According to research, a phenomenal 72% of consumers are already connecting with brands through their numerous digital marketing channels and activities. Nonetheless, despite the fact that both consumers and entrepreneurs are moving towards digital media, many small businesses have yet to pick up the momentum.

As opposed to what many small business owners believe, digital marketing is not as complex as it appears. Many businesses, even the large ones, have experienced and enjoyed the fruits of digital marketing, and it’s worth investing in this new and innovative domain. Still not convinced? Read these 10 big advantages of digital marketing and change your perception.

1. It Connects You with Your Consumers on the Internet

Gone are the days when people would sift through piles of phone directories or flip through pages of newspapers to find information about a product or service. Today, a staggering 80% of consumers use the Internet to find information on a broad range of products and services.

2. It Generates Higher Conversion Rates

Digital marketing helps you reach out to targeted audiences, generate leads and achieve as much as a 24% surge in conversion rates.

3. It Saves You Money

According to a study, a phenomenal 40% of small business owners are reported to have benefited from digital marketing.

4. It Enables Real-Time Customer Service

According to a report from eMarketer, your business can hugely benefit from this real-time response mechanism offered by digital marketing.

5. It Connects You with the Mobile Consumer

With mobile marketing generating up to 34% of all organic traffic, digital marketing makes it easy for you to tap this enormous market. Mobile technology, according to eMarketer, is also greatly impacting the purchasing behavior of these consumers.

6. It Helps Earn Higher Revenues

Digital marketing is the best tool to drive sales. You can create social media campaigns, refine your audience based on the interest, age group, and country. You can also use Google Adwords, bid on potential keywords, and land your audience on your Amazon landing page to drive sales.

7. It Offers Higher ROI from Your Campaigns

A HubSpot report said that digital marketing can help businesses produce better Cost-Per-Lead (CPL) than traditional marketing or even telemarketing.

7. It Offers Higher ROI from Your Campaigns

A HubSpot report said that digital marketing can help businesses produce better Cost-Per-Lead (CPL) than traditional marketing or even telemarketing.

8. It Keeps You on Par with Competitors

While it may be draining to keep up with the everchanging trends within your respective industry, doing so is the only way to remain on par with competitors. Digital marketing helps many brands and businesses beef up on their marketing campaigns, using numerous channels available including display, PPC, mobile and social media.

9. It Helps You Compete with Large Organizations

Not only does digital marketing keep you on a par with your competitors, it can also help you compete directly with big brands and large organizations.

10. It Prepares You for a global online ecosystem

According to a report, by 2020, a projected 26 billion gadgets including smartphones, tablets, home appliances, shoes, eyeglasses, and other accessories will be interconnected in a global online ecosystem, which speaks volumes of the significance of digital marketing.

The many benefits of digital marketing allow you to develop a professional digital marketing campaign that can draw more customers to your product, resulting in the remarkable growth of your business. While challenges of digital marketing are aplenty, astute business owners should be capable of finding solutions to those challenges.

Here are the top 10 advantages of digital marketing for your business.

1. Convenient and Quick Service

One of the biggest advantages of digital marketing is convenient and quick service. Thanks to the internet, reaching markets and accessing consumers anywhere in the world have become much easier than ever. Online placement of orders has reduced the cost of transportation, making buying goods from around the globe easy and hassle-free. What’s more, you can download digital products from the internet with the click of a mouse.

2. Low Operating Cost

Low-cost business operation is one of the major advantages of digital marketing. Compared to traditional modes of advertisement—such as newspapers, television, and radio—, it’s cheaper to advertise through digital marketing. For example, you can send the same information in an email rather than a mail-out, saving you on printing, paper, and postage. What’s more, the internet allows you to contact your customers more in comparison to how you would contact them conventionally.

3. Demographic Targeting

Marketing your products and services online gives you the ability to target audience based on demography. This allows you to focus your efforts on the audience that you truly want to offer your products or services. With demographic targeting, you can better target your marketing efforts on specific demographic regions.

