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Data Staging Issues in Cloud Computing

Data Staging Issues in Cloud Computing

In recent days, the usage and sale of digital devices such as smartphones, tablets, laptops, etc., have increased exponentially. These devices connect to other mobile devices allowing users to share and access data and applications on the go, anywhere, and at any time. The traditional infrastructure is a thing of the past now. Managing data has become costly and is not as easy as it once was. The rapid growth in internet usage worldwide has led to cloud computing, which offers a means of managing data of any size and variety.

 

Cloud computing introduces ways of providing new resources through the internet based on hardware ownership and storage location. Now, users of cloud computing do not own its infrastructure, rather the service providers own it. This gives rise to some privacy and security concerns by users.

 

The Cloud computing domain is very broad. It is almost impossible to address all its components in this article. However, since we are mainly interested in the data staging issues in cloud computing, we will focus on them alone. It is important to mention that as organizations and individuals store more-and-more information on cloud storage, more security breaches and privacy problems are arising. Storing sensitive data on the cloud is not always advisable.

 

Classifying Data Security Issues

The most common and important concern when it comes to data security is the technology uses for its storage. In an uncontrolled environment such as Cloud Computing, ensuring acquiring the right technology for data security has become very challenging. One needs to distinguish and identify the security risks associated with IT infrastructure and the risks caused by using cloud computing.

classifying-data-security-issues

Generally, the risks associated are open, shared, and distributed environments.

To analyze the associated risks, we must separate the existing problems and those raised due to cloud computing.

 

When one outsources data to cloud infrastructure, it becomes more vulnerable than data stored on a traditional infrastructure (local server). There are three reasons for this:

  1. The data is on the provider’s infrastructure
  2. There are different users’ data also stored on the same physical infrastructure
  3. The data is easy to access via the internet

 

This classification is based on three aspects of cloud computing:

  1.  – Single cloud characteristics
  2.  – Cloud data life cycle
  3.  – Data security attributes.

Data Issues Based on Cloud Characteristics

There is no doubt that the cloud infrastructure is different from traditional infrastructure. There are some benefits that come with these differences, just as there are inconveniences coming along with it. Below are some of the benefits and inconveniences based on the main characteristics of cloud computing:

Leased Infrastructure

leased-infrastructure

In this case, the cloud infrastructure does not belong to the user. It belongs to the service provider. Users are not purchasing the hardware dedicated to their data storage, but as leasing it from the provider. The advantage of this infrastructure is that users get storage at an affordable cost. The main inconvenience here is that the users lose control of their data when there is a breach in security.

Open Infrastructure

open-infrastructure

Access to this infrastructure is via the internet. The main advantage of this is ubiquitous access to services. The main inconvenience is that there are multiple entry portals.

Shared infrastructure

shared-infrastructure

This is a shared cloud infrastructure that is unlike the traditional infrastructure.

Elastic Infrastructure

elastic-infrastructure

The users of this cloud can scale the resources up or down based on their needs. In other words, this infrastructure varies with the user’s demand. This form of cloud computing scales to the demand. The main advantage of this form of infrastructure is resource optimization. The con is risk associated with resource reallocation.

Virtualized Infrastructure

virtualized-infrastructure

This is the basic concept supporting cloud computing. It is more of a virtual machine rather than a physical one. The pros of this are optimized infrastructure, and the con is that it is associated with classical problems of virtualization.

Distributed Infrastructure

distributed-infrastructure

The distribution of this infrastructure is based on global geography. The pros are increased storage capacity and computing, while the cons are maintenance and management of the infrastructure.

Some other risks to data due to these infrastructures include:

  • Data-in-transit
  • Data-in-use
  • Confidentiality
  • Integrity
  • Availability

The Solution to Data Issues and Risks

the-solution-to-data-issues-and-risks

 

The best way to elude these issues is by protecting the stored and transmitted data by encrypting it. Data security solutions depend on parameters like data type and data size.

Saima Naz

Aug 31, 2020

Comparing AZURE vs AWS

Comparing AZURE vs AWS

Some of the most popular names in public cloud services are Amazon Web Services (AWS) and Microsoft Azure. So, which one for you is right? Let’s talk about what each provider brings to the cloud table and the key differences between them to help you take the decision.

 

Integration

AWS: Amazon has become better linked with the open source community, so that more open source integrations such as Jenkins and GitHub are available through this platform. Linux servers are also friendlier.

