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Saima Naz
Feb 18, 2025
The Role of Cloud-Managed Services in Saudi Arabia – Empowering Vision 2030
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Here’s How Social Media Affects SEO
Social media plays a vital role in our daily routine. It does not only mean to use it, whether for domestic or commercial purposes. But, people across the world stay connected with a large number of social websites. Most of whom had just met each other on these social platforms and never met in person with each other.
Even, large organizations or small businesses integrated with social media and are working together for several purposes with strategic approaches. They commonly use the social platforms for marketing their businesses, brands, and products. This way, these social sites get more audiences from their targeted markets. Thus, these social platforms support the process of Search Engine Optimization – SEO, for getting top searches of such businesses, and products. But, sometimes excessive use of social activities can hurt top searches of these businesses.
It also provides observation over social media, which can affect the SEO activities performed on certain business. It can even hurt the top searches ultimately. This means something that over-generalizes the statistical data that demonstrates a connection between familiar social media content and the top ranks within the searching results. You may have also observed that there are certain absolutes in SEO and the finest we can do is to get fluctuated data that happens as a statistically significant edge. It also associates with the common intelligence and using the best practices.
The facts show below; how social media can bring a negative impact on SEO activities.
To understand the best about social media and SEO; how they get connected and produce positive or negative results afterward. Even, the joined form may also become the main cause of increasing or decreasing a website’s ranking within the search results. We can explore and describe direct and indirect factors that may increase or decrease rankings. Direct ranking factors show through constant data and analysis to view the direct impact on rankings. While indirect ranking factors show a connection with ranking, but it cannot be ultimately described as a direct ranking factor due to lack of statistical data.
We got to check whether social media is serving as an indirect ranking factor or providing services a direct factor. The impact of social media effects on search engine optimization frequently. Because, it is increasing the chances of getting direct ranking factors, for instance, the inbound links. Suppose, if you use social media for SEO, the improved searches explains clearly. There remains connections between the content that acquires a large number of shares or likes which rank well and get good searches.
We have already talked about the user statistics and the specific roles that escalate rankings. Social media organize a well digital marketing plan that can assist user metrics with a great boost. Ideally, it observes when a content goes live on social media, a rapid influx of visits generates a signal in the algorithm of Google that provisionally bounces the content with a top rank. This goes top rank because of Google recognizes a solid attraction of the content. Thus, Google plays its part to confirm their users can get the content certainly in the search results.
According to the association of statistical data gets a large number of shares on different social platforms. Even, you can have a great increase of followers or fans. It certainly won’t create an impact on your website or on SEO activities done for achieving the rankings within the search results. Social media marketing, of course, supports SEO rankings by improving the prospects of getting direct ranking factors. It also serves a positive impact on user metrics as well as the actual generated algorithm variables.
Saima Naz
Oct 10, 2017
A Poor Website is Worse than Not Having One
We commonly visit different websites for various purposes or visit an online purchase site to do shopping. Most of the websites get well designed and properly optimized in all aspects. Visitors land on specific website to fulfill their needs instantly to any eCommerce website to buy something of their needs. So, your website must show something very attractive to them for gaining their involvement. This way, they will stay for long due to your catchy content and start searching their required products or offer for which they come for. But, if your website presents a poor look with no attraction and have no striking content available for the visitors. Such websites simply mean useless and it better you mustn’t have one instead.
So, you should avoid creating a poor website which cannot add benefits for you in any aspects. Here, you will find some effective tips which will support in designing a value added website.
The main aim identifies yourself whether what type of web development is required to you. One thing makes extremely important that the subject and the content type do not really matter. The thing really matters, is the level to set a measurable objective. Even, you should aim before selecting what type of website you are willing to design, such as:
Initially, you got to be specific and ensure that you can extend your success from the beginning. You can be confident that your website is fruitful for business generating.
Any website offers its ideal benefits to the customers to keep attracting them. So, whenever visitors land on your website, they must surely achieve your target what you have set. They should attract to your product and here striking content plays an important part along with the products and their attractive images that force the visitors to stay on your site as if they get what they are being looked for. So, you should try your level best to aim something like that they get prominent information on your website including entertaining aspects as well and to inspire, your visitors before they leave your page.
Today, we got the support of easing to like or share something that can be posted or written from the very beginning. S, this makes businesses flourish by giving the idea or offering something exclusively new. So, one can easily get the services of your team and to create really fascinating for the visitors. Therefore, when they land on your website; they will search for their required products and stay for some time. You got the option to spend time, skills and your money in creating something new and fascinating for the visitors. But sometimes, you simply need a fresh, rare standpoint with a familiar topic. So, you need to clutch ideas, probably very interesting from the visitors’ point of view.
