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LinkedIn said it’s adding 3 new marketing objectives to Campaign Manager, with the aim of achieving advertising goals. Using Campaign Manager, marketers can now enhance their LinkedIn marketing campaigns for the following objectives:

• Brand awareness: Raise share-of-voice through top of funnel campaigns that charge by impressions.

• Website conversions: Enhance campaigns for precise website actions, like purchases or event registrations.

• Job applicants: Ads can now be created to drive job applications.

In an announcement, the company says: “These new offerings are designed to continue to make it easier to improve key results and better align with your campaign objectives. Early results show it’s working, we’ve seen a 67% lift in customer satisfaction compared to our legacy Campaign Manager experience.”

In addition to this update, LinkedIn is enhancing its click pricing to align with the selected goal. For example, if website visits are the objective, then marketers will only be charged for clicks that go to a landing page on their website.

• Noindex in robots meta tags: Supported both in the HTTP response headers and in HTML, the noindex directive is the most effective way to remove URLs from the index when crawling is allowed.

• 404 and 410 HTTP status codes: Both status codes mean that the page does not exist, which will drop such URLs from Google’s index once they’re crawled and processed.

• Password protection: Unless markup is used to indicate subscription or paywalled content, hiding a page behind a login will generally remove it from Google’s index.

• Disallow in robots.txt: Search engines can only index pages that they know about, so blocking the page from being crawled often means its content won’t be indexed. While the search engine may also index a URL based on links from other pages, without seeing the content itself, we aim to make such pages less visible in the future.

• Search Console Remove URL tool: The tool is a quick and easy method to remove a URL provisionally from Google’s search results.

Google has been looking to change this for years and with regulating the protocol, it can now move forward. Google said it “analyzed the usage of robots.txt rules.” Google focuses on looking at unsupported implementations of the internet draft, such as crawl-delay, nofollow, and noindex. “Since these rules were never documented by Google, naturally, their usage in relation to Googlebot is very low,” Google said. “These mistakes hurt websites’ presence in Google’s search results in ways we don’t think webmasters intended.”

With the unveiling of the new AI-powered Google News a few days ago, Google has drawn support for the standout meta tag and the Editors’ Pick section.

As part of the new Google News, support for Editors’ Picks feeds & the standout meta tag has ended, with more to share on other ways publishers can enhance discernibility in the near future.

There is clearly no reason to continue to do so, as far as those publishers that use these features are concerned. It is also built into the Yoast SEO plugin, and it’s believed that Yoast will be eliminating those features as well.

Launched in September 2011, the standout meta tag came as a way to allow news publishers to highlight articles that are believed to stand above and beyond the rest. Their use was confined to seven times in a seven-day period, so publishers learned to use them frugally.

The Editors’ Pick also launched in 2011, in August, letting publishers who were comprised in this hand-curated system define which stories should be included in that list. This comes just a few months after Google also dropped support for the meta keywords new tag.

Both of these features are not supported in the new version of Google News anymore.

The open-source model will bring more discernibility and elasticity to the growth process by allowing visibility into precisely what the engine team is working on and where the project is going, and by underwriting appreciated new features that will help spearhead Corona to the next level. Other benefits for businesses include the likelihood to obtain a commercial license for source code and modify the engine for specific profitable projects. Corona is a cross-platform framework ideal for rapidly creating apps and cross-platform 2D game development.

Corona Labs will continue to have a devoted team and setup to support our prosperous plugin ecology and infrastructure, as well as to keep up to date with the ever-changing supplies and updates coming from applications stores. Driven by the new open-source model and reinforced by the development of new features and bug fixes will make Corona more community-driven — but not without our help and supervision. Eventually, going open source will provide poise in the future of the engine and an opportunity to grow community involvement in engine development. Most parts of Corona’s code will be open-sourced barring some plugins, the Corona Marketplace, and the build infrastructure. This is not a final or thorough list as the team may open source even more as we move forward.

Licenses

With the object of open source game development, Corona will be dual-licensed under both commercial and open-source licenses. The open-source license is the GNU GPLv3 license, and commercial license will be accessible upon agreement with Corona Labs.

