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You can’t completely replace the design in simple words. To be clear, this will lead to the loss of all certificates, users and analytics data. With this challenge, the only choice is to restyle an app with a distinct and unique touch while maintaining its original identity with a custom mobile app development process.

Why we should consider mobile app redesign?

According to the Time News article, 55% of individuals spend less than 15 seconds on a page. What does that imply? You only have 15 seconds to create a perfect first impression, showing what kind of product or service your company offers and why you’re worth their time. Business app designing as well as business app development both works effectively if we talk about mobile app design best practices.

Here are some of the most common reasons for a mobile app redesign:

• The app may be outdated – everyone can agree that technology has come so far in the last century or so. This means that any technology considered to be advanced a few years ago is now totally obsolete.

• Adding more style – the look is almost everything when it comes to developing applications. Finding a successful app that doesn’t have amazing graphics is a turn-off. Trends have become a good selling point and it is essential to remain up-to-date.

• Correcting feature problems that don’t work efficiently–the reality is that there are so many trouble-free applications out there. Some of the features incorporated in these apps either don’t work well or don’t work at all. For such apps, a reminder of the design table is needed to make it more popular with customers.

Compatibility is another point worth noting. Some apps operate well with particular screen sizes on certain devices.  A redesign can be a very effective way to address this problem.

Mobile App Redesign Process

The following mobile app design guidelines will help you prepare to redesign your application successfully.

Understand Your Goal First!

Ask yourself why you are opting for a redesign. Is it time to redesign because the developments in user experience have changed? Is it time to redesign because you’ve introduced a new feature? Is it time to redesign because the competition provides a better app experience?

Once you’ve recognized the rationale behind the shift, it’s essential that you keep coming back to that reason throughout the redesign experience. Your entire design team should know why and be dedicated to attaining this overall objective.

Get Insight from Users

The success of your app tends to rely on customers accepting it. As such, all necessary measures must be taken to obtain their opinion on your product. You need to communicate the imminent change to individuals who enjoy and frequently use your app. Once you’ve communicated this, you can engage your users meaningfully and learn what they do and don’t like about the current mobile experience or what they’d like to see changed. Maintaining communication with this group of people is essential in choosing which features to remove or add to your app.

Customer Reviews & Feedback Matter the Most

Each app has two types of data. These data can be either quantitative (centered on the number of people using your app) or qualitative (the individual’s response to your product). This data is very crucial because it enables you to thoroughly analyze your product to recognize any weak points. Compile all these data and look for trends. Do you notice that many users complain about a particular feature? Are users asking how to update a particular component of their account? Do users tap a particular button when they try to pick something else?

Any imperfections can then be addressed by proposing necessary corrections and efficiently implementing them until the initial issue is fixed.

So, how do you understand what reviews to consider? Well, the opinion of the majority matters in the business world specifically applications. You can then call a meeting of your finest designers after collecting this significant data and have them address the issue.

Perform the Changes Required

You should be prepared to improve your app at this stage. Keep in mind that your finished item must captivate your customers. It has to demonstrate that your team has been determined to provide them with the best possible app.

Try as hard as you can to make your app unique but simple to familiarize with. Your modifications should represent the complete potential of your app. It is meant to be intentional. It is meant to be transformative. It is meant to have a permanent effect on both the business and the brand.

Do not dismiss the idea of tweaking colors, playing with layouts and other types of experimentation during this part of the process. Furthermore, don’t make changes just for the sake of making changes. Don’t be afraid to go outside of your comfort zone and bring all these efforts to the table when it’s time for an internal review.

Test the Changes

It is suggested that you have more than one version of your redesigned app. This will allow you to test several applications to come up with one that you will be able to release to the public. So, what’s the best way to test your redesigned app efficiency? Many applications have different users. Not all users, however, have a thorough knowledge of what your app is and what it should be. Identifying the key users is therefore essential, particularly during the testing phase.

Conducting this type of early research is all about acquiring genuine and raw feedback. You may hear stuff that counteracts your own app views.

Monitor Response After the Launch

You are now prepared to launch your app after all your hard work. Make sure your updated version is well advertised on the market.

Make sure you put a lot of effort into selling your product as well. The public has to notice that you’ve spent a lot of time looking at various details. Your marketing should be able to persuade customers that the next big thing out there is your application. You should collect all the feedback and get testimonials after launching your app. This data should also be evaluated to see if your new modifications have improved your app.

