The development of Popular Voice Search Assistants like Siri, Alexa, and others is a great move towards e-commerce. Apple’s Siri is one of the pioneers which performed basic useful commands like voice commerce transactions, buying tickets for a movie, or making reservations for dinner. Smart devices owners are utilizing their Alexas, Siris, or Cortanas in our rising voice-first world.

But why is voice-based interfacing so famous?

Using voice assistant liberates and increases productivity to a degree not conceivable with mechanical interfacing alone. It is so comforting to sit at home and command “Alexa, order a burger for me from KFC”. This six-word command replaces the troublesome mechanical and cognitive steps of requesting through the internet or phone.

Frictionless Searches

There are various benefits of voice technology. From browsing products, making purchases to communicating with the customer services team, voice tech offers these and more to customers. Because of the already existing home-based voice assistants, people have become more confident with regard to voice-activated search.  Moreover, voice search brings convenience to customers and also gives retailers the opportunity to sell more and know more about purchases.

Checkouts

Check-out free shopping is already taking place on many platforms. Voice is now used as a verification tool for online payments, putting e-commerce a step ahead and making theft almost impossible. Therefore, using voice biometrics for customer identity is more secure than any other method. It is beneficial for both retailers and for customers since they become least receptive to any type of frauds and help retailers in the compliance of regulations.

Customer Services

While we cannot neglect the worth of human communication, there are good reasons to use voice tech in customer services and help centers. Voice technology helps strengthen the efficiency of your e-commerce store by helping you automate multiple processes which save money as well as makes the procedure frictionless for the customers. Personal identification gets much quicker without the requirement of passwords or security questions, which implies that calls won’t take much longer and call waiting times will become. It not only brings ease to the consumers to get through in the first place, but it is also faster, which ultimately contributes to improved customer service.

The Ultimate Personalization

With the use of substantial accuracy, natural language-driven algorithms, automated voice recognition tools; retailers make learned judgments about the age, gender, location and even the mood of the speaker. All the data collected from the voice tech tools is highly valuable since you get to identify the customer without barely knowing any previous purchase histories or getting access to digital footprint data. Through this, a shopping journey is immediately tailored for each customer, even if they are new ones.
Besides, businesses leading to better conversion and retention rates. It also helps in delivering the most relevant and enhanced user experiences.

Voice technology has presented a unique opportunity for retail and e-commerce and it is a great chance of improved reputation and revenue. It will put the businesses at the forefront and will set to take the most benefit as they start to embed voice technology into their e-commerce stores.

With all this, businesses get to know their customers better through the data collected by the smart voice recognition tools and therefore they are able to create an immensely convenient and personalized shopping experience for every customer.

Voice Technology in Practice

To improve customer experience, some well-known brands are already using voice technology.

Voice Tech in Leisure and Hospitality

Hilton joined with IBM have assigned a digital concierge. ‘Connie”, who answers client questions like “Where is the Elm conference room?” or “What time does the buffet start?” At the Henna na Lodging in Nagasaki, Japan, you’ll see a front desk where you’ll find robots instead of humans. These robots use facial expressions and voice recognizing software to help you with check-in. They can translate languages and have wide information on the area. The travel portal, Kayak, also employs voice-enabled, natural language technology to assist travelers in finding their next trip. Leisure businesses are built on pampering the clients with round-the-clock facilities. You won’t even have to move a little, not even swiping for obtaining data on your phone. Tourists build a very personalized experience, all the way down to obtaining data in your neighborhood language, to finding the closest family-friendly eatery in your budget.

Voice Tech Smart Homes

Whirlpool has collaborated with Alexa for voice-activated machines. The tech smartness has reached to the extent where you can ask your oven how long it will take and it is going to remind you that your cake is ready. Amazon is in a race with Google Assistant and Apple Siri-powered Homepod to supply the finest voice-controlled smartphone. At this point, there are more particular players — like Canada’s Ecobee vs Settle. The Japanese company Gatebox has made a holographic anime character who can identify voice commands and can do almost everything like she will tell you that your bedtime is over, remind you to bring an umbrella because it is raining outside, as well as set your home temperature and lighting levels. Till now, voice technology and IoT have guaranteed a unique level of comfort and customization.

Voice Tech in Banking

Let’s ditch the method of providing PINS and being pushed from one department to another. The Spanish bank Santanders app offers you the access to log in and give a quick voice command: “Pay Paulo $100 tomorrow.” This app can execute your command. You’ll be able to inquire for your most recent transactions and also report a misplaced card. Moreover, “Nina” who is a smart virtual assistant of the Swedish retail bank Swedbank, can answer site questions/queries in a conversational way. Apart from these examples, many banks are also utilizing voice biometrics to approve your identity once you call. Where your voice becomes your password, which eliminates the hassle clients encounter when they have to verify their information and explain their concerns to customer representatives.