When you have completely done with your website research for new creation. Use successful ideas to set everything good in convincing manner for your website designing to strike your visitors. Try to create your content in such a way that it represents the piece of sentiments or information to the visitors. So, getting a worthy website for your business; simply set your initial goals, try to convince your audience and offer them something new. All such attractions would inspire your visitors and probably they will stay for long on your website.
Saima Naz
Oct 9, 2017
We Prefer User Experience Over Design, Here’s Why!
Generally, web designers provide an ideal graphic way to design the modern era website. They get trained and acquire the expertise of visual graphics designing. Here is the top priority that the designers manage:
Creative concept
Color theory
Typography
Icon development
Diagrams
Infographics
Interactivity rollovers
Drop-down menus
Digital slideshows
Call-to-action buttons
Forms
But, we think the user experience is far much better over designing. So, a slight discussion presents over this topic. It will provide what we prefer User Experience over Design.
User experience means, how a person feels while working together with a digital product. It contains a lot of elements among which some are manageable through the designers. The developers are involved in designing the websites which are environment-friendly or simply they fulfill user preferences. But, user experience does not mean similar to usability, but it means the experience, emotion, intuition, and connection. Further, any specific user feels when they use a website or any product.
Usability means somewhat about the efficiency of a website development and designing. It surely means how much it gets designed as user-friendly and presents significant elements that encircle entire user’s experience. So, it has developed to encompass the user-centered design and it ultimately works on the same idea presented in a different way. It really works very imperatively for any digital product(s) which means quite necessary for specific kinds of digital products. Such as complex websites, retail sales, startup websites, and low budget projects are likely to run for long periods.
User experience in terms of design means fairly essential as graphical identity and it doesn’t matter what your website looks like. Even, if people don’t recognize how to cooperate with it, they must enjoy such type of interaction. User experience means highly important for complex websites, because, the users can enable to run the website easily and know how to use it precisely. One of the best complex kind of websites can contain fairly on a retail or online sales basis.
Here, not only the websites need to manage well. But, it must also have an apparent and easy way to practice signals for how to create a safe and protected way of purchasing. It also becomes ideal for small businesses because the websites will become their first impression for the users. This first impression surely matters when it comes to leading traffic and business to your product. A similar idea also applies to businesses that it exists with low budgeting. User experience means to be of great importance because it can make certain that the momentum propels the business onward.
When we observe poor user experience, the concerns becomes highly observable. It also becomes necessary to think about the actual problems such as incapability to compare plans before making certain accounts, overloaded servers and downtime, issues in creating accounts, and facing problems in filling out applications. All such problems produce a negative passionate connection to the users of the websites. Additionally, the six vital benefits to adding user experience to the design and development practices which are: improved output, increased sales and revenue, diminished training and support costs, decreased development time and costs, decreased preservation costs and improved customer satisfaction.
Saima Naz
Oct 7, 2017
Why Should One Choose WordPress Over Wix
No doubt, Wix has certain benefits and served more appealing demands depending upon your work and experience. It fulfills website aims; but, those who have worked with WordPress can feel the difference without any hesitation. It feels good, far better than Wix.
People like to use WordPress instead of Wix; as it has self-hosted website development platform. Because, it lets you pick out which domain hosting you wish to use for getting your website live. One of the reasons; it has numerous graphical depicting hosting choices for WordPress and reasonable costs.
While, Wix does not allow to host your website from somewhere else. So, it means you are completely stuck with the one you are with. Suppose, if you find your website is running very sluggish due to poor hosting services or else, if you wish to move your website’s data to any other domain, you cannot do so.
WordPress makes available with thousands of premade website designs which can be selected as per your needs. There also exists user created WordPress themes to choose as your required theme as per your business needs. All such themes are absolutely free while there are also a large variety of premium themes available to buy. Moreover, such WordPress themes can also be modified and adjusted according to your requirements.
While, when you choose to build a website using the Wix platform. You can select your templates from the 400 options available to choose the themes. But, you cannot access the code or make any required changes to such designs or themes according to your needs which is a great setback of Wix.
The WordPress allows you to readily switch between the themes you like to change at any time. Because such themes will not affect the onset content already existed on your website. You can use any format adjustments as per your needs to fit better with your content to any freshly chosen theme.
While one of the most limiting features of the website built with Wix environment is that once you select any template, you cannot change or remove it ever.
A website developed using Wix interface has the only single user account and admin of the website.
