Always put the ‘Call to Action’ button above the fold to avoid people from missing it. Also keep the important information on the top. The additional information must remain below the fold, where it remains useful but not intrusive. Also, be sure that you implement the best practices for CTA button design.

Check Landing Pages

You CTA was impressive enough to catch the attention of the users but, as soon as the user clicks the button, they get directed to a broken page. As a result, all efforts are wasted. Therefore, once you’re done building your website and email make absolutely sure you go through all of your CTAs to verify that the links are directing the user to the right page and that all the forms function properly.

Use Contrasting Colors and White Space

You should ensure that your CTA pops out from everything else on the site to be effective. The simplest method to do that is to use contrasting shades. This will make it look faded, if your CTA is the same color as the rest of your text. Having plenty of white space around the CTA helps to stand out more Size matters as well–keep the CTA text bigger than the text around it.

CTA should be the first thing a user gets to notice on your website, so don’t clutter it with lots of pictures and other distracting items. Make ensure that the whole design contributes to make it prominent.

To Be Very Precise:

• Keep your CTAs short and push for “quick” action.
• Personalization has been a key to boost revenue.
• Cross check landing pages and ensure that your CTA content and promotions are backed up by your landing pages.
• Use catchy colors.
• Put buttons rather than text links or images.
• Never stop testing your CTAs.

Ecommerce optimization is described as a system-wide improvement of your e-commerce store, with the goal of making sales easier and faster. Improving online sales is the primary objective of numerous businesses either large or small. If you are running a small-scale retail chain or work for a huge e-commerce giant like Amazon, it looks easier to increase revenue across digital channels but actually it’s not.

Ecommerce optimization must be the emphasis of all online traders who spend a lot of money and time attracting and retaining visitors to their stores. But good traffic is of no use if it’s not converting to a sale. To help you expand your e-commerce sales, we’ve gathered some ways of improving your e-store conversion rates.

1. Mobile Optimization Is a Must

Mobile search has surpassed the frequency of desktop search. if you don’t wish to leave revenue on the table, it’s important that your site is optimized for mobile – and not just from a technical point of view. Be sure to make it as simple as you can for phone visitors to buy whatever you’re offering.

2. Home Page Should Catch the Eyes

You have just a couple of seconds to convince visitors that your store is the best option for their e-commerce requirements. A homepage that is impressive in terms of design and usability goes a long way in converting visitors into customers. All you need to do is to make sure that the homepage has all the elements that enthrall the visitors on their first visit.

3. Focus on Off-Page SEO

Without major off-page SEO activities, the e-commerce store will not produce any concrete results. Off-page SEO is a combination of link building, social marketing, influencer marketing, marketing outreach, and paid marketing. In order for your e-commerce store to be productive, you must also have most of these strategies to implement and repeat.

4. Administer Out of Stock Smartly

If there is any item that is not available in stock, it is better to leave the product pages empty instead of diverting the visitors to any other product page. The tip is to ask visitors to give their phone number or email address to get a notification when the product is back in stock.

5. Show Precise Shipping Information

All shipping information must be simply shown as soon as possible in the checkout process. If you don’t, most customers will run straight to a competing brand to buy the products they need.

6.Provide All Specifications of Products

In writing product descriptions, add as many specifications as possible so that no queries are left unaddressed. As a side benefit, it will also help you attract the right buyers through search.

7. Use Quality Images

Images serve a key role in selling any product Using high-quality images from various angles on your online store so that customers can look at the product from different angles and get sure of their purchase decision.

8. Minimize Cart Abandonment Rate

About 60 percent of site visitors abandon their carts due to slow page loading speed. There are several ways to fix this, and one of them is simply through minimizing the steps the buyer takes to buy a product. It implies that you have to minimize the number of fields, show the credit card information box on the first page along with the address so that the buyer has only a single step to complete the purchase.