Instagram’s Real-Life Example

Since its first appearance, the Instagram app has released a number of updates. The creators recognize the importance of moving with the times. This is one of the keys to achievement in contemporary society. If you compare the first version of the app with the present one, you’ll encounter lots of variations that made the project much better.

Let’s consider in detail what improvements they’ve made to create Instagram even better than it was.

Familiar Icons 

Instagram has added the icons that we can find in different applications. It made an app even more intuitive, so new customers already comprehend how to use it and what each component means even when they first open it.

Obvious Action 

Now, when you open Instagram, you know which components are clickable and which are not. One of the most significant things here is that the elements you just interacted with react. The simplest instance is a heart that you touch to show that you liked a picture that becomes red. Such a response demonstrates you’ve done everything right.

Animations 

More and more applications are taking advantage of the animation. For example, Instagram made it possible to view a photo or video without entering a person’s account, when you push and hold an image, the window becomes bigger and you can see the photo on a larger scale. It’s just one of many examples that teach us to pay attention to these tricks.

Organization of Content 

If you remember the app’s old version, we were allowed to post one picture at a time. Now you can publish in one post a few pictures and even a video. We also see more photos on the screen than before.

David Marcus, the head of Facebook’s Calibra, has said that Facebook will not launch the cryptocurrency Libra until it has fully addressed regulatory concerns. The comments are prepared testimony — which outlines how Facebook believes Libra will be regulated globally — he plans on giving tomorrow.

The testimony comes in response to apprehensions from leading lawmakers, who have called on Facebook to attest about its tactics to offer banking-related services. It also comes just days after President Trump showed that the social media giant may have to be regulated like a bank in order to offer these services. Marcus says that since the Libra Association is based in Switzerland, he expects Switzerland’s financial regulator will regulate the currency. The association is presently in “preliminary discussions” with the Swiss regulator.

There is no charter in place for the Libra Association, which Facebook has formerly said it wants the other members to help design. Without a charter, all discussions are unavoidably primary, and it’s difficult to know how to control something that still doesn’t have rules.

In a statement, Marcus said that when it comes to regulating services that offer Libra, such as Calibra and its digital wallet, US and state regulators will have a role to play. According to him, states will evaluate Calibra as a money transmitter, while the Federal Trade Commission will supervise consumer protections.

There’s been substantial misperception around how Libra will be regulated in the month since it was announced. So far, Facebook is the major company to have been involve in cryptocurrency, and laws intended to defend consumers and nations from its actions could drastically affect how other cryptocurrencies operate.

There are various mobile game development platforms and tools in the market and we have mentioned the most widespread engines that can help you build some top-notch android game applications. These engines mentioned are the choice of top mobile game development companies. It is difficult to overstate the benefit given to the independent developer or the big-studio team working on the next big game by game engines. While choosing a platform to develop a game, consider your budget (although some are free), ideas, requirements, and expectations. Then choose whatever is the best mobile game development software for you!

App Annie, mobile app data and analytics company, issued its 2019 Market Index Ranking Report that evaluated global app downloads and users spending in the second quarter of 2019.

The report suggests that users downloaded more than 30.3 billion apps with social media apps topping the charts for Android and iOS devices.

Here are the top 10 apps downloaded worldwide on both Google Play and Apple’s App Store:

• Facebook messenger
• Facebook
• WhatsApp
• TikTok
• Instagram
• Snapchat
• Like — Magic Music Video Maker
• SHARE it
• Spotify
• UC Browser

It’s worth noting that Snapchat saw a considerable spike in downloads, although the list above remained almost the same for the first quarter of 2019. Rather, it increased three places on the chart and gained sixth place for the second quarter. According to experts, the upsurge in demand for Snapchat is owing to the new augmented reality filters and that was introduced by the company this year.

As for the customer’s spending, Tinder, Netflix, and Tencent Video topped the charts globally for iOS and Android combined in Q2. YouTube secured the fifth position as more consumers are shifting to the paid features the video-streaming platform offers.

Generally, global consumer spending was up 20% year-over-year on both – iOS and Android in Q2. The report by App Annie suggests that non-gaming apps such as entertainment, music, and video apps contributed greatly to the revenue on iOS while social media apps and those zeroing in on output and lifestyle were the chief contributors for the growth on Android.

Finally, with regard to the monthly active users, the statistics suggest social media apps once again topped the charts.

The controversies faced by Mark Zuckerberg and Co. notwithstanding in the previous year, it appears that the apps that come under his domain show no signs of slowing down.