AZURE: Azure provides native support for such applications if you use Windows developer software such as VBS, SQL server, and Active Directory. For example, you need to currently log in Office 365 or Azure SQL instances with the same AD accounts. For .net apps, Azure is fantastic too. Microsoft hasn’t always followed the paradigm with respect to open source, but Azure catches up – now companies can run Red Hat Enterprise Linux and Apache Hadoop clusters in Azure.

 

Computing Power

AWS: Users choose size, power, memory capacity and number of video machines and select from various regions and areas for the launch.

AZURE: Azure users choose the machine-equivalent Virtual Hard Disk (VHD) to build a VM. Microsoft, the consumer or a third party may pre-configure VHD. The number of cores and the memory should be specified by the user.

 

Storage

AWS: AWS is provided with temporary storage when an instance is started and removed once it’s is complete. You can have block storage, which can be separate or attached to a case, just as hard disks. S3 provides database storage, and Glacier data archiving facilities. This supports relational, NoSQL, and big data databases.

AZURE: Azure provides temporary D drive storage, Page Blobs for file storage of VMs. Block Blobs and files are also used to store objects. Azure supports relational databases; Azure Table and Azure HDInsight NoSQL and the big data. It also provides recovery platform, import export and azure backup for further archiving and recovery.

 

Network

AWS: Virtual Private Cloud (VPC) is supported by Amazon so that users can build independent networks in the cloud. A user can build sub-networks, tables of path, private IP addresses and network gates in the VPC.

AZURE: Microsoft provides Virtual Network (VNET), which allows users to build remote and sub-networks, route tables, specific IP address ranges and network gateway. Both companies offer solutions to extend the cloud and firewall option to the on-site data center.

 

Orchestration and containers

AWS: Amazon is continuously investing in satisfying requests for new services, which results in more mature analytical services. (ex AWS Elastic Map Reduction Hadoop Support). They have added tools and features for machine learning for IoT and allow customers to build mobile apps or create high- performance computer environments according to their specific needs. It also gives Docker support.

AZURE: Microsoft also has a good record of meeting new demand, and offers support from Hadoop to Azure HDInsight. The 2016 Windows Server includes Docker functionality for Windows and Hyper-V containers alike. The platform is able to run Windows or Linux containers which makes Amazon a great competitor.

 

User Friendly

AWS: More functionality and configurations are available from Amazon, if you want to know the system. AWS provides lots of support and benefits IT sector, versatility and configuration, and allows many integrations from third parties. Yet AWS has a curve of learning.

AZURE: Azure would be easier to use out of the box if you are a Windows admin because it is a Windows platform that needs nothing new to understand. Windows servers with cloud instances can be integrated easily on the screen to create a hybrid environment. Azure works well with software such as SQL and Active Directory.

 

Conclusion

AWS and Azure have several similar features, such that one cloud service doesn’t automatically have to be “better” or “better” than the other. All depends on what the business wants. Whatever service you decide to contact, you can benefit from an over-the-top cloud solution to meet your business needs.

Saima Naz

Jul 27, 2020

Deployment of Azure IoT Edge modules from the Azure Portal

Deployment of Azure IoT Edge modules from the Azure Por...

Deployment of Azure IoT Edge modules from the Azure portal is perfect for your business. If you have more than one module that is working together to collect data, it is important to declare the routing rules which connect them. It is no hard to build an automated IoT Edge deployment in the Azure portal to handle ongoing deployments for multiple devices simultaneously. Automatic IoT Edge deployments are a part of IoT Hub’s automated system management functionality. Deployments are dynamic processes that allow you to deploy different modules to different devices, monitor the module’s status and safety, and adjust accordingly.

 

Here is a process of how to deploy Azure IoT Edge modules:

  1. First, you have to Sign-in to the Azure portal and try to navigate to your IoT hub in a correct manner
  2. On the left side of the portal is a menu button, select IoT Edge from the menu.
  3. Then click on the ID of the device that you choose from the list of devices present there.
  4. Then select Set Modules on the upper bar.
  5. Then move on to the Container Registry.
  6. After you select the AzureIoT Edge Modules section of the page, select Add.
  7. Here are a few types of modules which comes from the drop-down menu:
    • IoT Edge Module
    • Marketplace Module
    • Azure Stream Analytics Module
  8. Once you finish adding a module, complete the rest of the fields, and review deployment.

View modules on your device

Once you finish adding deployed modules to the device, you can have a look at them in your IoT hub. You will see the name of each module and other important information that includes deployment status and exit code right there.

