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Ramsha Khan
Jan 08, 2026
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Instagram Trends to Watch for in 2020
Instagram has been constantly evolving as a social media platform and has brought some of its peers to the ground. It’s safe to say that the platform is no longer a parochial social media app, but a comprehensive platform of growing rates of engagement.
Aesthetic trends are constantly evolving in Instagram — but what does the feed hold for 2020? The Instagram feed is about to become more creative than before, from the “no-edit edit to home-made videos and the obsessed with carousel posts.
Whether you’re a brand, business or influencer, we’re highlighting the best Instagram aesthetic trends and predictions you’re going to need to understand for 2020. To help you stay on top of those changes as a marketer, we’re touching on a few Instagram trends that defined 2019 and bringing you some trends to expect in 2020.
Instagram has, over the past couple of months, been one of the go-to video marketing platforms for video marketers. Over the next few years, having an all-new and improved IGTV platform will also cement its position. The updated IGTV platform now allows people to promote their videos across their feed. Thus, Instagram is no longer just for stills, so its video-sharing platform IGTV has evolved. It was quite a rough start for IGTV that led to slow acceptance by users, but IGTV has been improved by Instagram and is actively promoting its use across the platform.
IGTV also reflects its competitor not only with the interface look and feel, but also with how users interact with it. More users are also encouraged by Instagram to explore IGTV by getting one-minute snippets on the feed that will direct a user to the IGTV tab to start the video. As such, people are browsing more and more on the tab and it would be prudent for brands to start posting their content on it. Instead of being confined to IGTV, users can now cross-promote their IGTV videos on their feeds and have recently allowed users to share landscape or horizontal videos rather than just vertical ones.
When using IGTV, you can choose to go for a more “authentic” and “unfiltered.” You can, for example, share insightful interviews with experts, influencers, or just a scene from any of the trending events you are taking part in.
Even though some pages post updates on a daily basis, we see a shift from the post grid to stories in particular. Posts are becoming more curated more purposeful and more minimalist. They carry on an evergreen image and leave the stories with the real-time fun stuff. The reason for this is simple: there is an incredibly high engagement to stories. Postings remain for business information. On the other side, stories are intended to be a keep-tabs-on-the-brand emphasis, with dynamic stickers and swipe-to-see-more links choices.
This feature is available for personal Instagram accounts as well as business Instagram profiles, and is a brilliant way to cross-promote your content so you can attract a broader audience. Instagram also has so many great features within the stories to take full advantage of. You can make your story attractive by adding music, animated stickers, locations, polls and more.
More and more marketers have shifted their focus on story content rather than feed content, and you ought to do the same.
Modifications in Explore Tab
The Instagram Explore tab curates content and links you with posts based on your past likes and interests. It used to be generic in the past, but since interest has recently been segmented, you can now move to the Explore tab for content you are interested in.
Instagram continues to make finding new accounts easier for users to follow, which is a great thing for your brand. Every day, more than 200 million users visit the Explore page, allowing even more people to see your brand.
The content on the Explore page of each individual user is directly addressed to their app activity so you need to ensure that you are marketing properly to your customers if you are hoping to find space in the Explore section of your target customer.
For brands on many platforms, interactive content is pretty good right now; not just trends on Instagram, but the platform makes it incredibly convenient for you to jump on the bandwagon.
Instagram Stories provides functions such as polling, quizzes, questions and more to grant the followers the opportunity to interact with you and your content directly.
To incorporate interactivity in your Instagram story, open the Stories dashboard, take a picture or upload your content, then tap the stickers icon to view all your content choices.

It’s a cool way to get all the thoughts and opinions of your audience. You can add interactivity just for great entertainment, or you can use it for market research strategically and collect ideas for future products, services and launches.
Instagram no longer has anything to do with the flawless photos and hyper-curated feeds. It’s becoming more about real life, and what things really look like. 2020 is all about being real, authentic and unfiltered content.
To build a stronger connection to your audience, a high level of authenticity can go a long way. Your brand will be more directly relevant to your audience when you can showcase the good with the bad, the struggles with the wins. You can be authentic by getting creative and diverse and use untouched models in your product photography. You may also intrigue users by showing them behind-the-scene content showcasing life of a social media manager, a CEO or any other roles in your company.