9. Provide as Many Payment Options as Possible

If you are aware of the typical stages of the consumer journey, you must know that by giving more payment options, like new services that are becoming increasingly common on mobile phones, you make it easier for prospects to offer you their money.

10. Include Exit Popups

One way to improve sales in your online store is by introducing an exit popup You can incorporate special offers such as coupons, freebies, and more. Not only will this increase the engagement of the store, but also limit the cart abandonment rate.

11. Don’t Forget Thank You Page

The thank you page is important because users feel overwhelmed with a personal greeting which doubles the chances of a user to shop again. Moreover, these are useful in monitoring the buyer’s journey through Google Analytics and Facebook Pixels.

12. Keep your CTA Prominent

Make sure you don’t make shoppers wonder how to make a purchase. Buying from you should be as simple as possible. Thus, keeping your CTA buttons prominent and always above the fold.

13. Add Reviews & Ratings

The majority of the people read reviews of the product before making a purchase online. So put the reviews on the product page. With this technique, Amazon makes the most of its profits. It has a section on the product review. When users browse the products, they pick those with the most reviews.

14. Pick the Right Ecommerce Platform

The e-commerce industry is vast, offering both hosted and self-hosted platforms that come with its own set of pros and cons. Do a little research about the platforms available and pick the platforms that are best suited to the requirements of your business model.

Be it Facebook, Twitter, LinkedIn, and Instagram. All four of them make it possible for you to reach quality leads. You may also make use of some social media tips that can revamp your marketing strategy. Here’s a guide to help you maximize qualified leads from social media for your business.

Strategies to Generate Leads with Social Media

Select the Right Channel

The first thing to do at the start is to pick the right channel for your business. Once you find the right platforms right from the beginning, you’ll surely taste the success.  Figure out where your target audience likes to hang–the sites where they consume content. Although, it’s easy to assume that Facebook is the right choice with over one billion users but this isn’t always the case. Yet this isn’t always the case. Whatever technique you put into practice to generate leads can partially depend on the social media site you’re working on. It is not about user percentages, it’s about knowing where the customer is, so you can pick the right channels.

Use Customized Hashtags

In order to stand out from your competitors, make use of customized and brand-specific hashtags in the posts. It will allow you to increase brand awareness and produce high-quality leads. However, you first have to make sure that you use hashtags only when they are necessary and relevant. And try not to stuff too many hashtags in your posts just to fill the necessity. Hashtags need to be accurate and targeted. Try creating a hashtag for your brand that should be simple yet unique. It will encourage your potential customers to find you and your posts quickly. Also, encourage your existing customers to use these hashtags for improving your brand’s visibility.

Run Contests

There have been two reasons why businesses are run contests. First, they’re going to get a lot of leads that can profit the business Secondly, this could be shared with more people by the participants of each contest. It tends to increase the reach of the post much further. Although it is an overused way of marketing the brand on social media, it still works. There’s also a negative side to it. The leads obtained through this technique are not always relevant. Therefore, sorting the relevant leads is crucial through lead nurturing.

You can either arrange a brand-related contest or partner with influencers and request them to run contests on your behalf. Influencers will actually benefit you by widening your reach and engage with the relevant audience.

There are, however, a few important considerations while organizing social media contests.

• Use simple and clear language to write the rules and instructions.
• Don’t forget to mention the criteria for winning the contest.

If you plan to randomly select a winner, mention that in the details. This will help avoid any misunderstanding between the participants of your contest.

 Share Quality Content

Through the use of social media, you establish relationships and network with individuals having a similar mindset and sprout your business. But how are you going to build relationships that you can convert to leads?

The simplest rule to follow is to regularly create curate and post quality content that your target market enjoys interacting with. Posting regularly at the ideal time of day will encourage your audience to see and interact with your content, drive traffic to your site, thus generate more leads.

Keep making sure you add value to your target audience and customers by posting well-researched, insightful content on social media on a regular basis. This technique will certainly make it possible for you to generate more social media leads.