• This does not apply to daily builds and releases. Their license remains unchanged. You can download builds to freely build and distribute your apps as before. The new changes only apply to the source code of the engine which is now available. This is the preferred way to use Corona. It’s what most people will do.

• You can download the Corona source code under the GPLv3 license and build your games and apps, however, those games have to be distributed under the GPLv3 license, i.e you have to make your source available. Games and apps based on the open-source distribution of Corona have to be distributed using the same license (GPLv3).

• You can download the Corona source code, negotiate a commercial license agreement with Corona Labs, and build a version of Corona that has a custom feature. You can then distribute your games and apps without opening your own source.

Which frameworks can be used to develop a cross-platform application?

Xamarin, PhoneGap, Ionic, NativeScript, and React Native are some of the most suitable cross-platform mobile app development frameworks.

Corona SDK Use

Corona SDK has been widely used for a while, with most of the newer apps and games predicated on this SDK. So, the question now is: Is Corona SDK the best mobile game development platform? When apps are made locally, they turn out great but are really costly to yield on more than one platform. As such, this is where Corona SDK comes to your salvage.

Corona for Android

It’s no surprise that many people who want to learn to develop for Android want to start by making a game. And there’s no better way to develop a game by using Android technology.

Which platform is best for game development?

While there are many platforms for game development, such as Unity, AppGameKit, Fusion, and more, the best of the best platform by far is Corona SDK.

Is Corona SDK free?

Yes. The core Corona framework is completely free, including Corona Native which can be used to extend Corona with native languages (C/C++/Obj-C/Java).

Which framework is best for mobile app development?

Of late, mobile app development has gained a lot of traction, with a number of developers trying to cash in on this rewarding field. Nevertheless, the major problem that developers face across streams is the different programming languages and operating systems. And when it comes to evaluating the comparison between such topics there is no best ever.

Pros

Here are the major reasons why developers usually prefer Corona SDK for cross-platform mobile game development:

Write Your Code Once

With Corona SDK, you just need to write your code once, and there it runs on all stages. You might just need restrictive code here and there to make it platform precise. With native apps, the same effort goes in making apps on different platforms, growing the development time and cost.

FPS (Frames Per Seconds)

Corona is known to be ultra-fast with the least lag as compared to other SDKs in the market today. It could even regulate easily to all the screen determinations you require. The fast FPS is certainly advantageous. Usually, with SDKs like Phonegap and ImpactJS, the FPS is too sluggish, making mobile game development a lagging experience.

Emulator

The emulator is really speedy when you compare to your Android emulator. The emulator revives your project as you save a file and makes the development process much faster.

No IDE

This is the main point when it comes to Corona SDK. There is no devoted Corona SDK IDE. It has great plugins for any platform you want to use. It feels great to have all things in one place.

Design

Corona uses several images and music files. With just a line or two of basic coding, you could effortlessly show images or play music. You need a really good designer if you are working with Corona.

Lua

Corona SDK uses Lua, which is known to be quite easy to learn and use.

Cons

Like all SDKs, even Corona SDK has its list of cons. The commonest problem faced by Corona users is that it is quite costly. Another problem is that you do not have a way to integrate native plugins, so it might not be practicable to use Corona for all your applications. Furthermore, it is hard to test your apps developed on Corona on devices. You do not have the option to arrange it on to the device directly. You will have to amass, build, and then install your game on the device each time you want to test.

Therefore, these are some of the main pros and cons of Corona SDK. Simply put, Corona is found to be comparatively easier and more widespread than all other SDKs owing to its features. Developers find it really easy to learn and use it, making it one of the most loved SDKs for game development.

The debate on whether it is the best would not end anytime soon, there’s no doubt it’s one of the best options available.

Conclusion

The gaming industry is one of the largest in the world. It offers hundreds of thousands of people globally and as of 2017, rakes in a revenue of over $100 billion yearly. That’s why a lot of developers and aficionados want to build their own games and rake in the dough. With so many mobile game development tools on the market, Corona SDK is the perfect framework for cross-platform mobile game development. There is no one magic tool that will solve all your problems, different mobile game development tools serve different purposes and audiences.

