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Revitalizing Documentary Producing Channel’s Online Presence

Introduction

A Pakistani documentary film channel on YouTube, that produces documentary films on art, history, culture, war, sports, health, and social issues. Established in December 2021, This channel is a brainchild of a large production studio

Problem Statement

This channel faced significant challenges in increasing their online presence, engagement, and subscribers. Despite existing marketing efforts, they struggled to reach a wider audience.
As of December 2023, the YouTube channel had:

Their objective for 2024 was to gain 50K subscribers, increase watch time, & boost views.

Solution

Arpatech's Marketing Team conducted a thorough analysis of it’s online presence, identifying areas for improvement & growth opportunities. We developed a comprehensive marketing strategy aligned with the channel's goals.
Our solutions included:

    Organic Marketing Activities

  • List Marker Optimized YouTube channel and video content
  • List Marker Created informative blog posts, polls, and engaging social media content
  • List Marker Ensured consistent posting & engagement on social media platforms (Meta, X, TikTok)
  • List Marker Collaborated with relevant social communities and groups

    Performance Marketing Activities

  • List Marker Targeted Facebook Ads campaigns to promote Rava's documentaries
  • List Marker Utilized targeted Google Ads to reach desired audiences in specific regions

    Influencer Marketing Activities

  • Collaborated with influencers and bloggers for shoutouts and reviews

    Event Marketing

  • Organized Red Carpet and Screening events for brand awareness and media coverage

Conclusion

Our partnership yielded impressive results. The documentary channel saw significant increases in:

Engagement:

24.97% increase

Views count:

299% increase

Subscribers:

1592% increase

Watch time:

400% increase

Our customized digital marketing strategy revitalized the documentary producting channel's online presence, helping them achieve their goals and grow their audience

Result

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