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Saima Naz
Feb 18, 2025
The Role of Cloud-Managed Services in Saudi Arabia – Empowering Vision 2030
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What to Expect from Google Stadia On Its Launch
The big day of Google Stadia is just around the corner. As announced on Stadia’s official Twitter account back in October, Google Stadia will drop on November 19.
Imagine a world where you don’t have to play the next big release title with extravagant gaming equipment. A world where everything you need to do to begin gaming is to open your browser pick a player, and start gaming – no waiting for the longer download.
This will actually become a reality if Google’s cloud gaming service, Stadia, fulfills its commitments – from opening a Chrome tab to playing a 4 K, 60fps player, everything done in 5 seconds – no installation needed!
At launch, Google has promised support for desktop, laptops, tablets, and smartphones – but just to initiate the Pixel series – without a hardware device, with games powered by Google’s own data centers instead. The cloud computing ability of Stadia, as revealed, is the equivalent of a console running at 10.7 GPU teraflops’, which is more than the average PS4 Pro and Xbox One X.
Google Stadia could prove to be an absolute game-changer.
https://www.youtube.com/watch?v=DuSCG-xUUkA
Saima Naz
Nov 19, 2019
Tips to Revamp Your Facebook Business Page
Facebook business pages help improve your business’s visibility, build an online presence, and allow more than 2 billion people to find your business and its offerings.
There are many ways to ramp up your Facebook business page. In fact, most of them take only a few minutes to give you a chance to get more attention, reach and engagement.
At the top right of the page is the call-to-action (CTA) button. Make absolutely sure that it directs visitors in the right direction. Convey the action you want people to take through CTA, “Sign up” to an email or coupon, “Send Message” to reach you directly “Book Now” to make appointments, “Shop Now” to send visitors to your storefront. Pick the best CTA to make sure people are intrigued to take the action.
A collection of tabs will be provided once the appropriate template is selected. On the left flank side of the business page, you can find tabs and guide people to learn more about your business or maybe to pick up a deal. Also make sure the right tabs are “on” and the “off” tabs are not in use. It’s also recommended to ensure you have information available in the tabs that are on. In order of preference, tabs can then be organized. Tabs are a great way to share information in real time.
Facebook lets you pin a picture to the top of your page. It’s the first picture users will see upon opening your Facebook page. Although it won’t make a significant difference on its own, with other tweaks on this post it can help revive your Facebook page.
You may also change it daily, so whenever you have a new blog post or product or event featured, you can pin it on the top.
A video can be posted on a cover offering a great space for people to communicate a message instantly. Make a short video outlining your goods, services, sales, testimonials, or anything you want people to know about your brand; the cover video gives you a chance to get your message across.
Help more people discover your business and start building social proof by including Facebook Recommendations to your business page.
Apart from a five-star rating, there is an updated tool which allows fans and followers to post text, pictures and tags directly on your page, allowing others to see, offer better feedback and provide details about their experience with your organization.
Facebook offers settings for selecting a recommended model based on your type of business. Templates include services, movies, shopping, business venues, nonprofit, law, restaurants & cafes, video site, etc.
Facebook contests and giveaways are great ways to show appreciation to followers. Competitions also serve well enough to re-engage fans with your page.
Facebook Messenger is a popular medium for users to interact directly with your business. In fact, Facebook has expanded the Business Page Messenger to support round-the-clock customer service and responsiveness.
Once messaging is activated on your page, brands can create pre-set greetings and automatic replies to support you in off-hours and remain available to people with relevant feedback or inquiries.
Saima Naz
Nov 15, 2019
How Custom Web Development Benefits your Business
These days, all the major firms are opting for customized development of web development. It’s high time to build or update your website. Your business has unique aspects, and thus the look and feel of your website should be reflective of your brand.
While your company website’s look and design may be the first thing visitors note, it’s the functionality, features loading time, and scalability of the site that truly makes you successful throughout the Internet.
One of the greatest things you can do to ensure your business’ success is to incorporate custom web development. Custom website development not only helps improve your business visibility, it can also help your business in the following ways.