Host Live Videos

Live videos are used on social networks like Facebook or Instagram. They made it very easy for marketers to reach their customers and generate leads. It’s largely because videos are fun to watch, and they can be easily understood by all. Usually, people prefer watching a video instead of reading a post Through videos, you can easily connect to your target audience and get their attention. If your live video is persuasive and entertaining throughout, the target audience will consider you for a relatively long time. This implies that it will result in lead generation.

You can utilize this feature to communicate the value and emotions of your brand so that your target audience can feel connected to you. And it’s going to give them an opportunity to interact with you through comments.

Use Targeted Listening

Social media listening is about having a digital eye on the ground to know exactly what is going on in the industry, and who’s talking online about your brand and your competitors. It is an excellent source of actionable insight, containing potential leads that try to engage with businesses like yours. By using search streams to track keywords and handles in your market, you can explore discussions people have about related products and services, or even particular features. You may then reach out to the people who are involved in such conversations to find a connection, exchange information that’s helpful and form a relationship that will shape your brand as an asset when it becomes ready to buy.

A mobile application is fairly useless if it does not offer good mobility. As the name rightly suggests, mobility should be a must, and a great deal can be attained by custom mobile applications. Focused solely on your business, offering the data related to your business; this application provides an increase in mobility as well as usability. You will be unable to fully attract your customers unless your mobile application is remote or mobile. The custom mobile application development also addresses this problem and provides an excellent deal of mobility and the capacity to work remotely. Your business becomes more accessible and gets the remote access you need.

Digital Records

Mobile applications are designed with database integration which provides a reason to be afraid of data security. Although overloaded, the request is carried out adequately by any device with the passage of time. It provides service to keep track of the data at all times. Custom applications therefore also help to monitor the progress of projects and services. With thoughts and ideas specific to your customers, they can be easily apprehended on the phone for instruction. Such records can then be processed securely in safe locations and can only be viewed by licensed staff. This can help to improve transparency and better serve your customers as well.

Project Management

Other than attracting and retaining customers, the team will benefit from an app that functions for internal purposes only. Custom login to each hierarchy will allow access to teams, documents projects, schedules, and much more to run the business efficiently, no matter where they work. This is especially beneficial if you have a number of teams working in various locations. Every team will receive updates regarding their project. It also helps to send key issues instantly to all staff.

Competence

Irrespective of your business size, custom mobile application design enables seamless workforce coordination through the incorporation of multiple functions. Because business applications are custom-built to keep the business needs in view, they serve as a comprehensive app that executes a variety of functions and nullifies the need for multiple apps. Moreover, as these apps are customized to fit your working style, they boost employee performance and, in effect, business ROI.

Scalability

Basic apps are designed to accommodate a limited number of resources and procedures. In case the company has grown, these applications may not always be able to control the load. Custom-made applications, on the other hand, are designed with all these criteria in mind and can be scaled quickly if the need unfolds. Custom mobile apps are designed for definite business operations, control already defined resources and have excellent business development capabilities. A scalability variable is simply missing from regular applications

Security

General business applications do not seem to have additional security features that could place the business information at stake. Customized applications designed exclusively for your business may improve your data security system as appropriate security measures will be taken to fulfill your business needs during app development.

You may choose on-site storage or cloud for your custom application or if you’re a big company, you can make different levels of encryption to manage employee accessibility — such a degree of security is not possible for generic applications.

Personal

Getting a customized mobile app is the only means of ensuring the greatest and most fulfilling user experience. If you’re looking to retain customers, a custom app is an ideal way to go about it since it’s created with a particular audience in view. Apps and functionalities vary depending on your business requirements, but given that this will boost customer engagement, you can expect a higher ROI.

Rewards

A custom app brings value to your revenues. Including all the features at disposal, you can not only offer additional service to customers but also inspire them to invest more money.