While a website created in WordPress platform, allows you to create multiple accounts to modify your website. Even, you can assign several roles to perform after creating necessary account’s user for them. For instance, to update and adding new blog posts to your website. Likely, you can create accounts and give them limited access to the writers to post or publish blog articles. They have no access to use other functions of your website which main admin can perform.
WordPress also allows you to apply as many plugins to fulfill your needs for coding and the formation of plug-ins that offer its users. There exists the incredible number of tools also available to modify and control their websites accordingly.
Whereas, Wix does not offer any use of plug-ins, but deals in apps to support and manage the websites in its place. You can find hundreds of apps available to select and use according to your business needs. But, all those entirely developed by the Wix team and have very fewer apps to select from them.
WordPress allows you great benefits not only to create a website, but also serves you the ideal search engine optimization (SEO) management on it. It provides a great SEO friendly interface to perform multiple SEO activities for your website. This way, you can perform good SEO practices within your website and generate more traffic to it. By using sufficient plug-ins available within WordPress; can help you optimize your website. It also advances its capability to make visible on different search engines.
Whereas, Wix serves you with a very limited SEO feature within its boundaries. You can simply add the title and description to your generated pages, alt-text in images, and generate a sitemap.
WordPress also considers one of the perfect platform and ideal for blogging. It serves you efficiently for creating and publishing blog articles using its interface. Once you start using your website, you have the best option to create blog posts instinctively. You can start creating blog articles as per your desired needs and you can simply use it easily just as writing in a word document. You also get the assistance of embedded different forms of media, such as images and videos directly into your post. Therefore, you can manage your blog posts with extra features to set publication dates to your blogs for posting. You have the options to assign tags and categories within the post and have much more features using the WordPress.
Saima Naz
Oct 6, 2017
13 Reasons Why Ecommerce Lags Behind Brick And Mortar
E-Commerce has been still focusing on to boost its online physical presence prominently even after passing several years. It has been marketing and selling online products to experience the highest level of services to e-Shoppers. But now, we observe that some new businesses have started their services and are performing negative tactics to build their physical presence online. Their major motive is to boost up their products to their online customers. We all know that such tactics won’t work in this era. Because millions of online customers come to e-Commerce online shopping portals to shop faster. But, such tactics will flee the real e-Shoppers and they will never do online shopping due to their bad experience.
Here are some reasons as to why the e-Commerce industry has been lacking the physical presence across the world.
E-commerce business commonly costs not that much to run it and can easily reach their customers across the world. But, a couple of years back; we see certain reasons for going on to this route. Therefore, we need to create a specific destination to show online physical presence to get back into the business. The companies will competent enough to connect individually with the customers. It means to visit the e-Commerce sites to fulfill their needs. This could become very supportive to build stronger ties to the entire e-Commerce community. Because it supports and capable as a strong brand image among the online shoppers.
Today, new businesses get started with, just an investment of a few hundred dollars. It means a thought to make possible to open any specific online store in such amount. But, everyone can realize that in no way means that such a few hundred dollars are quite enough to invest in a store for its online physical presence. A fledgling online business must need real means of investment and an, of course, a major amount of labor is required as well.
Having the best online physical presence for your business is your well-optimized website development which should be user-friendly in all aspects. Any business plan cannot achieve without your effective website. It has everything to attract the visitors and make them certain to shop their needs. The website should get designed according to the modern e-Commerce formation. It must get fully secured, user-friendly, and entirely functional for e-Shoppers. Moreover, it should manage effective search, mobile, friendly, and need to load very fast.
Inventory management is, of course, playing a vital role in structuring a real e-Commerce platform, depending on the type of business model. Lacking such factor, it can create one of the most vital glitches for new e-Commerce businesses and will affect the operations as well. Having very little inventory on board will certainly miss out your sales. It can also create disappointment to the online customers. Even, you can ignore the freight costs, associated with getting your required inventory for your business which is also very noteworthy.
Any online e-Commerce business cannot flourish physically without having their precise product images. The specific product images mean highly significant for attracting the e-Shoppers. They may get what they are looking at your website. The ideal showcase product image will make the customers stay on the website and search for their required needs you are selling. So, make sure the product images should clearly and accurately visible in the e-Shoppers while they search for their desired products.
Any online website cannot get business without having too many visitors. The more people visit any website the more worth will be generated by the website. Having prominent flow of visitors on the website will certainly create the ideal visibility. The physical presence of your store on the search engines bring a positive sign of your business. The flow of visitors creates the real visibility and create the web traffic more to recognize in different search engines.