Using a website builder or CMS software usually offers you a readymade template to deal with, unless, you choose to have one built-in feature, which may be pricey. This theme enables you to put certain items in predetermined styles on websites, and this can create an impression of uniqueness when you are really restricted to the constraints of the theme.
There’s no theme with a customized website. The website’s architecture is based on your preferences and has no constraints or limits on how the website looks. It implies that no two websites that are built, look the same.
Such uniqueness will therefore distinguish your site from your competitors allowing you to create your site around the customer journey and concentrate on the design and development on the idea that your users will most certainly follow.
Most website builders or CMSs involve a number of built-in functionalities. That is to serve as many different users as possible, allowing such systems and platforms to reach the biggest customer base available. The dilemma is that this kind of functionality comes with every website created using these tools, independent of whether or not it requires it.
Website loading times are vital to your business which can be the difference between landing and losing a customer, particularly when customers look at websites using mobile broadband on mobile devices. According to research, more than 50 percent of website visits are abandoned if a page takes more than three seconds to load.
Custom website development helps you to minimize unnecessary functionality. In fact, building each one of the site’s functions allows you to optimize not only the functionality but also the design for these functions, further decreasing load times.
Security of the website has always been a popular topic on the web. Through the use of an existing platform to build a website, whether it’s a website builder or an open source CMS, opens up vulnerabilities which impact all other websites that use these platforms. It means that the vulnerability found on another website that has used the same platform, could be used to spread all other sites using that same version of the platform. The important point here is that many businesses that custom builds websites are also hosting these websites for the customer so the hosting environment will be optimized for the security of both the hosted websites and applications.
Having to share a database or design platform with a number of other websites, causes you to be attacked. If a website with which you share server space is shut down or infected with a virus, Google can penalty every website on that server until the issue is resolved.
Most of the website builders are neither scalable nor flexible suggesting their lifespan is very limited for any serious business. Custom website design offers customers with a user-friendly approach. Developers can scale the website’s design process and make necessary adjustments whenever needed. At the beginning custom developers set up a proper structure when designing the site’s roadmap. The website can be customized as needed or on an ongoing basis. Template websites do not provide us with a customization option, as many unnecessary codes that cannot be edited, create it.
Open source CMS provides much more scalability and flexibility although it comes at a price and usually requires a professional or business to be able to manage the system. With custom building, you can build your own website with scalability in consideration.
The ability and freedom for optimization for your business is one of the biggest and most important reasons to customize your website. Even though with open source CMSs, you can do a lot this is the most crucial part. It should not only be a marketing and branding function to build a website.
You can create whatever you want on your website from the start rather than going through thousands of functional and development choices. Including designing features that will support your business processes, you can also create a customer journey that best fits your business and customers.
In addition to simplifying your customer journey, you can also use a tailor-made website to automate many of your business functions.
In a nutshell; here are some of the benefits of custom web development for effective management of your business.
Before you decide to go for either web design or website template, it’s better to consider what’s going to be more beneficial. It’s also wise to bear in mind that you want your business to stand out among others. You may be investing more initially on Custom Web Development, but it can be a great investment in the future success of your business.
Saima Naz
Nov 11, 2019
Amplify Your Store’s Success with Big Data
Big data can facilitate online businesses in multiple ways. It has emerged as the basic ingredient of any successful marketing strategy which has revolutionized every platform of the industry.
Big data is constantly creating new challenges and opportunities that the information revolution has created. Predicting trends optimizing prices and predicting demand are just a few of the areas in which ecommerce businesses leverage data to gain a competitive advantage. The guesswork has been eliminated, and ecommerce businesses may now make strategic decisions about how to run their online businesses efficiently.
It is a buzzword which is referred to an immensely huge data sets which are analyzed to understand human behaviors and trends. This word has its roots in business management.
Businesses are built on the base of Big data since buyers are connected with sellers via online stores and mobile apps. Big data, artificial intelligence, augmented and virtual reality have almost become an essential part of ecommerce scenario. But specifically, big data has emerged as a key contributor in bringing success to eCommerce. It has become an important part of all scale businesses today as it helps retailers to achieve their goals rapidly and effectively.
