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Arpatech Website
Jan 10, 2025
Artificial Intelligence in Application Modernization: Key Benefits and Real-World Applications
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Customer Journey In E-commerce – Mapping The Maze
It’s not a path rather a maze! Customer journey starting from research to final purchase decision is not always frictionless. On their way, they bounce away due to poor navigation, response time delays from CSRs. Or perhaps due to unrealistic delivery charges over a product that they were willing to buy. An e-commerce seller needs to keep a track of each consumer path, and find out if it was filled with hurdles. While some issues pertaining to customer journey can be addressed in real-time, there are some that need long-term planning and a proactive approach.
Why map customer journey?
For starters customer journey mapping prepares retailers who aim to smoothen the path for an incoming customer. Furthermore, they would study the customer psychology to anticipate their shopping behavior and expectations. It’s an interesting exercise that begins by developing personas from the different types of customers interacting with the brand. For example, you can build a persona by identifying a group who actively search for coupons to make purchase decision. Some questions about the following Would enable you to build a persona:
Demographic
Psychographics
Actionable insights
The idea of building a persona is to internalize the prospects and reach out to them as real humans. Customers usually expect a personalized answer for their query.
Over 40 percent of consumers say it would be helpful if a physical store knew about their own online research conducted, prior to them purchasing (in-store)
Of course, the first stage of the consumer journey comprises of research. Today’s customer relies on numerous channels to find the relevant product. What comes after exploration?
Customer decision making
When customers reach a decision for purchase, it is never a linear path in e-commerce industry. Many times, they go back and forth between the actual trigger and finalization. Sometimes they are unclear about credit card charging procedure or perhaps faced shopping cart glitches. They may not necessarily use online platforms to interact with your brand but an ecommerce seller can map their journey by determining the following:
What’s the frequency of visits to my website?
What are the product pages this buyer is interested in?
Has the customer subscribed to the newsletter?
What was the pathway along different product pages?
Experience on e-commerce
A customer can possibly engage with your company, or visits a product page or goes through an online experience. However, in the online world, it could also be a combination of experience and engagement. The more touchpoint you have, the more complicated will be the maze but it will definitely maximize your brand reach. As an ecommerce seller, you have to work on 5 prime aspects once you have mapped the customer journey.
In the process, the highest value customer journeys’ are noted, their shopping pattern and behavior is studied. This enables ecommerce sellers to create valuable experiences for similar customers.
Let’s delve into some tips from the pros in ecommerce
Arpatech Website
Oct 4, 2017
7 Hacks To Boost Your e-Commerce ROI
The advancement of e-Commerce hacks is all about to get the advantage. It works for elimination to achieve the maximum traffic, revenue or even signups. Scaling and structuring have not been that much so simpler. One can struggle for few hours on a specific campaign. This can carry out on daily, weekly or monthly basis unless any action of interfering.
Given below presents seven Boosting hacks for e-Commerce ROI (Return on Investment):
Content plays a prominent part in attracting visitors and the best way to market brands or claims. It surely has a solid base in creating the impression of the product to describe it as per needs of customers. Seventy percent of consumers desire to get to know a company through described content rather than an ad. It is also very significant to note that one has few seconds to get customer’s attraction before they move on. So, the striking content needs to be easy and impressive to engage the audiences.
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Images also perform is effective support in attracting the customers and increasing sales and revenue of the company. Images help grow business goals and achievements effectively and support in selling the specific product to the right customer. It is really significant to use images that represent the product features and will create the entire focus on the needs of customers.
Using the strategy of emailing to the targeted customers is also one of the successful marketing skills. So, it creates a positive sense to use the support of email campaign as one of the excellent e-Commerce growth hacks. An email that includes complete product details is a great way to let the customers know about the new information that will follow them to think about their needs.
Boosting any business by using the video marketing skills is also one of the fastest means of flourishing the business. It is one of the attractive and striking means of advertising company products. A minute of video can easily represent the intention of a product well to the customers. Today, using the video market is the ideal way to use this growth hack to increase business revenue or ROI.
People are really concerned about Return and Refund when they shop products online. So, to overcome this major concern from the customers; set a prominent policy by highlighting the returns and refunds to attract the customers to clear any ambiguity that exists in their minds. This policy can also provide the best opportunity to convert more and more customers as returning and refunding will generate positive thinking and will eliminate the option of ambiguity.
For boosting ROI of any e-Commerce business, social proof generates reliability and impression on customers. It implies that specific online store is trusted by a large community and influencers, and it’s not just overvalued up by clever descriptions. Social proof is also thought to be useful for tapping into customer psychology because the customers get a cue when they see the experiences of other people. Social proof can be in different forms like online reviews, ratings, and number of people bought such products etc.
Re-marketing is the fundamental approach as positive hacks to boost return on investment (ROI). It is generally the process of pursuing website visitors and then aiming them with proper content after they leave. This goal is simply to re-engage the customers and a try to bring them back to shop again. Re-marketing provides the best opportunity to transform bounced visitors, improve ROI budgets, increase brand awareness, increase visitors and site engagement.
Arpatech Website
Oct 1, 2017
Server Configuration For SEO
This article will prove to be an essential guide for the SEO beginners who assign to perform onsite activities. Before starting any onsite SEO activity, it really matters that your practical knowledge on how to achieve to tweak. The site should have effective SEO and getting fruitful results from such website. One needs to identify the website’s server to be competent to perform such activity and its scripting format and technologies used for its development.