Demographic targeting also allows you to target specific customers you think are likely to buy your product or hire your services. Whenever someone visits your website and fills in a form, it gives you an idea of who your customers really are and lets you learn important information about them including age and interests.

4. Marketing Products Globally

Digital marketing allows you to globally market your products and services. If you aggressively do the SEO for several months, you can easily acquire millions of viewers and reach a huge number of people from around the world. Unlike traditional marketing, digital marketing allows you to move beyond your geographical location and offer your products and services to customers the world over. Regardless of where your target audiences are, you can get in touch with them 24/7 and from any country in the world. If your audience comprises more than your local market, taking advantage of global marketing offers you a great advantage.

5. Ability to Multitask

Handling millions of customers simultaneously is one of the major benefits of digital marketing. A number of transactions can easily take place at one time if a website’s infrastructure is efficient. Nevertheless, even with millions of transactions occurring, your website is able to provide satisfactory service to every customer who buys anything online. The remarkable flexibility of digital marketing is a key feature business can take advantage of to provide their consumers with the best shopping experience.

6. All Day — 24/7 Marketing

Digital marketing, unlike its conventional counterpart, cuts down cost and runs around the clock—which means that your marketing campaigns run for 24 hours a day, 7 days a week. Also, there is no regional or international time difference for you which may affect the availability of your online offers, making it easier for you to see your marketing campaign whenever you open their computer and connect to the internet. What’s more, customers can look for your product at their convenience.

7. Automated, Tech-Oriented Marketing

There’s no doubt that digital marketing is much easier than traditional marketing thanks to one-mouse-click automation. Unlike offline marketing, you don’t have to delegate various tasks to the best people in digital marketing. Rather, taking advantage of a more tech-savvy, automated method can do wonders, giving you a chance to turn every aspect of your business’s operations into a fully automated system. Automating your marketing campaign can help you do something more important with your time.

8. Diversified Marketing and Advertising

Diversification plays a key role in your marketing and advertising campaigns when targeting your audience. Diversification means that one can use a number of tactics and strategies in order to reach one’s prospects—and with digital marketing, diversification becomes much easier. It is also possible for one to run a variety of marketing methods simultaneously to effectively execute one’s marketing campaign.

9. Optimizing Campaign through Easy Tweaking

In marketing and advertising, something must be tweaked in order to optimize your campaigns. And digital marketing, compared to its digital counterpart, is far easier to tweak. If the campaign needs modification, digital marketing makes it possible without having to face the hassle of downtime, service interruption, or even stopping the whole system. Which means that you can easily change the appearance of your website by changing a few lines in the CSS that link to the web page.

10. Quick Transaction Service

Compared to traditional marketing, in digital marketing executing transactions online is quick and easy. All you need is a digital payment service which obviates the need for a cash to go between the marketer and the customer to buy and sell goods. This is all possible thanks to payment processing solutions implemented by third-party payment processing firms such as PayPal.

11. Enduring Sales Relationships

In conventional marketing, sales agents often hand their business cards or brochures to their customers, which are often misplaced or lost by the latter. The only time the seller remembers about the card is if they intend to visit the customer again. Eventually, most customers tend to forget the seller, as well as the card, so this marketing method does not work to persuade buyers to return. In digital marketing, however, marketers can easily collect email addresses of their prospects and buyers, which they can use in creating an enduring relationship with the customer. The marketer can use this email address to provide customers with important details such as information about the acquired product, special discounts and introducing new products. Social media also comes in handy for the marketer to interact consistently with customers.

Digital marketing benefits businesses of all sizes

With a huge number of benefits of digital marketing, there’s little doubt that digital marketing benefits businesses of all sizes and types. It hardly needs pointing out that digital marketing tactics are the most cost-effective way to market your business online. And it’s also true that an effectively targeted digital marketing campaign can reach the right customers. Digital marketing also has a much lower cost than traditional marketing methods. To develop a digital marketing plan, companies should take advantage of the right technological tools on hand. And digital marketing advantages include increasing brand loyalty and driving online sales. So, the name of the game in today’s tech-savvy world is measuring your online marketing properly and effectively. In addition to all the perceived advantages of digital marketing, perhaps the biggest benefit is it’s much lower cost than traditional marketing methods.