 

Deploy modules from Azure Marketplace

The azure marketplace is the best online marketplace for software and services where you can access a wide variety of business cloud solutions, authorized, and designed to run on Azure IoT Edge modules. You can deploy the IoT Edge Module easily from the IoT hub in the Azure portal.

 

Here are a few steps to take to install it onto your device:

  • Select set the module which will be listed in the IoT edge module section
  • Then in the Azure Portal navigate to the IoT Hub
  • On the left side, there is an option to choose IoT Edge under automatic device management
  • To receive the deployment, select IoT Edge
  • In the end, select the marketplace module from the IoT Edge Modules section and add it.

 

This whole process is used to deploy Azure IoT Edge Module. You may build a basic deployment that includes runtime modules for the framework, and any overall cognitive function and routes. The important thing to remember is that each device can only use one deployment. Lastly, there is an option to use layered deployment that only consists of custom modules and no other runtime system modules.

Saima Naz

Jul 23, 2020

Azure Active Directory

Azure Active Directory

Azure Active Directory is a service offered by Microsoft, which is responsible for managing applications that are running in Microsoft Azure.

It is a cloud-based directory which is involved in management service. The azure active directory also helps in increasing the productivity and security of the businesses. This process includes device registration, auditing, monitoring security, and alerting.

It is cost-effective, as well as easy to use. For better growth of your business and businesses to reach the target audience correctly, Azure AD stands out. All the workers of an organization require exposure to such Azure resources to execute their duties.

 

We will use resources such as SQL server, artificial intelligence, or Azure cloud systems as the administrator gives them different account ids and passwords.

Let us have a look at the benefits of Azure AD:

 

Single Sign-on for Multiple Applications

Single sign-on makes it easy and fast to recruit new employees, manage the termination, and ensure access to new cloud service, which will help the users to run more quickly. It also helps in compliance with security protocols.

 

Integration with an existing Windows Server Active Directory

This means that the company can exploit the provision of on-site identity to handle cloud access. Single sign-on often refers to the Active Directory on-site, providing a seamless working experience for users, whether operating in the office or globally.

 

Pre-integration with favorite cloud services

For flexible on board of new product use Salesforce, Office 365, and corporate social

Media for your cloud service.

 

Azure AD multi-factor authentication and conditional access

Azure Active directory creates better security for the application with 100% control of the management.

 

Multiple platform functionality

For real-time communication and better productivity, the Azure Active Directory is inclined to work with more than one platform and device.

 

Azure AD works with more than just Microsoft software

Azure AD does not only work with the cloud itself, but it also supports other virtual tools and operating systems that can help businesses to fulfill their requirements.

 

Azure AD reduces risk

The biggest advantage of Azure Active directory is that it reduces risks. When the organization has access to services such as Microsoft, the system will have automated behavior of the administration, which will make it feel more confident that the resources are safe.

 

Global availability

This cloud service is available worldwide. It has 28 data centers around the globe that do not stop its service no matter what.

 

Comprehensive reporting

Enables businesses to track device use and improve protection while defending against advanced threats.

 

Free test run and multi-pricing plans

You should test drive Azure Active Directory for free and get a better feel of what the software has to deliver. See for yourself how simple it is to automate your company in all fields – plus Azure AD comes with a specific budget, and the company needs pricing plans.

Azure Active Directory empowers employees by providing links to the leading cloud applications and services in the business world on the platform they want, anywhere they need it.

Saima Naz

Jul 22, 2020

What is Staff Augmentation? Top 5 Most Common Myths of Staff Augmentation

What is Staff Augmentation? Top 5 Most Common Myths of ...

In a world where digital transformation is no longer optional, businesses of every size are under pressure to build better products, move faster, and outpace the competition. But what happens when your internal team doesn’t have the bandwidth or the specialized skills to meet growing project demands?

That’s where staff augmentation steps in.

Rather than going through the lengthy, costly process of traditional hiring or handing full control to an external vendor, staff augmentation offers a smarter middle ground. Businesses can grow their teams quickly and efficiently without the commitments of full-time hiring.

In the tech industry, the need for specialized talent can arise at any moment. From cybersecurity experts and cloud architects to QA engineers and full-stack developers, IT staff augmentation services ensure you always have the right professional ready to step in and contribute from day one.

More and more forward-thinking companies, from startups to Fortune 500s, are turning to a reliable IT staff augmentation company to fill critical skill gaps, accelerate timelines, and reduce operational risk.

According to Korn Ferry’s global talent crunch report, the global talent shortage could reach 85 million unfilled jobs by 2030, with the technology sector among the hardest hit, making flexible hiring models more critical than ever.

