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Ramsha Khan
May 19, 2026
In-House vs. Managed SOC: A CISO’s Decision Framework for Your Business in 2026
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IT Outsourcing Pricing Models and Strategies for 2026
As businesses deal with economic challenges, shortages of skilled workers, and rapid technological changes, IT outsourcing has grown into an essential business strategy rather than just a tool for reducing expenses. Whether you’re a startup looking to expand or a large organization managing intricate systems, understanding how IT staff augmentation services are priced is one of the most important decisions you’ll make before signing any vendor agreement.
Get it wrong, and you end up overpaying for underperformance, or locking yourself into a model that doesn’t fit how your project actually works.
But if you get it right, you access the world-class talent, predictable costs, and faster delivery.
In this blog, we’ll cover:
IT outsourcing revolves around assigning IT functions and responsibilities to a third-party service provider, such as software development, infrastructure management, cybersecurity, help desk support, and cloud services, to an external service provider. Rather than maintaining an entirely in-house team, organizations partner with IT outsourcing companies to access specialized skills, reduce overhead, and improve operational efficiency.
According to Statista, the global IT outsourcing market is projected to reach $812 billion by 2029, driven by the growing demand for cloud infrastructure, cybersecurity, and specialized development talent across every major industry.
IT outsourcing is no longer something only large enterprises do. Startups, mid-sized businesses, and even solo founders are using it to do more than their size would normally allow, accessing talent and infrastructure that would otherwise be completely out of reach. The model has matured significantly, and in 2026, the question is no longer whether to outsource, but how to do it in a way that genuinely drives results for your business.