In this male-dominated business world, coming up with the right business idea can be a very daunting task even for the most motivated women entrepreneurs. While ideas do flow freely for up-and-coming entrepreneurs, they barely get off the ground. Others come up with some vague and wooly ideas that are never executed. Creating a business plan and feasibility study is key to deciding on the right business idea, requiring some introspection. Ideas for starting a business from home are a dime a dozen. If you want to become self-employed but are unsure about what type of business you want to start, here are a few questions you should be able to answer.

• What do you want or need to get out of the business?
• What do you like doing?
• What are your strengths?
• What would you like to learn to do?

Find Out What You Want or Need to Get Out of the Business

It goes without saying that business ideas for housewives do exist today. Small- scale business ideas for housewives may also play a role in boosting a country’s economy. If you are looking for a second income, consider representing another company to sell their products or services. The benefit of this exercise is that you will not have to write a business plan or invest heavily to get started, and can work at your own convenience. And if you are a stay-at-home mother willing to give proper time to your children, then choose a business that will allow you to work around their schedules. Working a 9-5 job from while raising children is next to impossible, so plan your schedule accordingly.

In addition, starting a nonprofit is a fairly good—and rewarding—idea if you have the desire to change the world. And if you wish to contribute something to society and making money is not your priority, then try volunteering with various organizations to see what you like to do most. Volunteering gives you personal satisfaction and is an excellent way to learn how nonprofits work, and the contacts and skills you acquire will be instrumental in your decision to set up your own business later on. Remember, only a sound idea is the road to success whether you want to be your own boss and become financially independent. A number of technology behemoths today were actually founded based on sheer ideas.

Get Business Ideas from Finding What You Like to Do

Starting your own business is not a bed of roses; it requires a great deal of time, energy, and sacrifice—so choose something you are passionate about. If you choose something that does not interest you, or worse, something you hate to do, you will find it tougher to succeed. Ask yourself these questions:

• How do you spend your free time?
• Do you have a hobby that could be turned into a business?
• Do you like to do volunteer work?
• If you could have any job you wanted, what would it be?

Determine Your Talents & Strengths

While sometimes it’s difficult to know your strengths, your talents might be obvious to you if you are a musician, artist, or photographer. If you are unsure what your hidden skills and talents are, ask family and friends who know you. Even if you do not have a specific skill like marketing or bookkeeping, you still have skills that may be saleable if you can recognize them.

That said, however, there are still many areas where you can grow as a female entrepreneur. History is full of small business success stories.

Blogging as a Powerful Tool

Whether you are an individual or a business entrepreneur, blogging is a field you can use to your greater advantage. Blogging is a powerful tool for everybody, whether an individual or an entrepreneur, as people love reading something creative and informative. Women can earn a lot of money by writing anything that interests people. For women facing financial issues in their lives must follow in the footsteps of famous woman novelist J.K. Rowling who made it big in the field of blogging by dint of her remarkable writing skills. Blogging is, without any doubt, an amazing home-based business idea for women who want to have a social and economic impact on society. Business ideas for housewives are aplenty and women have a chance to improve their living standards.

Budding female entrepreneurs looking to boost their businesses can also take advantage of a myriad of professional web development services available online. Mobile-friendly, responsive, and feature-rich websites offered by some professional website development services can make a lasting impact on your business. In addition to webs designing, women entrepreneurs can also benefit from secure and reliable web hosting services, adding value to their nascent business ventures and cementing their standing in the competitive industry.