You can draw inspiration from Humans of NY which is among the first of its kind and has persisted over the years due to the realistic photos of people with compelling stories. Of course, you don’t have to replicate the whole idea but you can get a clue to start a new social media campaign.
Influencers on Instagram are still a big deal– so we think it’s going to continue to be so for a while. The app places more power in them with the influencers’ growth already going strong. And followers flooding influencer DMs with “where would you get that?’’ on their OOTDs. Instagram recently announced that they are pushing out an influencer shopping option.

To make a purchase, users rely on and trust influencers to figure out the many market products and services and provide endorsement. Instagram allows influencers to tag products to encourage users to jump straight into brand product accounts.
Many influencers may have as few as 100 followers, but brands have continued to value partnerships with them as getting their message across this way is now considered more authentic. They draw more attention and respond to comments and mentions are more prospective. In fact, these influencers have origins in niches that are hard to reach. Therefore, you will broaden your advertising reach by working with them.
Saima Naz
Jul 6, 2020
5 Python Web Development Frameworks For 2020
Frameworks play an integral role in making Python programmers’ lives’ easier: they reduce development time and allow developers to focus greatly on application logic by automating the application of unnecessary tasks.
There’s no shortage of frameworks for Python as it’s one of the top programming languages. Since different frameworks have their own unique merits and demerits, the you need to choose one based on project requirements and developer preference.
Here are 5 leading Python web development networks for 2020.
Written in Python, Django is a well-liked, widely-used, and an open-source Python web development framework that is, most of the time, accompanied by ready-to-use libraries. Some of its outstanding aspects are the routing of URLs, the template engine, authentication, database schemas migration, and an object-relational mapper, making this framework enormously fast, extensible, and flexible. Django also conforms to a number of databases and employs ORM to chart objects to tables in databases. Nevertheless, this framework helps you build any application you are seeking, from small to large web applications.
This is another open-source system, which runs on Python 3 and is considered to be the least complex to achieve as much as possible. The best aspect of this framework is that it can run on both small and large applications. Some of the main features of Pyramid include flexible verification and authorization, consent, and single-document application. The system provides adequate security measures and supervision through control documents, while the charting of URLs to code is also commendable.
If you wish to create high-security and steady web application, however, then you would do well to hire a developer from Python.
This is an open-source, widely-used web development framework, which allows the user to design things very rapidly and effectively, while supporting all acquainted working structures. With the help of SQL database, web server, and an online interface, this framework helps to reorganize the Web application development procedure. Nevertheless, with the assistance of internet browsers, Web2py also lets users change, produce and manage web applications.
One of the significant features of this system is that it employs the ticket that allows the instrument to supervise the status and the slipups. The framework has sections in made-up to handle replies, conferences, HTTP requests, and treatments.
Created as a full-stack layer, this framework is now an autonomous web framework that can work either as a full-stack frame or as a micro-frame. TurboGears is built on MVC where the controller sends the application to an assortment of the controller’s exposed actions. This framework offers all the functionality one needs during the formation of a web application in its full-stack mode.
Certified under the LGPL, this is a semantic web application framework which allows developers to build Web applications resourcefully by reusing elements and adopting the popular object-centric design ideas. Some of the key features of CubicWeb include:
Saima Naz
Jul 1, 2020
5 SEO Hacks for Small Businesses in 2020
Small businesses are usually on a tight budget yet they want to be on the top of every relevant search result. For your website to rank on any search engine, you must perform proper SEO.
Irrespective of size, most companies find SEO a cumbersome exercise. But this becomes especially difficult when you have limited money, time, and other resources.
Great organic ranking does not happen overnight. However, there are 5 hacks you can focus on to start moving the needle for your small businesses.
You don’t necessarily need a coterie of SEO experts to monitor the performance of your website. There are many free programs out there, such as Google Analytics, that will track the performance of your website.
This tool can enable you to see which search queries and landing pages will help attract web traffic from the search results. With this information, you can tweak your SEO strategy accordingly.
Meta tags like the title tags and meta descriptions in your website’s backend are critical to update when you create web pages, as it helps search engine crawlers to recognize the web page’s content and validate you as a reliable source of information.
The title tag and meta description are there to reassure online searchers that your content is exactly what they’re looking for.
Here are some definitions to help guide you through:
Allow, interact and engage with comments on the page.
This is because it’s a great SEO opportunity, among other reasons.
Commenters often leave information that you may have missed, and post visibility increases with conversations, comments and shares.
Google’s search algorithms are all about discerning content of high quality from contents of low quality. In Google’s eyes, high-quality content is informative, authoritative and has a good reputation elsewhere on the web.
Therefore, it is important to make other sites link to your website. There are opportunities to do so but a lot of it isn’t in your reach. What you should do, however, is to embed insightful links into your content of reputable websites. This means that your content is informative, well-cited, and, therefore, of a high quality in Google’s view.
You need to monitor the accuracy of your local business data, in addition to Google My Business.
Consistency is pivotal
Data aggregators (e.g., Neustar Localeze, Factual) exchange local business information, including the name, location, and telephone number (NAP).
Make sure the NAP information is consistent and accurate for your business. Local business listings and quotations (i.e. online mentions of a business) can actually boost your local presence.
The simplest option to local directories and citations is to sign up for a service that distributes your business’s NAP information.
Saima Naz
Jun 19, 2020
What is Facebook Pixel: How to Optimize Social Media Ca...
Facebook Pixel is a business tool for Facebook It can monitor conversions on your website as a part of your Facebook Ads, target different audiences, and give insight into how users engage with your content.
The Facebook Pixel is a piece of coding that you position on your website, enabling you to analyze sales from Facebook ads, automate advertising, build targeted audiences for potential ads, and target people who may have already connected with your website. The Facebook Pixel functions by dropping a cookie that will record visitors to your website so that they can be reached afterward, often known as retargeting.
When you advertise for people who have been on your website, you could also include the Facebook Pixel to monitor their conduct when they get back on your website. That, in addition, lets you find out what ads are most successful, thus allowing you to reach audiences with increased relevance.
Of course, yes, For the following reasons,
You can develop and execute the Facebook Pixel from the Ads Manager