Before selecting a pricing model, it’s important to understand the three primary engagement models based on geography, because where your provider is located directly shapes what you pay and how smoothly the collaboration runs.
Domestic outsourcing means working with a service provider located within your own country. It offers seamless communication and cultural alignment, but comes at the highest cost. For businesses where compliance, data residency, or real-time collaboration are non-negotiable, onshore IT outsourcing is often worth the premium.
By working with providers in countries like India or the Philippines, offshore outsourcing enables businesses to significantly cut costs, with savings often falling between 50% and 70% lower than local rates. The tradeoff is managing time zone differences, language barriers, and occasional cultural gaps that can slow things down if not handled proactively. See how distributed execution was managed effectively in Arpatech’s OT systems on edge nodes engagement, where offshore collaboration was central to delivery.
Nearshore IT outsourcing provides a balanced solution by partnering with firms in neighboring countries. Cost savings typically range from 30% to 50% compared to domestic rates, and with overlapping time zones and a closer cultural fit, it tends to work particularly well for agile development teams that need daily touchpoints and fast feedback loops.
Choosing the right pricing model matters just as much as finding the right outsourcing partner. Here are the most commonly used models in 2026
The fixed price model establishes a mutually agreed-upon cost between the client and the provider for a specific set of deliverables. The entire project cost is established up front, and you know exactly what you will pay, before a single line of code is written. The total price depends on project scope but typically ranges from $10,000 for small projects to $500,000+ for large implementations, with payment usually structured in milestones.
This model is most effective for projects with a well-defined scope and requirements that are unlikely to change. However, any changes to the agreed scope will typically result in additional costs through change orders.
The time and materials model means you pay for the actual hours worked and resources consumed, with the provider billing you on a regular basis, usually monthly. While this model offers great flexibility and is ideal for projects where requirements are likely to evolve, it does place more financial responsibility on the client since costs can shift with scope changes and project complexity. It pairs well with agile delivery, where sprints are planned iteratively rather than defined all at once.
The dedicated team model was initially designed for long-term collaboration, but recent trends show it can also help organizations scale efficiently while keeping IT outsourcing costs manageable. You get a fully integrated remote team that works exclusively on your product, developers, QA engineers, designers, and project leads, operating as a seamless extension of your internal workforce. It’s best suited for ongoing product development or businesses that need consistent, high-output delivery over an extended period. Take a look at how this played out in Arpatech’s digital twin management case study, where a dedicated team structure was key to hitting complex technical milestones.
Built on a subscription-based structure, the managed services model delivers ongoing IT support with consistent and predictable pricing. A provider takes complete ownership of defined IT functions, like network security, cloud infrastructure, or help desk operations, billing a flat monthly fee while staying focused on prevention and optimization rather than simply addressing issues after they occur. This is one of the most popular models for businesses that want to hand off operational IT entirely and focus internal energy on growth. Explore how Arpatech’s IT help desk support services keep businesses running without the overhead of an in-house IT department.
For small and medium businesses that need dependable IT support without the complexity of negotiating custom contracts, per-user pricing keeps costs clear and manageable. Rates typically fall between $100 and $250 per user per month, with very few hidden fees. It scales naturally as your team grows, making it a practical starting point for businesses that are still figuring out their long-term IT needs.
Newer IT outsourcing pricing structures like gain-sharing agreements, results-based contracts, and shared risk-reward arrangements are becoming more common in 2026. These models bring vendors and clients closer together by tying compensation directly to outcomes, encouraging genuine collaboration and mutual accountability rather than just billing for hours. For businesses undertaking high-stakes digital transformation, this model can be a powerful alignment tool.
Several variables determine how much IT outsourcing will cost your organization:
Geography is the single biggest factor in IT outsourcing costs. The same developer role costs dramatically different amounts across regions due to labor markets, cost of living, currency exchange rates, and local competition. Eastern Europe and Southeast Asia consistently offer strong value without compromising on technical quality.
Labor accounts for the largest share of IT service outsourcing costs. The level of expertise, size of the team, and location directly impact rates. Senior architects and security specialists will always cost more, while mid-level developers in cost-competitive regions can deliver exceptional output at a much lower cost than hiring locally.
Licensing fees, cloud infrastructure, development tools, and security platforms are cost drivers that quietly but consistently influence IT outsourcing pricing over time. Always make clear from the beginning which tools are included in the engagement and which you’ll need to manage outside the agreement.
Compliance standards like GDPR, SOC 2, and HIPAA push outsourcing vendors to follow strict processes and secure DevOps practices. These added layers of oversight directly influence offshore software development costs, as they demand specialized talent and purpose-built tooling. For businesses in regulated industries: healthcare, fintech, legal, this is a non-negotiable line item. See how compliance-driven delivery was handled in Arpatech’s environmental management organization case study.
