Latest Blogs
Mobile App Development, Web Development
Afnan Ali
Apr 01, 2025
Web and Mobile App Development in Abu Dhabi – Complete Guide 2025
Read More...
Android Vs iOS – The Choice Of Mobile Application Dev...
For startups and business owners working on mobile application development around the world, the number one question on their mind is which platform should I choose. Android vs iOS has taken the center-stage as Microsoft and other platforms are not considered by majority of the population. If you are new to mobile app development, you need to get informed on certain stats. This will enable you to take an informed decision on the choice of platform for the mobile app.
Allow us to begin with a piece of universal context. Research confirmed that in 2015 the worldwide phone shipments were around 1.44 billion devices, with a boom of 12% from closing. This figure is mounting as nowadays all consumers are looking ahead to shop for an Android or an iOS cellphone.
Android remains undefeated and emerges as the most used operating system because more brands use android system in comparison to iOS where the only stakeholder is Apple. This might shift your decision in the favor of Android but there are more factors to give a nuanced explanation for this choice.
However, we’re making this even simpler for you. Here are the top 4 deciding factos to narrow down your choice for Android or iOS platform.
Android has been fairly successful in emerging markets of Asia, Africa and South America. iOS alternatively focuses on top rate clients and markets like North America and Western Europe.
Looking into information on the operation device utilization by international locations, we will see that most of the countries use Android instead of iOS despite the fact that we communicate approximately top class markets. To provide you an insight here are a number of the nations that we took into attention to look if you have to build on Android or iOS first.
Have you planned to monetize your app? Your modus operandi could be paid app advertising or an in-app purchase. Now here comes some stats to prove the dominance of iOS. Take note that iOS gets at least 45% more revenue than Android for in-app purchases. They have also defined consumer behavior as well because Apple users are 10% more likely to opt for an in-app purchase than their counterpart android users. Apple is successful with its niche targeting since its consumers have a spending strength 5 times higher than Android users.
Does that shift your opinion towards iOS? Perhaps this will convince you.
You can go for iOS application development also because its consumers are more likely to shop from their cellphone. This consumers with spending power also tend to be short on time. Hence they prefer shopping from mobile and contribute a good chunk of revenue to m-commerce. 23% of iOS users shop from their mobile while 17% of Android users tend to mobile shoppers.
With android application development, the charges tend to get higher in some places whereas others will charge more for iOS application development. The bottom line is that there is rarely any certainty when it comes to pricing. But that genuinely relies upon your mobile development associate. As an example, we at Arpatech have the equal pricing for Android and iOS application development, as we trust it’s our activity to parent out generation without making our clients pay more due to the fact one platform is a bit extra complex than the opposite.
A very last idea on the iOS versus Android battle
As a quick end here: all of these principal mbile operating systems have their very own benefits and drawbacks. Android targets a wide range of consumers whereas Apple has a more engaged and loyal audience that enjoys better customer satisfaction. Sooner or later, what you necessarily want to do so that you can take an awesome selection to begin with is to judge your audience perfectly, apprehend how you need your app customers to apply your product and anticipate what the next improvement step will be for you after you proven a marketplace want and got some preliminary traction. Without these objective factors for decision making, your choice between Android and iOS could be biased.
Saima Naz
Nov 20, 2018
5 Stress Management Tips for Digital Marketers
Professional Stress is inevitable. Everyone, whether working in digital marketing or any other field, has had to endure stress at some point in their career. Being a digital marketer, I naturally empathize with my fellow professionals who are constantly barraged with a variety of intense and time sensitive tasks in the modern day and age.
This kind of emphasis on digital marketing and the ensuing stress on marketers is not surprising considering one third of the CMOs believe that digital will account for 75% of total marketing budget in the coming years. Thus, the expectations from digital marketers are all-high.
The difference between the most successful digital marketers and the rest is the way they are able to avoid unnecessary stress by managing their time and work.
Here are five ways digital marketers can cope with work-related stress.