The custom app lets you take advantage of such revenue opportunities. Because custom apps often have the business requirements into consideration, it certainly acts as a multi-functional, far-reaching mobile app so you don’t really need to have multiple apps. Additionally, as these are customized to your specific work system, business ROI will be improved in effect.

Maintenance

If you’ve been focusing solely on regular mobile app development, you’re probably risking a lot of stuff on a developer who might back off or retire anytime. Thus, if the app developer discontinues at any stage, the whole project will be disrupted, which eventually leads to your current operations being scrapped. However, with custom app development, you are going to have ultimate control of your business, so you definitely don’t need to worry or rely on others for anything.

Digital marketing offers multiple benefits to your business and brings success. So, measurable data collected by efficient tracking and monitoring has to be used to determine the success of any marketing campaign. Marketing automation software helps to track marketing expenses as well as monitor marketing campaigns responses centered on explicit parameters of success or failure.

Strengthen ROI

Marketing automation also improves the Return on Investment (ROI) on staff costs. Marketing automation decreases the need to provide workers to perform routine advertising activities. It helps you to streamline your team and significantly reduce your staff costs.

Now the streamlined staff is completely focused on strong-impact activities that add the most value to your company. This will strengthen ROI on the money you’re investing in employing them.

A/B Test Your Campaigns

There is perhaps no such thing as standard practice that works like a magic wand for every organization. The same marketing tactics will yield considerably different results based on your audience and product. For this cause, the incorporation of a test and learning environment in your marketing team is important.

Proper marketing automation tools give us the power to A/B test campaigns by hitting the button. It not only saves you money on extra A/B test software, but it also helps you to check your route to more sales.

Predict Behavior

With the help of machine learning, smart marketing automation improve product recommendation with the passage of time. As it collects data every time a customer tries to interact with your brand. As time passes you learn the behavior of your customers and thereby shape your strategy based on their browsing behavior, encouraging them to spend more. You can choose to use automation to drive demand boost conversions and generate revenue. You can choose to use automation to drive demand, boost conversions and generate revenue.

Boost Email Marketing

E-Commerce brands may dramatically increase the open rate of email by using the use of A/B testing in all email components. Automation tools store historic customer information, that in turn improves the efficiency of open email rates. Whether through optimizing the subject line and ensuring that the email is packed with the right stuff and even sent at the proper time, these approaches result in data-driven decisions and results

Marketing optimization is at the very core a system comprised of actions and results. Besides increasing email open rates, it also triggers email offers.

The behavior of customers triggers these campaigns which further change gears and create a constant cycle of engagement between the customer and the brand. Email marketing has long become the main focus of every B2C marketing strategy. However, when you align with the right approach, it would make it simpler than ever to take full advantage of it and generate more ROI.

Make Better Revenue

Today, it’s kind of common that emails include a segment that displays ‘other’s purchases’, or ‘similar buyers looked at’. Such recommendation emails can be automated or customized for individual consumer purchasing preferences and recent browsing history, which is a powerful automation element.

Gone are the days when every inch of data was split manually. With the proper automation in place, you can evaluate product purchasing data while also delivering up-selling emails that are much more likely to push conversions.

Smarter Decisions

Marketing automation relieves the team from repetitive project execution. It ensures that they have space and time to be innovative, thinks more creatively, and produce better results. Letting the staff reach their full potential in this way implies that they’re well-positioned to boost the ROI of your marketing efforts each year.

Moreover, by offering a single interface for dashboarding and analytics closed-loop monitoring, data collection and storage, marketing automation systems are the most sustainable solution for tracking campaigns and forecasting consumer behavior on a small business budget. Among the many benefits of a marketing automation platform is the capability to build a more detailed profile of your prospects than ever. A/B test marketing tools get you the strategies that allow you to perform effectively to fully understand why sales and marketing have an impact on the end result.

Offer an Overall View of Your Customers

If you want to take marketing automation to the next level. Sync it with the Customer Relationship Management (CRM) system.