There are many ways in which Big data benefits businesses. Some of them are listed below.
By observing the customer’s browsing and shopping history you get to know easily what their preferences are and it can only be done with the help of big data. Once they know it, they are able to recommend the items of customer’s interest. The data is used to analyze to create recommendations. With this, customers have the benefit of looking for the items of their interest meanwhile owners earn the increasing profits. Not only does it help in understanding customer behaviors but also performs the requests of the large number of buyers within a short period of time.
Although people have shown concerns personal data reveal. But in reality, the data is only used productively in order to improve customer experience which plays a crucial role in any ecommerce shopping experience. And if it is not up to the mark, it can ruin real shopping experiences. Because if a customer is not satisfied, not only they’ll stop coming to your store but forward their reviews to other people as well. So, in case of customer experience, big data can be used to analyze delivery times and help companies in knowing their potential and solve the problems before customer gets involved. Also, internet frauds can also be tracked with the help of this data.
Amazon is one of the pioneers in bringing advance shopping experiences. They use big data tools to adjust pricing. They compare prices of the products with other retailers and then adjust their own prices accordingly. Pricing is a key element in making any ecommerce successful because people always look for the sites which offer worthy prices. Hence, the best proposition offered is the dynamic pricing, which means the price should be responsive to the user’s demands and competitor’s prices. And without any second thought, big data analytics is the most reliable tool which helps sellers with dynamic pricing.
Big data can help take a look on various channels of your company. Online retailers can remove the guesswork by introducing trend forecasting algorithms while predicting trends of what creates a buzz online. You can use big data to find out which product made the best sales over the period of a year. You can also measure your customer’s fashion or choice preferences which helps in predicting and thus creating better experience for them. Moreover, you can also analyze which colors, styles or cuts are famous which helps in keeping the right products in stock and offer the best rates possible.
Right stock of inventories can be a big challenge for online sellers. With the advent of big data, this problem has been solved. You can now build an efficient system to manage supply chain. Too much inventories can bring storage expenses and risk that the inventories might not be useful meanwhile the inadequate stock means the customers will switch to other ecommerce stores. Big data analytics can help in calculating the optimal inventory stock along with the prediction of booming sell in the festive seasons. Also, the companies are making use of IOT to collect data on huge range of conditions to redefine supply chain intelligence. Every e-commerce development company is keeping an eye on these factors.
Big data analytics lays the groundwork for new ways to deliver enhanced customer service by knowing and evaluating customer expectations and behaviors. Big data analytics also helps you learn the positives and negatives of your own business, helping you to build better product designs better pricing plans and better competitive capabilities. It has brought a huge shift to the ecommerce industry, but there are still endless possibilities to be explored.
Saima Naz
Nov 8, 2019
Content Writing: Do’s and Don’ts
Content is as critical as your website’s architecture and functionality because it determines the performance of your search engine results, improves access to your page and positions your business as an expert in the market. And in today’s content marketplace, the ability to gain leverage content for business outcomes is measured by both quality and quantity.
Your website markets your business. If the content writing of your website is sloppy, bloated, or confusing, it will make your brand impression negative — and then you will lose customers, regardless of how good your products or services are.
Here we have listed some do’s and don’ts to make it easy for your business to excel through content marketing.
Since screen read speeds are slower than print speeds, people can skim the text quickly. Long stretches of text, particularly while reading on computers and tablets, are hard for users to read. Whenever possible, split your content into shorter paragraphs, bullet points and lists. Sometimes, work in some subheads whenever you can.
Write, edit and revise. Go back and think how to smooth the rough edges of your writing after you’ve created a first document. Chop everything unnecessary during rewriting, and make it simpler.
Learn about on-page SEO. Doing so will help a business to ease things, whether or not they have a SEO team. Think about internal linking processes to transfer link capital to sites that you want both readers and search engines to highlight.