Nevertheless, with preliminary testing for xCloud getting ever faster, it makes us wonder if the patents could be part of Microsoft’s plan to take on Google Stadia. The patent indicates Microsoft is putting smartphones—and perhaps tablets—alongside computers and TVs as screens to play games on.

Although we are not sure if that’s exactly the case, we’re hoping to get practical with both Stadia and xCloud by year-end and in the future.

RSS stands for Really Simple Syndication. Wikipedia defines it as;

A type of web feed that enables users to access online content updates in a standardized, computer-readable format.”

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In short, it’s a content “feed” that is meant to be read by an RSS aggregator/reader. This is a very easy way to compile new content from your favorite blogs into one convenient source

WordPress custom RSS feed may contain content such as blog posts, news articles, social content, podcast episodes, property listings, work vacancies, etc. Website content management systems (CMSs) such as WordPress create custom RSS feeds as a default and can be utilized without any additional configuration. It can be used to develop newsletter campaigns for sending new blog posts to your subscribers. Also, WordPress automatically generates an RSS feed listing on all your blog posts.

Why Set Up RSS Newsletter Campaign?

There are countless reasons and advantages of sending your subscribers periodic emails with your blog’s new content.

Provide New Content Update

Of course, the primary purpose of an RSS campaign is to share your fancy, new content with anyone who intends to read. By sending it to your focused subscriber list, you put your content in front of people who are willing to read it, or at least look at the title to consider reading it (make sure your titles are robust).

Keep the Audience Engaged

You can give your public a curated list of content that is useful to them and includes stuff like recommendations and calls to action that will give them some value. Providing value (substances that really help) is the best way to build a brand that individuals appreciate and want to interact with (e.g. purchase from).

Get Better at Writing Email Content

You can benefit from the actions your readers follow. An ESP will inform you how many emails have been opened and the rate of click-throughs for each email. From this, you can also tell which blog titles work, which are ignored, and which blog content convinces readers to go most efficiently with the proposed call-to-action.

Optimize Mail Schedules

Most RSS email campaigns allow marketers to set a scheduled time and date for the content to be mailed out to their list. For your specific group of subscribers, most good service providers will enable you to see which time of the day results in the greatest rate of emails being opened.

Benefits of WordPress RSS to Email

• By default, creating a custom RSS feed in WordPress is available.

• It is an excellent way to repurpose your content.

• Email RSS automates delivery, decreasing resource requirements.

• Engaging newsletters are a great way to expand subscribers

How to Set Up RSS to Email Newsletter in WordPress

Do you wish to send weekly roundup posts from your blog via email to your subscribers? Let’s look at how you can readily start an email newsletter to expand your own business and brand.

• To build RSS campaigns, visit the Campaigns page after signing into your MailChimp account. Click Create Campaign.

• Click Creating an Email in the appearing in the modal popup.
• Select Share blog updates in the Automated tab.

• Now you will be asked to indicate the name of a campaign and choose a list. Then click Start.

• Next, you need to state your RSS feed URL select your sending time. If you are not sure about your RSS feed URL, you can simply specify your blog URL.

• The time interval could be something like daily, weekly, or monthly. Choose your blog’s best sending time. You can pick the checkbox to resize your RSS feed images to match your template if you wish to.
• You’ll need to choose your list now and then specify your campaign details.

• You will be asked to pick a template in the next step. So, to make your email look simple and pretty.

• You can now begin tailoring your template to your personal preferences.

• Now add RSS items to the design panel. Click Enter Preview mode under the Preview and Test option to view the design.

• You can go back to the design panel and make the needed modifications according to your demands. Once you’re finished, you can press Start RSS to send your RSS campaign based on the schedule you’ve chosen.

Constraints of RSS to Email

The limitations are very much dependent on the service you use to deliver your content and what you want to accomplish. RSS to Email is ideal for basic automated content delivery when it is released to your subscribers.