When continuous support is part of the agreement, recurring costs tend to rise. This directly affects managed IT services pricing for both small businesses watching their budgets and enterprises managing large-scale IT planning. Be specific about SLAs and response time expectations before contracts are signed.
Understanding what different IT services outsourcing categories actually cost helps you budget more accurately and avoid surprises mid-engagement.
There is more to IT outsourcing than just saving money. IT outsourcing in 2026 is really about making smart, informed decisions that line up with your business goals, risk appetite, and growth ambitions. Organizations that take the time to understand their pricing options, choose the right engagement model, and work with trusted IT outsourcing company are far better positioned to drive value while keeping their operations secure and efficient.
Whether you’re exploring IT outsourcing services for the first time or renegotiating an existing vendor relationship, the right model, matched to the right partner, makes all the difference. Get in touch with a specialist and let’s figure out what works best for where you want to take your business.
IT outsourcing costs differ based on the scope of services, industry, and location of your provider. Generally, costs range from $80 to $500 per user per month, with some comprehensive solutions exceeding $1,000 per user.
Basic help desk support will naturally cost less than full infrastructure management or cybersecurity services, and providers in Eastern Europe or Southeast Asia will be more cost-effective than those in North America or Western Europe. The best way to get accurate figures is to outline your requirements and request proposals from multiple vendors.
Umair Ahmed
Jul 25, 2019
Silicon Valley’s Tech Giants Unite to Make WiFi Conne...
Technology greats of the Silicon Valley have apparently united to make WiFi connectivity easier and more effective in the future.
It’s reported that the group has come up with the inkling of a new WiFi bandwidth for 6GHz before the Federal Communications Commission.
The new WiFi band, it is thought, will bring new, unfailing connectivity for numerous types of devices including AR/VR headsets, smartphones, laptops, tablets and more.
“As detailed in the slide presentation, we explained that VLP operations in the 6 GHz band operating without Automated Frequency Coordination (“AFC”) at 14 dBm EIRP, or -5 dBm/MHz radiated Power Spectral Density (“PSD”), would present no real-world risk of harmful interference to licensed FS operations,” mentioned the accompanying letter sent to FCC Secretary Marlene Dortch.
Apple and Google are supporting 6GHz WiFi because they can use it for their smartphones, AR/VR headset, virtual assistant-based car infotainment system, and other devices that can use the same band.
The advent of this new band may improve the use of 5tG connectivity in smartphones, which FCC is yet to confirm.
It’s also stated that this technology could also bring peer-to-peer connectivity between vehicles, which may help avoid crashes between self-driving cars in the future, a project on which Apple seems to be working on.
Saima Naz
Jul 25, 2019
How to Make Shipping Easier with MageWorx Magento 2 Ext...
Online retailers operating their stores on Magento 2 may experience some difficulties when choosing to customize shipping methods and set advanced rules for order delivery. The default Magento 2 functionality is restricted when it comes to setting complex rules and restrictions and generating shipping carriers and methods at different rates.
High shipping expenses have a negative impact on customer purchase decisions, so optimizing shipping processes becomes one of the primary issues for e-commerce store owners. Fortunately, by installing the suitable third-party module, you can extend the out-of-the-box toolset on your Magento 2 site.
The extension enables users to create highly tailored shipping strategies by configuring an infinite amount of shipping carriers and methods. It comes with some conditions to restrict certain shipping options and create rules that are in line with business strategy. Let’s take a closer look at its features.
Magento 2 facilitates assigning only one set of table rates per shipping method. With MageWorx’s Shipping Table Rates, you can upload a list of your shipping rates and relate them to default and custom shipping techniques and carriers. The extension allows you to generate individual rates for chosen shipping providers. In addition, the configurations of the module allow users to prioritize table rates, conceal shipping options with no available rates, and show different costs depending on the view of the store. Moreover, the sophisticated shipping options module Magento 2 can override the importance of the estimated delivery time specified in a shipping method. You will, therefore, provide your customers with the precise date and time of delivery of their order.
As for the calculation choices of delivery rates, it is possible to substitute or alter the default method price with the MageWorx extension. This allows you to overwrite the original shipping cost, surcharge the designated sum to the original value, or set a shipping discount by deducting from the rate of the method.
The Magento 2 module also allows changing default prices using fixed or percent amount of surcharge and discount.
Furthermore, the Magento 2 table rates module offers users with advanced conditions for configuring customized shipping rates. Using the extension settings, you can calculate the exact shipping cost based on the delivery address in accordance with the following parameters:
As for the delivery destination, the module enables the targeting of a customer’s geographic location by specifying a postal or zip code in addition to choosing a shipping country and region. The feature of the Shipping Table Rates extension allows store owners to leverage advanced validation based on a specific postal code or postcode list, as well as the range of zip codes. Thus, you can activate shipping rates depending on the destination of the order, thus avoiding fees for correcting the delivery address and providing unique pricing for shipments to particular locations.
