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Saima Naz
Feb 18, 2025
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7 Hacks To Boost Your e-Commerce ROI
The advancement of e-Commerce hacks is all about to get the advantage. It works for elimination to achieve the maximum traffic, revenue or even signups. Scaling and structuring have not been that much so simpler. One can struggle for few hours on a specific campaign. This can carry out on daily, weekly or monthly basis unless any action of interfering.
Given below presents seven Boosting hacks for e-Commerce ROI (Return on Investment):
Content plays a prominent part in attracting visitors and the best way to market brands or claims. It surely has a solid base in creating the impression of the product to describe it as per needs of customers. Seventy percent of consumers desire to get to know a company through described content rather than an ad. It is also very significant to note that one has few seconds to get customer’s attraction before they move on. So, the striking content needs to be easy and impressive to engage the audiences.
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Images also perform is effective support in attracting the customers and increasing sales and revenue of the company. Images help grow business goals and achievements effectively and support in selling the specific product to the right customer. It is really significant to use images that represent the product features and will create the entire focus on the needs of customers.
Using the strategy of emailing to the targeted customers is also one of the successful marketing skills. So, it creates a positive sense to use the support of email campaign as one of the excellent e-Commerce growth hacks. An email that includes complete product details is a great way to let the customers know about the new information that will follow them to think about their needs.
Boosting any business by using the video marketing skills is also one of the fastest means of flourishing the business. It is one of the attractive and striking means of advertising company products. A minute of video can easily represent the intention of a product well to the customers. Today, using the video market is the ideal way to use this growth hack to increase business revenue or ROI.
People are really concerned about Return and Refund when they shop products online. So, to overcome this major concern from the customers; set a prominent policy by highlighting the returns and refunds to attract the customers to clear any ambiguity that exists in their minds. This policy can also provide the best opportunity to convert more and more customers as returning and refunding will generate positive thinking and will eliminate the option of ambiguity.
For boosting ROI of any e-Commerce business, social proof generates reliability and impression on customers. It implies that specific online store is trusted by a large community and influencers, and it’s not just overvalued up by clever descriptions. Social proof is also thought to be useful for tapping into customer psychology because the customers get a cue when they see the experiences of other people. Social proof can be in different forms like online reviews, ratings, and number of people bought such products etc.
Re-marketing is the fundamental approach as positive hacks to boost return on investment (ROI). It is generally the process of pursuing website visitors and then aiming them with proper content after they leave. This goal is simply to re-engage the customers and a try to bring them back to shop again. Re-marketing provides the best opportunity to transform bounced visitors, improve ROI budgets, increase brand awareness, increase visitors and site engagement.
Saima Naz
Oct 1, 2017
Server Configuration For SEO
This article will prove to be an essential guide for the SEO beginners who assign to perform onsite activities. Before starting any onsite SEO activity, it really matters that your practical knowledge on how to achieve to tweak. The site should have effective SEO and getting fruitful results from such website. One needs to identify the website’s server to be competent to perform such activity and its scripting format and technologies used for its development.
One should know whether the website server is using Apache or Microsoft IIS? PHP, ASP, or Java. This action will explain the SEO why one should need to know about the server, and even how to find it out which it is. Tweaking the website needs some expertise regarding the web server. It means scripting formation to use in it so that the best SEO results can be achieved.
Obviously, if one entirely contented functioning with PHP on Apache web servers. Thus, it has no awareness of how to use ASP.NET on a Windows server. Then, one should not consent any onsite SEO activity for a Microsoft based web domain for fruitful results. It means unsafe to perform an onsite activity on any website. It remains beyond one’s competences because it might harm the existing constant setup of the domain. One will remain responsible for the occurred damages.
One needs to examine the most significant steps involved to identify the web server which is used by any web domain. If one has an Apache user and wish to practice .htaccess to perform approximate redirects or need to rewrite URL. It will won’t work with IIS. Also, if one feels further familiar at functioning with Microsoft IIS servers than Apache. Then, it will surely become necessary to check first. If the web domain on which onsite SEO activity will perform its best on a Microsoft based server.
