywords’ bidding strategy. You will track the best bid for each of the keywords by doing so.
Pause keywords that do not perform well after analyzing the performance of your keywords, i.e. not generating impressions, clicks or conversions.
Such keywords play a key role in wasting the spending of your ad. If a keyword cannot generate impressions, it means users are not searching for it.
Negative keywords are vital keywords that save the ad budget by deterring irrelevant search queries from triggering your ads. They encourage you to make sure your ads just come before those who are actually looking for your offer.
Negative keywords give you the opportunity to filter out any unnecessary traffic and save some dollars that the irrelevant clicks would otherwise have wasted.
The next step is to adjust your keyword bids so that you stay in the competition after choosing your top-performing keywords, creating your negative keyword list and culling your non-performing keywords.
An ad copy is your first contact point with your potential customers. The first impression is the most valuable impression, as the saying goes, so make sure the ads are convincing and engaging.
To attract more and more potential customers, create distinctive ad copies. This includes the creation of headlines that capture attention. Many web users just scan the page and focus on the headline, so make sure the product/service is presented in an enticing manner. A successful CTA measures the PPC campaigns’ efficacy and also improves the CTR.
Ad extensions are the formats of ads showing additional product details. You help your customers get to know you and your products in an efficient and effective way when you show additional information about your products.
Ad extensions also boost your visibility, increasing your CTR and improving your overall ROI.
Make absolutely sure that your ad copy and landing page are complementary to each other. Only if the ad copy is matched with its relevant landing page, your PPC campaign would work at its optimum level. So, it’s important to write the ads while keeping in mind what’s on the landing page.
A/B Testing is a process that is omnipresent at all stages of PPC campaigns, be it in the keywords, ad copy or landing page.
A / B Testing is a critical part of PPC campaigns as it is more relevant to your ads. Since the PPC space is constantly changing and evolving, you should regularly use A / B testing to test your bids, keywords and ad groups to determine which keywords perform best and which bit of ad copy boosts your conversions.
Never forget to track and record the data and results from your PPC. PPC requires constant analysis to deliver the best possible result, and the advantage of this digital marketing approach is that if you take the time to look, you can see every aspect of where your spending is heading.
Saima Naz
Jan 2, 2020
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