It is also important to note that in relation to numerical postal / zip codes prevalent in most countries, MageWorx Shipping Table Rates supports alphanumeric postcodes. This kind of codes is used in countries such as the United Kingdom, the Netherlands, Canada, Ireland, and others. So, if you deliver your products to these locations, the Magento 2 module offers the necessary features to set the suitable zip code format.
Another useful feature of the Shipping Table Rates extension is the functionality of import/export. The module offers the capacity to readily transfer shipping-related data from other sources, such as from your other website. It allows you to handle and analyze all your shipping charges from one place conveniently and edit information manually when necessary. You can also import a CSV file with existing table rates and assign it to any shipping method or carrier depending on your business requirements.
MageWorx shipping suite is a robust Magento extension that offers an extensive set of tools to modify Magento 2 shipping integration options and create custom shipping, methods, and rates. MageWorx enables merchants to create custom shipping carriers. By using this module’s advanced shipping conditions, you can extend your delivery choices and limit specific shipping options as your business strategy needs. Thus, you can streamline Magento shipping extension management in your web store and provide more convenient delivery and reasonable shipping costs for your customers.
Saima Naz
Jul 24, 2019
Invested $1 Billion by Microsoft In OpenAI for Supercom...
Dollar 1 billion has been invested by Microsoft in OpenAI, reaching a multiyear deal with the artificial intelligence research startup to mutually grow new supercomputing tech. OpenAI will run its services on Microsoft’s Azure cloud computing platform.
Launched in 2015, San Francisco-based OpenAI has frequently highlighted its focus on the moral use of artificial intelligence that “benefits all of humanity.” Microsoft and OpenAI said that artificial intelligence should be used to resolve presently obdurate problems such as the global climate crisis.
Microsoft CEO Satya Nadella said in a statement: “AI is one of the most transformative technologies of our time and has the potential to help solve many of our world’s most pressing challenges.” “By bringing together OpenAI’s breakthrough technology with new Azure AI supercomputing technologies, our ambition is to democratize AI — while always keeping AI safety front and center — so everyone can benefit.”
OpenAI, which has a unique structure, is supported by leading tech leaders such as Elon Musk, CEO of Tesla and SpaceX, and Peter Thiel, a venture capitalist, co-founder of PayPal and a Facebook board member. It began as a nonprofit but earlier this year, the nonprofit formed a for-profit company that the nonprofit’s board still controls.
The new partnership with Microsoft comes at a time when cloud services for OpenAI have allegedly become a noteworthy cost. Microsoft said that OpenAI has been an Azure customer since 2016.
Earlier this year OpenAI offered a glimpse into GPT-2, a AI-powered text generator that focuses on reading comprehension, answering questions and summarizing.
“We are in the process of porting our Rapid project to run on Azure,” an OpenAI representative said. “Rapid is a large-scale reinforcement learning software we’ve been developing for the last few years, and was used to train both our Dota agents and the robotic hand.”
Saima Naz
Jul 24, 2019
Magento 2 Speed Optimization Guide and Reduce Server Re...
Magento 2 is not a lightweight platform. It was designed to serve thousands of customers at once. But you can end up with a website that is a pain to use and an eyesore to look at without proper optimization. Here is the ultimate guide to optimize and boost Magento performance.
Why is a slow Magento store bad? Well, you can tell it’s because users hate wasting their time. Their frustration leads to fewer sales and poor experience. But that isn’t all.
Google also discriminates against slow websites – slow Magento is bad for SEO. If your store takes its nice time to load, Google will notice and rank you below your competition. That generates a dangerous slope. In Google’s results page, a slow website will sink down and down, leading to fewer individuals finding your online business.
Even the most skilled web developers may miss the not-so-obvious settings to increase speed. Slow performance of admin is an awful thing to have. It makes the backend unbearable and sometimes making something as easy as saving a single product provides a troublesome experience.
In this blog post, we’ll offer you ways to improve the efficiency of your Magento store. Please note that it is important that you take a backup before you start working on your Magento website. Nothing is more frustrating than a broken site.
To speed up Magento, it is best to remove unnecessary extensions rather than simply disabling them. If you disable an extension, it will still be in the database. It would not only improve the size of your database (DB), but it also contributes to DB’s reading time. So, keep your approach clear: DELETE it if you don’t need it. Once the unnecessary extension has been deleted, it will decrease the database reading time and help load the Magento admin panel quicker.
One should bear in mind that a fast store is a clean store. We can operationalize the front-end faster by caching and demonstrating only a limited set of products even if we have more than 10,000 items in the back-end, but we can’t escape their wrath. If the number of products continues to increase at the backend, your Magento admin panel may be slower, so it is best to remove unused products because each product would take some resources to slow Magento admin panel. Repeat this activity every few months to maintain the store’s speed.
Reindexing is one of the fundamental reason website administrators experience slow performance while saving a product. The Magento backend begins to reindex whenever you save a product, and since you have a lot of products, it will take some time to complete. This leads to unnecessary delays. Now, we can’t disable reindexing because keeping all products aligned is very important, but we can always disable auto-updates from the admin. Instead, reindexing can be scheduled via shell. Magento offers very powerful CLI tools, so why not use them.