Google Stadia is built on Linux servers and Vulkan is their graphics API.

When Will Stadia Launch?

Stadia will launch in November 2019 in fourteen countries: Belgium, Canada, Denmark, Finland, France, Germany, Italy, Ireland, Netherlands, Norway, Spain, Sweden, United Kingdom, and the United States.

https://youtu.be/MRRr2obtKso

BI (Business Intelligence) is a collection of procedures, architectures, and technologies that turn raw data into meaningful information that drives profitable business actions. It is a suite of software and services that convert data into actionable intelligence and knowledge. BI has a direct effect on the strategy, tactical and operational company decisions of the organization. BI promotes fact-based decision-making using historical data rather than assumptions.

BI tools undertake data analysis and create reports, summaries, dashboards, maps, graphs, and charts which provide users with detailed intelligence about the nature of the business.

How Big Data and Business Intelligence Work Together

Statisticians and data scientists have relied on predictive analytics to help them make daily business decisions. However, Big Data has changed this whole scenario. More and more data continue to stream online and is incorporated into current Business Intelligence (BI), CRM, ERP, and other major business systems. This sets the customer’s single view into focus. Although most customer service and field sales officials have not felt the impact, some businesses are striving to see how that can come to play soon.

Big data has created a tool mostly accessible to line-level executives for cohort and regression analysis. This has helped executives use non-transactional data to make strategic and long-term company decisions. Big data, however, isn’t about to overshadow traditional BI tools. It will actually make BI a more valuable and helpful tool for many businesses. You will always have to look into the past to be able to predict the future, but with big data, you will have to do more than that. Business intelligence will never go away, but it will be strengthened by big data.

How can you understand if the results you are obtaining in the initial stages of exploration will actually bear out in the future? For instance, many women love high-heel shoes than conventional heel shoes. So, preliminary data analysis may suggest that more high-heel shoes sell better than conventional heel shoes, and that implies that high-heel shoes sell better.

This is, therefore, a correlation, not a cause. If you closely study historical transaction data collected from your business intelligence tools, you may understand that, for example, because retailers put high-heel shoes at eye level your recent marketing campaigns are paying off. Social media is always going to have its importance. It lets distributors understand how customers respond to specific products and which stores sell these products the most. Through this, retailers can stock the stores as per the customer’s response. BI and big data help you look at these trends and correlate your brand with geographic location and customer responses. Without this, you can miss a small window of opportunity to sell your products.

Initially, many decisions were based on historical data, and the trend may have already passed by the time it happened. But Big Data Analytics enables a thundering speed. This is achieved by integrating open source technologies, that is, the sources of big data platforms. Today, the cloud can readily capture and store big quantities of non-transactional data that was once not appreciated, or individuals had no clue how to handle it.

Unstructured Data Works as a Catalyst

Unstructured data is often seen as the catalyst behind big data. It hardly plays a role in this, however. Usually, this information is correlated with geographic data, integrated with flat files of existing structured customer data and adding streams from new sources. This allows you to understand how users of a certain social media platform respond to your product.

There are two things that happened to big data. It helps to bring in more data from distinct sources, and this data can be micro-optimized. For example, at the stage where this tactical business decision has to be taken, you can easily change behavior using tools like smartphones.

Reducing ‘Time to Answer’ Key to Big Data Analytics

The biggest benefit of this type of analytics is to reduce the response time. Data scientists now require the shortest possible time to respond to queries and models that took them months to build to answer.

Big data and business intelligence technologies have made it all possible as they enable information to be worked with before it is optimized, rationalized or re-rationalized.

Strategies for Customer Retention with BD and BI

So, what is customer retention? It refers to the actions and strategies that a company incorporates to attempt and maintain existing customers. To enable these actions, customer retention analytics provide predictive analytics from which customers may churn — which allows them to get ahead of it.

How to Use Big Data Analytics to Increase Customer Loyalty

Better Big Data Analytics enables to boost customer loyalty. You will be able to act on the insights you gain quickly, providing you the chance to satisfy the consumer’s needs easily. One can use big data to build brand loyalty and gain more business. Here are some of the big data strategies that your business can use to derive insights from customer satisfaction, drive customer loyalty, and become more competitive.

Remember, the customer is always first!

With the help of predictive analysis, big data can predict which customers may experience problems or any type of inconvenience with a product or service, so the customer service can contact them before they call customer service line themselves. This offers the business with several benefits as the service representative will have a good idea of what the issue is before contacting the customer, so they can come up with a solution quicker. It also prevents customer annoyance with the held and long call waiting on the customer service line. Finally, customers who may have switched products due to a problem may be tempted to stay because the organization is proactive.