In addition to learning the topic you write for, learn about that niche in reputed publications on a regular basis. Find and follow the lessons of existing blogs with successful writers. A quick ‘writing tips’ search on Google provides more than a million pages. Whether from colleges or some lesser-known writers, you’re sure to find something there.
Attempting to give your content piece a new makeover is what differentiates your article or blog from everyone else’s. To attract a credible audience, this specific perspective is important. You may take inspiration from their style, but you don’t have to copy that. Because every person is distinctive and unique, so they should possess a varied style of writing.
This is a chance to actively interact with people reading your work Not all comments have to be replied, but be sure to respond to those who do. Even sometimes just showing up and posting “Thanks for reading my blog” is worth it.
Posting different ways on a number of social media platforms can let you engage with a range of audiences Don’t hesitate about using social media to share your posts Everything that promotes the finding of your blog for potential readers should be a must
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Although readers come for information and creativity on your website, they also need to be visually stimulated. Not every post can lend itself to an image, but take advantage of it when they do.
One needs to have vast knowledge about the topic they are writing on, particularly in the B2B industry. To build credibility and justify your claims, have facts, information and metrics. To keep new ideas and content flowing, keep up with the research. No research should be directly followed by writing and planning.
Whether you are linking to other blogs or websites that contain great information or linking to past posts on your own site, do it whenever you can. It will not only help boost the number of clicks, but also help with the search engine rankings of your blog.
Make sure every piece of content is written for one single topic only. Adhere to this point and stop wandering to different topics. It is completely okay to discuss the related stuff; just make sure you don’t mix different ideas into one piece of content. It hinders user’s momentum of reading.
Never copy anyone’s content and publish it. I repeat, never! Instead, take cues, draw inspirations and create your own unique content. Your content is what inspires people when it is written in your voice of writing. It is what holds them there.
Everyone has their own strategies and different audience to speak to. The only time you must pay attention to the competitors of your company is when you are writing for keyword rankings or top linking websites.
Keep on scheduling your posts consistently. If you are doing it twice a week, schedule them at the same times on the same days based on analytics of when that website typically gets its most traffic.
Keywords are a way of making the content relevant, readable and search-friendly. But it does the complete opposite when you start stuffing in keywords.
The title decides whether the rest of your work will be read by audiences. If the title does not catch attention, provoke an emotion, or make the reader want to know more about the topic, there are high chances that you won’t achieve the desired results.
Getting into someone else’s shoes and being willing to write in just the same way is not what you should be doing. The writing style is the writer’s persona, its own identity. So, create your own exclusive ways of delivering content.
Nobody gets to read every word on the page. Readers have short spans of attention, and they just scan your content for the main takeaways Usually, some interesting writers are concise in their write ups. They understand the fact that to deliver thoughts or points, you don’t need to get very descriptive and they avoid writing just for the sake of increasing the word count.
A lot of businesses or organizations expect to get ROI immediately in a matter of a few days or weeks. Any organization’s ongoing content campaigns take at least six months (after some strong SEO work) or more.
Don’t write to please the search engine; instead, please your reader. SEO strategy is needed for what content is required, so don’t put completely focus on it. Although SEO is vital for ranking, the content that is written must be the main focus and SEO shouldn’t let you lose it.
just because you’ve committed to writing multiple articles doesn’t mean the articles should be sub-par reading. Submitting sloppy work is the easiest way to damage your own credibility Therefore, check for spelling and grammatical errors and establish a solid structure of sentences throughout.
Saima Naz
Nov 7, 2019
Most Engaging Website Design Inspirations 2019
Your first impression is crucial for your business. And nobody gets the second chance to make the first impression — that’s the reason why your homepage is inevitably one of your website’s most vital pages. The greatest design influence you to take action. Throughout the day you were clicking and scrolling, and then you stopped. It might be an amusing interaction, a stunning picture, or just something you have never seen before. You just get hooked.
Your website can serve new and potential customers as an online gallery of your product and service offerings. An amusing website experience can take your businesses to a completely different level. In this article,
we’re going to show you some of the best websites with the most amazing designs so you take inspiration for your business website and may be give a redesign to your website.
Here are some of the best website designs to look up to in 2019.