In this blog, we’ll cover:

  • What staff augmentation means and how it works
  • What staff augmentation services typically include
  • The top 5 most common myths, and the real truth behind each one

What Does Staff Augmentation Mean?

Staff augmentation is a strategic approach to team management that allows businesses to hire skilled professionals temporarily for specific projects. This gives businesses the ability to reinforce their teams in the areas that need it most, without overhauling their entire workforce. Unlike traditional outsourcing, where an entire project is handed off to a third party, staff augmentation keeps decision-making, direction, and ownership firmly with the client.

Think of it as adding a specialist to your team exactly when you need one, for exactly as long as you need them.

In practice, this means you identify the skill gap in your project, engage a staff augmentation company, and onboard a pre-vetted professional (or a group of professionals) who works under your management and aligns with your internal processes, culture, and goals.

This model is particularly valuable when:

  • Your project scope expands unexpectedly
  • You need niche technical expertise that doesn’t exist in-house
  • You want to accelerate a deadline without permanently expanding payroll
  • You’re exploring new technologies and need experienced guidance

Software development staff augmentation, for example, is widely used when product teams need extra developers to ship features faster, or when startups need to build an MVP without the expense of a full-time engineering team.

What Are Staff Augmentation Services?

Staff augmentation services refer to the end-to-end process through which a staffing or technology partner sources, vets, and places skilled professionals within your organization. These services typically include:

  • Talent sourcing and screening: Identifying candidates who match your technical requirements, experience level, and culture.
  • Onboarding support: Getting augmented staff integrated quickly into your tools, workflows, and team dynamics.
  • Ongoing HR and administrative management: The staffing company handles payroll, compliance, and contracts, so you don’t have to.
  • Performance monitoring support: Ensuring augmented professionals are meeting KPIs and project benchmarks.
  • Post-project support options: Many providers offer continued tech support or maintenance agreements after the engagement ends.

IT staff augmentation services, specifically, focus on technology roles such as developers, DevOps engineers, data scientists, UI/UX designers, cybersecurity specialists, and more.

A reliable IT staff augmentation company will maintain a deep talent bench across multiple technologies and time zones, giving you access to the right person at the right time, a model that pairs especially well with software development teams working under tight deadlines and shifting requirements.

Staff Augmentation Services

Top 5 Most Common Myths About Staff Augmentation

Despite its growing popularity, staff augmentation is still surrounded by misconceptions that cause businesses to hesitate. Let’s break down the most common myths and set the record straight.

Myth #1: “Staff Augmentation Is Too Expensive”

Reality: Staff Augmentation Regularly Proves More Cost-Effective Than Building In-House

This is perhaps the most persistent myth and one of the most incorrect. Many business owners assume that bringing in outside talent costs more than hiring internally. In reality, the opposite is often true.

When you hire a full-time employee, you’re not just paying their salary. You’re also covering:

  • Health insurance and retirement benefits
  • Payroll taxes and legal compliance costs
  • Office space, hardware, and software licenses
  • Recruitment fees and onboarding time (which can stretch weeks to months)
  • Management overhead and training costs

Staff augmentation eliminates most of these expenses. You pay for the expertise you need, for the duration you need it, nothing more.

Beyond cost savings, staff augmentation also reduces risk. A reputable IT staff augmentation company maintains rigorous hiring standards, ensuring that the professionals placed with your team are genuinely qualified.

This removes the costly risk of a bad hire, which, according to industry estimates, can drain company resources well beyond what a proper hiring process would have cost from the start.

See how Arpatech helped a global IT procurement and service management company reduce operational overhead through smarter resource allocation.

Myth #2: “You Lose Control Over Your Project”

Reality: You Stay in Full Control Every Step of the Way

This myth most likely stems from confusion between staff augmentation and traditional outsourcing. In conventional outsourcing, you hand a project over to a vendor and largely step back, leaving the vendor to make decisions, manage the team, and deliver a final product with very little input or involvement from your side.

Staff augmentation is fundamentally different.

Augmented professionals join your team. They follow your processes, use your tools, report to your managers, and align with your goals. You have direct communication with every developer or specialist on the engagement.

You set the sprint goals, review the work, and steer the project in the direction you choose. For a deeper comparison of how these two models differ, read our breakdown of staff augmentation vs managed services.

It is not about stepping back. It is about moving forward with a stronger, more capable team behind you.

Myth #3: “Communication Gaps Will Derail the Project”

Reality: Modern Tools and Practices Make Remote Collaboration Seamless

For many businesses, the idea of working with augmented staff across different countries and time zones raises genuine concerns about communication. The thought of managing language differences, virtual-only interactions, and varying work schedules can make the whole arrangement feel risky.

