Going live on social networks has become a powerful tool Whether it’s Facebook, YouTube, Instagram, etc. It is rapidly gaining ground in the world of internet and social media marketing. You can go live anytime showing your business goods, or yourself in real-time and gain their trust. You may also take this opportunity to introduce a new product, run a Q&A, or share behind the scenes going on at your business! Incorporating a live streaming video strategy into your content campaigns is one of the finest social media marketing tips on can offer.

Online Reviews are Pivotal

When was the last time you looked for reviews before you wanted to shop something and be sure about it? That’s exactly what happens with others. Online reviews are pivotal for any brand. People believe in the word of mouth more than anything. So, ask your bona fide customers to leave positive reviews. Or you may also incentivize the new customers on leaving reviews. It is one of the best ways to give business more customers.

Utilize Facebook Messenger Chatbots

Facebook Messenger marketing is a new kind of email marketing. It has over a million monthly users which makes it a great tool for connecting with millions of existing and future customers. Smart brands are already enjoying its benefits. Furthermore, chatbots are a great help. They provide customers the prospect to get answers and/or interact instantly with the brand which makes feels very satisfied. Chatbots are the best assistants for businesses.

Video/Visual Content is a Winner

More than anything, visuals are catchy to the eyes. With the platform targeting to become a genuine hub for video streaming, its focus on video will only expand in 2019. Videos cater to the attention of users and keep them engaged. No matter the budget and resources, several things can be done to make video content attractive: whether it’s professionally filmed in the studio, deliberately informal on the mobile, stop motion or animation – it can work for businesses.

Most importantly, Facebook video is the best source of content that will boost your brand and align you on your way to success.

Influencer Marketing is Doing Great

This is the bandwagon you should rightly jump on. People these days are following influencers and consider their say in business or products.  Influencer marketing is basically word of mouth of people who have a position in a certain niche, people follow them and form an opinion about a business or product depending on their review/opinion. They could be anyone from celebrities, Instagram users with a huge following and YouTube stars to well-known bloggers who help spread the word about your business or product through their social channels. Working with influencers will ramp up your visibility, strengthen the trust and recognition of your brand, help you generate leads and increase your revenue. Influencer marketing has a great ROI when performed intelligently and I suggest that you start focusing on the influencers as soon as possible. It is the kind of social media marketing one shouldn’t miss out.

Do Not Neglect Pinterest

Pinterest is among the most famous social platform which ranks as the third most popular social medium. Also, it is considered as the second most substantial search engine after Google in terms of visual search. Furthermore, it has the capacity to maximize ROI, website traffic as well as credibility and authority in your niche. Thence, don’t neglect it.

The first and most important part of your business plan is the executive summary. It is the first things that get a read by the investors. It’s a crucial part of your business plan template which should be clear and concise; also, remember less is more here.

• Problem

A problem is a complexity that a consumer is facing which has not been addressed or not rightly tackled yet. Also, it should also depict that this complexity or problems impact people enough and hence how this shortcoming or complexity needs to cope up.

• Solution

It is referred here as the solution to the complexity that is faced. You need to introduce how your app is the best solution to the problems faced by the consumers.  Explain enthusiastically why your app is the potential solution for companies or people and how it addresses the problem faced.

• Value Proposition

A unique value proposition makes you stand out of the crowd. It differentiates your business from competitors in the market.  And using unique value proposition means your it shouldn’t be common and be the only entity in the world that can claim it. And very precisely, for being the best among all you need to invest your time, money and some good resources which others may lack.

• Goals

Make sure your goal aligns with the solution you provided. It is what investors need to know and you need to explain what success looks like. Consider explaining your success definition, time frame and your exit plan in the goals section.

Company details

For any app to work, the team plays a significant role. And for investors, the company section of your business plan is the most important you need to explain the history of your company where you briefly need to explain the brief about the idea that motivated you to start the business. Also, the expert management and advisory team you got in the house. This is why accelerators like Y-Combinator base most of their decisions on the founding team and company potential.

Marketing Plan

The marketing plan isn’t consistent and iterates during the initial years as per requirement. Investors seek for such a marketing plan that will persuade users/customers to get their hands-on product/service.

• Customer Acquisition Strategy

Under this heading, you have to jot down your basic strategies that will help in customer acquisition. Mention each approach and tactic you’ve planned for acquiring customers. Explain thoroughly how much it will cost to acquire one customer (CAC) from each channel but make sure to give a realistic expectation. Try to be specific and quantitative. This is what an investor is looking for at this stage.

• Product Driven Growth

It is imperative to build a referral program into your app to leverage network effects if you are looking for a business model that requires a great mainstream user base. Uber app is one such success with which you get a coupon for the next ride you are going to take. Moreover, your friends also get the coupon for taking their first rides with Uber.