Social Media Consulting

In today’s digital age, the role of social media in society building cannot be overlooked. It’s an era where we all are connected to millions of people through the internet and social media. Therefore, entrepreneurs, irrespective of the industry, must realize the significance of social media marketing. Women business owners can start their social media consulting and marketing agency to help people grow their business over social media, which is one of the trending businesses for home-based women entrepreneurs. Women in most countries also boast of inspirational business success stories. All one needs is some market knowledge and relevant experience. Social media consulting is one of the most rewarding and economically viable internet business ideas for ambitious women entrepreneurs.

Online Clothing Store

That the fashion designing industry has seen a phenomenal boom in the last few years goes without saying. People’s tastes in design and fashion have grown and they are willing to pay higher for clothing and attire that meets their expectations. With the rising demand, there is a need for more women to begin working as fashion designers. You, too, can set up your own online boutique store by building a presence on social platforms.

Event Planning Business

Given a huge requirement of event managers and planners in corporate sectors, women have an amazing opportunity to prove their mettle in the event management field. This startup idea is relatively easy to work on, and it is practical and effective. Aspiring women entrepreneurs can certainly make it as their careers to pursue their goals.

Restaurant Business

Are you an experienced mother with some outstanding culinary skills? If yes, then you can easily excel in any business related to food and cooking if you apply yourself and do the right things from day one. So, take the bold step of investing in the restaurant business and earn huge profits. And your income can multiply if, following the current market trend, you start offering home delivery service as well.

With a short history of virtual reality, technology appears to have a viable and promising future. A few years ago, having dispersed teams were thought to be unproductive on account of the costs associated with business travel. No longer. Now, cutting-edge technologies and infrastructure have considerably reduced this gap, with virtual reality further making it easier for businesses to conduct virtual meetings involving teams spread across the globe.

E-Commerce Will Flourish

In addition to gaming and movie industry sectors, e-commerce will be one field in which companies can greatly benefit from virtual reality. There’s, however, a need to identify some unchartered regions of the e-commerce industry in order to reap maximum benefits from them. And virtual reality will make it possible as it provides an amazing way in which people can shop on ecommerce websites.

Helping Businesses Stay Ahead of the Competition

Virtual reality can help businesses swiftly and confidentially create a virtual store, which is a lot easier than setting up a store physically. While the speed of marketing can be enhanced using VR, the store can be planned in complete confidentiality, helping companies stay ahead of the competition.

Interviewing Candidates Will be Easier

The new applications of virtual reality will make taking interviews of candidates who have applied for a job much easier for the human resources department in the future. The HR executives will be able to interview candidates from different places face-to-face in a virtual boardroom, where they will also be able to watch their responses and body language.

VR Will Have a Huge Effect on the Future of Retail

Augmented reality in business reality will help companies invest in extensive research and development to ascertain the customers’ various cultural, eating, and social trends as well as obtaining precise industry forecasts. Virtual reality will, therefore, have a huge impact on the future of retail, as it helps companies realize consumer behaviors and trends, as well as product consumption patterns in diverse situations.

Training Will Greatly Benefit from VR

Virtual reality business model is something to look forward to. The use of virtual reality for professional business trainers will be wide-ranging in the coming decade. The discrete nature of VR enables the participants to look around in the room and interact with those who are online. Besides the recorded training sessions, trainers will also be able to conduct live training sessions and seminars, making the usual training bouts more interactive.

Transforming the World of Media

That virtual reality can transform the world of media is pretty obvious. Now, businesses can advertise in ways never imagined before; VR-powered advertisements are proof. Evidently, this is one-way brands can differentiate their promotional campaigns from others and convey a clear message of technological supremacy in the market. Interactive messaging is another critical component of revolutionary brands’ marketing campaigns.

VR Will Help Clearly Visualize the Structures to be Designed

VR will prove to be a godsend to professionals like engineers and architects who are into architectural planning, as it will allow them to clearly envisage the structures they are designing. This will save a great deal of time and money, which would otherwise be spent in making smaller models or 2-D renders. Therefore, companies will be able to attain enormous growth through VR by using immersive 3-D technology to design structures.