The reality of today’s workplace, however, tells a very different story. As explored in our guide on what staff augmentation is and how it can help businesses remotely, modern teams have largely moved past these limitations.

Augmented developers are fully integrated into your team’s communication stack, whether that’s Slack, Jira, Confluence, Zoom, or any combination of tools you prefer. Daily standups, sprint reviews, and async updates keep everyone aligned, regardless of geography. Explore how Arpatech’s back-office team model keeps distributed teams productive and fully aligned from day one.

What is more, experienced IT staff augmentation services providers are selective about the talent they place, specifically seeking out professionals with strong English communication skills and a genuine familiarity with Western business practices.

Many of the world’s top tech talent hubs, including Eastern Europe, Latin America, and South and Southeast Asia, produce highly skilled professionals who collaborate smoothly with global teams every day.

The secret to making it work is setting clear communication expectations from the very beginning, which a reputable staff augmentation company will help you do.

Myth #4: “Cultural and Time Zone Differences Will Hurt Productivity”

Reality: These Differences Can Actually Be a Competitive Advantage

Yes, augmented team members may be based in a different time zone. But many businesses have discovered that this isn’t a limitation, it’s an asset. In fact, the right approach can turn these differences into a genuine productivity driver, and the results often speak louder than the concern ever did.

When structured correctly, distributed teams enable near-continuous development cycles. When your local team finishes their shift, your augmented team on the other side of the world smoothly picks up where they left off.

Bug fixes get resolved overnight, features are reviewed and waiting for you by the time your morning meeting begins, cutting deployment timelines in the process. See how this played out in practice with Arpatech’s OT systems on the edge nodes case study, where distributed execution was key to delivery speed.

Cultural differences, while real, are far less of a barrier than most people expect, particularly in the tech industry, where professionals in leading outsourcing regions are deeply familiar with international collaboration norms. Nearshore staff augmentation, which involves engaging talent from neighboring or nearby countries, can further reduce time zone friction while still providing access to a broader talent pool at competitive rates.

What truly ties it all together, however, is the culture your team builds around collaboration. When respect, inclusion, and clear documentation become part of how your team operates day to day, geographic distance loses its weight entirely and stops being a factor worth worrying about.

Myth #5: “Managing an Augmented Team Is Too Complicated”

Reality: Augmented Professionals Are Designed to Integrate Quickly

Some managers worry that augmented staff will require excessive hand-holding, slow down the team during onboarding, or create a management burden that outweighs the benefits.

The reality, however, paints a very different picture.

Staff augmentation professionals are seasoned collaborators who have worked across a wide range of client environments. This experience allows them to adapt quickly to new tech environments and workflows, settling into teams with minimal onboarding time.

Many bring highly specialized expertise that your in-house team may not have, meaning they start contributing value from day one. Explore how Arpatech delivered fast-ramp augmentation in the digital twin management case study and the automation of Azure virtual desktops engagement.

Managing them is also more straightforward than most people assume. Modern project management tools like Jira, Trello, Asana, and GitHub make it easy to assign work, track progress, and measure output across both in-house and augmented staff, with KPIs, sprint velocity, and code review processes applying equally to everyone on the team.

Ultimately, the secret to getting the most out of an augmented team comes down to how you treat them. When augmented professionals are included in meetings, given the right context, and encouraged to communicate openly, they stop feeling like outsiders and start performing like core members of your team, and the results speak for themselves.

Conclusion

Staff augmentation is no longer a targeted solution reserved for large enterprises or startups watching their budgets. It has become a mainstream, strategic approach to team building, one that gives businesses of every size access to world-class talent, on flexible terms, without sacrificing control or quality.

The myths we’ve explored above are understandable hesitations. Change is often uncomfortable, and the idea of integrating outside professionals into a tight-knit team can feel risky. But the evidence and the experience of thousands of companies that have embraced this model tell a different story.

When done right, IT staff augmentation reduces costs, accelerates timelines, closes skill gaps, and positions your business to compete at a higher level.

Whether you’re exploring software development staff augmentation for an upcoming product launch or looking for ongoing IT staff augmentation services to support a growing engineering function, the right partner can make all the difference.

The right talent, at the right time, can completely change the trajectory of a project. If you’re ready to close skill gaps and move faster, Arpatech’s IT Resource Allocation Services are built to make that happen, without the overhead of traditional hiring. Get in touch with an expert today, and let’s talk about what your team needs.