This technique provides the fastest way to identify if the server is using Apache or Microsoft IIS. But, it needs to note that it does not precisely offer the web server facts every time. However, it means ideal for checking. If it fails to recognize the web server exactly, one should move on to try the another method to achieve best results.
There is something very essential, one should need to be familiar with is the scripting language used by the website i.e. PHP, JSP, VB.NET, C#, etc. Evidently, if one finds the website to be entirely static and is not employing any database. Then, it confirms that it is using .html. There remains several commercial websites running on the Internet and are using a precise scripting technology all over.
One thing to endure in mind that ASP.NET is not any scripting language at all. But, it surely can mean to play a part of the greater Microsoft .NET framework. Having familiar with that tool, the most corporate languages used are C# and VB.NET. Even, there exists several other techniques which can utilize for identifying the scripting language. It used by the domain for attaining effective SEO results on such website.
It is the fastest technique, but it will not always conceal the scripting language for the most part if the URL is rewritten, which actually eliminates the file extension. At this stage, simply go to the website and inspect its URL. If the file extension is observed to be as .php, then the website is running on the PHP language script.
While, if the website is practicing .aspx, then it is surely running on ASP.NET. If the website observes with the file extension as .jsp, then it is running on Java server pages. To perform this check is to move to the home page immediately, and then check it out the source code. Search it out for a string such as PHP, aspx or jsp in the URL / href value of the hyperlinks. So, after identifying the file extension test, the scripting language of the website is clearly known and it will surely supportable while performing the SEO on it and getting fruitful results as well.
Saima Naz
Sep 29, 2017
Benefits of Using Mean Stack For Web Development
In this recent era, lots of development technologies have been introduced from time to time. They offer unbelievable services and fulfilling growing demands of digital renovation across the world. Among such technologies; MEAN STACK is something one of them that gets listed as the greatest technology. It utilizes for developing top mobile apps. Today, MEAN Stack gets employed by leading mobile app development giants across the world.
MongoDB: M describes its open source as MongoDB which means a free and cross-platform database used for JavaScript. It utilizes JSON document focused on style that serves entire data representation. So, the reason behind selecting this technology means to restrict us to fair single language-JavaScript for the entire app development.
ExpressJS : E represents ExpressJS which represents one of the utmost dynamic tools; used for developing actual functioning mobile and web applications. So, it provides the negligible framework used for web development as Node.js. Yet, it functions quite enormous and even possible to design entire website simply using Node.js and Express.js. This combination empowers us to design even software on the server-side. It means Node.js becomes really vital and Express.js supports in publishing the app on web domain.
AngularJS: A defines AngularJS which means it is a front-end JS framework that outspreads HTML along with some more new characteristics. It recognizes now widely and utilized in developing client-side apps with integrated code and a data required User Interface. It determines categorically ideal and easy to learn tool for developing Single Page Applications.
Node.js : N elaborates Node.js as a great prevailing, open source and cross-platform. It supports JavaScript-based run-time framework specially designed on Google Chrome’s JSV8 engine. It implements through the worldwide developers as it provides a free platform that combines with ExpressJS to fulfill application development.
As MEAN Stack means a completely free and open-source platform supporting the JavaScript software stack. It is providing facilities in designing websites and web applications. The MEAN Stack developers try their best to implement incredible features to use in across app and web development projects. Therefore, the developers also find the MEAN stack as a great worth, as its applications. They mean capable for writing in a single language for both either at client side or server-side.
Precisely, the noteworthy features can cover across any code with JavaScript as the mutual denominator for the mixed technologies in the MEAN stack. So, the exchanging between client and server code turns into easier with the MEAN stack as JavaScript is quite supportive in both the browser and on the server as well. Although, the MEAN Stack provides efficiency through MongoDB that offers an additional flexibility and a cooperative layer for storing data. While, Node.js supports an efficient nexus for running server and Express.js provides assistance to design your websites. On the client side, AngularJS serves an ideal way to enhance cooperative functions and AJAX-driven rich components. Another significant benefit of this ideal technology means that MEAN can find an independent platform. It plays the courteous part with both Linux and Windows operating systems alike.