You don’t need to type or scroll through the sites. Just call out to your digital assistants and ask for what you want.

Last Words

It is not surprising that brands are now using and investing in voice technology. According to a study, 30% of business executives are already using this technology. All the smart IoT devices will function through voice technology instead of screens. Therefore, voice technology is bound to be the next big thing in the realm of technology.

Google Stadia could prove to be an absolute game-changer.

https://www.youtube.com/watch?v=DuSCG-xUUkA

At the top right of the page is the call-to-action (CTA) button. Make absolutely sure that it directs visitors in the right direction. Convey the action you want people to take through CTA, “Sign up” to an email or coupon, “Send Message” to reach you directly “Book Now” to make appointments, “Shop Now” to send visitors to your storefront. Pick the best CTA to make sure people are intrigued to take the action.

Tailor the Tabs

A collection of tabs will be provided once the appropriate template is selected. On the left flank side of the business page, you can find tabs and guide people to learn more about your business or maybe to pick up a deal. Also make sure the right tabs are “on” and the “off” tabs are not in use. It’s also recommended to ensure you have information available in the tabs that are on. In order of preference, tabs can then be organized. Tabs are a great way to share information in real time.

Pin Your New Updates to Your Timeline

Facebook lets you pin a picture to the top of your page. It’s the first picture users will see upon opening your Facebook page. Although it won’t make a significant difference on its own, with other tweaks on this post it can help revive your Facebook page.

You may also change it daily, so whenever you have a new blog post or product or event featured, you can pin it on the top.

Put Video on Cover

A video can be posted on a cover offering a great space for people to communicate a message instantly. Make a short video outlining your goods, services, sales, testimonials, or anything you want people to know about your brand; the cover video gives you a chance to get your message across.

Leverage Recommendations

Help more people discover your business and start building social proof by including Facebook Recommendations to your business page.

Apart from a five-star rating, there is an updated tool which allows fans and followers to post text, pictures and tags directly on your page, allowing others to see, offer better feedback and provide details about their experience with your organization.

Customize the Template

Facebook offers settings for selecting a recommended model based on your type of business. Templates include services, movies, shopping, business venues, nonprofit, law, restaurants & cafes, video site, etc.

Announce a Giveaway

Facebook contests and giveaways are great ways to show appreciation to followers. Competitions also serve well enough to re-engage fans with your page.

Get the most out of Messenger

Facebook Messenger is a popular medium for users to interact directly with your business.  In fact, Facebook has expanded the Business Page Messenger to support round-the-clock customer service and responsiveness.

Once messaging is activated on your page, brands can create pre-set greetings and automatic replies to support you in off-hours and remain available to people with relevant feedback or inquiries.

Most of the website builders are neither scalable nor flexible suggesting their lifespan is very limited for any serious business. Custom website design offers customers with a user-friendly approach. Developers can scale the website’s design process and make necessary adjustments whenever needed. At the beginning custom developers set up a proper structure when designing the site’s roadmap. The website can be customized as needed or on an ongoing basis. Template websites do not provide us with a customization option, as many unnecessary codes that cannot be edited, create it.

Open source CMS provides much more scalability and flexibility although it comes at a price and usually requires a professional or business to be able to manage the system. With custom building, you can build your own website with scalability in consideration.

Freedom for Optimization

The ability and freedom for optimization for your business is one of the biggest and most important reasons to customize your website. Even though with open source CMSs, you can do a lot this is the most crucial part. It should not only be a marketing and branding function to build a website.

You can create whatever you want on your website from the start rather than going through thousands of functional and development choices. Including designing features that will support your business processes, you can also create a customer journey that best fits your business and customers.

In addition to simplifying your customer journey, you can also use a tailor-made website to automate many of your business functions.

Concluding Lines

In a nutshell; here are some of the benefits of custom web development for effective management of your business.

• The design of your website will be unique.
• You can optimize your web design that best fits your business.
• The website will be more flexible and secure to the as per the needs of the company.
• The scalability of your website could be great.
• Your websites load times will improve significantly.

Before you decide to go for either web design or website template, it’s better to consider what’s going to be more beneficial. It’s also wise to bear in mind that you want your business to stand out among others. You may be investing more initially on Custom Web Development, but it can be a great investment in the future success of your business.

Amazon is one of the pioneers in bringing advance shopping experiences. They use big data tools to adjust pricing. They compare prices of the products with other retailers and then adjust their own prices accordingly. Pricing is a key element in making any ecommerce successful because people always look for the sites which offer worthy prices. Hence, the best proposition offered is the dynamic pricing, which means the price should be responsive to the user’s demands and competitor’s prices. And without any second thought, big data analytics is the most reliable tool which helps sellers with dynamic pricing.