Online businesses have more challenges and have to face serious online competition onto the Internet. As it provides the land of opportunities for everyone, whether a large business or a new small enterprise. Hundreds of online businesses make sure they’re on the internet and competing each other in various aspects. But, no one can exist their physical presence online without surviving and facing the serious and significant competition on search engines.
Sometimes, buying something online through any e-Commerce website becomes irritated because one cannot touch and try the product physically. This leads one of the great set back to this industry because people cannot easily trust on such online shopping website, whether the purchased product will deliver at the same one saw on the shopping portal. Even, if the product delivered the right one but still there remains the chances of trying the right size that may easily fit.
While shopping at online websites; most of the e-Shoppers face different problems to get to the right industry products. Even, if they get to the exact area they find the ordering process to be very complex and irritating. The most problems created by the website’s navigation system. As some users do not get familiar with the website or its navigation system? Sometimes, the website’s navigation creates problems for the users, and sometimes; the drop-down menus, tabs, tags, footer, or breadcrumb methodologies.
One of the reasons to Frauds and scams happened while making online payments by customers. So, credit card frauds have become the major issues that are frequently observed or heard while shopping online. One cannot say whether the e-Shoppers are safe or not while purchasing something through online websites. There have been frequent complaints recorded of credit card frauds. Several e-Shoppers have become victims of fraud while making payments through using their credit cards on purchasing different products.
While online shopping; people also face great setbacks of data security concerns. It generally mentions so as to be confidential and integrity of data. There have been many cases recorded where online shoppers’ confidential data were used for unidentified objects. The threats of online users’ data by unauthorized persons are still a big problem across the world. That’s why people avoid doing online shopping for security concerns.
One thing which also creates the flaws of online shopping is that one cannot get delivered or take home the purchased products immediately basis. As one has to wait for the purchased stuff till it delivered after complete process of purchasing order. It means if anyone requires something on immediate basis cannot rely on such online shopping facility.
Online shoppers also face one of the major problems of delayed response to certain queries. While ordering online; either the system of processing orders gets hanged up or the systems figure out the queries in quite delays. Many queries remain in pending either from system’s error or for various unidentified reasons. Thus, such circumstances lead to the ineffective services that irritate the customers quite a lot.
Saima Naz
Oct 4, 2017
Customer Journey In E-commerce – Mapping The Maze
It’s not a path rather a maze! Customer journey starting from research to final purchase decision is not always frictionless. On their way, they bounce away due to poor navigation, response time delays from CSRs. Or perhaps due to unrealistic delivery charges over a product that they were willing to buy. An e-commerce seller needs to keep a track of each consumer path, and find out if it was filled with hurdles. While some issues pertaining to customer journey can be addressed in real-time, there are some that need long-term planning and a proactive approach.
Why map customer journey?
For starters customer journey mapping prepares retailers who aim to smoothen the path for an incoming customer. Furthermore, they would study the customer psychology to anticipate their shopping behavior and expectations. It’s an interesting exercise that begins by developing personas from the different types of customers interacting with the brand. For example, you can build a persona by identifying a group who actively search for coupons to make purchase decision. Some questions about the following Would enable you to build a persona:
Demographic
Psychographics
Actionable insights
The idea of building a persona is to internalize the prospects and reach out to them as real humans. Customers usually expect a personalized answer for their query.
Over 40 percent of consumers say it would be helpful if a physical store knew about their own online research conducted, prior to them purchasing (in-store)
Of course, the first stage of the consumer journey comprises of research. Today’s customer relies on numerous channels to find the relevant product. What comes after exploration?
Customer decision making
When customers reach a decision for purchase, it is never a linear path in e-commerce industry. Many times, they go back and forth between the actual trigger and finalization. Sometimes they are unclear about credit card charging procedure or perhaps faced shopping cart glitches. They may not necessarily use online platforms to interact with your brand but an ecommerce seller can map their journey by determining the following:
What’s the frequency of visits to my website?
What are the product pages this buyer is interested in?
Has the customer subscribed to the newsletter?
What was the pathway along different product pages?
Experience on e-commerce
A customer can possibly engage with your company, or visits a product page or goes through an online experience. However, in the online world, it could also be a combination of experience and engagement. The more touchpoint you have, the more complicated will be the maze but it will definitely maximize your brand reach. As an ecommerce seller, you have to work on 5 prime aspects once you have mapped the customer journey.
In the process, the highest value customer journeys’ are noted, their shopping pattern and behavior is studied. This enables ecommerce sellers to create valuable experiences for similar customers.
Let’s delve into some tips from the pros in ecommerce
Saima Naz
Oct 4, 2017
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