• Key Metrics

It’s simple for startup founders to rely on “vanity metrics” or metrics that make it look like you’re doing good enough, but in fact, you’re not on the road to sustainable business. Therefore, you need to pick one or two metrics that you plan on focusing on that matter specifically for your business. For instance, if you’re a social app, active users on a regular basis may be more crucial than your full number of downloads.

Financial Plan

After all the other sections of the business plan has been read by the investor, you must show them what kind of investments you’ll be needing for your app.  So, you must know what and how much finances you need meanwhile you must inform the investor where their money is going. The financial model generally involves a three-to-five-year forecast of all major forecast models, including profit and loss, money flow, balance sheets, start tables, and valuation.

• Monetization Strategy

Here are some of the ways to monetize an app:

1. Advertising: If you are among the running social app and people spend time scrolling through your feed, then advertising is the best way to monetize from your app.
2. Paid: Most of the running apps are free today. The strategy is to keep your app free and once the user gets involved you may then charge for the extra features. However, if you have a paid app business model, explain how you will get over this hurdle.

3. In-App Purchases: In-app purchases are a very prevalent model of monetization. We see these most common in games and other gamification applications.

4. Subscription: Subscription models perform because they keep billing individuals until they decide to stop subscribing.

• Startup Cost

Whoever is investing must know what everything is going to cost and what are the variables. Depending on the complexity of the app’s features and developer’s rates, the cost of app design and development varies greatly. However, some prices remain constant for instance, subscriptions salaries, office rent, etc. while the others are going to increase as your business scales, e.g. server space. Make your price predictions on your revenue so that the investor can see how the business should grow over time, and ultimately begin registering a profit.

• Funding

The final part is the integral one since it is the stage where you will ask for the funding you need.  You must be well informed enough to sketch how much time and funding is needed to attain profitability. This is the amount you ask for and in return, you justify what you are giving. work on how long it will take to bootstrap until profitability – once you’ve got an app to launch.

Tech giant Google has come up with its flagship app, Google Go’, which is on had to users all over the globe. Earlier, the search app was only available in a handful of countries where most of the users use low-spec Android phones.

Optimized to run swiftly on low-spec Android phones, Google Go also performs highly effectively in places where wireless connections tend to be slow or uneven.

Well aware of the fact that a large number of people can also take advantage of a lightweight Google app, Google has decided to unveil the app to all Android users:

“Millions of people have already used Google Go to find information on the web and make sense of the world around them. But we know that people everywhere can sometimes struggle with spotty connections, phone storage, and reading or translating text.”

The app offers some cutting-edge features such as the capacity to read out content loud, besides using less memory, less storage, and working well with blotchy internet connections.

The app can also read web pages in as many as 28 languages, even on slower connections like 2G, besides reading content taken in pictures with Google Lens.

The feature uses artificial intelligence to ascertain which parts of a page to read and which to omit, obviating the need to read things like text ads in between paragraphs.

Just like a podcast, users can also listen to the audio on its own, or follow on the screen as words get underlined while they’re read out loud.

And whenever the connection gets disrupted, Google Go will remember your location and recover the last set of search results once the connection is restored.

The search app is available now on the Play Store for Android devices.

Feature Engineering is a method of placing domain knowledge into the development of feature extractors to lessen data complexity and make patterns more visible for learning algorithms to function. This method is tricky and costly in terms of time and expertise.  In machine learning, most of the characteristics used need to be recognized by the specialist and then hand-coded as per domain and data type. While deep learning algorithms try to learn high-level features from data. This is a very unique component of deep learning and a significant step forward in traditional machine learning. Deep learning thus minimizes the task of developing a new feature extractor for every problem.

• Problem Solving Approach

The traditional machine learning algorithm is generally needed to break a problem into different parts to solve them individually and combine them to get the result. In contrast, deep learning backs to solve the problem end-to-end, such as logistic issues. Let’s further explain it with an example.

You are asked to detect multiple objects. In this task, we need to specify what the object is and where it is present in the picture. So, in the machine learning algorithm, this problem gets to divide into object detection and object recognition. First of all, we use the grabcut algorithm to skim through the picture and discover all possible items. Then, of all recognized objects, you would use an object recognition algorithm such as SVM with HOG to identify applicable objects. On the contrary, deep learning algorithm would perform the whole process end-to-end.

• Execution Time

Deep Learning usually requires more time to train compared to machine learning. Because of the fact that there are so many parameters in a deep learning algorithm. On the other side, machine learning requires a lot less time to train, from a few seconds to a few hours.

But if we talk about testing time, the turn is completely opposite. The deep learning algorithm requires a lot less time to operate. Whereas, if you compare it with the nearest neighbors (a type of machine learning algorithm), the test time improves by increasing the size of the data.