Frequently Asked Questions

1. What does Staff Augmentation mean?

A flexible hiring model that allows businesses to bring skilled external professionals directly into their teams, whether for a few weeks, a few months, or the full duration of a specific project. What sets it apart from traditional outsourcing is that the client retains complete control over the project direction, management, and outcomes at every stage.

Rather than working in isolation, augmented staff become a core and connected part of your internal team, following the same processes, tools, and goals as your permanent employees. This makes staff augmentation one of the most agile and low-risk talent strategies available to technology businesses today.

2. What is nearshore staff augmentation?

Nearshore staff augmentation is the practice of bringing in augmented talent from countries that are geographically close to your own, typically within the same or similar time zones. For example, a U.S.-based company might engage developers from Mexico, Colombia, or Argentina to collaborate in near real-time.

This approach combines the cost advantages of global staffing with the logistical benefits of minimal time zone differences, making day-to-day collaboration far easier and more natural compared to fully offshore engagements. It’s an ideal option for teams that want global reach without the coordination overhead.

3. What is the difference between Staff Augmentation & Managed Services?

In staff augmentation, you bring in individual professionals or a team that works within your organization under your direct management, giving you full control over the workflow, direction, and deliverables. The augmented professionals follow your sprints, use your tools, and report to your leads, just like any internal hire would.

With managed services, however, you hand over an entire function or project to an external provider who assumes complete ownership of the outcomes and day-to-day management. Staff augmentation is ideal when you need control and flexibility; managed services work best when you want to delegate operational ownership entirely

4. What is nearshore vs offshore development?

Nearshore development involves collaborating with professionals in nearby countries who share a similar time zone, usually within one to three hours of your own, making daily standups, real-time reviews, and collaborative problem-solving feel natural and connected. It’s the preferred choice for teams where communication cadence and cultural alignment matter most.

Offshore development, on the other hand, means working with teams that may be many time zones away, where the biggest advantage is typically a lower price point. If smooth collaboration and cultural familiarity are priorities, nearshore is the better fit. But if budget efficiency is the primary driver and real-time availability is less critical, offshore staff augmentation can deliver strong results without stretching your budget.

Umair Ahmed

Jul 15, 2020

Shopify vs Woo Commerce: Which one should you go for?

Shopify vs Woo Commerce: Which one should you go for?

With the availability of multiple feature-rich ecommerce platforms, initiating an online store has become quite convenient. But at the same time, it is quite confusing to pick the best one. Deciding which one to go for is dependent on what you are looking for. Shopify and WooCommerce are the most renowned e-commerce platforms, allowing anyone to set up an online store and sell their products. Below, we are going to compare Shopify and WooCommerce and help you decide which one you should go for.

 

WooCommerce


WooCommerce gives you the access to get hold on the most robust content management system and employ it to run an online store. It is an open-source platform where you can customize each feature of your online store.

 

A Detailed Overview

WooCommerce is a WordPress Plugin which offers free core plugins. Apart from that various add-ons are also available out of which some are paid while others are free.

WooCommerce has multiple features to offer:

  • Various payment gateways such as PayPal, COD, BACS etc.
  • Flat rate shipping and tax setting which incorporates various tax classes and local tax rates
  • Detailed reports including reviews, inventory level, incoming sales, and overall store performance
  • Discount choices, usage restrictions, integrated user reviews.
  • Variety of products inhibiting both physical and downloadable goods


Designing Options

woocommerce-and-shopify-gif

The developers of WooCommerce are familiar to the worth of design in eCommerce which is the reason they offer WordPress themes that have been specifically optimized for WooCommerce. The specialty of WooCommerce is that it is highly compatible with WordPress when comes to the rich theme selection.
WooCommerce themes proffered on Envato Market have been specifically customized for the plugin itself. Not just this, it also offers various other features like zoom in facilities, attractive sliders, bold imagery and a very receptive design and other top-level aesthetics.

SEO

Since WooCommerce is a WordPress plugin, there are multiple SEO benefits to consider. WP is popular for content essentially and inhibits great SEO capabilities. So, when you place both together, you can assemble both content and information which brings the opportunity of high search engine ranking. Apart from that, WP holds blogging in an adequate and logical way along with the archives and categories which it offers.

How it helps you sell

WooCommerce facilitates its users with free basic features in the core plugins. They are the best to begin with. If you desire to magnify your online store’s prospective, you will naturally choose WooCommerce extensions.
WooCommerce provides many interesting options which allow you to raise your scale, such as selling on Facebook, instinctively record sales in QuickBooks, connect your store with MailChimp, creating repeated subscriptions and a lot more. Some add-ons are paid while others are free.