Real Estate Industry Will Also Reap Benefits

The real estate industry will be one of the biggest beneficiaries of virtual reality as it will enable the real estate agent or owner to provide a virtual tour of the property to their clients and help them envisage the architectural plan better. VR will allow the customer to get a 3-D view of the house they are planning to buy or rent.

The Future

Virtual reality and its impact on business cannot be held into question. The importance of VR as future technology cannot be denied. Augmented reality technology has also seen an upsurge in a large couple of years. By the end of this year, the VR industry is likely to cross $1 billion mark and will become a staggering $150 billion market by the year 2020, according to reports. Approximately 80pc of the leading technology companies have invested in virtual reality and the number is likely to grow in the future. While the gaming industry has been the most popular domain, VR is no longer confined to this industry only. We will see an enormous surge in the usage of VR by various other industries, such as real estate, business, marketing, and more.

At the outset, a number of businesses showed skepticism considering the high cost of the VR devices, but now with a variety of VR headsets available at affordable rates, companies will soon enter the virtual world easily. With a sharp rise in the number of people using virtual reality, there will be numerous opportunities for companies to incorporate the technology into their everyday operations and reap the benefits.

Virtual reality, the revolutionary technology that has practically transformed the way we live and work, is taking mobile app development to a level that one would never have imagined before. The technology has a profoundly transformative effect in such diverse fields as gaming, real estate, retail stores, and more, providing users with realistic experience for entertainment, testing products, and other important tasks. VR has also changed the way businesses the world over are conducted, streamlining communication between business owners and their potential customers.

Take iOS, the operating system of the iPhone, for example. Virtual reality applications are now supported by recent versions of iOS, leading to a keen interest in virtual technology among iPhone users. Now, while developing iOS apps, the businesses seek to search immersive VR experience that can be provided to their iPhone customers.

Sharp focus on VR programs

Unlike previously, a number of iOS developers are now moving away from standard mobile apps and focusing on virtual reality programs instead. Similar to 3D type, these applications provide the user the opportunity to experience a virtual world with the device putting the person in the middle of all the action in games, documentaries, and even films. Since the idea of being in a different universe is quite fascinating, it obviates the need to experience the events in reality. A person, for example, is capable of traveling to the farthest part of the world while being in the comfort of their work or home. Therefore, while hiring an iOS developer, make sure that they are well-conversant of the recent advancements and applications made in virtual reality.

Amazing Virtual Experience

People like to use their cellphones to carry out online activities like shopping and booking. And these activities are made easier by the use of various VR-enabled applications. For example, in shopping, the VR technology provides the customers with an application for great e-commerce stores, where shoppers can get a 3-D view of the product they want to purchase. The customers get all the three dimensions of the product to ensure they are satisfied with the product. And it also saves the time of visiting the stores physically. What’s more, the storekeepers benefit from low rates of product returns since the customers buy products they are satisfied with, which helps save on the overall cost incurred by the businesses. People can also take advantage of virtual reality apps that are created for various industries including hotels, real estate, and tourism. These applications augment the virtual experience of users for they can swiftly do the right transactions, while allowing businesses to offer exceptional customer service. Additionally, they can address customers’ concerns in real time regardless of their location.

Mobility

One factor that has played a key role in the remarkable success of mobile apps is mobility. Taking the experience a notch higher, VR apps have allowed users to enjoy mobility to the extent that was not hitherto possible, enabling them to use a virtual reality app to explore many opportunities while they are in one place. For example, you can use a VR app to take your users on a virtual tour even when you are in different geographical zones.

Improved Mode of Communication

Previously, applications would offer phone-based communication between businesses and their app users. However, now mobile app development companies are using virtual reality to enhance the mode of customer communication in mobile applications. Businesses can now use real-time video to make direct contact with clients, which helps the former improve their conversions.