• Interpretability

Interpretability is the main factor deep learning is still thought 10 times before its use in industry. For instance, an automated marking of a test is done. The scoring done is accurate and quite human-like. But it does not explain why such marks or score were given. You can find out later which nodes of the neural network were activated, but we don’t understand what the neurons were intended to model and what these layers of neurons were doing together anyway. So, we fail to interpret the results.

While in machine learning algorithms such as decision trees offer us all the details we look for as to why it chose what has been marked. so, it is particularly simple to interpret the reasoning behind them. Therefore, algorithms such as decision trees and linear/logistic regression are mainly used for interpretability in the industry.

A new report by the Financial Times alleges that tech giant Apple has committed a staggering $5 billion dollars more to its original video content budget in an effort to effectively vie with Amazon, Disney, HBO, Netflix, and Hulu.

The company had initially earmarked $1 billion for former Sony Pictures Television officials Jamie Erlicht and Zack Van Amburg to invite renowned creators and Hollywood stars to its platform. According to the publication, that number has risen to $6 billion as more shows have moved through production and budgets have swollen.

The FT says that one production has cost Apple hundreds of millions of dollars, while separately Apple is reported to be spending $300 million on just the first two seasons of the show.

Apple’s inclination to instantly match what Netflix was spending yearly on original content only a few years ago shows how intense the streaming wars are set to become in the coming months and years.

Apple’s TV Plus service mounts this autumn, secured by a set of other programming with big names like Oprah Winfrey and Steven Spielberg. The company’s services chief Eddy Cue has said the tech behemoth plans to add new content at a slower pace than its soon-to-be competitors, with a prioritization on quality over quantity.

Nevertheless, Apple will be going up against not just current streaming titans, but also novices like Disney. In 2020, there will also be WarnerMedia’s new HBO Max to deal with, a new streaming service that is likely to mix live TV, including news and sports, and a wider variety of content from across every WarnerMedia property with all of HBO’s current offerings.

In the meantime, Amazon, Disney, and Netflix are spending staggering amounts of money to vie with one another.

As per the study done by Adobe Analytics, usage of podcast mobile app has increased 60% since January 2018.

The study says that the usage of the app is likely to grow even further as 45% of listeners plan to tune into more podcasts in the future.

The study, which consisted of 193 million monthly exclusive visitors to U.S. mobile apps, discovered that 41% of podcast finding happens through online sources such as blogs and articles.

According to the report, almost 72% of respondents notice podcast quality to be on the increase, with just 6% think that quality is declining. Nearly 52% of respondents said they listen to podcasts while working or traveling.

According to the study, education, history, and documentary were found to be the four most popular genres, while video games were among the least popular.

The majority—60%—of listeners said that only after hearing it on a podcast did they look up a service or product, with 25% reporting that they ended up making the purchase. Nevertheless, 58% of respondents said they avoided podcast ads.

The podcast sector’s impetus raises the feasibility of podcast advertising to reach a mounting audience. And, since more data is on hand from diverse platforms like Spotify, advertisers have more targeting skills to help them get closer to the listeners that are almost certain to be interested in their products or services.

Machine Learning which leads all other jobs among technology world. Data Science and Machine Learning are playing a boss role for all other technologies. Be it restorative or building it is adaptable to serve all sort of fields. To deal with Data Science, we should have the top Machine Learning tools, software, and frameworks to work on. These tools should give the outcomes which lead to 100% accuracy as we have an immense measure of training data which may be totally messy (in most cases). What’s more? These tools give the best results when we build well-defined software for them. However today, a machine can act by itself and is working well in this environment. This fruitful change is only achievable by making machine learning tools much effective. There are a lot of machine learning tools for beginners. The absolute best machine learning software and tools to learn in 2019 are mentioned below irrespective of any ranking:

1. Google Cloud ML Engine

Data, if look closely it has detailing in it and if talking about individual’s data all around the world then you have millions and billions of training data. Your PC will not be able to execute this much long listing or even your algorithm doesn’t work here. What will you do now? Here comes a tool named as Google Cloud ML Engine. This tool can let your data train the way you want. Data scientists run their high-quality machine learning models using this tool.

Key Features:

• Gives ML model building, predictive modelling, training, and deep learning.
• Prediction and training can be used in both ways either jointly or independently.
• Google Cloud ML Engine is utilized by the ventures to work on client’s email or messages or to detect the clouds you have in the image captured by satellites.
• It very well may be utilized to prepare an unpredictable and complex model.

2. Amazon Machine Learning (AML)

A cloud-based machine learning software which is strong and easy to use by the developers working on different levels. To generate predictions and building high-quality machine learning models, developers are using this tool. Data integration is done by coordinating different sources like Amazon S3 and more.