MEAN Stack is defining to the greatest web development tool that writes entire code in JavaScript. Thus, any single project can be easily planned and designed through a very easy tool. Obviously, this makes it a model and classic option for creating real-time web apps. Also, it is using Single Page Applications and the web pages will not require being refreshed for each server request, as different traditional web apps need. Finally, developers find each technology in the MEAN Stack to be free and open-source. The worldwide community of MEAN Developers contributes to further new developments and also the upgrades of the software version.
Saima Naz
Sep 29, 2017
Give 3D Parallax Effect to the 2D Images Using Depth Ma...
3D Parallax effect if used correctly can add cool interactivity to your website that can grab your visitor’s attention. Therefore, some certain websites that have done excellent implementation of mouse following parallax effect. In this tutorial, we are going to replicate such effects.
Traditionally, a photograph used on which layers of elements are added and on mouse movement to create such effects. These different layers move with different speeds giving the illusion of depth. As, you can see in the example below, the scene divided into multiple layers. The layer that will move in slower speed and cover shorter distance will give the effect of being nearer to the observer.
Our client at Arpatech demanded to have such effects. But here’s the catch; it has applied on a real life photograph of a room like below.
Such complex scenery would require precise cutting of objects through Photoshop and then to make multiple layers out of them. Still, it would not look natural as the scene have not much distinct elements to play with. The most object images are blending with one another. Even, if we use the layers method, we will end up making the landing page heavy as the layers would be in PNG format due to the need of transparency. With the new method JPGs can be used, significantly reducing the load time of the page.
By the end of the tutorial you will be able to achieve this result:
Pretty cool, considering that it can achieve in a matter of minutes starting from just a normal 2d image.
The secret sauce behind it is the depth map. Apple uses this technique to create stunning portrait mode photos. It replicates the blur background effect of big lens cameras like DSLRs. What depth map do to provide distant information of each pixel in the photograph? iPhone 7 calculate the distance through the dual camera setup.
Luckily, we can create our own depth map using our own perception and a single Photoshop brush. Let’s get started:
To create a depth map, first you need to understand how depth maps work. It adds distance information to a 2d image and it uses only the shades of black. The darker the black one becomes the further away. So, it belongs in the scene and the lighter the black is the nearer it belongs. Precisely, complete white color means that the object is the nearest.
In the above image, the left one is actual RGB image and the right one is its depth map. Therefore, we can see the petals that are in lighter tone and the objects are distancing the tone of them are getting darker. In 3D terms, the tone of the color is representing the z-axis information of pixels.
2) Create a new layer, fill it black and turn down the layer opacity to around 50% so you can see the original image below.
3) Turn down the Hardness of brush to 0% and start painting over on the black fill layer. Paint the objects with light tone that are nearer and paint the objects with dark tone that are further.
4) Turn up the opacity of the painted layer to 100% so you can see the final result.
It doesn’t look great. But, it gets the job done. Hence, we deliberately don’t have to do with the edges. It has shifted outwards to give the best result. Now, you save the file as jpg and make sure you save the same dimensions as the original image.
To interpret the depth map, we are using pixi.js library’s Displacement Filtre.
“<script src='https://cdnjs.cloudflare.com/ajax/libs/pixi.js/4.5.0/pixi.min.js'></script>”
Here is the complete code. Feel free to play with the values to adjust the effect according to your liking.