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Note there’s only one Facebook Pixel per account and you can always add multiple Pixel in events on different types of pages. Use the Pixel Helper, a tool that helps you verify your Facebook Pixel. With the help of this tool, you can test if your Pixel is working properly, solve basic problems, and learn how to improve performance.

When your pixel is created what you need to do is follow a little more step to get everything fully set up. These steps depend on your role and your understanding of the back-end of the website.
You need to send the installation instructions to him or her. This is done easily by navigating to the pixels tab in your Ads Manager, selecting Set up Pixel” and then “Email to Developer Details about how to install the pixel would be sent direct to the email addresses you choose when you press “Send.”
If you’re trying to install the Facebook retargeting pixel on your own, first, you’re going to have to find the header code for the website. Then copy and paste the code to the bottom of the header above the closing tag.
Then finally to make sure your Facebook retargeting pixel works, press the Send Test Traffic” button and wait a couple of minutes. If you don’t get any response check to make sure you have configured your pixel properly. But if you are still having trouble, please contact Facebook support.
After you’ve completed the procedure, your pixel will be ready to go. And if you want to, you can power it up to do even more.
Facebook Pixel offers a variety of useful information to business owners and marketers alike. You can use this to see what Facebook captures for visitors to your website.
Now with all the hard work of setting up your pixels is done, it’s really easy to use and reuse them in your future Ads. And as long as your pixels are set up on the right pages, you’ll be able to monitor traffic, conversions, and audiences that benefit from your Ads and boosted posts.
Facebook ads can be highly lucrative and generate a substantial amount of quality traffic if pixels are properly set up, implying they are as much targeted as possible and carefully monitored. You can also make use of social media marketing tips for better conversions.
Saima Naz
Jun 15, 2020