Help and Support

With a widespread community of users along with developers whose emphasis is to refine and extend WooCommerce through the development of themes and add-ons for it. It offers reliant ecommerce development service along with thorough documentation. Due to which it becomes convenient to find help and chances are that the solution to your problems already exist there.

Costing

Although WooCommerce has a lot of free stuff but there are some payments attached to it. For instance, for a WordPress website you need to buy your own domain name and setting up a hosting plan. The cost varies since it is all dependent on the hosting plans you prefer and the add-ons you desire to pick for your online store.

 

Shopify


Shopify is an e-commerce platform which has brought convenience to the creation of an online store, accepting payments and managing inventories. Without the worries of handling technicalities like security, web hosting etc.

A Detailed Overview

Shopify is a self-hosted solution but unlike WooCommerce, Shopify offers no free plans but the costing is manageable. This self-hosted solution makes your store ready in a matter of minutes because there is no supplementary software to install.  Just like WooCommerce, there are variety of themes as well as add-ons offered by Shopify which beautifies your store.

Shopify’s main feature includes:

  • Number of professional themes available from Shopify as well as the themes available on Envato Marketplace
  • It is well responsive and owes a mobile-friendly design
  • Gives the ability of owning your domain name
  • A complete blogging platform availability
  • Provides in-depth reports and site-analytics
  • Social media and e-mail marketing integration
  • Product variation, reviews and discounts


Designing Options

gif-2

Although, Shopify is not that much of a feature rich like others. It provides a good collection of themes to begin with. Its themes range from free to paid. If you wish to add extra features, Envato Market provides an excellent selection of popular yet affordable Shopify themes. Its themes offer features such as zoom in facilities, quick view options, newsletter, look books, social sharing, huge-menus and a lot more than these. You have a wide variety of multipurpose themes to opt for.

 

SEO

Shopify development Services has devoted servers which caters purely to Shopify stores. Its overall performance in minutely better as compared to WordPress. It has integrated SEO features like image optimization, tags, alt, defining titles and product descriptions. Another plus point is that SSL certification comes with every plan of Shopify without any charges.

 

How it helps you sell

Shopify provides a great collection of free features. These features contain discount codes, cart recoveries, Facebook selling, the capability to offer gift cards, and lots more. Just like WooCommerce, Shopify facilitates unique add-ons which gives you the ability to cross-sell, track deliveries and others.

 

Help and Support

Shopify offers an in-depth documentation and a vibrant community.  When compared, WooCommerce support comes majorly from the community, whereas Shopify has a very devoted team which is available 24/7.

 

Costing

Shopify offers various degrees of pricing plans ranging from lowest to highest. It also offers a 14-day free trial so you can decide whether to go for Shopify or not. All the plans include limit free products and bandwidth, a blog, free SSL certification. Domain name can be directly bought from Shopify and even you have the flexibility to connect with existing domain name. Final cost will be defined on the basis of the add-ons and features you have bought.

 

Which platform to prefer?

Both Shopify and WooCommerce are dominant eCommerce platforms. It is a very close comparison. Both are feasible choices for initiating your online store in a quick and smart way.

Apart from being easy to use and feature-rich, both platforms facilitate a number of options when it comes to visual appearance of an online store. They are suitable for a wide variety of industries and are guaranteed to make your page noticeable to the users.

Saima Naz

Jul 9, 2020

Instagram Trends to Watch for in 2020

Instagram Trends to Watch for in 2020

Instagram has been constantly evolving as a social media platform and has brought some of its peers to the ground. It’s safe to say that the platform is no longer a parochial social media app, but a comprehensive platform of growing rates of engagement.

Aesthetic trends are constantly evolving in Instagram — but what does the feed hold for 2020? The Instagram feed is about to become more creative than before, from the “no-edit edit to home-made videos and the obsessed with carousel posts.

Whether you’re a brand, business or influencer, we’re highlighting the best Instagram aesthetic trends and predictions you’re going to need to understand for 2020. To help you stay on top of those changes as a marketer, we’re touching on a few Instagram trends that defined 2019 and bringing you some trends to expect in 2020.

 

IGTV Remains Intact

Instagram has, over the past couple of months, been one of the go-to video marketing platforms for video marketers. Over the next few years, having an all-new and improved IGTV platform will also cement its position. The updated IGTV platform now allows people to promote their videos across their feed. Thus, Instagram is no longer just for stills, so its video-sharing platform IGTV has evolved. It was quite a rough start for IGTV that led to slow acceptance by users, but IGTV has been improved by Instagram and is actively promoting its use across the platform.