It is pretty easy to lose yourself in the frenzy of different digital marketing tasks, especially if you are in a managerial position. After all, you have to take care of content development and social media branding, handle all kinds of SEO, PPC, social media, email marketing campaigns, and also stay on the same page as sales and upper level staff.
If you happen to be facing these problems then you must restructure and update the way you do things.
Use only one comprehensive analytics tool instead of juggling multiple at the same time. Have a solid content development process, plan and schedule special media and blog posts in advance and organize your SEO, PPC, social media and email marketing campaigns ahead of time.
Assign different aspects of the task to separate teams, comprising of few but capable members and if you can, try using those all-in-one marketing platforms that companies like HubSpot, Moz, SEM rush, and many others offer and see your work get easier.
According to the study published last year, most marketers think that bad work processes are hurting results and as much as 36% of the marketers are late in completing their work at least twice a week due to delayed approvals and clumsy communication channels.
An effective solution then, is to use a credible management software or workflow system which allows for streamlined communication where every member of the team – from the boss to the intern – is on the same platform.
Using one agreed-upon communication tool will dramatically decrease the number of emails your team has to send, reply to, and read every day. Raven Tools were sending 75% less emails about their blog posts after implementing a task-based workflow instead of relying on emails.
Increased cohesiveness between the sales and marketing departments of a company goes a long way towards relieving work-related stress and pressure from digital marketers. McAfee, the renowned computer security company, achieved that by implementing a marketing automation system to help out the marketing and sales teams. The result was a 4% increase in lead conversion along with a new found cohesiveness between marketing and sales.
You could be implementing marketing automation for your email marketing campaigns, drip campaign, and lead scoring & nurturing campaigns, in order to improve your professional performance, make your life easier, and avoid stress as much as possible.
One caveat however, the use of a marketing automation software is only recommended when you already generate a lot of leads because if you don’t, your attention should rather be on generating leads instead of getting ahead of yourself with the use of marketing automation.
It is not enough to complete all your marketing tasks. Marketers also have to track and analyze their every single effort and measure their efficiency and effectiveness. Any digital marketer who is held accountable for the performance of every single one of his/her social media post, is under an immense pressure and is probably getting insufficient sleep every night.
In such circumstances, businesses and specially startups, need to set smaller and specific goals that have a realistic chance of getting completed. You can have lofty goals if you want and if you complete them, all the better, but not being able to achieve those benchmarks will leave you frustrated and you will have to reinvent all your plans.
It is never a great idea for digital marketers to take on the challenges at all the fronts simultaneously. Content, SEO, email, social media, PPC, and other areas of digital marketing are better handled when prioritized in the form of timely and specific goals.
As important as any other thing you will do in your life, remember to take breaks and recharge your batteries. They are not a waste of time rather a way for you to reinvent yourself. Scientists have routinely estimated that taking breaks at work increases productivity and helps a person remain focused on a task for a long time, also it keeps you from getting bored which is really important not just for a digital marketer but any professional. Get help of professional digital marketing company at best prices.
You should try taking a few small breaks other than the lunch break and schedule them in a way that stimulates your brain process and are convenient for you. Of course, if you take too many breaks, your work will suffer so it is important to maintain a balance.
Saima Naz
Oct 30, 2018
7 Benefits of PHP Development
Hypertext Preprocessor (or simply PHP) Development is honestly gaining reputation in web development arena. There are no second thoughts about the possibility that PHP software development is the most advanced and agile system deployed these days for developing precise and dynamic websites. It caters to any type of enterprise website.
Functionalities that may be integrated into the website ought to be smooth. All the requirements of the diverse customers can be catered to if an internet site is created by a professional php developer.
It’s far truly the most favorite aspect the builders today would like to broaden the customized websites for their clients. This is because there are many advantages of the use of PHP- Preprocessor Hypertext. It’s called a server-side scripting language that’s extremely flexible and offers the wonderful energy to the internet builders for making almost any form of website and to cater to the desires of any sort of enterprise website necessities.