<!DOCTYPE html> <html > <head> <meta charset="UTF-8"> <title>Displacement mapping with 2d Face</title> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <style> body { background: black; color: #ccee99; text-align: center; position: fixed; } #wrap { border: 0px solid #333; width:100%; } #images img { width: 100px; height: auto; } </style> </head> <body> <div id="wrap"> </div> <script src='https://cdnjs.cloudflare.com/ajax/libs/pixi.js/4.5.0/pixi.min.js'></script> <script> function resize() { if (window.innerWidth / window.innerHeight >= ratio) { var w = window.innerHeight * ratio; var h = window.innerHeight; } else { var w = window.innerWidth; var h = window.innerWidth / ratio; } renderer.view.style.width = w + 'px'; renderer.view.style.height = h + 'px'; } window.onresize = resize; </script> <script> w=window.innerWidth, h = window.innerHeight; var renderer = new PIXI.WebGLRenderer(w, h); var cOutput = document.getElementById('wrap'); cOutput.appendChild(renderer.view); var stage = new PIXI.Container(); var container = new PIXI.Container(); var foreground = new PIXI.Container(); stage.addChild(container); stage.addChild(foreground); var f; var fg; var mousex = w/2, mousey = h/2; var ploader = new PIXI.loaders.Loader(); function init(){ console.log('dasdsdasd'); ploader.add('fg', 'Original.jpg'); //insert Orignal 2d Image Here ploader.add('depth', 'DepthMap.jpg'); //insert Depth Map Here ploader.once('complete', startMagic); // Begin loading - ploader.load(); } function startMagic() { fg = new PIXI.Sprite(ploader.resources.fg.texture); foreground.addChild(fg); d = new PIXI.Sprite(ploader.resources.depth.texture); f = new PIXI.filters.DisplacementFilter(d, 0); fg.filters = [f]; window.onmousemove = function(e) { mousex = e.clientX; mousey = e.clientY; }; animate(); } function animate() { console.log('aaaaaaaaaa'); f.scale.x = (window.innerWidth/2 - mousex) / 79; f.scale.y = (window.innerHeight/2 - mousey) / 79; fg.addChild(d); d.renderable=false; renderer.render(stage); requestAnimationFrame(animate); } // Start - init(); </script> </body> </html>
Now, change the original.jpg with the filename of your original 2d image file. Change depthmap.jpg with your newly created depth map.
See the Pen Mouse Follow Parallax Effect Using Depth Map by @fatik on CodePen.
Using this method you can give subtle 3d parallax effect to 2d images in no time without running into much complexities. Thanks to Pixi library, the animations are very smooth.
Saima Naz
Aug 3, 2017
DevOps Trends to Watch in 2017
Since, we have witnessed that 2016 passed greatly. A large number of technologies and trends get introduced in the past years. Like, Docker v1.12 released and AWS got some powerful instances types. Moreover, the hybrid cloud (both private and public) became the first choice for enterprises and many more trends.
Here, I am going to share your some latest DevOps trends of 2017 in this blog post.
But, let me give you an introduction to DevOps. DevOps actually serves the collaboration of Development and Operation team to work together. Like, it becomes one unit rather than working the old traditional way. Although, the Agile methodology did great where the development and operation team worked individually. So, it serves to develop any software or fulfill the services.
Ideally, the old traditional method consume time. It lacked the understanding between the team of software development, leading it to customer dissatisfaction. Almost, we are now adopting DevOps as culture for more fast, efficient and reliable software delivery.
Here, are some DevOps features:
DevOps consists of 5 C’s which gives high productivity, less bugs, enhanced and communication. Probably, it provides quick way to resolve issues, more reliable and much more. The 5 C’s of DevOps are:
Since, the name sounds as microservices becomes an architectural way to develop the complex applications. So, it has the ability to create smaller modules through division. Precisely, Microservices can help the developers to decide how to use, design, which language to choose and platform to run and deploy.
Some advantages of microservices:
Although, containers create virtual environment, allows to run multiple application or OS without interruption. Another, container which one can deploy the application quickly and consistently. Because, the containers have their own CPU, memory, network resources and block I/O. Therefore, it shares with the kernel of host operating system. Thus, lightweight can run directly within host machine. So, you will find some advantages of Containers presented below:
Due to, the automation, arrangement, coordination and management of containers is container orchestration. Finally, various features of container orchestration include:
Also, the task of a developer limits to launch a cluster of container instances. Surely, it allots the tasks which requires to run. Yet, the management of all the containers perform the tasks through orchestration.
It allows the developer to define the task where they require to specify the number of containers. Therefore, they fulfill the task and the dependencies. Moreover, one task can launch through single task definition.
Although, simple API calls now you can register and de-register tasks, launch and stop Docker containers.
Seems like, load balancing actually helps in distributing traffic across the containers or deployment.
In addition, you can now monitor your CPU and memory usage of the running tasks. Hence, it also gets notified if scaling requires through containers. Consequently, some tools used for container orchestration (both paid and open source) are Kubernetes, Docker Swan, Google Containers and Microsoft Containers. Precisely, it becomes clear now and evident that 2017 is going to face a lot more changes, new and innovative ways for DevOps.
Saima Naz
Jul 25, 2017
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