 

IGTV also reflects its competitor not only with the interface look and feel, but also with how users interact with it. More users are also encouraged by Instagram to explore IGTV by getting one-minute snippets on the feed that will direct a user to the IGTV tab to start the video. As such, people are browsing more and more on the tab and it would be prudent for brands to start posting their content on it. Instead of being confined to IGTV, users can now cross-promote their IGTV videos on their feeds and have recently allowed users to share landscape or horizontal videos rather than just vertical ones.

 

When using IGTV, you can choose to go for a more “authentic” and “unfiltered.” You can, for example, share insightful interviews with experts, influencers, or just a scene from any of the trending events you are taking part in.

 

Instagram Stories Dominant Over Posts

Even though some pages post updates on a daily basis, we see a shift from the post grid to stories in particular. Posts are becoming more curated more purposeful and more minimalist. They carry on an evergreen image and leave the stories with the real-time fun stuff. The reason for this is simple: there is an incredibly high engagement to stories. Postings remain for business information. On the other side, stories are intended to be a keep-tabs-on-the-brand emphasis, with dynamic stickers and swipe-to-see-more links choices.

 

This feature is available for personal Instagram accounts as well as business Instagram profiles, and is a brilliant way to cross-promote your content so you can attract a broader audience. Instagram also has so many great features within the stories to take full advantage of. You can make your story attractive by adding music, animated stickers, locations, polls and more.

More and more marketers have shifted their focus on story content rather than feed content, and you ought to do the same.

 

Modifications in Explore Tab

The Instagram Explore tab curates content and links you with posts based on your past likes and interests. It used to be generic in the past, but since interest has recently been segmented, you can now move to the Explore tab for content you are interested in.

 

Instagram continues to make finding new accounts easier for users to follow, which is a great thing for your brand. Every day, more than 200 million users visit the Explore page, allowing even more people to see your brand.

The content on the Explore page of each individual user is directly addressed to their app activity so you need to ensure that you are marketing properly to your customers if you are hoping to find space in the Explore section of your target customer.

 

Interactive Content is the New Cool

For brands on many platforms, interactive content is pretty good right now; not just trends on Instagram, but the platform makes it incredibly convenient for you to jump on the bandwagon.

 

Instagram Stories provides functions such as polling, quizzes, questions and more to grant the followers the opportunity to interact with you and your content directly.

To incorporate interactivity in your Instagram story, open the Stories dashboard, take a picture or upload your content, then tap the stickers icon to view all your content choices.

instagram-dashbord

It’s a cool way to get all the thoughts and opinions of your audience. You can add interactivity just for great entertainment, or you can use it for market research strategically and collect ideas for future products, services and launches.

Authenticity Makes You Win

Instagram no longer has anything to do with the flawless photos and hyper-curated feeds. It’s becoming more about real life, and what things really look like. 2020 is all about being real, authentic and unfiltered content.

To build a stronger connection to your audience, a high level of authenticity can go a long way. Your brand will be more directly relevant to your audience when you can showcase the good with the bad, the struggles with the wins. You can be authentic by getting creative and diverse and use untouched models in your product photography. You may also intrigue users by showing them behind-the-scene content showcasing life of a social media manager, a CEO or any other roles in your company.

instagram-kali-uraat

You can draw inspiration from Humans of NY which is among the first of its kind and has persisted over the years due to the realistic photos of people with compelling stories. Of course, you don’t have to replicate the whole idea but you can get a clue to start a new social media campaign.

 

Influencer Game is Still Strong

Influencers on Instagram are still a big deal– so we think it’s going to continue to be so for a while. The app places more power in them with the influencers’ growth already going strong. And followers flooding influencer DMs with “where would you get that?’’ on their OOTDs. Instagram recently announced that they are pushing out an influencer shopping option.

instagram-gori-chikni

To make a purchase, users rely on and trust influencers to figure out the many market products and services and provide endorsement. Instagram allows influencers to tag products to encourage users to jump straight into brand product accounts.

Many influencers may have as few as 100 followers, but brands have continued to value partnerships with them as getting their message across this way is now considered more authentic. They draw more attention and respond to comments and mentions are more prospective. In fact, these influencers have origins in niches that are hard to reach. Therefore, you will broaden your advertising reach by working with them.

Saima Naz

Jul 6, 2020