One should know whether the website server is using Apache or Microsoft IIS? PHP, ASP, or Java. This action will explain the SEO why one should need to know about the server, and even how to find it out which it is. Tweaking the website needs some expertise regarding the web server. It means scripting formation to use in it so that the best SEO results can be achieved.
Obviously, if one entirely contented functioning with PHP on Apache web servers. Thus, it has no awareness of how to use ASP.NET on a Windows server. Then, one should not consent any onsite SEO activity for a Microsoft based web domain for fruitful results. It means unsafe to perform an onsite activity on any website. It remains beyond one’s competences because it might harm the existing constant setup of the domain. One will remain responsible for the occurred damages.
One needs to examine the most significant steps involved to identify the web server which is used by any web domain. If one has an Apache user and wish to practice .htaccess to perform approximate redirects or need to rewrite URL. It will won’t work with IIS. Also, if one feels further familiar at functioning with Microsoft IIS servers than Apache. Then, it will surely become necessary to check first. If the web domain on which onsite SEO activity will perform its best on a Microsoft based server.
This technique provides the fastest way to identify if the server is using Apache or Microsoft IIS. But, it needs to note that it does not precisely offer the web server facts every time. However, it means ideal for checking. If it fails to recognize the web server exactly, one should move on to try the another method to achieve best results.
There is something very essential, one should need to be familiar with is the scripting language used by the website i.e. PHP, JSP, VB.NET, C#, etc. Evidently, if one finds the website to be entirely static and is not employing any database. Then, it confirms that it is using .html. There remains several commercial websites running on the Internet and are using a precise scripting technology all over.
One thing to endure in mind that ASP.NET is not any scripting language at all. But, it surely can mean to play a part of the greater Microsoft .NET framework. Having familiar with that tool, the most corporate languages used are C# and VB.NET. Even, there exists several other techniques which can utilize for identifying the scripting language. It used by the domain for attaining effective SEO results on such website.
It is the fastest technique, but it will not always conceal the scripting language for the most part if the URL is rewritten, which actually eliminates the file extension. At this stage, simply go to the website and inspect its URL. If the file extension is observed to be as .php, then the website is running on the PHP language script.
While, if the website is practicing .aspx, then it is surely running on ASP.NET. If the website observes with the file extension as .jsp, then it is running on Java server pages. To perform this check is to move to the home page immediately, and then check it out the source code. Search it out for a string such as PHP, aspx or jsp in the URL / href value of the hyperlinks. So, after identifying the file extension test, the scripting language of the website is clearly known and it will surely supportable while performing the SEO on it and getting fruitful results as well.
Arpatech Website
Sep 29, 2017
Benefits of Using Mean Stack For Web Development
In this recent era, lots of development technologies have been introduced from time to time. They offer unbelievable services and fulfilling growing demands of digital renovation across the world. Among such technologies; MEAN STACK is something one of them that gets listed as the greatest technology. It utilizes for developing top mobile apps. Today, MEAN Stack gets employed by leading mobile app development giants across the world.
MongoDB: M describes its open source as MongoDB which means a free and cross-platform database used for JavaScript. It utilizes JSON document focused on style that serves entire data representation. So, the reason behind selecting this technology means to restrict us to fair single language-JavaScript for the entire app development.
ExpressJS : E represents ExpressJS which represents one of the utmost dynamic tools; used for developing actual functioning mobile and web applications. So, it provides the negligible framework used for web development as Node.js. Yet, it functions quite enormous and even possible to design entire website simply using Node.js and Express.js. This combination empowers us to design even software on the server-side. It means Node.js becomes really vital and Express.js supports in publishing the app on web domain.
AngularJS: A defines AngularJS which means it is a front-end JS framework that outspreads HTML along with some more new characteristics. It recognizes now widely and utilized in developing client-side apps with integrated code and a data required User Interface. It determines categorically ideal and easy to learn tool for developing Single Page Applications.
Node.js : N elaborates Node.js as a great prevailing, open source and cross-platform. It supports JavaScript-based run-time framework specially designed on Google Chrome’s JSV8 engine. It implements through the worldwide developers as it provides a free platform that combines with ExpressJS to fulfill application development.
As MEAN Stack means a completely free and open-source platform supporting the JavaScript software stack. It is providing facilities in designing websites and web applications. The MEAN Stack developers try their best to implement incredible features to use in across app and web development projects. Therefore, the developers also find the MEAN stack as a great worth, as its applications. They mean capable for writing in a single language for both either at client side or server-side.
Precisely, the noteworthy features can cover across any code with JavaScript as the mutual denominator for the mixed technologies in the MEAN stack. So, the exchanging between client and server code turns into easier with the MEAN stack as JavaScript is quite supportive in both the browser and on the server as well. Although, the MEAN Stack provides efficiency through MongoDB that offers an additional flexibility and a cooperative layer for storing data. While, Node.js supports an efficient nexus for running server and Express.js provides assistance to design your websites. On the client side, AngularJS serves an ideal way to enhance cooperative functions and AJAX-driven rich components. Another significant benefit of this ideal technology means that MEAN can find an independent platform. It plays the courteous part with both Linux and Windows operating systems alike.
MEAN Stack is defining to the greatest web development tool that writes entire code in JavaScript. Thus, any single project can be easily planned and designed through a very easy tool. Obviously, this makes it a model and classic option for creating real-time web apps. Also, it is using Single Page Applications and the web pages will not require being refreshed for each server request, as different traditional web apps need. Finally, developers find each technology in the MEAN Stack to be free and open-source. The worldwide community of MEAN Developers contributes to further new developments and also the upgrades of the software version.
Arpatech Website
Sep 29, 2017
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