Know what your customers need

Big data also has the ability to define the requirements of new customers, so companies can match new clients with the best product choice for them. For instance, an insurance company can use call center notes, insurance claims, and other behavioral data to predict what type of insurance policy would be the best suited for a new customer. Using big data to increase customer retention is indeed beneficial. By immediately matching new customers with the right policy, customers are less likely to have complaints or begin looking for a better match anywhere else.

Strengthen Customer Experience

All thanks to social media that social media many companies can have a more personal conversation with their customers, but that completely depends on customers getting on and interacting on a particular social media platform.
Did you ever imagine being able to synchronize what a customer thinks even if they’re not on the Facebook page of the company? You can! With big data, you get access to real-time data about what a customer is purchasing, clicking on, and talking about. Big Data Analytics enables businesses to have a continuous discussion with the customer through tailored landing pages, mobile apps, and advertisements.

Customized Offer is the Key

A contemporary customer wants to feel valued, so if in any case, they feel their demands aren’t met, they would go for other options. So with big data, you can access information such as each customer’s sex, place, and social data and enable marketers to send different offers to each person depending on their interests. Say a marketer utilizes location-based marketing to send an offer when a potential client is near a store. Instead of sending a generic promotional offer with Big Data, the marketer could send a unique deal with the bag, the person talked about on Twitter along with several other complementary product suggestions to go with it.

Reduce the Proliferation of Products

What most businesses do to retain customers and cater to new ones is by providing more product alternative. If businesses were able to limit their products to what the consumer actually wants to purchase, instead of attempting to provide everything to ensure sales, customer loyalty, and revenue would be much higher. It can be understood by the instance that all the choices on the toothpaste aisle, however, often leave customers overwhelmed, so instead of making a decision, they grab something that looks fine and get out of there. By evaluating the data found in customer transactions and inventory turnover, businesses can determine consumer preference, then narrow their product offering to what is most profitable. Companies that take the time to understand the need of a customer will see a tangible benefit over their competition as the product that the customer really wants will not be buried in all the other decisions.

How to Use Business Intelligence Analytics to Increase Customer Loyalty

Here are three ways in which companies can use business intelligence to better understand their customer base and promote customer retention:

Understanding Customer Behavior & Profitability

Business intelligence can deliver countless analytical capabilities for evaluating customer profitability, as well as the ranking and score carding customers across a number of fields including net profitability, month-to-month client results, and channel productivity. For example, BI software could be used to rank existing customers based on the timeliness, frequency, and value of their purchases. This provides the company with the capacity to better organize its customers into more targeted opportunities groups for up-selling and cross-selling. Micro strategies business intelligence ensures that their sales and marketing efforts are targeted at retaining and optimizing the right customers and attracting the right prospects with the right offers, whether it is an upsell to an existing customer or an incentive to attract new customers.

Predict Customer Wants

Business intelligence can facilitate company planners to enhance forecast accuracy and the overall scheduling process for sales and operations. For example, BI software can monitor order and order line fill rates so the business is ready to manage seasonal spikes and drops in orders. A high-end food and beverage manufacturer can use this data to store their online (and in-store) shelves with the right products at times when demand is highest. When a decline in demand is expected, the producer understands how to cut back on production and save inventory space for other products. Business intelligence software also helps businesses to set the outlier limit to eradicate past events that could influence future customer demand forecasts so that the data is more accurate.

Influence Customer Behavior

BI software encourages businesses easily plan, track and evaluate the success of their promotional activities to see what marketing campaigns/promotions your customer base reacts best. Marketing budgets can thus be shuffled and assigned to the more successful campaigns that generate the best possible ROI. For example, that same high-end food and beverage producer might like to track the effectiveness of a free shipping offer for the holidays versus the effectiveness of a 10 percent off coupon. What offer was used more frequently? What offer spurned clients to add more products to their online shopping cart? By comparing campaign companies ‘ actual outcomes with expected outcomes, they can “market” more smartly and better recognize opportunities to boost sales and growth.

Last Words

By developing customer understanding, building targeted and personalized product offers and picking the right retention audience, customer journey analytics can maximize your understanding of customer retention model and make better decisions about how to improve it. For even a better customer retention, every customer interaction should be differentiated on the basis of what worked in the past and what is predicted to work well in the future. Most importantly, it should be tailored to each individual customer and their distinctive customer journey.