While talking about the list of brilliant websites, Apple can’t go missed. And the innovative giants have gone big this year.
To promote their products, they have taken hyper-realistic, sensational image taken from unique angles. The website is inviting, stylish, simple and tidy, making it possible for the brand to show off its products and make them the central focus. In fact, this is their website’s main purpose- selling and advertising their products.
The design of their website has quite an efficient use of white space to ensure that as a customer, the product on the picture slider catches your eyes. The homepage is fairly brief, especially if you miss the footer, which will stop people from needing to scroll to find what they are looking for. Most of us are not able to compete with this. But selling ‘ high-quality product images ‘ is and has always been the same fundamental precept. So put the effort in your pictures and think from buyer’s perspective.
Airbnb offers the search form for the destination and date that most travelers are searching for, right on front, to direct visitors to the next logical step. The search type is “smart,” which means that if they are logging in, it will auto-fill the last request of the user. The primary call-to-action contrasts with and stands out from the background; but the secondary CTA provided for hosts is also visible above the fold.
It presents recommendations for excursions and getaways that Airbnb users can book on the very same site as their lodging to make visitors more excited to book their trip on the site. Moreover, it suggests which of these deals are most demanding and famous among other users.
Dropbox is a great example of all-around successful marketing. The homepage of the company is no different. You have a subtly askew hero picture that attracts the eye and two CTAs — including one that uses a dark background to draw more attention as it is for the tool’s paid version.
The home page and website for Dropbox is the quintessential example of elegance. It restricts its use of copy and visuals and includes white space. There’s a very straightforward marketing copy. Dropbox knows and understands the target audience and practice drills down on points of pain that directly affects them, including security and efficiency. Also, the navigation is pretty stripped down, with “Compare plans” choice.
Less is more in the case of web design. A cliché, but it is one of 2019’s most effective design trends. This brand of sparkling water has developed a site that is seriously minimalist but thought-provoking.
It shows bold colors behind clear bottles, with a visual flow below that is easily scannable. It also features the entire X-shaped logo, emphasizing the essential brand recognition throughout the website.
You make it easier for your customers by avoiding complicated interface models. The page loads faster, lowering the bounce rate and focusing on the motive of your brand.
Seriously Unsweetened have used white space with simple but contrasting color schemes, focusing on minor details, such as variations in the logo, and using headers that clearly define each page.
This is a website that raises the bar. It provides insurance quotes in just five minutes using CUI (Conversational User Interface) integration.
Lemonade is also an excellent example of a one-page website that is engaging and attractive. Spread with some well-placed action buttons such as ‘Get Prices and Switch’ which is incredibly easy to navigate. Ending with Maya which is a chatbot who interacts with you on a human level. She’s got a face! Owing to its user interaction, this type of web design is really useful, and it evokes credibility. The transitions are also smooth, with answer forms prominently displayed.
Writing the chatbot script in small segments is a simple tip, predicting every possible answer to queries. Also, teach them the most common misspellings for people. And while chatbots are not a new concept, they are thought to be the future interface.
It is among the best examples of whitespace uses. This helps make the tagline and picture of Medium’s app become prominent while still drawing the attention to the darker section titles on the site. Medium makes it possible to register with your mobile phone — on the website or with a short text message. It’s an excellent strategy to keep people interested in the process of signing up. Moreover, to get users to continue browsing around, the website uses social proof: the “Popular on Medium and “Staff Picks” categories let you know where and how to discover high-quality content.
The next visually stimulating website is Leandro Pedretti. The header of the website features a full video illustrating the design skills of the company. One click and you’re impressed at once. Videos are quite potent. They try to evoke feeling. Much more than just pictures. And while you can, you reap the benefits of growing internet speeds. However, keep the text short and to the point, switching on auto-mute. It’s like in your space trying to find a fish.
Saima Naz
Nov 5, 2019
Web Design Mistakes to Avoid That Affect Website Conver...
