Executive Summary

A leading online pharmacy in Pakistan partnered with Arpatech to overcome challenges in driving website traffic, creating awareness, and competing in the e-commerce pharmacy sector. Through a customized digital marketing strategy, we achieved remarkable results, including a 189% increase in website traffic and a 35% boost in sales.

Introduction

A premium online pharmacy in Pakistan offers a hassle-free way to order quality medicines & health products online. With a unique collaboration with a diagnostic lab for homebased lab test services, they aimed to establish a stronger brand presence in the market.

Problem Statement

The online pharmacy faced challenges in:

Driving website organic traffic
Creating awareness among the target audience
Limited awareness of their lab test collaboration
Stiff competition in the e-commerce pharmacy sector

The objective was to increase website traffic and customer engagement, ensuring a stronger brand presence in the market.

Solution

Arpatech's Marketing Team conducted an in-depth analysis and crafted a customized digital marketing strategy focusing on organic marketing, performance marketing, and influencer collaborations.

Proposed Marketing Strategy

1. Organic Marketing Activities

SEO Optimization:
Conducted keyword analysis, optimized product pages, blogs, and website structure.
Content Marketing:
Created health-focused blog posts, shared on social media, and posted health tips and user testimonials.
Email Marketing:
Designed personalized email campaigns for reordering prescriptions and promotional offers.

2. Performance Marketing Activities

Google Ads:
Run Google Search Ads and display campaigns to retarget users.
Social Media Advertising:
Launched targeted campaigns on Facebook and Instagram.
Promotions and Discounts:
Offered limited-time discounts & created remarketing campaigns for abandoned carts.

3. Influencer Marketing Activities

Micro and Macro-Influencer Collaborations:
Partnered with health bloggers and lifestyle influencers to review services.
Content Marketing:
Introduced an affiliate program for influencers, rewarding them for driving traffic and conversions

Results

The implementation of Arpatech's digital marketing strategies led to significant improvements:

Website Traffic:

Achieved 189% increase, reaching 797K users by December 2023.

Conversions:

Witnessed a 35% boost in sales through performance marketing campaigns

Brand Awareness:

Established a robust online presence, positioning the online pharmacy as a reliable name in the market.

Conclusion

Arpatech's customized digital marketing strategy helped the premium online pharmacy achieve remarkable results, exceeding their objective of reaching 500K overall traffic in 2023. By leveraging organic marketing, performance marketing, and influencer collaborations, we successfully increased website traffic, conversions, and brand awareness, solidifying their position in the competitive e-commerce pharmacy sector.

Let's Do Something Great Together!

As they say, it takes two to tango! Just tell us your specific needs and we will come up with an innovative solution that will not only meet your objectives but will also help you set apart from your competitors.