Sun Microsystems developed the Java, an object-oriented programming language. And it is currently owned by Oracle. It was launched in 1991 and is such an old language; it has much more to offer to you. Even Java can offer you more job opportunities as you don’t want to develop android applications all the time. it can let you open your wings and fly to another field. Because Android itself is Java-based, mobile app development firms have always preferred Java over any other language. It becomes essential to see why Java is considered the first official language for Android app growth.

Kotlin

Kotlin launched in 2016, and at that time all developers need to have a modern language for Android development that can contribute to Java’s features and help in mobile development. JetBrains developed Kotlin, an open-source language based on JVM. It can be compiled and interpreted with Java due to its statically Java-based language. Developing Android Apps with Kotlin allows designers to readily update the old Java applications, and you can effortlessly carry their work from Java to Kotlin.

Pros and Cons

After the brief introduction of both the languages. Now, let’s take a look at what merits and demerits Java and Kotlin have in-store for you.

Pros of Java App Development

• Java Android app development is easy to understand and learn.

• Compatible with native cross-platform app development.

• Android itself is dependent on Java.

• Write it once, run everywhere. Java is the most versatile language. It provides developers the ability to reuse code and operate on various operating systems.

• Java has a faster process buildup compared to Kotlin.

• Java consists of an ecosystem that is mainly open source due to Google’s adoption of JVM for Android.

• Java has a Gradle-oriented accelerated assembly and thus decreases overheads while developing big projects.

• Java applications are predominantly compact and way too light compared to Kotlin. This is justified by the fact that Kotlin Development induces complicated structures that decrease overall efficiency.

Cons of Java App Development

• Comparatively slow and require extensive memory.

• Being verbose, Java Development has more code drafting demands and this accounts for bugs along with errors.

• Limitations, as Java poses, lead to Android API design problems.

Pros of Kotlin App Development

• Kotlin eliminates the induction of raw data types and leads to improved code.

• Switching from Java to Kotlin is too easy and all you need to do is install your plugin.

• It has no room for ClassCastException to minimize verbosity and leverage code security.

• Smart expanded features to enable developers to build better APIs.

• Brevity: Although readability is above precision, Kotlin still has the concision that Java Development lacks. It’s nature also decreases overhead development and is a bonus for all mobile app development businesses. Where a Java code requires 10 lines of code for calculator function, Kotlin requires half. In addition, Kotlin Development does not compromise comprehension while achieving brevity.

• Interoperability: Right from the beginning, Kotlin developers concentrate on leveraging performance by enhancing existing knowledge and further inducing features that make it the top choice for all android software development companies. Simple modules drafted on Kotlin work seamlessly on Java codes. Moreover, the Kotlin compiler eliminates bytecode and fuses two languages in the same project.

• Inbuilt Null Safety: Kotlin has inbuilt null safety. The renowned NullPointerException is mainly responsible for Android development errors. Android uses null to depict the absence of a value, but null can readily ruin an app. Kotlin solves this issue by integrating the inherent safety null. This addition saves developers from writing additional code to work around the problem.

Cons of Kotlin App Development

• It induces complicated structures and thus decreases overall speed.

• Auto-complete features are less efficient compared to the efficiency of Java projects.

• Kotlin has a restricted community, so if you’re stuck with a bug, you need to take the pain to decode it all by yourself.

Will Kotlin Oust Java for Android Development?

Java is a reputable programming language with extensive open-source tools and libraries to benefit developers. With that said, there is no language without fault, and even Java is subject to complications that can render a developer’s job tedious. If anything, Kotlin will introduce solutions to prevalent headaches in programming and strengthen the Java ecosystem as a whole.

Over time, Kotlin has become a much more stable and congruous development alternative for Android Studio. Some developers also seemed to believe that in the coming years, it will oust Java for Android development. Other specialists see that Kotlin and Java coexist without one outweighing the other. For most, the strengths of Kotlin outweigh the setbacks of the language. There are definite constraints within Java that impede the design of the Android API. Kotlin is inherently lightweight, neat, and far less verbose, particularly when it comes to writing callbacks, data classes, and getters/setters.

In other words, it is specifically designed to improve existing Java models by providing solutions to deficiencies in the design of the API as android programming is based on Java programming language. Therefore, addresses numerous weaknesses of Java.

The Business Benefits of Switching to Kotlin

For a business, moving to a new tool is a well-thought decision; however, Kotlin app development services provide two indispensable business advantages that impact the decision.