It’s important to realize that there are some website design elements that can greatly reduce your conversion rate. Conversion is the method of converting from one form to another. In the case of marketing, it’s turning visitors into customers. Conversion is a phrase used to often define the act of converting a customer who browses your site – into a paying customer. Here are some of the most common website conversion mistakes—and the solutions to fix them.
Websites that are chaotic are frustrating to users. When one web page comprises of too many items, they all strive for the interest of a user and add difficulty in the way of a customer’s decision. The user can overlook your CTA or a major deal, not knowing where and when to look, resulting in fewer conversions. If your web design is cluttered, the visitors tend to spend their time looking for what they came for (which they don’t always know) unless they get overwhelmed and irritated. They quit without making a purchase, and they never return in most instances. To avid that, therefore, you should not clutter your website. Only the main image, primary headline, CTA, a concise list of product or service benefits and some social evidence to add credibility to your claims are the items you can use on your landing page.
Moreover, include some white space between descriptions, images, forms and CTAs for effective product pages. In your design aesthetic, do not use more than three shades and restrict yourself to just one or two fonts. The key is to think first about usability and then about aesthetics.
Images are a vital part of website design and visual media are synonymous with modern audiences. You have probably heard it so many times that more engagement is driven by visual content. If you want to stay up to the mark with visuals, use meaningful, high quality and authentic images. Doing so can drive you more engagement and conversion.
Your credibility is compromised by the use of stock images. Never use the generic stock photos as they can give the audience the wrong message. Any image you are using on your website must have an objective such as pushing visitors towards the conversion goal. So, be sure that you use only real, high-quality and relevant images on your website.
According to Statista, a staggering 3.8 million people worldwide have been using their mobile devices to go online. When people fail to use your website’s best features on their phones, they tend to move on to one that allows them to do it. Visitors to your website are looking for a full site experience, and not just an adjusted version. Most people use smartphones, tablets to shop online and perform different activities. Therefore, it is vital that your website adjusts designs as per the screen size of the users and get an opportunity not to lose the conversion rates. Doing so will move you a step closer to conversions.
The content quality on your landing pages must be unique together with pleasant images that have an adverse effect on your visitors. The content should therefore be written with a clear vision that is simple for customers to comprehend and help them with what they are looking for.
In particular, eCommerce website descriptions are mostly boring and have the monotonous context. Keep the description of your products unique with catchy language. The content serves an important part in attracting the attention of your customer when they visit your site. Therefore, you need quality and genuine content to get a high conversion rate.
Irrespective of how visually impressive your site is and how many highlights you have included, if navigating through your website is arduous, people will more likely leave your website, resulting in a low conversion rate. Navigation is a significant factor which can bring your business either success or failure. This is why your website should have clear navigation with a crisp design and a quick navigation experience. Your site navigation must not be ambiguous, and your audience should make their way to the action you want. Remember, it is crucial for your customers to understand where they need to navigate, give them an orientation and make their way around your site.
The purpose of a website is essentially to act as a medium for communication or display. This isn’t an end product, so you have to describe the primary and final action with an effective call to action. The absence of clear CTA on a website can result in losing the chance to convert visitors into potential subscribers and leads into customers. Remember that, the best user interface on the website should clearly explain the what, where, and how to the visitor.
The purpose of a CTA is to get visitors, emphasis on what the next step is for visitors. It is a prompt written with persuasive words attached to a link or button. Make sure your content describes the significance of your products or services, together with a persuasive phrase motivating action, using a very clear language.
The takeaway is to keep a perfect balance and make the most of CTA button. A perfect CTA doesn’t scream what it wants; rather, it triggers a feeling among users to take an action.
A good conversion rate is strongly linked to a great user interface. Loading time is one of the major factors that can drive the visitors to leave the site long before they get there. It is absolutely necessary to improve the loading time in today’s fast-paced and busy world. According to a study, ‘If a page takes more than 3 seconds to load 4 out of 10 of visitors will abandon it.’
Another important thing is that you should regularly take an audit of your website. You must ensure that your site is up-to-date with new standards for SEO, conversion and design. After all, you would not want to make your site look obsolete, especially when your competitors are keeping up with the latest trends.
Saima Naz
Oct 28, 2019
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