Revolutionizing the industry

Pilots training in flight simulators or even teenage drivers have long been taking advantage of applications based on virtual reality. In fact, the role of VR is also growing in other fields like education and healthcare. Video gaming is the very first industry that adopted VR applications, and now with the remarkable experience provided by VR, it is giving a tough challenge to standard mobile applications. The applications of these programs are immensely significant in medical schools as they allow the students to practice surgery and other operations on a VR app rather than on a corpse. Engineering students can now build virtual homes and bridges towards the completion of their degree. Even prospective teachers can hone their teaching skills in a virtual classroom, opening an incredible market for any iPhone development company. In short, virtual reality has changed the way of living, ushering in a new era of development in the tech industry.

The capability of VR apps to create an immersive and appealing experience has led marketing mavens to find and explore the opportunities to reach out to the people. It goes without saying that virtual reality mobile apps are transforming the world and the way people communicate, shop, do business, work, and carry out other important tasks. A number of industries—entertainment, fashion, aerospace, manufacturing and a lot more—have taken advantage of this truly amazing technology. It may be safely assumed that mobile apps are not going to die soon, but they have to keep up with the cutting-edge technology of virtual reality. The companies involved in iPhone application development would do well to make room for virtual reality to provide users with the most immersive and engaging experience.

According to experts, virtual reality has a promising future: it is projected that by 2020, the entire virtual reality market size could be worth $34 billion. With such exciting figures and an average user’s growing demand for these VR apps, moving away from basic mobile apps to VR-based apps has become more important than ever.

Hybrid mobile apps facilitate this connectivity. Apps that include captivating user interface are possible from advance codes provided by hybrid platforms.

3. Centralized panel in households

With homeowners now able to control numerous appliances through their smartphone, the management of household tasks is becoming more centralized. Ease of access is possible with mobile apps.

4. Adaptability of apps

As smart objects become ever more commonplace, many more apps will be designed with widespread adaptability. Apps which are unable to offer connectivity with smart objects will become obsolete

Developers are likely to invest far more time in ensuring that the apps are adaptable for IOT connectivity and could also update existing apps to enable them to communicate with smart things.

5. Shift in focus to the thing’s function

App developers have primarily been concerned with the function of the app, but now the focus could shift to the function of things and now they will integrate with apps. Software engineers will need to have a solid understanding of the things’s underlying technology and then base the development of the app on that.

They might also need to find new ways of connecting the app and the thing if approaches such as Bluetooth, wifi, and cellular do not work.

6. Greater focus on security

With IOT creating an unprecedented amount of entry points for cybercriminals to exploit, app developers must emphasize security at each step of the process.

The bonus is on app developers to hone or expand their cybersecurity knowledge and skills if required so that they are sufficiently updated on the demands of the current cybersecurity landscape.

7. Multi-tiered development process

App development for IoT should ideally be divided into 5 tiers to maximize cohesion: device, gateway, data, analyst, CS and application.

Many app developers won’t have experience of integrating so many tiers for the purpose of building apps, so this could necessitate the development of a new language to ensure fluid cohesion between each of the 5 tiers.

8. Focus on specialist IOT app development 

App developers will be familiar with working across multiple platforms (e.g. Android, iOS) but as Iot is a unified platform company could begin to place greater value in hiring developers who specialize in the IOT niche.

If IOT grows at provided rates, companies are likely to need a team of specialist Iot app developers to avoid lagging behind competitors.

With VR, our moves mimic the ones of the real world. Simple head movements will be detected by advanced sensors. On top of that, we will interact with our environments with typical hand gestures. Voice search and voice recognition tools will play a massive role as well.

Create stories with a context

Context approach well timed and useful. Context lets in for reviews to be significant and treasured while the IoT product is aware of you, is aware of where you are, and is aware of what you want, it will only emerge as present as wanted. things will adapt to people, and earlier than we comprehend it, grow to be absolutely included into our day by day lives and behavior.

Most importantly, join people!