Reduced Project Timelines – Kotlin’s brevity advantages imply that language can solve more problems with fewer lines of code. Its concise nature enables developers to read and adjust code more effectively, which can reduce the time-to-market of a project.

Less App Crashes – Again, Kotlin products use fewer lines of code than Java programs. Not only does less code decrease development time, but also fewer lines of code support maintenance needs. There is less surface area for bugs to hide, and improved language readability makes it simpler for designers to locate bugs, leading in fewer crashes and system failures.

Apart from that;

One of the reasons is the trust built up around Kotlin owing to Google officially supporting the language. This support will expand the Android app development ecosystem that will provide the companies with improved technical support and other capabilities. In the Android app development eco-system, Kotlin is all set for a promising future. The reduced development and maintenance costs of Kotlin projects are a big plus for any business. It has a plethora of great language features and offers brevity that guarantees greater performance with quicker turnaround time.

Who Is Using Kotlin in Their Development Environments?

Several leading organizations have already embraced Kotlin including:

1. Pinterest
2. Prezi
3. Netflix
4. Evernote
5. Uber
6. Corda
7. Gradle
8. Pivotal
9. Coursera
10. Atlassian

Some Help for Developers

Verdict

A comparison is always subjective. There are several factors and perceptions that matter a lot when we compare languages, frameworks, or tools. We know that Kotlin is based on Java and because of the influence of one on the other, you can’t easily compare these two languages. Many have embraced Kotlin and are enjoying tangible advantages from it, and there are developers who are stuck with Java in the development of Android apps. One thing is definite that Kotlin has the ability to substitute Java language, but it may take longer than we think.

When comparing Kotlin to Java for Android application development, two things are certain:

• Java is not going anywhere, and it will be a long time until Kotlin phases it out entirely.

• On the other side, android app development using Kotlin is here to remain and will become even more developer-friendly as time goes on. In particular, Atlassian, Pinterest, Basecamp, Coursera have all implemented the latest features of Kotlin in their mobile apps.

Progressive web apps take advantages of latest web development frameworks and tools. There are multiple reasons why we need them today, but here are a few of the top facilities it provides:

Integrated user experience: PWAs feel and act like native applications. They sit in the home screen of a user, send push notifications like native applications, and have access to the functionalities of a device like native apps. The experience is streamlined and integrated.

Fast: PWAs provide consistently fast experiences. Everything takes place really quickly from the time a user downloads an app to the time they begin interacting with it. Since you can cache the data, restarting the app is incredibly quick, even without hitting the network.

Engaging: Since we can send notifications to a customer, we can really fuel the engagement by keeping the user notified and engaged with the app.

Dependable experience: With the help of service staff, even when the network has failed, we can reliably paint an image on a user’s screen.

What is React JS?

ReactJS is basically an open-source JavaScript library that is used specifically for single-page apps to build user interfaces. It’s used for handling view layer for web and mobile apps. React also enables us to generate reusable UI components. React was first developed by Jordan Walke, a Facebook software engineer.

It is a “declarative, efficient, and flexible JavaScript library for building user interfaces” as described by its creators. Simply stated, it helps you to develop a quick, easy and scalable frontend for web applications.

Why you should choose React JS?

Now, the main question arises that why one should use ReactJS. There are so many open-source platforms to facilitate the development of the front-end web application, such as Angular. Let’s take a quick look at the advantages of React to other competitive technologies or frameworks

• Development efficiency – Less development time and higher quality
• Flexible and easy to maintain
• High performance of your app
• SEO friendly – more visibility for your site
• Open source with rich toolset
• Easy transition to React Native
• Strong community

How to Build a Progressive Web App Using React JS

Google has published a checklist of Progressive Web apps items. We will explain here four minimum requirements for building progressive web apps using React JS:

1. Web App Manifest

To make your application installable, you must include a manifest.json in the root directory of the application. You can think of it as a description of your request, similar to what you could submit to the App Store. It contains icons, a splash screen, a name and a description. We can write this manifest file ourselves or we can use tools to create one for us.

2. Register a Service Worker

Service workers are event-driven employees who work in the background of an application and behave as a proxy between the network and the application. They are able to intercept background network requests and cache information for us. This can be used to store data for offline usage. They are a javascript script that listens to activities like fetch and installs and executes tasks.

3. Icon

This is used when a user installs the PWA in their application drawer to provide an app icon. A jpeg image is just going to be fine. The manifest tool helps to generate icons for various formats, and are very helpful.