Key Features:

• The highlighted features AML provides are the visualization tools and wizards.
• Binary classification, multi-class classification, and regression models are utilized.
• MySQL database utilization to create data source object.
• Amazon Redshift is another source provided where data is stored from which you can create data source object.
• Evaluating the concepts of Data sources, ML models, Evaluations, Batch predictions, and Real-time predictions.

3. Apache Mahout

A simple framework works on linear algebra and expressed in Scala DSL. A free and open source undertaking of the Apache Software Foundation. This system works on the objective of implementing the algorithm rapidly for information researchers, mathematicians, and analysts.

Key Features:

• Helps in building adaptable algorithms by the framework which is designed to allow new capabilities and functionality.
• Perform machine learning techniques, some of them are clustering, classification, and recommendation.
• It incorporates matrix and vector libraries which helps in handling the data easily.
• It used the paradigm of MapReduce and Apache Hadoop.

4. Accord.NET

Another machine learning framework which work on both audio and image processing libraries written in C# is Accord.NET. It comprises of different libraries having a wide scope of utilization incorporating linear algebra, pattern recognition, and statistical data processing.

Accord.Math, Accord.Statistics, and Accord.MachineLearning are the libraries working for Acoord.NET.

Key Features:

• Accord.NET helps in multiple departments like signal processing, computer vision, computer audition and statistics applications.
• Comprises of in excess of 40 parametric and non-parametric estimation of statistical distributions.
• Having hypothesis testing ability which includes more than 35 tests like non-parametric tests, one way and two-way ANOVA tests, and more.
• Having more than 38 Kernal functions.

5. Shogun

Shogun, an open source machine learning library created in 1999 by Soeren Sonnenburg and Gunnar Raetsch. A C++ written tool which solves machine learning problems by the algorithms and data structures it provides. It bolsters numerous languages like Python, R, Octave, Java, C#, Ruby, Lua, and so on.

Key Features:

• The development of this tool is done for large scale learning.
• It centers around Kernal machines like support vector machines for classification and regression problem.
• It helps in connecting other machine learning libraries like LibSVM, LibLinear, SVMLight, LibOCAS, and more.
• Python, Lua, Octave, Java, C#, Ruby, MatLab, and R can use the interface of this tool.
• Data that can be processed on this tool can be in million samples.

6. Oryx 2

An acknowledgment of the lambda engineering. Oryx 2 is based on Apache Spark and Apache Kafka. It is utilized for ongoing enormous machine learning works. Oryx 2 works for developing applications like end-to-end applications for filtering, classification, regression, and clustering. Oryx 2.8.0 is the latest version running in the market.

Key Features:

• Updated version of Oryx 1 with more advancements to lead the data with accuracy.

Tiers:

• Generic lambda architecture tier
• Specialization on top providing ML abstractions
• End-to-end implementation of the same standard ML algorithms

Layers:

• Batch layer
• Speed layer
• Serving layer

Also a data transport layer is there for transferring the data among layers to receive the input from external sources.

7. Apache Singa

In 2014, Apache Singa came into existence by DB System Group at the National University of Singapore in a joint effort with the database group of Zhejiang University. This software used for Natural Language Processing (NLP) and image recognition and bolster a wide scope of mainstream deep learning models. This software comprises three fundamental parts: Core, IO, and Model.

Key Features:

• Adaptable engineering for versatile distributive training
• Tensor abstraction is taken into account further developed machine learning models
• This device incorporates upgraded IO classes for composing, learning, encoding and decoding documents and information
• This device incorporates upgraded IO classes for composing, learning, encoding and decoding documents and information
• Device essential featuring is supported for running on hardware devices

8. Google ML Kit for Mobile

It is safe to say that you are a versatile developer? No worries. Google’s Android Team brings an ML KIT for you which bundles up the machine learning aptitude and innovation to grow progressively robust, customized, and advanced applications to keep running on a gadget. You can utilize this instrument for face and image recognition, image labelling, locating places and standardized identification examining applications.

Key Features:

• It offers ground-breaking advancements
• Run on a specific device or in the devices connected with cloud system
• Works on the solutions by making custom models

9. Apple’s Core ML

To integrate machine learning models into your app another machine learning framework is playing a role known as Apple’s Core ML. Use your ML model by dropping it’s file into your project and the Objective-C or Swift wrapper class consequently is formed by the Xcode.

This software provides maximum execution and extreme performance on every processor you are using (CPU and GPU).

Key Features:

• Goes about as an establishment for the systems and functions that are domain-specific
• On-device performance is optimized at maximum level
• It is easy to understand by low-level natives

10.  TensorFlow

TensorFlow is another big name known by every machine learning expert. Created by Google for building ML models on its open-source platform. It has an adaptable plan of libraries and assets that enable developers to create applications.

Key Features:

• A listing of deep learning mechanism
• Exceedingly adaptable open-source software
• Using high-level APIs to train and execute the ML models
• Making numerical calculations easy by data flow graphs