Accurate Predictions

Big data can help take a look on various channels of your company. Online retailers can remove the guesswork by introducing trend forecasting algorithms while predicting trends of what creates a buzz online. You can use big data to find out which product made the best sales over the period of a year. You can also measure your customer’s fashion or choice preferences which helps in predicting and thus creating better experience for them. Moreover, you can also analyze which colors, styles or cuts are famous which helps in keeping the right products in stock and offer the best rates possible.

Supply Chain Management

Right stock of inventories can be a big challenge for online sellers. With the advent of big data, this problem has been solved. You can now build an efficient system to manage supply chain. Too much inventories can bring storage expenses and risk that the inventories might not be useful meanwhile the inadequate stock means the customers will switch to other ecommerce stores. Big data analytics can help in calculating the optimal inventory stock along with the prediction of booming sell in the festive seasons. Also, the companies are making use of IOT to collect data on huge range of conditions to redefine supply chain intelligence. Every e-commerce development company is keeping an eye on these factors.

Concluding Note

Big data analytics lays the groundwork for new ways to deliver enhanced customer service by knowing and evaluating customer expectations and behaviors. Big data analytics also helps you learn the positives and negatives of your own business, helping you to build better product designs better pricing plans and better competitive capabilities. It has brought a huge shift to the ecommerce industry, but there are still endless possibilities to be explored.

Learn about on-page SEO. Doing so will help a business to ease things, whether or not they have a SEO team. Think about internal linking processes to transfer link capital to sites that you want both readers and search engines to highlight.

Do read daily on ‘writing’ & ‘subject’

In addition to learning the topic you write for, learn about that niche in reputed publications on a regular basis. Find and follow the lessons of existing blogs with successful writers.  A quick ‘writing tips’ search on Google provides more than a million pages. Whether from colleges or some lesser-known writers, you’re sure to find something there.

Do create unique content

Attempting to give your content piece a new makeover is what differentiates your article or blog from everyone else’s. To attract a credible audience, this specific perspective is important. You may take inspiration from their style, but you don’t have to copy that. Because every person is distinctive and unique, so they should possess a varied style of writing.

Do interact on blog comments

This is a chance to actively interact with people reading your work Not all comments have to be replied, but be sure to respond to those who do. Even sometimes just showing up and posting “Thanks for reading my blog” is worth it.

Do post on social mediums

Posting different ways on a number of social media platforms can let you engage with a range of audiences Don’t hesitate about using social media to share your posts Everything that promotes the finding of your blog for potential readers should be a must

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Do add visuals

Although readers come for information and creativity on your website, they also need to be visually stimulated. Not every post can lend itself to an image, but take advantage of it when they do.

Do your research

One needs to have vast knowledge about the topic they are writing on, particularly in the B2B industry. To build credibility and justify your claims, have facts, information and metrics. To keep new ideas and content flowing, keep up with the research. No research should be directly followed by writing and planning.

Do put links in your posts

Whether you are linking to other blogs or websites that contain great information or linking to past posts on your own site, do it whenever you can. It will not only help boost the number of clicks, but also help with the search engine rankings of your blog.

DON’TS

Don’t lose your focus

Make sure every piece of content is written for one single topic only. Adhere to this point and stop wandering to different topics. It is completely okay to discuss the related stuff; just make sure you don’t mix different ideas into one piece of content. It hinders user’s momentum of reading.

Don’t plagiarize

Never copy anyone’s content and publish it.  I repeat, never! Instead, take cues, draw inspirations and create your own unique content. Your content is what inspires people when it is written in your voice of writing. It is what holds them there.

Don’t copy competitors

Everyone has their own strategies and different audience to speak to. The only time you must pay attention to the competitors of your company is when you are writing for keyword rankings or top linking websites.

Don’t be inconsistent

Keep on scheduling your posts consistently. If you are doing it twice a week, schedule them at the same times on the same days based on analytics of when that website typically gets its most traffic.

Don’t over stuff keywords

Keywords are a way of making the content relevant, readable and search-friendly. But it does the complete opposite when you start stuffing in keywords.

Don’t neglect the importance of title

The title decides whether the rest of your work will be read by audiences. If the title does not catch attention, provoke an emotion, or make the reader want to know more about the topic, there are high chances that you won’t achieve the desired results.

Don’t follow other’s style

Getting into someone else’s shoes and being willing to write in just the same way is not what you should be doing. The writing style is the writer’s persona, its own identity. So, create your own exclusive ways of delivering content.

Don’t focus on numbers

Nobody gets to read every word on the page. Readers have short spans of attention, and they just scan your content for the main takeaways Usually, some interesting writers are concise in their write ups. They understand the fact that to deliver thoughts or points, you don’t need to get very descriptive and they avoid writing just for the sake of increasing the word count.