Incorporating CRM and marketing automation lets you discover in-depth behavioral analysis, such as the pages your customers browse, the kinds of content they’re engaging in, and where they’re in the purchasing process. As you get insight into just what your leads are interested in, it helps you customize everything from content marketing to sales pitches.

According to Statista,

“For 2018, 7.5 billion U.S. dollars were expected to be spent only on artificial intelligence (AI) business operations as per”

 

So, How Does It Work?

AI analyzes customer’s behavior of app usage; it captures and stores the data. Then it uses metrics such as location, contact and the customer’s everyday conduct to make it more convenient for you to use the app. So much so that you do not have to type the reply. AI has now become a key part of mobile app development solutions for years.

Now the concern is, how does AI revolutionize the development of mobile apps? let’s just take a look at how AI optimized the mobile app UX:

1.   Smart Reply

Smart Reply is going to type replies for you. It allows users to respond to messages with minimal interaction capabilities. It’s just a Gmail response that you see at the bottom of the emails you’re receiving. Usually, with little phrases that AI has determined are appropriate and relevant responses. The most common responses are phrases like “Noted,” “Acknowledged” or “Sounds good, let me know.”

This innovation is admired by people all over the world as it has brought convenience to the next level. Therefore, smart reply when embedded in an Android application will save a great deal of interaction time.

2.   Image Labeling

Another AI functionality worth mentioning is the image labeling. Even smartphones that are now being launched are designed keeping camera lovers in view. Further pixels are also introduced to attract users. This is the method of identifying the different objects in a picture. You may identify various entities such as animals, plants, food, colors, items, fictional characters, drinks, etc.

The image tagging/labeling functionality in your Android app introduces the label to the objects saved in the application. It lets people get images based on the labels that have been added to them. So, Android apps dealing with cameras and stuff like that can use this AI feature to improve customer experience.

3.   Personalization

Personalization is also an AI-driven, real-time personalization mechanism that delivers personalized recommendations. The AI-driven personalization innovation is in a position to efficiently predict the customer roadmap and can forecast the next move along that trajectory.

An example of AI-powered personalization is Netflix. It suggests the videos that are predicated on your interests. AI-powered personalization takes the assistance of AI-powered predictive analytics, and so Netflix predicts the kind of videos you’d like to see based on your history of watching videos. Businesses aiming to make a progressive change in providing customer experience, AI-powered personalization should be your next step. Make doubly sure your next Android update has to be an AI-powered personalization update.

4.   Speech Recognition

Speech recognition is a further aspect of artificial intelligence (AI) that most enterprises have already begun to incorporate. This technology like to translate human speech into a language that is interpreted by a computer is defined as Speech Recognition.

It is a technology that enables spoken feedback to devices. You’re speaking to your computer phone, or device and you’re using what you’ve just said as feedback to prompt some action. The technology is used to substitute other input processes, such as writing, tapping, or selecting in other ways. It is a way of making the app more user-friendly and increasing productivity. Businesses can leverage speech recognition to perform different tasks of their Android applications.

5.   Chatbots

Chatbots are the robots you ‘chat’ with for brand interaction purposes. Chatbots interact with the audiences and other chatbots just like a human would. It is basically a computer program that simulates human conversations. Chatbots interact with the real audience, and also with other chatbots, quite the way real communication takes place. It encourages a type of interaction between a human and a machine to communicate through messages or voice commands.

Businesses looking to take advantage of AI-based chatbots in their Android apps are anticipated to see additional business benefits.

6.   Face Detection

Face detection is another great technology that is put forward by AI. It is a way of detecting a human face through technology. The facial recognition technology uses biometrics to trace facial features from a photo or video. It applies the input to the database of known faces in order to find a match. Facial recognition and facial detection incorporate artificial intelligence (AI) to develop a better framework for analyzing human faces. These facial recognition applications in the Android app help you imbibe the security elements of the app as iOS does.