Benefits of Laravel php internet development in growing websites are as following:
With using personal home page framework, it becomes extraordinarily clean to apply authentication and for the authorization of good judgment to assets. It is that obvious simplicity and hassle-free technique that makes this way of developing complex websites the ideal solution for web owners around the world.
Laravel Hypertext Preprocessor affords a top-notch platform for sending in-app mails to the people via a cloud-primarily based or a neighborhood service. This is executed via the very well-known SwiftMailer Library. Further to sending mails, Laravel personal home page internet improvement gives support to ship notifications via very dynamic channels like Slack and so forth.
An internet app is absolutely secured whilst it’s miles advanced with the aid of a professional php development incorporation. While an internet app is created the usage of Laravel Hypertext Preprocessor, it’s miles obvious that the dangers gets into the app on their personal like square injection, forgery as well as scripting. Laravel in itself is absolutely secure to use and it’s safety fence is very tight, no doubts on that!
It means that there may be an incredible support for diverse and powerful effective log handlers. It means first rate for errors and exception managing while the personal home page utility development is in method while the PHP developers are creating the web apps for their customers.
Along side the above principal and technical advantages, there’s a key advantage that the web apps created with php are incredibly dynamic and top-notch. Even very complex websites can be created with a lot ease and much less effort whilst a developer deploys personal home page framework for the internet site development.
It doesn’t take a long time to get started with php as the gaining knowledge of curve is easy with regards to gaining knowledge of php improvement. It doesn’t take plenty investment at the part of the developer and is very low-priced for the clients also. It has all the functions and the web sites with remarkable functionalities may be created with php software improvement.
PHP is an open-supply website development framework. It means that a combination of programming languages may be used along with this last programming language to create customized php websites for the customers in a totally quick span of time.
Because the truth that the personal home page internet developers can get without problems commenced with internet site improvement in a few minutes and that too without any funding. It matters that web sites may be created at very cheap costs for the clients by using the php builders which makes it the most preferred programming language of all instances.
Because of the recognition of PHP, there may be a large pool of gifted developers who’re experts in the language. One will by no means face any issues regarding to that. Whether or not it’s the consumer or the developer, in case of any hurdle, you may take assist of the community very appropriately on line or offline!
Saima Naz
Oct 26, 2018
FTE Model Benefits Over Hour-Based System
One of the important components of correct resource control is the use of the right metric to completely aid availability and utilization. Yet, it is without difficulty one of the most disregarded factors. As an example, metrics used to calibrate challenge hours and body of workers are very specific and tend to differ from each other. This makes it nearly not possible to be accurate even as making plans beforehand, especially for useful resource allocation.
Introduced to this are the hassles of not properly having a standardized procedure to collate work hours put in by part-timers and complete-timers. This turns into a popular incapability to forecast the sources needed for an upcoming venture because the manner is infrequently standardized enough to head beyond a ‘guesstimation’ that spreadsheet figures conjure up.
But if you hate erroneous measurements as plenty as we do, you have to be convinced that there are ways to count full time and full-time equivalent employees. So right here is how you could deliver aid measurement for the threshold of accuracy!
FTE hours are the hours labored by way of one worker on a full-time job. It is broadly used to convert the hours labored via several personnel into the hours worked by full-time employees. On an annual basis, an FTE reminder is taken into consideration to be 2,080 hours, that’s calculated as 8 hours per day, five days every week.
In simpler phrases, FTE is a unified degree for personnel to be counted in addition to venture hours. When you mention the FTE, it’s a comprehensive measure of the imminent work, in addition to the variety of human beings you intend to allocate onto the assignment. All at once, the confusion revolving hours and headcount is solved.
This may create wonders in organizing the requirements of big projects that tip in the direction of being very widespread for normal hourly calculations, normally as within the case of software development tasks. Also due to the fact the industry tends to lease contractors on a completely large scale and has tasks spanning months. Commonly, this pushes them to hire extra or locate contracts expiring mid-task.