When you wish to style RSS content in your newsletter, you need to make sure that the service you choose offers you the flexibility you need. Most ESPs will provide the capacity to style RSS components in your newsletter. However, most services only allow you to automate a single RSS feed in any newsletter. This presents you three alternatives if you want to automate more than one feed in one newsletter:-

• Incorporate the content into a single feed and provide your subscribers with all of your content from all sources, whether relevant or not.

• Create multiple newsletters — so if a subscriber has multiple interests, they will receive multiple newsletters. Not ideal for anyone’s inbox zero attempts.

• Use a service that is optimized to deliver various RSS feeds.

Most smaller newsletters use the first method, many newsletters opt for the second but a growing number are seeing the value of email newsletters in multi-RSS.

Researchers have created an AI algorithm that can solve a Rubiks Cube in a fraction of a second, quicker than most people. The work is a step towards creating AI systems that can think, reason, plan, and make decisions. The study, released in the journal Nature Machine Intelligence, demonstrates that DeepCubeA, a profound reinforcement learning algorithm programmed by computer scientists and mathematicians at the University of California, can solve the Rubik’s Cube in a fraction of a second without any particular domain knowledge or human in-game training.

This is not a simple task considering that the cube has completion paths numbering in the billions but only one goal state-each of six sides showing a solid color-which apparently cannot be discovered through random moves.

“Artificial Intelligence can defeat the world’s best human chess and Go players, but some of the more difficult puzzles, such as the Rubik’s Cube, had not been solved by computers, so we thought they were open for AI approaches,” said study author Pierre Baldi, Professor at the University of California.

“The solution to the Rubik’s Cube involves more symbolic, mathematical and abstract thinking, so a deep learning machine that can crack such a puzzle is getting closer to becoming a system that can think, reason, plan and make decisions,” Baldi said.

The scientists proved that DeepCubeA solved 100 percent of all test configurations for the research, finding the fastest route to goal state about 60 percent of the time.

The algorithm also operates on other combinatorial games such as the puzzle of sliding tiles, Lights Out and Sokoban.

The researchers were interested in knowing how and why Artificial Intelligence (AI) created its moves and how long it took to perfect its technique.

“It learned on its own, our AI takes about 20 moves, most of the time solving it in the minimum number of steps,” Baldi said.

“Right there, you can see the strategy is different, so my best guess is that the AI’s form of reasoning is completely different from a human’s,” he added.

According to the researchers, the ultimate goal of such projects is to build the next generation of AI systems.

You can’t completely replace the design in simple words. To be clear, this will lead to the loss of all certificates, users and analytics data. With this challenge, the only choice is to restyle an app with a distinct and unique touch while maintaining its original identity with a custom mobile app development process.

Why we should consider mobile app redesign?

According to the Time News article, 55% of individuals spend less than 15 seconds on a page. What does that imply? You only have 15 seconds to create a perfect first impression, showing what kind of product or service your company offers and why you’re worth their time. Business app designing as well as business app development both works effectively if we talk about mobile app design best practices.

Here are some of the most common reasons for a mobile app redesign:

• The app may be outdated – everyone can agree that technology has come so far in the last century or so. This means that any technology considered to be advanced a few years ago is now totally obsolete.

• Adding more style – the look is almost everything when it comes to developing applications. Finding a successful app that doesn’t have amazing graphics is a turn-off. Trends have become a good selling point and it is essential to remain up-to-date.

• Correcting feature problems that don’t work efficiently–the reality is that there are so many trouble-free applications out there. Some of the features incorporated in these apps either don’t work well or don’t work at all. For such apps, a reminder of the design table is needed to make it more popular with customers.

Compatibility is another point worth noting. Some apps operate well with particular screen sizes on certain devices.  A redesign can be a very effective way to address this problem.

Mobile App Redesign Process

The following mobile app design guidelines will help you prepare to redesign your application successfully.

Understand Your Goal First!

Ask yourself why you are opting for a redesign. Is it time to redesign because the developments in user experience have changed? Is it time to redesign because you’ve introduced a new feature? Is it time to redesign because the competition provides a better app experience?