7.   Text Recognition

Text recognition deploys artificial intelligence (AI) to interpret the text embedded in media files, such as images or videos. There have only been a few gaming companies that have been using this feature in their Android applications. Extracting text from images and videos may also benefit businesses planning to develop apps that create video transcripts.

Quora is basically a question-and-answer medium which has a reach of almost 100 million users monthly. Therefore, it can be utilized as an effective tool to generate leads. You can answer questions related to your niche and become a guiding light. Quora can best be used as a great way to make a line of communication with people looking for answers to their queries or for some type of help. The rules of reciprocation will take place and people may start to reach out to you when you have established yourself as an authority on a particular subject.

Search Engine Optimization

Moving to number one in Google today is a lot more challenging than it used to be years back. The search engine has transformed the way we shop online. If you have a website, it must be optimized for search. This is how the site and your content will be found by 89 percent of B2B customers looking for solutions to their business problems.

Search engine optimization (SEO) does not have any traditional marketing alternative. It is necessary for catching up organic traffic from search engines like Google. Organic search marketing is possibly one of the most valuable long-term strategies for generating B2B leads. Perform keyword research, write a concise headline, arrange the post with H-level subheadings, and add alt text to your images. Moreover, try to produce content that your target audience is interested in.

PPC

If you want to get quick results, Pay Per Click (PPC) is the right answer. While SEO and content marketing take time, PPC is one of the easiest ways to get the leads. It becomes pretty effective once you know who your target audience is. And, depending on the business you’re in, it can be quite pricey.

It is also crucial to understand that a lot of people are using AdBlock (or other programs) nowadays, so there’s a chance that they won’t see banners or other clickable ads.

Social Media

Although, having social media as an active B2B lead generation tool is divisive, it’s useful not only to promote brand awareness but also to turn followers into leads. Another factor is that social media is an integral part of content marketing.

Social media is not an essentially weak platform for B2B lead generation. Yet, it hasn’t always been highly rated in B2B lead surveys because most B2B businesses have an inefficient social media plan and are too lazy to employ an effective social media strategy. For instance, social mediums such as LinkedIn offers B2B marketers with the greatest example of leads. Nonetheless, we cannot ignore other social platforms, including the following:

• Facebook: Link to blog posts, post images, invite people to subscribe to your newsletter.

• YouTube: Provide specific cards that direct viewers back to your website. You might also include a link or two in the captions of your videos with the suitable CTAs.

• Instagram: Choose the “Link in Profile” code to lead users to a link that you can provide Giveaways and contests work incredibly well with the lead generation.

• Twitter: Link to articles and videos, share success stories of your clients and engage in discussion.

• Pinterest: Build your own boards for your B2B niche.

Lead Magnets

It’s another great way to generate leads. A lead magnet is a piece of valuable content (maybe a PDF or a recorded webinar) that can be viewed, opened, or downloaded in return for an email address or other contact information. Lead magnets come in all forms and sizes; however, the thing they have in common is that they provide value above and beyond what is available to anyone visiting the site. The more useful information the lead magnet holds, the more it will be downloaded and shared.

Email Marketing

To make the most of email marketing, you ought to understand who you’ll be approaching and the best way to engage them. Email marketing is among the few online marketing methods that never gets old. It still supersedes the top place on a number of B2B marketer lists for B2B lead generation approaches.

Marketing automation is one of the main trends in email marketing at the moment, which has achieved great outcomes for several B2B companies. Marketing automation tools are essentially hybrid email marketing tools that link to your CRM and cause you to automatically send direct marketing emails to leads that are uniquely tailored to them.

Although conventional newsletters and email marketing are still relevant, the ability to control more user data and use behavioral stimuli has made it possible for B2B marketers to get a lot wiser about how they target users in the email.

Try to change the way to send the email. Old ads like “Sign up for our newsletter” don’t really work any longer, even though the fact is that nobody reads newsletter anymore. They like content that is tailored to them and meets their interests and needs.