This can be set up via CRON to run somewhere during off-peak times, so the load it causes does not impact visitors.
Database tuning plays a significant role in fine-tuning the performance of the Magento admin board and thus enhance the speed. You may need some expertise for this. It’s not that difficult either, though. You can simply use a tuner script. Once you have downloaded it, you can execute it. It will guide you on the things you need to do.
The cache is very essential as far as any web application is concerned, so a web server does not have to process the same request over and over again. A fair amount of memory and execution time can be saved by using the cache. However, if you don’t clean your cache containers carefully, this gets a little out of control. Magento has distinctive caching methods that use both disk and database to maintain everything clean. It is essential to avoid overloading of the cache folder.

There is another folder, i.e. session, along with cache, which also needs to be cleared. Just like the cache, you need to prevent it from expanding too much.

Sessions are stored in the database (DB) in some instances. You need to truncate the core session table from DB.
Cache tables in the database may also be challenging. So, keeping core cache_% table empty is a good idea. These tables can expand very fast. As a consequence, the database becomes bloated and the output slows down.
To make it simpler, here is a sample PHP script that can help you understand the above-mentioned actions.

Images are a must-have asset for eCommerce businesses, but optimizing and compressing pictures is of utmost significance as it has a direct impact on page weight. The CDN support team at your eCommerce store can assist with this. Otherwise, you can go to the Google PageSpeed server extension.
Implementing Varnish cache is an essential element of your Magento 2 load time optimization method as it can speed up your mobile web loading acceleration more than 25x.
Varnish cache is a fast cache technology that functions as a temporary storage unit which makes a copy of your eCommerce store’s web pages. When a request is sent to make a web page, the application is first directed to the Varnish server. Rendering pages from the Varnish server requires only a few milliseconds, which considerably decreases the load time (time varies depending on the hardware capacity).
Varnish cache can be used as a mechanism for failover, caching inverse HTTP proxy, or load balancer. Using Varnish cache, you can decrease the number of web servers you depend on to support your website and accelerate response time.
All these aforementioned steps are an apt guide on how to optimize the performance of your Magento 2 eCommerce.
Identifying and solving bottlenecks will create an enormous difference in the processing of your data. Using full-page cache and varnish will also enhance the speed of your website and boost HTTP traffic. You should always use Magento on your live server’s production mode, no excuses. Use minification to reduce the size of CSS and JS files, a smaller file will both download quicker and use less bandwidth.
Allow flat tables to minimize requests for databases and enhance response time for databases. Use Magento 2 speed optimization extension, optimize your images and, if possible, use a CDN. Set indexers to be updated on the schedule and allow Magento CRON.
Saima Naz
Jul 23, 2019
Google’s Project Dragonfly ‘Terminated̵...
A company executive has said that Google’s contentious plan to unveil a censored search engine in China has been terminated.
Although the project was reported to have stopped late last year, there were rumors that it still remained active.
Google executive Karan Bhatia said: “We have terminated Project Dragonfly.” A spokesman for the company later verified that Google was not considering launching search in China with no work being done in that regard.
Google’s model Chinese search engine had previously been branded “disturbing” by one former employee.
Dragonfly had drawn censure as a possible means through which Chinese authorities could expurgate web content and screen citizens’ behavior online.
In late 2018, Google appeared disinclined to confirm that the development of the search engine had been totally stopped, notwithstanding rising pressure on the firm.
Chief executive Sundar Pichai told the US House Judiciary Committee in December that work on Dragonfly at that point was “limited”.
As per documents secured by investigative news site The Intercept, Dragonfly was launched as a company project in the spring of 2017.
Saima Naz
Jul 23, 2019
How to Build a Budget Friendly Android App for Your Res...
Food delivery apps are a new rage. They function as a platform for collaboration between restaurants and customers. More and more food-based startups are in need of food delivery apps today.
Not only for the purpose of creating an app for your own sake, the mobile app sector is currently a massive revenue-giving area and food start-ups are all increasing daily with each of them requiring at least one app for a single platform with most of them targeting various platforms such as Android, iOS, Windows and more.
Here, we will provide you a complete guide on food delivery app development with all the details of food delivery apps.
There are so many things you need to do before you begin developing food delivery apps. You should keep track of a lot of stuff from the instruction set to the procedure. The development of the food ordering android app includes a lot of measures that must be performed perfectly. The method can be tough and tricky if you start from scratch. But developing an app from scratch will actually help you create the app you want for the restaurant. With the interface you want, you can develop a fully personalized app.
The good news here is that you don’t have to fight a lot when you’re creating an app. The app’s basics and fundamentals are similar, and you just need to take some basic stuff into account when building the app.
You must be confused about choosing a fixed price or hourly rate to pay developers. You can employ the finest mobile app development company that can make your dream come true.
Certainly, pricing is the primary thing to decide before continuing with stuff as far as food delivery applications are concerned. Any restaurant android app development cost will greatly depend on the specifications it has. Also, development partner will also impact your mobile application development costs.
These are the variables that influence pricing while creating a mobile app. Here are the significant factors that influence the price of developing mobile apps. You have to keep these points in mind while building a mobile application.
Developing an app for a particular operating system will lower the cost. The app-building system Bring Your Own Device (BYOD) will greatly impact pricing. You have to develop an app that operates perfectly across different operating systems and consumes a fortune.
This is one of the main constraints. The native app is OS-centric and costs a little bit more but offers incredible customer experience. While the web app is accessible at a cheaper price, the user experience is not as pleasant as the native app. You can first opt for a web app and then switch to the native one if you’re on a tight budget.
There are some applications that require user authentication or authorization. Such applications will cost a little more than the usual amount. It relies entirely on your requirement to go with such apps or not.
Official distribution channels like the Google Play store will charge $100 as the price of licensing developers. You have to be prepared to pay that amount because it’s something you can’t avoid. Before deploying it, the hosting company will check whether the applications fulfill all the demands or not.
Add-ons like integration with social media applications, buying in-app will cost you a little more.