Once you’ve recognized the rationale behind the shift, it’s essential that you keep coming back to that reason throughout the redesign experience. Your entire design team should know why and be dedicated to attaining this overall objective.

Get Insight from Users

The success of your app tends to rely on customers accepting it. As such, all necessary measures must be taken to obtain their opinion on your product. You need to communicate the imminent change to individuals who enjoy and frequently use your app. Once you’ve communicated this, you can engage your users meaningfully and learn what they do and don’t like about the current mobile experience or what they’d like to see changed. Maintaining communication with this group of people is essential in choosing which features to remove or add to your app.

Customer Reviews & Feedback Matter the Most

Each app has two types of data. These data can be either quantitative (centered on the number of people using your app) or qualitative (the individual’s response to your product). This data is very crucial because it enables you to thoroughly analyze your product to recognize any weak points. Compile all these data and look for trends. Do you notice that many users complain about a particular feature? Are users asking how to update a particular component of their account? Do users tap a particular button when they try to pick something else?

Any imperfections can then be addressed by proposing necessary corrections and efficiently implementing them until the initial issue is fixed.

So, how do you understand what reviews to consider? Well, the opinion of the majority matters in the business world specifically applications. You can then call a meeting of your finest designers after collecting this significant data and have them address the issue.

Perform the Changes Required

You should be prepared to improve your app at this stage. Keep in mind that your finished item must captivate your customers. It has to demonstrate that your team has been determined to provide them with the best possible app.

Try as hard as you can to make your app unique but simple to familiarize with. Your modifications should represent the complete potential of your app. It is meant to be intentional. It is meant to be transformative. It is meant to have a permanent effect on both the business and the brand.

Do not dismiss the idea of tweaking colors, playing with layouts and other types of experimentation during this part of the process. Furthermore, don’t make changes just for the sake of making changes. Don’t be afraid to go outside of your comfort zone and bring all these efforts to the table when it’s time for an internal review.

Test the Changes

It is suggested that you have more than one version of your redesigned app. This will allow you to test several applications to come up with one that you will be able to release to the public. So, what’s the best way to test your redesigned app efficiency? Many applications have different users. Not all users, however, have a thorough knowledge of what your app is and what it should be. Identifying the key users is therefore essential, particularly during the testing phase.

Conducting this type of early research is all about acquiring genuine and raw feedback. You may hear stuff that counteracts your own app views.

Monitor Response After the Launch

You are now prepared to launch your app after all your hard work. Make sure your updated version is well advertised on the market.

Make sure you put a lot of effort into selling your product as well. The public has to notice that you’ve spent a lot of time looking at various details. Your marketing should be able to persuade customers that the next big thing out there is your application. You should collect all the feedback and get testimonials after launching your app. This data should also be evaluated to see if your new modifications have improved your app.

Instagram’s Real-Life Example

Since its first appearance, the Instagram app has released a number of updates. The creators recognize the importance of moving with the times. This is one of the keys to achievement in contemporary society. If you compare the first version of the app with the present one, you’ll encounter lots of variations that made the project much better.

Let’s consider in detail what improvements they’ve made to create Instagram even better than it was.

Familiar Icons 

Instagram has added the icons that we can find in different applications. It made an app even more intuitive, so new customers already comprehend how to use it and what each component means even when they first open it.

Obvious Action 

Now, when you open Instagram, you know which components are clickable and which are not. One of the most significant things here is that the elements you just interacted with react. The simplest instance is a heart that you touch to show that you liked a picture that becomes red. Such a response demonstrates you’ve done everything right.

Animations 

More and more applications are taking advantage of the animation. For example, Instagram made it possible to view a photo or video without entering a person’s account, when you push and hold an image, the window becomes bigger and you can see the photo on a larger scale. It’s just one of many examples that teach us to pay attention to these tricks.

Organization of Content 

If you remember the app’s old version, we were allowed to post one picture at a time. Now you can publish in one post a few pictures and even a video. We also see more photos on the screen than before.