However, FTE solves quite a few such confusions. If a protection undertaking is slated for 300 hours of labor, you can equate it to seven and a half sources running on it full time, for five days. You can rent 7 complete-timers and one component-timer or diversify as consistent with your wishes. As the challenge technique scales up, so can start equating FTE, thereby making it correct and compact.
In addition, FTE in assignment management is a high-quality degree for long-term plans as it lets in for clearer forecasting plans. When you have a group of pipeline initiatives and are looking to make tentative however clear coaching for the future of your project useful resource management cycle, it’s far easier to draw conclusions in phrases of FTE assets.
Now how to measure the hours is our next question. The standard hours of labor for employees are typically both 8 hours a day (40 hours a week) or seven and a half hours a day (37.5 hours a week). Each enterprise clocks them for commercial enterprise as well as operational reasons and it’s makes the most traditional metric.
While it isn’t always course-breaking or novel, what takes it aside and makes it applicable in the day and age of sophisticated metrics, is the convenience with which small, barely unstable tasks may be measured, as in the case of consultation and Auditing related jobs.
For example, whilst projects are shorter however man or woman uses resource’s cost is to be accounted beneath ‘billable’ onsite hours, clocked hours are of brilliant help. Together with saving a number of times for the bills crew, billable hours are easily a degree that helps you to set budgets for a similar project in the destiny, and allows reduce corners by means of letting you choose cheaper assets for onsite tasks.
Further, clocking hours as it should be bringing in obvious advantages on your mission aid management unit, in phrases of measuring task duration, aid compensation packages among different functional components.
You could pick to both use hours or FTE primarily based for your particular assignment requirement. The achievement of accurate forecasting is as a great deal approximately choosing the suitable metric as lots as it’s miles about the process accompanied.
Did these simple, yet sophisticated measures help you get correct useful resource estimates?
Saima Naz
Oct 18, 2018
Magento Features that Transformed the e-Commerce Landsc...
Since its inception in 2008, Magento has grown dramatically. In essence, Magento is an ecosystem developed according to the shifting market demands. It takes into account what a merchant needs from an ecommerce software and offers them opportunities to expand the business with low cost of ownership.
Besides that, the upgraded version of Magento 2.2 offers B2C and B2B functionality that continues to push the boundaries of ecommerce platforms. As a result, Forrester has named Magento a leader in B2B market.
Mark Lavelle, the CEO of Magento further elaborates their revamped product line and accomplishments on Open Source Magento as follows:
“We continue to provide and contribute very heavily to Open Source. The community, the ecosystem around Magento is a key advantage for us in the market. It’s what our clients love about us, the diversity of solution implementation and technology integrations they get from Magento. We have over 265,000 developers across the world. We have 300 solution providers that we certify, and thousands of technology partners that integrate with Magento. That’s a very vibrant economy.”
Magento highlighted the possibility of expansion from traditional e-commerce that was previously unheard of.
Multi-vendor marketplace
This feature allows the conversion of a simple e-store into a marketplace that offers various sellers including Amazon, eBay, Walmart and more. Multi-vendor marketplace is gaining popularity because it can create multiple shops to sell products that can reach lots of customers. Do you wish to convert your e-store into a multi-seller shopping platform?
With the announcement of next generation open source digital commerce platform, brands, retailers and businesses in B2B and B2C are delivering an exceptional omni-channel shopping experience. Without further ado, let’s check out the features of Magento that make this possible.
For an avid online shopper, there is a good chance of stumbling upon a Magento based online store. Over 220,000 active websites are currently running on Magento and this number is going to increase. In fact, it won’t be wrong to say that present day commerce is impossible without Magento. What are your thoughts on the matter?
Saima Naz
Aug 7, 2018
Stay connected with us to receive the latest information, updates, and insights from our world of innovation.
By entering your email address you will receive promotional updates.
© 2025 ARPATECH (ADVANCED RESEARCH PROJECTS & TECHNOLOGY)