4. Served Over HTTPS

In order to be a PWA, the React JS web application must be served over a secure network. Being a safe site is not only a best practice, but it also defines your web application as a trusted site for users showing trust and reliability and avoiding middle-man attacks. SSL provides an additional layer of security to the web, helping your consumers feel safe when using your site. HTTPS is crucial for using service workers with PWAs and enabling home screen installation. You can buy an SSL certificate from your domain registrar at a little cost and then configure it through your hosting service.

5. Analyze App’s Performance

Performance is PWAs’ heart and soul. Your app should be speedy on all network conditions for customers. Caching and offline functionality helps a lot, but your application should be fast at the end of the day, even if the user does not have the browser to help service worker technology. This is the definition of progressive enhancement–providing everyone with a positive experience, regardless of device modernity or network conditions.

Top Market Trends of Progressive Web App (PWA)

• Conversational Interactions

Jumping into the first trend, conversational interactions are gaining popularity as a way to interact directly with a device (not just mobile as a matter of fact), in fact, a user can actually talk with the app. But this is nothing new for the mobile – Apple, Amazon, Google and Microsoft have introduced this in their products for a long time, not too many developers are conscious that you can use a mobile phone’s microphone through the recent HTML5 framework. So, anything is theoretically possible and the amazing thing about conversational interactions is that you can use your app without even touching the phone. Which is useful in certain situations, this can be a valuable safety characteristic –for instance when driving. But it can also simply give an additional layer of usability. We expect to see these become a key component of how applications are used in the future.

• Access Data Offline

More and more individuals want to use their applications offline for different purposes. It’s good for those who want to frequent an app, or perhaps want to save information, and even cut battery consumption that can be a real advantage in everyday life. This is possibly one of the greatest benefits of native applications and one of the mobile web’s biggest pitfalls. Progressive web apps builders have opened the doors to offline installation with nearly no friction. This is all feasible owing to the service worker that can be integrated in PWA’s to allow the entire app to function without an internet connection. This effectively allows for a frictionless offline experience and is something that will be implemented with each passing year for more and more internet applications. We expect more and more businesses to make the leap for a PWA to access this functionality–particularly those with less updated websites that are primarily static. One of the more common benefits that are not frequently addressed is the sheer size of a once-downloaded PWA – it’s minuscule compared to a native app, in fact, they take up 25 x less space on a device.

• Multi-Channel Push Messages

Push notifications are a great way to market a company in the contemporary age. Multi-channel marketing is nothing new, but it is using multiple channels and push notifications is one of them. The only way to use push notifications so far is to have a native app, but with a PWA you can use push notifications in your marketing operations when attempting to reach your audience on a mobile. But mobile aside, with the latest web standards it is also possible to send push notifications to desktops with a web push notification. It allows you to truly develop cohesive marketing campaigns that reach your customer on whatever platform they might be on at various stages of their customer journey. Although relying too much on push messaging may frustrate customers, there is no denying that it is one of the most powerful tools in your marketing arsenal and it will continue to grow in popularity for many years to come as a key element of your marketing plan.

• Touch Gestures

Touch gestures are becoming a standard for how customers on the mobile web should communicate with content. It can shape the way your content is experienced. However, if you want it to be effective, you need to be sure to get them right. A clunky touch gesture is so much worse than just not having it at all. But executed properly, it’s one of the best features around. Generally, keeping it simple is what works like keeping it as effective and user-friendly as possible.

How it Cuts Down the Cost of Development

As per a research, an average person spends 80 percent of his total time on applications on only three of his applications (for instance Chrome, Quora and Medium). For most of this time, the other apps are just sitting idle consuming a valuable portion of the memory. It also costs about ten times to create an app instead of developing a website for the same. The price can be much greater if you plan to create and keep distinct code bases for different platforms such as Android, iOS, and the web.

Here I will mention some of the incredible ways to build a progressive web app under low budget:

Readymade templates

How to reduce app development cost? Go for ready-made templates. As useful as building things from scratch is, it’s not very cost-effective. There are many templates available for use online and would fit rightly with any app. Use of ready-made templates will reduce the time and cost of the app development process.

UI/UX Simplicity

One of the strategies to reduce the cost of developing apps is to go for easy yet elegant designs. The simple UI design is particularly essential for new customers since adaptation becomes easy. Most applications and websites opt for a minimalist design that is greatly inexpensive to design.