At the same time as all the above is critical, we ought to by no means lose sight of the reality that we are connecting human beings, no longer products.

The future of IoT and the function that virtual design will play is already empowering and permitting people in methods that previously required a real amount of effort or inherit understanding.

We’re seeing amazing improvements inside the discipline of IoT. The following step is for us to allow for user interactions that are predictable and beneficial, in order that this technology turns into more than simply technologies, and as an alternative becomes a meaningful way of interacting, predicting and adapting.

We deliver our tales via digital and IOT will become the next big thing.

Currently, most emerging brands are trying to cope up with the pace and if they are lagging behind a few years then its not totally their fault. Technology advancements in the past two decades certainly outweigh those in the last century(proven). So while the emerging brands are struggling to optimize the user experience by going responsive on mobile devices, the big brands have taken a leap forward and embraced IoT.

Naturally, the established brands have the first mover advantage, but there is a diverse set of hidden pros for emerging brands. Again, I find Newton very relevant here.

 

 If I have seen further than others, it is by standing upon the shoulders of giants.

 

While established brands improvise their product designs, they will be leaving a clear path in their wake. With the application of the Internet of Things by certain brands, our lives have transformed in ways we can’t imagine:

Product design simplification

In the name of aesthetics, various products have lacked functionality. However, with the achievement of connectivity between products, task automation will get convenient as a result of product design simplification.

Empowering Consumers

Consumers are progressively enjoying more power over products than was ever previously possible. For example, you can lock your garage door, if you forgot to do it when leaving while sitting in your office using your smartphone.

Influencing Consumer Behavior

Consumer behavior is about to witness an unbelievable shift after internet of things gets mainstream. Connectivity of products will increase the reliance of an average user on electronic devices. After this revolution, more people will use their mobile to switch off the garage door from a distance or turn off appliances when they are not around them.

Functionality ruins supreme in product designs

Fancy designs that lack functionality are no longer considered for interior and exterior spaces. One of the changed behavior is the choice of optimized product display. Luckily, some of the brands have already paid attention to this overlooked detail. The products are now designed to fit the connectivity offered in the age of internet of things.

Login to the tool, type the keyword, click ‘keyword suggestions’, click “Display keyword suggestions that”, select “are questions”.

2. SerpStat

Type the keyword such as “iphone”, add filter “Special elements in SERP”, click include and finally select “Featured Snippet”.

3. SEMRush

Type the domain, Click organic search, Select featured snippet on right side.

4. Google Search Questions

Simply search a question and explore, “People also ask”.

5. Answer the Public

Visit answer the public, type the keyword in search box & it will provide you with a huge list of questions.

6. Related Searches

At the bottom of search, you can explore more and related questions in “searches related to ‘keyword’.

7. Google Trends

Explore the trendy questions via Google related searches in Google trends.

8. Quora, Yahoo Answers

Search for your question and see the related questions. Select the relevant topic to further refine the searches.

How to optimize for Featured Snippet

Start from on-page Optimization;

1. Schema Markup

The strong signal of higher ranking, thus more chances to get featured in answer boxes.

2. Content Optimization

Create targeted & high-quality content with comprehensive answers.

3. Paragraphs

Answer the query in a short summary within 40-50 words and use in <p> tag.

4. Tables

Complicated/statistical stuff must be presented in tabular form and use the <table> tag.

5. Lists/ Steps

Maximize headings in bullets form & mark-up the main heading by (H1) with subheadings tags (H2, H3).

Is it necessary to Rank Higher?

YES. Ahrefs study shows, 99.58% times Google Features the websites those rank on the first page.

Link Building & Anchor Texts

Create links with the selected question as an anchor text.

Securing the Current Snippets

Check current snippets via SEM rush or other tools and you might be already featured in Google. Secure IT!!

If you really want to get your website in Google featured Snippet contact us to get started.

https://www.youtube.com/watch?v=yKbE-cFMLcg&t=3s

The future is all about

‘Ranking Zero”