Don’t expect on immediate ROI

A lot of businesses or organizations expect to get ROI immediately in a matter of a few days or weeks. Any organization’s ongoing content campaigns take at least six months (after some strong SEO work) or more.

Don’t write for SEO only

Don’t write to please the search engine; instead, please your reader. SEO strategy is needed for what content is required, so don’t put completely focus on it. Although SEO is vital for ranking, the content that is written must be the main focus and SEO shouldn’t let you lose it.

Don’t compromise on quality

just because you’ve committed to writing multiple articles doesn’t mean the articles should be sub-par reading. Submitting sloppy work is the easiest way to damage your own credibility Therefore, check for spelling and grammatical errors and establish a solid structure of sentences throughout.

we’re going to show you some of the best websites with the most amazing designs so you take inspiration for your business website and may be give a redesign to your website.

Here are some of the best website designs to look up to in 2019.

Apple

While talking about the list of brilliant websites, Apple can’t go missed. And the innovative giants have gone big this year.

To promote their products, they have taken hyper-realistic, sensational image taken from unique angles. The website is inviting, stylish, simple and tidy, making it possible for the brand to show off its products and make them the central focus. In fact, this is their website’s main purpose- selling and advertising their products.

The design of their website has quite an efficient use of white space to ensure that as a customer, the product on the picture slider catches your eyes. The homepage is fairly brief, especially if you miss the footer, which will stop people from needing to scroll to find what they are looking for. Most of us are not able to compete with this. But selling ‘ high-quality product images ‘ is and has always been the same fundamental precept. So put the effort in your pictures and think from buyer’s perspective.

Airbnb

Airbnb offers the search form for the destination and date that most travelers are searching for, right on front, to direct visitors to the next logical step. The search type is “smart,” which means that if they are logging in, it will auto-fill the last request of the user. The primary call-to-action contrasts with and stands out from the background; but the secondary CTA provided for hosts is also visible above the fold.

It presents recommendations for excursions and getaways that Airbnb users can book on the very same site as their lodging to make visitors more excited to book their trip on the site. Moreover, it suggests which of these deals are most demanding and famous among other users.

Dropbox

Dropbox is a great example of all-around successful marketing. The homepage of the company is no different. You have a subtly askew hero picture that attracts the eye and two CTAs — including one that uses a dark background to draw more attention as it is for the tool’s paid version.

The home page and website for Dropbox is the quintessential example of elegance. It restricts its use of copy and visuals and includes white space. There’s a very straightforward marketing copy. Dropbox knows and understands the target audience and practice drills down on points of pain that directly affects them, including security and efficiency. Also, the navigation is pretty stripped down, with “Compare plans” choice.

Seriously Unsweetened

Less is more in the case of web design. A cliché, but it is one of 2019’s most effective design trends. This brand of sparkling water has developed a site that is seriously minimalist but thought-provoking.

It shows bold colors behind clear bottles, with a visual flow below that is easily scannable. It also features the entire X-shaped logo, emphasizing the essential brand recognition throughout the website.

You make it easier for your customers by avoiding complicated interface models. The page loads faster, lowering the bounce rate and focusing on the motive of your brand.

Seriously Unsweetened have used white space with simple but contrasting color schemes, focusing on minor details, such as variations in the logo, and using headers that clearly define each page.

Lemonade

This is a website that raises the bar. It provides insurance quotes in just five minutes using CUI (Conversational User Interface) integration.

Lemonade is also an excellent example of a one-page website that is engaging and attractive. Spread with some well-placed action buttons such as ‘Get Prices and Switch’ which is incredibly easy to navigate. Ending with Maya which is a chatbot who interacts with you on a human level. She’s got a face! Owing to its user interaction, this type of web design is really useful, and it evokes credibility. The transitions are also smooth, with answer forms prominently displayed.

Writing the chatbot script in small segments is a simple tip, predicting every possible answer to queries. Also, teach them the most common misspellings for people. And while chatbots are not a new concept, they are thought to be the future interface.

Medium

It is among the best examples of whitespace uses. This helps make the tagline and picture of Medium’s app become prominent while still drawing the attention to the darker section titles on the site. Medium makes it possible to register with your mobile phone — on the website or with a short text message. It’s an excellent strategy to keep people interested in the process of signing up. Moreover, to get users to continue browsing around, the website uses social proof: the “Popular on Medium and “Staff Picks” categories let you know where and how to discover high-quality content.

Leandro Pedretti

The next visually stimulating website is Leandro Pedretti. The header of the website features a full video illustrating the design skills of the company. One click and you’re impressed at once. Videos are quite potent. They try to evoke feeling. Much more than just pictures. And while you can, you reap the benefits of growing internet speeds. However, keep the text short and to the point, switching on auto-mute.  It’s like in your space trying to find a fish.