Outsourcing

Hiring dedicated engineering teams and outsourcing the project to them remains an absolute favorite cost-saving strategy for both large and medium-sized businesses. The obvious advantages it brings include time savings, end-to-end service rendering, and access to big talent pools. Hiring experts would be a wise idea as they provide advice to reduce the cost of developing mobile apps throughout the process.

Minimum Viable Product

MVP or a Minimum Viable Product is a prototype of your mobile application that is still in the process of development. Typically, an MVP would involve basic functionality, user interface, and business logic. This can prove to be a perfect tool for businesses to test how the target audience will respond to the app they are preparing to launch for them. You can begin adding all those secondary features once you verify that the demand exists and start getting revenue. It not only reduces expenses but also ensures against possible failure.

Investing in PWA

If you are one of the growing startups and want to keep up with the pace of ever-changing technology then this is the high time to invest in the progressive web app framework. Here are a few factors that might motivate you to invest in progressive web applications.

• Increase Reach – Google Chrome announced 1 Billion active monthly customers in just 4 years from its first launch. Growth is anticipated to be more than double in the coming years. Check out the recent information published by ComScore, which says consumers spend 2.5x times on mobile web applications versus the top 1000 native/hybrid applications.

• Improved Conversion – Conversion is another important matrix that explains the real transactions made by acquired customers. Flipkart, AliExpress and other big players, have effectively used this strategy to move to the PWA and have seen massive improvements in their conversion rates.

For different platforms, PWAs do not require different versions. They cost much less to develop and maintain. Unlike native mobile apps, PWAs do not require installation and are indexable by search engines, leading to increased discoverability and fewer hindrances to adoption. PWA (Progressive Web Apps) development is cheaper and more effective. Thus, it is the best choice for your business to boost conversion rates.

Almost half of the iOS users opt-out of push messaging, making it really difficult to get them back in. So, what to do now? Remarketing. Approaching these individuals with a convincing reminder outside of your app — through email, social, or search advertisements — is an effective means to re-engage them. In doing so, be sure to leverage insights into their behavior, interests, and preferences to assure that you remain relevant. Such a user-engagement strategy will bring back the lapsed customers

• A/B Testing is a Must

Through A/B testing identify which strategies — such as calls to action — are working and which are missing the mark. With these insights, you become smarter and more productive in deploying campaigns and help you concentrate on messaging and features that stimulate commitment and conversion. For instance, A/B test CTAs to check what help convince users to move through your main app funnels as well as different push and in-app offers to see which drive greater conversion rates. The more in-app activity and conversion activities a user has, the more they will visit the app.

• Offer an Omnichannel Experience

Marketers make a big mistake when they do not integrate their app into overall marketing platforms. Due to which apps become isolated from the rest of the marketing strategy, leading to the user’s disconnected brand experience. Marketers should encourage and infuse their applications across channels to generate a seamless user experience — which converts into having a very sticky app, thereby boosting retention rates.

• Make Data Your Guide

As with any channel, to be a real winner on mobile, you’ve got to lead with data. Which implies arming yourself with the ideas required to know how well you are retaining customers and how impactful your marketing campaigns are in shifting the needle. Having the right data insights will enable you to improve your user interactions, eventually leading in a favorable retention upswing.

• Incentivize Users

Another interesting strategy for lowering the churn rate is to incentivize customers to remain with the app. Sometimes, all that users need to stick around is a reason to come back to the app. Things like gamification, rewards, or loyalty programs can be the difference between a lifelong customer and the simple afterthought of your app. Your app’s nature will dictate the sort of incentives you should roll out. For instance, if you’re hoping to increase in-app purchases, attempt time-sensitive discounts. Whereas if you operate under a freemium model, you can incentivize your customers for the period they spend using your app with usage-based benefits.

Last Thing

Although it may feel like customer retention and app engagement are difficult to achieve, hope is found in the fact that as consumers continue to demand better products, we will continue to grow to satisfy them. This is the way progress is accomplished by setting greater and greater objectives for ourselves. So, when you come up with your customer retention approach or work hard to improve your app statistics, keep in mind that you are only making the process better for future users. As Bill Gates says,

‘Your most unhappy customers are your greatest source of learning’

Retention rates are one of the greatest concerns for businesses developing an app. Acquisitions and downloads are crucial; however, the real success of the mobile app is evaluated by high retention rates because they demonstrate that consumers find continuous value using your app. We mentioned some good examples of customer engagement above. Following these best practices will not only drive user-engagement but will also improve user experience.