Although, nowadays apps are used by majority 9of the people since everyone loves doing everything while staying in their comfort zones but usually, apps usage is seen among individuals having a busy lifestyle. Whether they are professionals, students, working-class. So keep them as your primary target.
It is always smart to do your research first. So, before you set out to make your product, study your competitors, check on their weaknesses. Also, observe what makes their apps a success. But remember, food delivery applications are not about being copycats, but rather about innovating. Do research beforehand so that you don’t have to make any modifications later on. See their features, the services they provide, and what makes them different from others when it comes to designing food apps. For example, if you are looking for a sample business plan for tiffin services, you need to understand the magnitude of the online food ordering system project.
People who order from delivery apps look to be in their comfort zone, so your app requires to be easy to navigate and easy to customize according to user needs. A sleek design and an introductory tour that can help people find their way the first time around for your food apps helps.
We have listed some of the primary features for your food app development experts that you should remember to include other than those you already have in your mind.
This method should be fast and straightforward. Moreover, the app should provide an opportunity to specify any meal’s content. People may have distinct food preferences and intolerances, so offer them the possibility to customize a meal. A list of search categories and customization options will make the ordering process much more convenient.
A helpful function for both the customer and the delivery staff. It enables clients to find neighboring restaurants and at the same time makes the logistics system clearer for carriers.
Every customer likes to monitor the delivery process, so you need to provide this choice. Moreover, such data is also helpful for restaurants as it helps them evaluate the preparation process.
Keep in mind that people want to have preferences for payment systems as well, so your app has to provide several alternatives (internet payment options or cash on delivery, etc.).
Customers must be able to write a review on a restaurant or meal. It encourages you to discover weak points in your services.
Another important feature of any successful app. Inform your customers about their order status, inform them about discounts, and remind them to order a meal if they’re busy.
People like to share their experiences with others, so offer them the ability to do so. In return, you will gain more popularity and increase your audience.
Incentives such as loyalty schemes, discounts and coupons will bring more customers to your business.
This is important for restaurant executives and couriers both. The app should provide a feature to manage orders, update information and interact with other stakeholders.
Any person should be able to check prior orders. Here the reorder choice can be very useful. At the same time, restaurants must have access to order history as it is important information for analytics.
We’ve described some of the most important features for a food delivery app. Your food delivery app may also have some other features or functionalities which will make it exclusive.
Saima Naz
Jul 22, 2019
Google Updates Maverick: Its Search Ranking Algorithm T...
Something really exciting is going on at Google. For the third time in just one week, Google has once again updated its search ranking algorithm, with many of the tools showing enormous variations in the Google rankings.
Brett Tabke of WebmasterWorld, who termed this update as “Update Maverick”, said it was named in honor of yesterday’s Top Gun trailer release, as this update appears slightly furtive and detailed. Nevertheless, all the key algorithm tools are reporting an update has happened.
Bret said that he is not a huge fan of naming an update for a movie, and would have preferred something around the 50th anniversary of the moon landing but “Google had their opportunity to name it and they didn’t get back to me after numerous attempts.”
Some of the tools realtime screenshots:

Source: https://algoroo.com

Source: https://www.advancedwebranking.com/google-algorithm-changes

Source: https://www.semrush.com/sensor

Source: https://serpmetrics.com/flux
Saima Naz
Jul 22, 2019
How Blockchain Technology is Altering the Social Media ...
The term Blockchain has become a prevalent part of human vocabulary over the previous year. It initially started as the tech behind cryptocurrency transfers and exchanges but is now spreading into thousands of other sectors.
It’s safe and reliable nature makes it a strong way for businesses to record financial transactions and provide a more equal playing field for buyers and sellers.
But how does this equate into the fast-changing and addictive world of social media? Can blockchain’s manipulative opportunities work for social media? How does blockchain work for social media?
Think of the first thing you do in the morning when your alarm wakes you up. If you automatically reach your phone and scroll through your latest notifications, you’re not alone. For most individuals, this is the go-to-morning activity.
Our thumbs wander to Facebook or Instagram or Twitter icon before we even opened our eyes appropriately. And, fortunately, for those of us who’s first moments of the day are dictated by who said what to us where, most social media channels are free to use.
Let me rephrase this: they are free to use in the monetary sense. We pay for them in other ways; with our data and, eventually, with our identities. That’s where it all receives a little Black Mirror.
Blockchain can be seen as an extremely secure digital ledger (think spreadsheet) that lives on a global computer network and allows peer-to-peer transactions to take place. This network enables a group of connected computers to keep a single ledger instead of getting the data owned by one manager.
There are a variety of blockchain-based systems on the market today. Most frequently, these systems process data by placing it into groups called “blocks” and linking them in a chronological order to form what is called a “chain” that produces a blockchain. Blockchain utilizes mathematical functionalities and code to approve and check transactions before new data can be added to the ledger. Each piece of information must respond to a complicated mathematical problem generated by a cryptographic hash function (a mathematical algorithm) before it can be added. If the answer is right, the data becomes a component of the blockchain; if the answer is inaccurate, a consensus is reached before the data is recorded.
Blockchain technology continues to impact many industries and social media is no exception.
Whether you are an online social media marketer or a company owner who uses social media to reach customers, it is essential that you understand that social media is currently undergoing a drastic change. Blockchain technology is presently disrupting multiple sectors, and social media is likely to encounter the ramifications of this disruption. Businesses using social media to create their brands, such as Twitter and Facebook, will soon understand that all the investment may have been for nothing. When blockchain technology changes, there will be an undeniable upheaval on the platforms used by consumers and businesses along with the means of networking.
If you want to prepare your business for future blockchain-enabled social network marketing, there are certain trends that you need to follow carefully.
Here’s a little elaboration of the current trends. These trends show how blockchain is changing social media:

Rather than marketing their product in social media’s ‘black hole’ and becoming susceptible to fraudulent pay per click or PPC ad impressions, business executives are attracted towards the blockchain technology and smart contracts which enables them to connect with customers with verified identities.

Blockchain technology and cryptocurrency are the future of the social media ecosystem. When a decentralized platform becomes mainstream, social media consumers have the option of platforms from which to network. The potential to earn small amounts of cryptocurrency for online operations may attract users to platforms where contributions to platform development are rewarded. For example, if you consider the amount of time you invest in current social media platforms, then imagine if each post you make will earn you a small amount of bitcoin. This kind of coded social media network is fascinating.

Online fraud is so prevalent that verification has become a need now, whether it is the identity verification or market place verification. Virtual marketplaces are areas that are used to grow specific business needs and to interact with like-minded companies or vendors. As blockchain technology becomes more prominent and mainstream, marketplace verification will improve the growth potential of a company. The ability to market verified vendors or businesses will make marketing simpler as they will understand what you are selling; thus, decreasing all marketing attempts while improving ROI time.

We are witnessing an increasing interest in the cryptocurrency collectible industry, with influencers raising millions of dollars for investor funding. Although for some people it is only a child’s play. But the reality is that cryptocurrency collectible businesses are planning to introduce games on platforms such as Android or iOS. Once submarkets are constructed on top of the crypto-collectible game, the lure of this innovation will become more defined.

If we talk about today’s social media scenarios, it’s simple for posts to get flooded with fake content from spambots. Blockchain technology with its smart contracts can affect the use of fake content. All the future social media networks will have the latest content distribution based on verified information and traceable data spread.
We cannot predict with certainty that blockchain will outdo the current social system, we understand that its uses are vast and useful. If we arrive at a full blockchain-based social mechanism, we will still face difficulties. As consumers, however, we will have more control over our personal data, content, and access to accurate information.
Saima Naz
Jul 21, 2019